Publication Search

This research aims to explore how Integrated Marketing Communication (IMC) is applied to enhance the sales performance of local rice products in the midst of competition with well-established national brands. Intensified competition arises due to the increasing presence of rice products from other regions as well as premium national brands that offer added value. These market dynamics underscore the importance of strategic marketing communication, especially in designing messages, selecting appropriate media channels, and applying the right consumer engagement approach to strengthen brand awareness and loyalty.A descriptive qualitative method was employed, utilizing a case study approach on a local rice producer in Tabanan Regency. Data collection involved in-depth interviews, field observations, and documentation related to promotional and sales activities, which were then analyzed through data reduction, data display, and conclusion-drawing stages.The results demonstrate that the coordinated use of IMC elements such as advertising, sales promotion, public relations, digital marketing, and word-of-mouth has contributed significantly to improving brand perception and market competitiveness. Ultimately, this study suggests that adopting a consistent and well-structured IMC strategy is essential for local rice producers to sustain their presence and achieve growth amidst the dominance of national rice brands.

This study aims to analyze production cost efficiency through the use of self-formulated feed based on rice bran in laying hen farming in Kutamandiri Village. Feed costs represent the largest component of production expenses in laying hen enterprises, reaching up to 60–70% of total operational costs. The research employed a descriptive quantitative approach using primary data collected through observation, interviews, and cost-revenue recording during one production period. Data were analyzed using cost structure analysis and Revenue-Cost (R/C) ratio to determine business feasibility. The results indicate that the use of rice bran-based self-formulated feed reduced feed costs and lowered total production expenses. The calculated R/C ratio was 1.43, indicating that the enterprise is financially feasible and profitable. Additionally, the findings suggest that utilizing locally available feed resources such as rice bran can improve cost efficiency, reduce reliance on external feed supplies, and enhance the sustainability of small-scale laying hen enterprises. This research provides valuable insights for farmers in Kutamandiri Village and other similar agricultural communities looking to optimize production costs and improve their profitability by adopting cost-effective, locally sourced feed options.

Adulteration of rice bran is commonly done by mixing it with materials of similar appearance but lower nutritional value, such as ground rice husk. A key indicator of such adulteration is increased lignin content. Adding phloroglucinol solution to the mixture produces a red color that varies with lignin levels. This study aims to estimate lignin content in rice bran-husk mixtures using artificial intelligence and digital image processing. YCbCr color model images of eleven rice bran-husk compositions, treated with phloroglucinol, were analyzed. The lignin content of each variation was measured in the lab and used to define eleven classes. A Probabilistic Neural Network (PNN) was employed as the classifier, with image histograms of varying bin sizes as input. PNN performance was evaluated using 4-fold cross-validation. Results showed the highest average accuracy of 85.80% with 32 bins and histograms from all three YCbCr channels.     

This community service article presents the implementation of the GELORA outreach and training program conducted in Sebanen Village, Jember, Indonesia, focusing on the promotion of low-cost and eco-friendly fermented feeds formulated from locally available agricultural residues such as papaya leaves, rice bran, molasses, and EM4. The program aimed to strengthen the capacity of smallholder catfish farmers and the village enterprise (BUMDes) through a series of integrated activities including a rapid needs assessment, hands-on training sessions, technical mentoring, and knowledge dissemination. As a result, participants demonstrated improved technical skills in household-scale feed formulation and fermentation, a stronger understanding of sustainable and circular economy principles, and an increased willingness to adopt environmentally friendly aquaculture practices. Moreover, follow-up mentoring groups were established to ensure program continuity and local innovation. This participatory model effectively combines community engagement with scientific evidence in aquaculture nutrition and is suitable for replication in other rural aquaculture development contexts.

