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Rahmadani Vildira; Siska Miga Dewi

Jurnal Pariwisata Indonesia 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The rise of digital media, particularly social media like Instagram, has transformed how beauty products are marketed and consumed. This research aims to investigate the influence of beauty tutorial video content on Instagram on the purchasing interest of cosmetic products among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. A quantitative methodology was employed, involving a sample of 31 respondents who completed a structured questionnaire. The findings revealed a significant positive correlation between the video content and purchase interest, indicating that engaging tutorial content effectively drives students' interest in buying cosmetic products. This study contributes to understanding the impact of social media marketing on consumer behavior in the beauty industry and suggests that brands leverage such platforms to enhance consumer engagement and sales. The implication of this research is to assess the extent to which beauty tutorial content on Instagram influences the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. Therefore, it aims to provide insight into how significantly beauty tutorial content on Instagram affects the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang.

Darmawati Darmawati; Rizky Agung Hidayatullah

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2024 International Forum of Researchers and Lecturers

This research reveals the crucial role of Instagram, particularly the @fiqri_fox account, in shaping a community of videographers who actively learn and share. Through a virtual ethnography approach, it is found that this account not only presents comprehensive lighting tutorials, but also creates an inclusive dialog space. Using the virtual ethnography method, this research explores in depth how the Instagram account @fiqri_fox becomes a reference for videographers in understanding lighting techniques. The results of this study highlight the great potential of social media, especially Instagram, as an effective learning tool. Accounts like @fiqri_fox have proven that with the right approach, the platform can bridge the gap between theory and practice.

Enjel Sinaga; Dorlan Naibaho

Damai : Jurnal Pendidikan Agama Kristen dan Filsafat 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

In increasingly advanced digital era, the professionalism of Christian Religious Education (CRE) teachers has become extremely important. CRE teachers must not only possess strong academic abilities but also be prepared to face new challenges in the implementation of technology in the teaching and learning process. The Society 5.0 era demands integration between the virtual and real worlds, where advancements in information and communication technology have transformed the way education is delivered, including in CRE practices. The professionalism of CRE teachers in this era is determined by their mastery of 21st-century competencies, which include critical thinking, creativity, innovation, collaboration, and digital literacy. Therefore, CRE teachers must be able to develop innovative and engaging learning materials. This can be achieved by utilizing video tutorials, virtual simulations, and technology-based interactive games to enhance student engagement and the quality of learning. Thus, strengthening the professionalism of CRE teachers not only focuses on academic aspects but also on the application of Christian ethical values within a dynamic and digital learning environment.

Dinda Puspita Sari; Rina Febriana; I Gusti Ayu Ngurah

Jurnal Mahasiswa Kreatif 2024 International Forum of Researchers and Lecturers

This study aims to measure the effectiveness of video tutorial media on making platted brioche in improving the knowledge of Culinary Education Study Program at Jakarta State University. The research method used is pre-experimental with a One Group Pretest-Posttest design. The sample consists of 28 Culinary Education Study Program at Jakarta State University who are taking the Bread Processing course in the 121st semester of the 2024/2025 academic year. Based on the research results, the pre-test score in the normality test was 0,072, and the post-test score was 0,251, both of which are greater than the significance level of 0,05, indicating that the data is normally distributed. The homogeneity test results showed a  p-value of 0,582, which also exceeded the significance level of 0,05,indicating that the data is homogeneous. Hypothesis testing using the Paired Sample t-test resulted in a significance value of 0,00, which is less than 0,05, and a t-count > t-table, thus H1 is accepted and H0 is rejected. The N-Gain test result was 47,41%, which is included in the moderate category. Thus, there is a positive improvement in the learning process using the video tutorial media on making platted brioche, and the likert scale results show that 84,3% of respondents agree that the use of video tutorial media on making platted brioche is effective in enhancing knowledge.

Etty Zuliawati; Muhammad Iqbal Al Habsy; Shellometha Chinthya H; Azwa Aisa Fatqi

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, and support increased product sales. In this activity, MSMEs receive training on the importance of digital marketing, as well as assistance in creating business accounts on digital platforms such as Google Business and Instagram, along with tutorials for optimal management. The outputs of this service include Google Business accounts, Instagram accounts, scientific articles published in national journals, and activity reports. The methods used in this service are lectures and practical tutorials in creating and managing accounts on digital media. The results of this activity indicate that digital marketing strategies need to be followed up with regular guidance so that they can function effectively and optimally in supporting marketing activities and increasing sales of MSME products.

