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The development of digital da'wah demands a more in-depth, comprehensive, and data-driven methodological approach. However, contemporary da'wah research is still dominated by descriptive analysis that stops at mapping surface phenomena without exploring the underlying causal factors that determine the long-term effectiveness of da'wah. This weakness is increasingly apparent in the use of SWOT analysis, which has been widely applied in da'wah studies, but tends to be limited to producing categorization tables without an operational epistemic basis. Meanwhile, the era of digital da'wah presents a new, complex reality, where da'wah success is influenced not only by surface interactions such as the number of viewers, impressions, or follower growth, but also by latent factors such as audience cognitive motivation, platform algorithms, digital cultural context, identity construction, and societal value systems. This study aims to formulate a new methodological model through the integration of SWOT and the Iceberg approach to address this methodological stagnation. The research was conducted using qualitative methods based on literature analysis, comparative studies of strategic analysis models, and the construction of a conceptual model. The results show that the SWOT-Iceberg integration is able to produce a more multidimensional framework for digital da'wah analysis: SWOT diagnoses surface symptoms, while Iceberg explores patterns, causal structures, and mental models that shape phenomena. This combined model enables the development of more accurate, adaptive, and evidence-based da'wah strategies. It is concluded that the SWOT–Iceberg integration significantly contributes to the development of modern da'wah methodology by encouraging a shift from descriptive research to transformative diagnostic analysis, while simultaneously strengthening the scientific character of da'wah as an academic discipline based on a critical and measurable knowledge system.

This study examines the inconsistency between the messages and behaviors of online preachers from Generation Z within the perspective of Islamic education. In the digital era, social media platforms such as TikTok, YouTube, and Instagram have become primary spaces for modern da’wah that are interactive and appealing to younger audiences. However, this advancement also presents significant challenges, particularly the dissonance between the Islamic values conveyed and the preacher’s actual behavior in the public sphere. This research employs a library research method by analyzing theories of communication, digital media, and Islamic education. The findings indicate that the main factors contributing to this inconsistency include algorithmic pressure from social media, commercialization of da’wah, lack of religious mentorship, and the digital culture of Gen Z that prioritizes popularity. From the standpoint of Islamic education, this phenomenon underscores the importance of integrating digital literacy, online preaching ethics, and character formation into both formal and non-formal educational curricula. Therefore, this study recommends strengthening the role of Islamic educational institutions in guiding young preachers so that digital da’wah remains ethical, educational, and truly reflective of authentic Islamic moral and spiritual values.

This study is motivated by the emergence of public controversy surrounding the alleged sexual harassment case involving the preacher Gus Elham, which has sparked widespread debate about ethical boundaries in da’wah activities. This phenomenon reflects a moral and social crisis in contemporary da’wah practices, particularly in relation to power relations, child protection, and the moral responsibility of religious figures as public role models. This study aims to analyze violations of da’wah ethics in this case from moral and social perspectives, as well as to identify its impact on public trust in preachers and religious institutions. The method used is a descriptive qualitative approach through the analysis of online news, public statements, social media posts, interview recordings, and da’wah-related content associated with the case. The findings indicate that the actions in question not only violated norms of decency but also revealed a failure to understand principles of child protection and ethics of da’wah based on akhlakul karimah. Socially, the case demonstrates a moral crisis affecting religious authority and an increase in public skepticism toward religious figures. The implications of this study emphasize the importance of formulating stricter da’wah codes of ethics, strengthening ethical literacy among preachers, and integrating child protection values into da’wah practice to prevent similar cases from recurring.