This study aimed to evaluate the effect of broiler concentrate-based rations combined with corn and rice bran on the performance of native chickens. A total of four dietary treatments were formulated, namely P1 (100% broiler concentrate), P2 (75% broiler concentrate, 10% corn, 15% rice bran), P3 (50% broiler concentrate, 30% corn, 20% rice bran), and P4 (25% broiler concentrate, 55% corn, 20% rice bran). The parameters observed included feed intake, body weight gain, and feed conversion ratio (FCR). Data were analyzed using analysis of variance (ANOVA), and significant differences among treatments were further tested with Duncan’s New Multiple Range Test (DMRT). The results showed that dietary treatments significantly affected the growth performance of native chickens (P<0.05). Chickens fed diets with higher proportions of broiler concentrate (P1 and P2) exhibited better body weight gain and more efficient feed conversion compared to those receiving lower concentrate levels (P3 and P4). In contrast, increasing corn and rice bran levels tended to increase feed intake but did not proportionally improve body weight gain, resulting in poorer FCR. It can be concluded that native chickens perform optimally when fed rations containing at least 75% broiler concentrate, which provides a balance between growth and feed efficiency.

PT Pos Logistik Indonesia (POSLOG) is a company that provides integrated logistics services across various sectors. One of the main commodities delivered regularly each year is rice from Bulog, which has a significant distribution volume. At present, PT Pos Logistik Indonesia – Branch Bandung still relies on third-party (vendor) transportation services, which leads to suboptimal company revenue and creates dependency on external parties. This study aims to conduct a comparative analysis of operational cost efficiency between the use of company-owned vehicles and rented vehicles. The analytical methods applied include Vehicle Operating Costs (VOC), Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP). The analysis results show that the cost of using vendor services amounts to IDR 710 per kilogram, while the cost of using company-owned vehicles is only IDR 284 per kilogram. Furthermore, the NPV value reached IDR 2,732,364,981, the IRR was 129.94%, and the Payback Period was 1 year and 9 months. Based on these findings, investing in company-owned vehicles is proven to be more efficient, economical, and feasible to improve profitability and ensure business sustainability.

The abundant rice husk waste in Legundi Village, Ngawi Regency, has not been used optimally and has the potential to cause environmental pollution. On the other hand, rural communities, especially the PKK Women's group, need business diversification to increase family income. Responding to these challenges, this community service program is carried out with the main objectives: (1) utilizing rice husk waste into husk charcoal products with economic value as a planting medium; (2) increasing income and empowering community groups; and (3) strengthening the capacity of digitizing MSMEs through online marketing assistance. The activity was carried out with a participatory method that prioritized the active involvement of the community. There are two main approaches to program implementation. First, training on the practice of making husk charcoal uses imperfect combustion techniques that are simple and environmentally friendly. Second, assistance in the digitalization of MSMEs which includes training in creating and managing e-commerce accounts (Shopee and Tokopedia), the production of visual and narrative-based promotional content, and digital marketing strategies that are adaptive to consumer trends. The results of the activity show that the community is able to process husk waste into packaged husk charcoal products with the brand "Saji Tani" which has selling value and market potential. In addition, the PKK Women's group showed capacity building in business management and the use of digital platforms to expand marketing access. This program not only succeeds in reducing the environmental impact of agricultural waste, but also encourages the economic independence of village communities through innovations based on local potential. Thus, this activity is a model of integrated community empowerment that combines environmental, economic, and digital technology aspects in a sustainable manner.

The purpose of this community service is to provide assistance to MSMEs producing traditional cakes and tampah craftsmen in Karijawa Village, Dompu District, Dompu Regency. The assistance provided includes flavor innovations in traditional Dompu cakes and innovations in bamboo crafts other than tampah. These innovations aim to increase the competitiveness of local products in the wider market. This assistance also focuses on improving the quality of product packaging, considering that the still minimal packaging quality is one of the obstacles faced by partners. As part of this community service, we hope to provide solutions to the problems faced by MSME partners related to unattractive products and less than optimal packaging quality. The method used in this activity includes three main stages: planning, implementation, and evaluation. The planning stage is carried out by identifying the problems faced by partners and selecting appropriate solutions. In the implementation stage, the selected solutions are implemented by providing training and direct assistance related to flavor innovations in traditional biruas beras cakes and bamboo woven product designs. The evaluation stage aims to assess the extent to which the implemented solutions have been effective and have a positive impact on MSME partners. The results of this community service activity indicate that MSME partners now have products with new flavors for their rice bran and a wider variety of woven bamboo products, in addition to winnowing baskets. Furthermore, product packaging has undergone significant improvements, increasing product appeal and meeting higher market standards.