Etty Zuliawati; Muhammad Iqbal Al Habsy; Shellometha Chinthya H; Azwa Aisa Fatqi

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, and support increased product sales. In this activity, MSMEs receive training on the importance of digital marketing, as well as assistance in creating business accounts on digital platforms such as Google Business and Instagram, along with tutorials for optimal management. The outputs of this service include Google Business accounts, Instagram accounts, scientific articles published in national journals, and activity reports. The methods used in this service are lectures and practical tutorials in creating and managing accounts on digital media. The results of this activity indicate that digital marketing strategies need to be followed up with regular guidance so that they can function effectively and optimally in supporting marketing activities and increasing sales of MSME products.

Zuleiha Husen; Nurlaila Nurlaila; Zandy Pratama Zain; Abdul Bahar Muslim

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Snake Fruit or Salak is a commodity that is quite in demand by the community. Currently, the products that can be enjoyed are fruit and juice. Meanwhile, the potential for processing other products is still lacking to be explored to provide benefits for producers. Therefore, our team held a workshop that focused on the production of snake fruit products. This workshop aims to equip local residents with the knowledge and skills to utilize snake fruit, a resource that is widely available but potentially underutilized in the community.This workshop consists of a tutorial on processing snake fruit into various products. We provide participants with hands-on experience and guidance on making items such as jam, jelly, or even dried snake fruit snacks. Two weeks after the workshop, a follow-up evaluation was conducted to assess the effectiveness of the training and explore potential challenges faced by participants in applying their new skills. The contribution of this project is the empowerment of the Bobo Village community through knowledge sharing and promoting the use of local resources in the form of Snake Fruit Dates and Sweetened Snake Fruit

Zuleiha Husen; Nurlaila Nurlaila; Zandy Pratama Zain; Abdul Bahar Muslim

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2024 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Snake Fruit or Salak is a commodity that is quite in demand by the community. Currently, the products that can be enjoyed are fruit and juice. Meanwhile, the potential for processing other products is still lacking to be explored to provide benefits for producers. Therefore, our team held a workshop that focused on the production of snake fruit products. This workshop aims to equip local residents with the knowledge and skills to utilize snake fruit, a resource that is widely available but potentially underutilized in the community. This workshop consists of a tutorial on processing snake fruit into various products. We provide participants with hands-on experience and guidance on making items such as jam, jelly, or even dried snake fruit snacks. Two weeks after the workshop, a follow-up evaluation was conducted to assess the effectiveness of the training and explore potential challenges faced by participants in applying their new skills. The contribution of this project is the empowerment of the Bobo Village community through knowledge sharing and promoting the use of local resources in the form of Snake Fruit Dates and Sweetened Snake Fruit

Laora Hanisa Colani; Renty Yuniarti; Nur’aeni Nur’aeni

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

Social media has become an integral part of the modern era, characterized by the use of the internet in daily life, with one of the most popular platforms being Instagram. Currently, the rise of Instagram content about beauty, known as beauty vlogs, has captured the attention of women, encouraging them to enhance their appearance. Abel Cantika is one of the beauty vloggers in Indonesia who consistently shares posts in the form of make-up tutorials, beauty product reviews, tips and tricks, and so on. The content presented by beauty vloggers, including Abel Cantika, certainly has an influence on changing behaviors and perspectives, as women often want to look stunning at all times. Therefore, it is not surprising that cosmetics can be seen as an essential means to enhance one's appearance. This research aims to determine whether the content of beauty vlogger Abel Cantika on Instagram has an influence on the imitation behavior of Inter Studi female students and to what extent this influence exists. The method used in this research is a survey method with a descriptive quantitative approach. Using simple linear regression analysis techniques. The population in this study consists of female students of Communication Science at STIKOM Inter Studi from the class of 2020 to 2022, with a sample size of 50 respondents. Data analysis techniques using SPSS 26.0. The research results indicate a positive and significant influence of media exposure on brand image, with a moderate effect size.

Agus Darmawan; Syamsiah Syamsiah; Halimatus’sadiah; Julizal Julizal

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Digitalization in education has encouraged the need to develop interactive and interesting learning media to increase student interest and understanding. Teaching staff at D-LLA Course, a tutoring institution, needs skills in using technology, one of which is making interactive videos. This article discusses the results of a training program held to improve teacher competency in using the Powtoon application to create interactive video learning materials. Through introductory methods, tutorials, direct practice and evaluation, this activity succeeded in improving teachers' skills in compiling digital learning content. Based on evaluations and feedback from participants, the majority felt that this interactive video learning method was more interesting for students and more effective in explaining the material. It is hoped that the results of this training can be implemented on an ongoing basis in the D-LLA Course to improve the quality of learning.