Language plays a crucial role not only as a means of communication but also as a reflection of the values and character of society. In the context of youth mosque da'wah, the use of polite language is crucial because it influences the effectiveness of conveying religious messages and shaping the morals of listeners. This study aims to examine the application of the principles of polite language in youth mosque da'wah in Karanganyar Regency and efforts to improve it through training activities. The method used was a qualitative approach with observation techniques, semi-structured interviews, and documentation. Data analysis was carried out in three stages: data reduction, data presentation, and drawing conclusions interactively. The results of the activity showed a significant increase in the participants' understanding and practice of polite language after attending the training. Based on the questionnaire results, participants' post-test scores increased compared to the pre-test, indicating the effectiveness of the training in strengthening their understanding of the concept of polite speech. Furthermore, observations of da'wah practices showed positive changes in the use of more polite, structured, and empathetic language. This activity not only improved participants' communication skills but also raised awareness of the importance of language ethics in da'wah. Thus, this language politeness training contributes to the character development of mosque youth, helping them become moral, communicative, and civilized young preachers. It is hoped that similar activities can be developed to a more advanced level in the future to strengthen the application of politeness in religious communication among youth.

Islamic Religious Education (PAI) plays a strategic role in shaping students’ character and developing their religious potential. However, religious learning often becomes less engaging if not presented creatively. The PAI Festival (Pentas PAI) in Karangharja Village, Pagelaran District, Cianjur Regency, was implemented to explore and foster students’ religious talents and interests through Islamic-themed competitions. This program applied the Asset-Based Community Development (ABCD) approach, focusing on mobilizing community religious assets such as Islamic teachers, preachers, and local religious institutions. The implementation consisted of five stages: discover, dream, design, define, and destiny. The results indicate that Pentas PAI effectively served as a medium for students to express their religious abilities, enhance enthusiasm for learning religion, and cultivate Islamic character values such as responsibility, sportsmanship, and confidence. Furthermore, the activity strengthened collaboration among schools, communities, and families in supporting religious education. By optimizing local assets and community participation, Pentas PAI successfully created an engaging and sustainable model of religious education at the village level.

Church discipleship is a concrete manifestation of the shepherd's primary role and responsibility within the life of the church. A shepherd is not merely a preacher or worship leader, but a spiritual mentor committed to guiding the congregation toward spiritual maturity. This discipleship process involves various aspects such as deep biblical teaching, personal and communal pastoral care, and continuous discipleship. The main goal is for the congregation to move beyond superficial faith and grow into Christ-like individuals in character, knowledge, and action. This article explores biblical and theological principles of church discipleship and how the shepherd's role must be contextualized to meet the challenges of the present age and the needs of the people. In a world that is constantly changing and spiritually challenging, effective discipleship becomes crucial for the church to remain relevant and spiritually strong. This study affirms that spiritual maturity cannot be achieved instantly, but through a purposeful, consistent process rooted in love and the truth of God's Word. Therefore, discipleship must be a pastoral priority to build a mature, strong, and impactful church.

The development of digital technology has brought a significant transformation in the method of delivering Islamic preaching, one of which is through TikTok social media. Habib Husein Ja'far Al-Hadar emerged as one of the young preachers who utilized this platform effectively with a unique and contextual approach. This study aims to analyze the content of the da'wah message delivered by Habib Husein Ja'far through the TikTok account @huseinjafar. This research focuses on two main problem formulations, namely how the content of the da'wah messages delivered and how the analysis of these messages in the context of da'wah communication. Through the qualitative content analysis method, it was found that Habib Husein Ja'far packaged his da'wah messages with a light approach, relevant to current trends, and used a communicative and inclusive language style. The messages contain moral, spiritual, and social values that are delivered in a brief but impactful manner, so as to attract attention and build closeness with the audience, especially the younger generation. The findings show that a social media-based da'wah strategy with an adaptive and communicative approach can increase the effectiveness of spreading Islamic values in a digital society.