The Rice Bowl (Nasi Mangkok) culinary business in Indonesia has experienced rapid growth after the COVID-19 pandemic and has become a key part of the modern food industry, meeting consumer demand for convenience and taste. Since 2020, rice bowl sales have continued to rise annually, driven by shifting consumption habits toward food delivery services like GoFood and GrabFood. Despite this trend, academic studies on the rice bowl business remain limited. Classified as convenience food, rice bowl consumption has increased by over 10% from 2019 to the projected figures in 2025. Sales volume has risen from 1.5 billion portions in 2020 to over 3 billion in 2025, with an annual growth rate of 10–15% and estimated revenues between IDR 15–20 trillion per year. With rising demand, many rice bowl brands have entered the market. However, consumers often struggle to decide which brand to choose, as purchasing decisions are influenced by multiple factors. This study analyzes consumer behavior influencing rice bowl purchasing decisions, focusing on cultural, social, psychological, and personal factors, with a case study in Sidoarjo Regency, East Java. Using an explanatory research design, the study surveyed 161 consumers across four sales locations.The F-test results show that all four variables simultaneously have a significant positive effect on purchasing decisions (at the 99% confidence level). However, the t-test results reveal that the cultural factor (X1) negatively influences purchasing decisions, while social, psychological, and personal factors have a positive impact. Among these, the psychological factor (X3) is the most dominant, highlighting the importance of consumer motivation and perception in shaping buying behavior. Enhancing this factor can support the sustainable growth of rice bowl businesses in Sidoarjo.

This research aims to examine how product quality and price influence the purchasing decisions of consumers buying Fukumi brand porang rice in Bandar Lampung City. As a healthier rice alternative, Fukumi porang rice has become popular among individuals who are health-conscious, particularly those on diets or managing diabetes. A quantitative method was applied, using surveys distributed to 150 buyers of Fukumi rice. The data were analyzed using multiple linear regression. The findings reveal that both product quality and price have a significant impact on purchasing decisions. The regression analysis shows that product quality accounts for 54.1%, while price accounts for 57% of the decision-making process. An Adjusted R² of 0.567 indicates that 56.7% of the variation in purchase decisions is explained by these two factors, with the remaining 43.3% influenced by other variables not included in this study. These results emphasize the need for businesses to consistently deliver high product quality and set prices that reflect customer value to stay competitive.

Shrimp shell waste is a potential marine biomass resource rich in bioactive compounds such as astaxanthin and chitin, yet remains underutilized in the livestock sector. This study aimed to evaluate the effect of incorporating shrimp shell meal into duck (Anas sp.) feed rations on the yolk color intensity of duck eggs. The experimental design applied a completely randomized design (CRD) with a single factor and four treatments: D0 (100% rice bran, control), A1 (rice bran + 2% shrimp shell meal), A2 (rice bran + 6%), and A3 (rice bran + 10%), with a 21-day observation period. The primary parameter measured was yolk color intensity, assessed visually using a standardized color scale. The results indicated that the addition of shrimp shell meal significantly enhanced yolk color intensity, with the highest pigmentation observed in the A3 treatment. Astaxanthin, functioning as a natural carotenoid pigment, was biologically absorbed and distributed into the yolk via lipophilic pathways, while chitin supported gut health and nutrient absorption efficiency. This study aligns with the principles of the circular economy by valorizing marine processing waste as a functional feed ingredient. A 10% inclusion rate was found to be visually optimal; however, further studies are required to assess its physiological impacts and economic feasibility in broader production contexts.