Agus Darmawan; Syamsiah Syamsiah; Halimatus’sadiah; Julizal Julizal

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Digitalization in education has encouraged the need to develop interactive and interesting learning media to increase student interest and understanding. Teaching staff at D-LLA Course, a tutoring institution, needs skills in using technology, one of which is making interactive videos. This article discusses the results of a training program held to improve teacher competency in using the Powtoon application to create interactive video learning materials. Through introductory methods, tutorials, direct practice and evaluation, this activity succeeded in improving teachers' skills in compiling digital learning content. Based on evaluations and feedback from participants, the majority felt that this interactive video learning method was more interesting for students and more effective in explaining the material. It is hoped that the results of this training can be implemented on an ongoing basis in the D-LLA Course to improve the quality of learning.

Atha Nugraha Indrayuda; Novalia Novalia

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

YouTube is an internet-based social media that focuses on video content. Through account creation, users can get an audience that has a YouTube account and upload videos from different categories, which shows how a YouTube account is packaged in social media. This research is to find out how the process of positive comments and Devina Hermawan's YouTube content is carried out. from this second study is to find out negative comments on Devina Hermawan's YouTube content. The data in this study were analyzed using Social Reception which interpreted observations, interviews, and documentation. The results of this study show that there is an impact of comments which include positive and negative comment categories.

Yulianti Ely

Jurnal Kesehatan dan Kedokteran 2024 Lembaga Pengembangan Kinerja Dosen

Lower back pain is pain in the lower back area that is felt down to the buttocks and thighs which is often found in society, especially in housewives. The core is the central part of the body including the pelvis, lower back and hips. Core exercises train the muscles to work in harmony and improve body balance. This study uses leaflet media and direct tutorials to members of the Dharma Wanita Persatuan Balai Perikanan Budidaya Laut (BPBL) Ambon to overcome lower back pain (Low Back Pain).      

Anief Kaefatun Nisa; Ani Chintia Sari; Arman Ubaidillah Alfadeli; Fakhri Alwafi Madjid; Maftukha Julianti Anis +3 more

Jurnal Inovasi Sosial dan Pengabdian 2024 Lembaga Pengembangan Kinerja Dosen

This research is motivated by the support of to apply for Halal certification through MIT-18 Post-109 UIN Walisongo Semarang KKN Students. This service aims to help micro, small and medium enterprises in Krajankulon village to apply for Halal certification independently through the Free Halal Certification Program. The activity carried out by MIT-18 Post-109 UIN Walisongo Semarang KKN students lasted for one month starting from July 2024 involving 15 stakeholders. The methods used include lectures, questions and answers, and online registration tutorials in collaboration with Pendampingan Produk Halal (PPH) of the Ministry of Religion of Kendal Regency. The results of this activity show an increase in participants' awareness and understanding of the importance of Halal certification, as well as the acceleration of the business legalization process through an easily accessible and free independent declaration system. This support is expected to increase the value of products and support business sustainability through strong legitimacy. Micro, small and medium enterprises play an important role in the Indonesian economy, especially in Muslim-majority societies where halal products are highly regarded. Halal certification is not only important for consumers, but also makes products more competitive in the market. However, there are still many in Indonesia that have not received halal certification, including in Krajangkulon Village, Kendal Regency. This is due to lack of information, lack of understanding of the certification process, and administrative obstacles such as obtaining a Company Identification Number (NIB). Therefore, this study highlights the importance of intensive support and socialization to increase awareness and understanding of Halal certification in order to support sustainable economic growth and provide assurance to consumers.

Helsa Marsella Putri; Siti Aisyah

Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This research is a study of development of media video tutorials for learning visual arts in particular visual journal material in students of X grade State High School 5 Bukittinggi. The problem found is that learning is not optimal due to lack of use of learning media. Video tutorials can be used to support the learning process and help teachers deliver learning materials. This research uses the Research and Development method with a 4D model that consists of define, design, develop, and disseminate. Data analysis techniques use qualitative and quantitative descriptive analysis. The test subjects in this study were 42 respondents consisting of 5 experts, 1 cultural art teacher, and 37 students. The results of the study showed that the media, material, and language validation test reached a score of 80-90%. Next, the practicality test by the teacher obtained a rating of 86.67%, the student response rating of the small-scale test obtaining a 94.9% score and the large scale trial obtains a grade of 91.81%. The final stage is the test of effectiveness gained from the pre-test and post-test results. Small scales obtain t_count of 7.17 bigger than t_table of 1.894. Large scales get t_counters of 7.68 larger than tables of 1.701. It can be concluded that the video tutorial media product developed on learning visual arts in particular visual journal material has proven valid, practical and effective to use.