This study is motivated by the ongoing practice of oral dakwah methods amidst the rapid development of technology and the growing variety of dakwah media. Although digital dakwah is increasingly widespread, direct oral preaching still holds a special place in the hearts of the community. The focus of this research is the perception of the Talunblandong Village community towards the oral dakwah delivered by Kiai Falaqul Alam, as well as how they receive and interpret it. This study also examines the impact of this dakwah on the social and religious life of the community. The research employs a qualitative approach with Edmund Husserl’s phenomenological method, emphasizing individuals’ subjective experiences. Data were collected through in-depth interviews, observation, and documentation involving community members who attend Kiai Falaqul Alam’s dakwah. Data analysis was conducted using Descriptive Phenomenological Research (PFD), including unit of meaning description, psychological description, structural description, and thematic synthesis. This process aims to uncover the deepest meaning of the community’s experience of the dakwah they receive. The results show that Kiai Falaqul Alam is perceived as a wise preacher with an easy-to-understand and socially relevant preaching style. The community responds enthusiastically because the content of the sermons meets their spiritual needs and everyday life. The dakwah has positively impacted the community by increasing religious awareness, changing behaviors, and fostering a spirit of togetherness. This indicates that oral dakwah remains an effective method for conveying Islamic values in a touching and lasting way.

This study aims to analyze the communication strategies in Islamic preaching (dawah) employed by Husain Basyaiban, particularly through the digital platform TikTok. The research utilizes a quantitative approach to obtain in-depth and measurable data. Data was collected through interviews with Basyaiban's followers and content analysis of his preaching materials on TikTok. The results indicate that Basyaiban's relaxed, dialogic, and audience-adaptive communication style effectively enhances the delivery of Islamic messages. Furthermore, the use of digital media such as TikTok has proven capable of reaching a wider audience and facilitating more dynamic interactions between the preacher (dai) and the congregation (mad'u). These findings highlight the importance of adapting preaching methods to technological advancements and audience characteristics in the digital era. 

This study investigates how Islamic da’wah can serve as a strategic instrument in strengthening civic engagement within democratic societies. Civic engagement is the active participation of citizens in public life, including policy-making, government oversight, and involvement in solving social problems. It is a crucial element in maintaining a fair and participatory democratic system. In the context of Muslim communities, Islamic da’wah not only aims to convey religious teachings but also seeks to instill universal values such as justice, equality, consultation (shura), empathy, and social responsibility—principles that form the foundation of democratic life. This research uses a descriptive qualitative method with a library research approach. Data were gathered from secondary sources such as books, academic journals, and relevant articles related to Islamic da’wah, civic engagement, and democracy. This method was chosen to allow for a comprehensive and systematic analysis of the social function of da’wah without conducting field observations or direct interviews. The results of this study show that Islamic da’wah, when practiced contextually and inclusively, can build critical social awareness, encourage public participation, and strengthen constructive social dialogue. Digital da’wah, Islamic value-based social campaigns, and the proactive role of preachers as agents of change become key elements in bridging Islamic teachings with democratic values. Furthermore, participatory da’wah empowers marginalized groups to become more involved in public discourse. Therefore, Islamic da’wah emerges not only as a spiritual medium but also as a cultural force that supports the development of a just, democratic, and civilized civil society.

Da'wah plays a crucial role in shaping religious understanding and practice among Muslims. Ustadz Abdul Somad is known as one of the da'wah preachers with a unique da'wah approach, combining strong rhetoric, fresh humor, and argumentation based on evidence. This study aims to examine how students at the Ibnu Syam 2 Cilegon Islamic Boarding School respond to and accept the da'wah style delivered by Ustadz Abdul Somad. Using a descriptive qualitative method. The research findings reveal that students generally accept and appreciate Ustadz Abdul Somad's da'wah style for several main reasons: (1) Clear and communicative delivery, so that the material is easier to understand and attracts attention; (2) The use of humor and inspirational stories, which help improve memory of the da'wah message; and (3) The depth of the evidence used, which enriches the students' Islamic insight. In addition, this study shows that students feel more motivated to deepen their understanding of religion and apply Islamic teachings in their daily lives after attending his lecture. This study contributes to understanding the effectiveness of da'wah strategies in Islamic boarding schools and offers insight for preachers regarding more interesting and effective communication approaches. The results of the study also confirm that an interactive, contextual da'wah style that contains intellectual and emotional aspects can increase students' understanding and interest in Islamic teachings.