Entrepreneurship try to reach welfare economy of citizen constitute a responsibility of church's institution in creating a better life. Covid 19 Pandemic has given impact in economic bussiness where the strategy used by UMKM actors in agrobussiness to increase and mantain their income. The success of UMKM can bring Economic Improvement. Reseach method is qualitative descriptive with research instruments such as indepth interview, observation, and documentation. the result of shows (a) a couple of obstacles such as nature obstacle, human obstacle, and economic obstacle (capital). the word of the Lord regarding entrepreneurship i.e about trust to the blessing source, about running the daily bussiness, about sugestion to do online selling, etc. marketing be utilized such as wrapping, online opportunity, announcement utilization, online shop shopee, application whatsapp, (d) process open new branch (e) selling in facebook application (f) joining bazar (g) inspiration from the shepherd with online selling such as facebook, Tiktok, Go Food, Shopee, and grab (h) door to door selling (i) about customer. Solution and testimony divided into: spiritual solution and bodily solution. Testimony: The Lord bless with house and blessing for the children of the Lord; blessing buying rice with uncoincidently found in the street. The Lord bless therefore still able to harvest, be multiplied in harvest's result and the Lord send the buyers.

The Covid19 pandemic had a major impact on the weakening of Indonesia's economic sector, including Small, Micro and Medium Enterprises (MSMEs). The MSME sector is one of the sectors that makes a major contribution to the national economy so it needs to rise during the current Covid19 pandemic. Jambewangi Village is a village located in Sempu District, Banyuwangi Regency, East Java Province. The area of Jambewangi Village is 1,422 Ha / m2 divided into six hamlets including Krajan Hamlet, Panjen Hamlet, Parastembok Hamlet, Sumberjo Hamlet, Tlogosari Hamlet, and Sidomulyo Hamlet. In Jambewangi Village, it has an interesting landscape, such as a homogeneous forest in the form of pines, the confluence of tributaries with branches, a large expanse of rice fields, as well as fields and plantations. The area of Jambewangi Village is at an altitude of 340-800 masl so it has cool air and is good for growing various kinds of fruits and vegetables.

Consumer protection in Indonesia is regulated in Law No. 8/1999 on Consumer Protection (UUPK), which emphasizes consumers' basic rights to safe and quality goods. This research focuses on the violation of consumer rights in the “Daun Suji” brand rice oplosan case, which came to light in February 2025. The results show that the oplosan “Daun Suji” rice does not meet the promised premium rice quality standards. This resulted in a violation of consumer rights, specifically Article 4 letters b and c of the Consumer Protection Law. These violations include the right of consumers to choose goods according to exchange value and guarantees, as well as the right to correct and clear information. This fraudulent practice harms consumers who expect quality products at the price paid.

The increasing intensity of ultraviolet (UV) radiation due to global warming poses serious risks to skin health and has led to a rising market demand for natural-based skincare products. Jabiras Body Scrub is an innovative body care product formulated from guava and brown rice to protect and nourish the skin from UV exposure. This program aims to produce an organic-based skincare product while empowering local farmers as raw material suppliers. The target market includes men and women aged 17 and above across Indonesia, including visiting tourists. Laboratory tests show that each 50-gram package of Jabiras contains 3% vitamin C and 1% antioxidants, which are effective in improving skin condition within two weeks. The product is registered with a Business Identification Number (NIB) and has obtained Intellectual Property Rights (IPR) for its brand and promotional flyer. Marketing strategies are carried out digitally via social media and e-commerce, as well as conventionally through entrepreneurship expos and word of mouth. This initiative has reached its break-even point, with a total of 250 units sold from May to September, generating IDR 9,750,000 in revenue. This activity not only achieved its sales targets but also strengthened the foundation for a sustainable business model that supports local farmers.

