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This literature study aims to analyze the strategies of local cosmetic brands in providing product variants for different skin types, setting affordable prices for the teenage segment, and minimizing side effect risks to increase purchase intention among beginner users. The method used is qualitative library research with a thematic synthesis approach following systematic literature review procedures. The results indicate that complete product variants enable beginner users to find products suitable for their skin conditions, reducing confusion and increasing confidence. Affordable prices are crucial for the teenage segment with limited budgets, allowing them to try products without excessive financial burden. Minimizing side effect risks through safe formulations, dermatological testing, ingredient transparency, and usage education builds a sense of security essential for beginner users. These three strategies are interconnected and collectively create a foundation of trust that drives purchase intention. Beginner users who feel their needs are understood, products are affordable, and risks are minimal will be more motivated to purchase and have the potential to become long-term loyal customers. This study contributes theoretically to enriching cosmetic marketing literature with a teenage and beginner user segmentation perspective and practically provides foundations for local brands in designing products, pricing strategies, and safety communications targeting this segment.

This study aims to analyze the marketing strategies implemented by CV Mitra Agung to increase consumer purchasing interest in the Sungai Pinyuh District. Using a qualitative descriptive approach, data collection was conducted through in-depth interviews, direct observation, and documentation studies. The results of the analysis indicate that the implementation of an integrated marketing mix (product, price, place, and promotion) has been significantly successful in increasing both consumer purchasing interest and loyalty. The main supporting factors for this success include offering products with consistent quality, setting competitive prices compared to competitors, active and creative promotions, especially through the use of social media, and selecting a strategic and easily accessible business location. Despite showing positive results, this study also identified several challenges faced by the company, namely limited operational capital and limited market reach, which need to be addressed for future business development. Based on these findings, several important recommendations are provided, These include continuous innovation in product variants, optimizing and maximizing the use of digital media platforms to increase brand awareness, and improving the quality of customer service. These recommendations are expected to help CV Mitra Agung expand its market share, improve sales performance, and ensure business sustainability.

This literature study examines the influence of Product Variants on Purchasing Decisions on Food products. Product Variants are one of several important aspects that manufacturers need to consider when making a product, because product variants play a role in providing a choice for consumers, product variants mean that each product produced by the company has various styles or categories. Product diversity is assessed based on two factors: product line diversity and differences in packaging size. Product line diversity indicates differences in characteristics such as brands, flavors, or ingredients. Packaging size diversity refers to differences in the amount found in a package. Having various styles or categories. Product diversity is assessed based on two factors: product line diversity and differences in packaging size. Product line diversity indicates differences in characteristics such as brands, flavors, or ingredients. Packaging size diversity refers to differences in the amount found in a package. This literature study aims to analyze and synthesize previous research findings regarding the role of product variants on purchasing decisions and identify other factors that influence product variants on food purchasing decision making. This study was conducted using a literature review method that analyzed various related sources. The results obtained from this study indicate that product variants have a positive and significant influence on food purchasing decision making.

Indomie continues to adapt to consumer trends and preferences by launching product variants that suit local tastes or follow specific food trends helping Indomie stay relevant in the market. This study aims to analyze the influence of price, quality, and quantity on purchasing decisions in terms of Indomie instant noodle products. Price, promotion, and product quality were identified as independent variables in this study with purchasing decision as the dependent variable. The study was conducted with quantitative methodology. The population in this study was randomly taken from 430 Warmindo Jayaberkah consumers. The number of samples in this study was 25% of the total population obtained by 107 respondents. The results showed that price and product promotion did not affect purchasing decisions, while product quality influenced purchasing decisions. Product price, promotion, and product quality together influence purchasing decisions. Product pricing, promotion, and product quality influence purchasing decisions by 63.2%. The study's findings would suggest that product quality variables have a substantial impact on purchasing decisions.

The background of this research aims to determine and analyze the influence of the marketing mix, which includes promotional variables, halal labels and product variants on purchasing decisions for a product through brand image in the Medan Muslim community. The research approach taken was to use a quantitative-descriptive approach using the path analysis method. Path analysis is an extension of the use of regression analysis which aims to estimate the direct or indirect influence of the variables hypothesized in the research. Based on the test results, it can be concluded that promotions, halal labels and product variants have a significant effect on product brand image. It was also found that there was a significant influence between promotions, product variants and brand image on purchasing decisions, while the halal label did not have a significant influence on purchasing decisions for Natur products in the Muslim community of Medan. It is hoped that Natur can maintain and improve the promotional strategies carried out by holding various activities to portray a positive brand attitude towards consumers, because this greatly influences purchasing decisions.

This study aims to analyze the effect of Service Quality and Product Variants on Customer Loyalty at Darin Grocery Store in Cikopo Purwakarta. The source of the data in this study was obtained from a questionnaire (primary) which was distributed to the respondents. The population of this study were customers at the Darin Grocery Store in Cikopo Purwakarta. The research sample amount were 82 people. The research analysis method used is validity test, reliability test, multiple linear regression, f test and t test. The research findings indicate that the marketing strategy simultaneously affects customer loyalty. Based on multiple linear regression analysis, the coefficient of determination is 40.3%. The most dominant factor influencing is the product variance of the t test calculation. The t value for the service quality variable is 0.880, the t count for the product variant variable is 4.838. The results of the F test obtained F count of 26.715 and a significant value <0. 05.

Tanara Village as a Coastal Village has a potential source of food that comes from the sea, but the people around Tanara Village are still very low in consuming sea fish directly, therefore a way is needed so that the nutritional intake / nutrition consumed is able to meet the needs of the community's body. In supporting and encouraging nutritional intake, business actors have an important role to play in creating processed fish products made from marine fish with the aim of increasing appetite because they are stimulated by the results of the product variants created. Business actors must have the courage to innovate their product variants. The Lecturer Team and the KKM Group help provide solutions through assistance in terms of strategies to create innovative variants of processed seafood products for business people. This step is carried out through mentoring and training in creating flavor variants, product packaging and marketing. Another thing is that it is hoped that after the service assistance for business actors they can be more prosperous in the economic field.