Haris Jamaludin; Haris Jamaludin; Sulartopo Sulartopo; Nuris Dwi Setiawan

Jurnal Elektronika dan Komputer 2024 STEKOM PRESS

This study focuses on creating a Turnitin tutorial application to track plagiarism using the prototype method approach. The purpose of this application is to make it easier for users to understand and utilize Turnitin as a reliable plagiarism detection tool in academic writing. The prototype method was chosen because it allows for rapid iteration and improvement based on user feedback, which is very important to improve the quality of the application. The development stages include creating an initial prototype, testing functions, and collecting feedback for design refinement. This study aims for the application to be developed to provide clear guidance and effective solutions in identifying and preventing plagiarism, while deepening users' understanding of the use of Turnitin. Thus, this application is expected to strengthen academic integrity and support ethical writing practices through integrated plagiarism detection technology.

Adi Sutrisno; Indra Tjahyadi; Hosnol Wafa; Sri Andayani; Sugeng Edy Mulyono +3 more

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Teknik Indonesia

This community service aims to introduce the community in Pesisir Village, Sumberasih District, Probolinggo Regency regarding the Sustainable Millennial Integrated Farming System based on local wisdom through community development activities. The urgency of carrying out this activity is so that the people of Pesisir Village, Sumberasih District, Probolinggo Regency can increase sales of their agricultural products by utilizing a comprehensive and sustainable agricultural management system. This community service activity was carried out for six months in Pesisir Village, Sumberasih District, Probolinggo Regency. The method used in this activity is an offline mentoring and tutorial method in Pesisir Village, Sumberasih District, Probolinggo Regency. The highlight of this community service activity is the formation of a comprehensive agricultural management system that is familiar to the Pesisir Village community, and the implementation of a comprehensive, sustainable agricultural management system as an agricultural system in the Pesisir Village community, Sumberasih District, Probolinggo Regency.

Zulkieflimansyah Zulkieflimansyah; Hasrul Sani; Lesnawati Lesnawati

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

The main purpose of this community empowerment activity is to provide guidance on optimising the role of village women in digital marketing innovation literacy to maintain business sustainability in Kelungkung Village. The methods used in this community service activity are tutorial methods, mentoring methods, discussion methods and evaluation. The results achieved from this activity are: (1) The enthusiasm of the PKK of Kelungkung Village for digital marketing innovation literacy activities with various conditions of limited time and age, (2) Can understand and practice how to create a market place account to do online marketing, (3) Can understand material about online marketing strategies, (4) Able to plan a digital marketing business, (5) Able to compile small business performance evaluation management.

Muammar Khadafie; Jasardi Gunawan; Edi Irawan

Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The main objective of this community empowerment activity is to build the spirit of developing entrepreneurs and business plans for teenagers who drop out of school in Sumbawa District. The methods used in this community service activity are tutorial methods, mentoring methods, discussion methods and evaluation. The results achieved from this activity are: (1) PKBM HATTA students are enthusiastic about starting an early business, (2) PKBM HATTA students can analyse business opportunities, (3) PKBM HATTA students can understand business development strategies, (4) PKBM HATTA students are able to plan businesses and manage risk management, (5) PKBM HATTA students are able to understand and run briefly related to online marketing management.

Nur Budi Nugraha

JURNAL ILMIAH KOMPUTER GRAFIS 2024 UNIVERSITAS STEKOM

Physical Education, Sports and Health are subjects that equip students with physical skills, health understanding and healthy living habits. This subject not only emphasizes the development of physical fitness, but also the formation of character, discipline and teamwork. Traditional teaching methods often face challenges in maintaining student interest and participation. Students who are used to digital technology feel that conventional methods are less interesting and irrelevant to their digital world. This research uses the waterfall method and aims to develop interactive learning media that integrates various elements such as animation, video tutorials, motion simulations and interactive quizzes. The results of the research produced interactive learning media with validation results from material and media experts showing a high level of feasibility, with an average score of 85%, exceeding the minimum criteria of 75%. Student responses were very positive, with 87% stating that this media increased their understanding and interest in learning.