The purpose of this study was to determine the performance of sheep with the addition of fermented rice bran in the ration. This research was conducted in August-October 2023 at the sheep farm in Putra Buyut Village, Gunung Sugih District, Central Lampung Regency. In this study, 12 sheep were used with the age of 2 years and body weight of 20-23 kg. This study uses fermented rice bran as an addition to sheep rations, the addition in the ration with different percentages, namely P0 (forage feed without the addition of fermented rice bran), P1 (forage feed with the addition of 10% fermented rice bran), P2 (forage feed with the addition of 15% fermented rice bran), P3 (forage feed with the addition of 20% fermented rice bran). This study used a complete randomized design (CRD) with 4 treatments and 3 replicates. Parameters observed in this study were feed consumption, body weight gain and feed conversion. The results of this study showed that the provision of fermented rice bran in the ration had no significant effect (P>0.55) on feed consumption, body weight gain, and feed conversion.  The highest average weight gain was in P0 (150.67).

This research aims to evaluate strategies for increasing beef cattle productivity through optimizing concentrate feed based on local ingredients in Perbaungan, Serdang Bedagai Regency. Surveys and interviews were conducted to collect data regarding feeding patterns, costs and production efficiency. The research results show that concentrate feed, although more expensive than forage, provides higher efficiency in supporting daily weight gain in beef cattle. Local ingredients such as rice bran, palm oil cake and tofu dregs have great potential for use in concentrate formulations, thereby reducing costs and increasing the sustainability of livestock businesses. Optimal strategies include providing concentrate as needed, combining with forage, and managing feed stock. This optimization has been proven to be able to increase beef cattle. productivity and support national meat self-sufficiency efforts

Gebugan Village has the potential to be developed because it is supported by the Natural Resources (SDA) as a place for clove plants with fertile soil and a cool climate. In addition, several village communities have avocado, coffee and rice gardens. Based on the results of the survey and discussions with village officials, there is a main problem faced, namely farmers who cultivate clove plants are only sold to collectors in raw form. The solution to this problem has been prepared together with the PPK Ormawa team to empower Gebugan Village through the theme "Young Farmer Studio". The PPK Ormawa team assists in developing ready-to-use clove products, such as clove oil, herbal drinks, and clove syrup. The aim of the program is to optimize land and clove plants, and to empower the people of Gebugan Village by branding "Gebugan Village as the Millennial Young Farmer Studio" by forming the Young Farmer Studio, creating processed products from the commercialization of Gebugan Village clove plants. The program is carried out using training and mentoring methods to improve the soft skills and hard skills of institutional groups.

Jeruk Manis Village is a village resulting from the expansion of Kembang Kuning Village, after its expansion Jeruk Manis established itself with new branding as a tourist village that is already known for its natural beauty and green rice fields that refresh the eyes. In its efforts to build a tourist village that promises visitors, Jeruk Manis has not provided adequate facilities such as the lack of tourist information for visitors, as well as inadequate changing rooms in several tourist attractions. Therefore, the purpose of KKN PMD University of Mataram for the July-August 2024 period is to optimize tourism in Jeruk Manis Village through making Tourist Information and improving Changing Room facilities. The implementation method used is field survey, location planning, design or design, and program implementation (production and promotion). The results obtained from the making of Tourist Information and Changing Room improvements have a stronger impact on the progress of the branding of the Jeruk Manis Tourism Village, with Tourist Information being a reference for foreign visitors when visiting Jeruk Manis Village. In addition, the placement of the Changing Room made of bamboo which adds to the attractiveness also ensures the comfort of visitors.

This research aims to determine the influence of promotion, product quality and price perception on purchasing decisions among consumers of Rosebrand Rice Flour in DKI Jakarta. Type of quantitative research. The population in this study is unknown. The sample used in this research was 97 respondents, with a direct to project sampling system method and using the lemeshow formula. In this research, the data was analyzed using the SPSS version 27 program and Microsoft Excel 2021. The research results showed that simultaneously promotion, product quality and price perception had a significant effect on purchasing decisions. Partially promotion has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, and partially price perception has a significant effect on purchasing decisions.