The development of digital technology has brought changes in communication and information dissemination, including in Islamic preaching (dakwah). TikTok, as a short-video-based platform, has become one of the media used by preachers to convey Islamic messages in an engaging and interactive manner. This study aims to analyze the role of TikTok in the dissemination of Islamic preaching, assess its effectiveness, and identify the challenges and opportunities in its use. The research employs a quantitative approach by distributing questionnaires to respondents who actively use TikTok to access Islamic preaching content. The collected data is analyzed using pie chart diagram techniques to observe audience engagement patterns with Islamic preaching content on TikTok. The findings indicate that TikTok is highly effective in reaching a broader audience, especially the younger generation. However, challenges such as the ever-changing platform algorithm and potential misuse of features exist. The implication of this study is the need for a more adaptive and innovative preaching strategy to ensure optimal dissemination of Islamic messages. Future research is recommended to further explore audience engagement patterns and the long-term impact of digital preaching on social media.  

Technology-driven Islamic propagation (da’wah) has emerged as a transformative paradigm in disseminating religious teachings in the digital age. The rapid advancement of social media platforms and artificial intelligence (AI) tools has significantly expanded the reach and influence of preachers, enabling more personalized and interactive engagement with diverse audiences. This study aims to explore innovative strategies in planning digital da’wah and to examine the challenges that arise, including the proliferation of misinformation, regulatory constraints, and the rise of underqualified digital preachers. Employing a qualitative approach through literature review and critical analysis of prior studies, this research highlights the potential of integrating data analytics, AI-based personalization, and digital media to enhance the effectiveness of Islamic messaging. However, it also underscores the pressing need for ethical frameworks and regulatory compliance to safeguard the integrity of religious content. The findings advocate for a structured, research-informed approach to digital da’wah that aligns with Islamic ethical principles while remaining adaptive to contemporary technological trends. Such an approach is essential to ensure that technological innovations serve as tools for meaningful religious engagement rather than sources of distortion or misinterpretation

The development of digital technology can change the way Islamic da'wah is conveyed, through social media platforms. Digital da'wah can make it easier to spread Islamic teachings more widely, in depth and easily accessed by various groups. However, behind this convenience, there are big challenges in aspects of Islamic law, especially related to the validity of information, ethics in preaching, and the potential for spreading teachings that are not in accordance with Islamic law. This research aims to examine the challenges of Islamic law in dealing with the digital da'wah phenomenon, especially in the spread of Islamic narratives on social media. The research method used is a literature study with a qualitative approach, which analyzes various literature related to Islamic law, ethics of da'wah, and the phenomenon of digital da'wah. The research results show that digital da'wah has great potential in spreading Islamic teachings, but also faces various challenges, such as a lack of supervision of Islamic content, the emergence of preachers without adequate knowledge, and the commercialization of da'wah which can obscure the essence of conveying Islam. Therefore, regulations and a deeper understanding of the principles of Islamic law are needed in preaching in the digital era so that da'wah.

In his research, the author focuses on three problem formulations, (1). What are the indicators used in evaluating the success of da'wah activities? (2). To what extent does the application of da'wah activity evaluation contribute to improving the quality of da'wah? (3). What are the supporting and inhibiting factors in the process of evaluating da'wah activities? This study uses qualitative research, namely research that aims to gain a deep understanding of (Implementation of Da'wah Activity Evaluation Aimed at Improving the Quality of Da'wah) Data collection techniques used in this study include: interviews, observations, and documentation. While the data analysis used is by using qualitative descriptive analysis using inductive techniques, namely data mining in the field, then data reduction and data presentation are carried out, then conclusions are drawn. The results of the study show that: Evaluation in da'wah communication provides an understanding that preachers (D'ai) need to assess and evaluate the communication process carried out. This aims to improve and increase the effectiveness of da'wah. Evaluation of da'wah activities is an important tool for improving the quality of da'wah communication. By conducting systematic evaluations, preachers can identify strengths and weaknesses in their approach, and adjust strategies to achieve better results in the future. Implementing effective evaluation and showing how evaluation can improve the overall success of the da'wah program.

The digital era has brought significant changes in various aspects of life, including building civic awareness. Islamic preaching as an effort to convey Islamic teachings and values has an important role in shaping characters and increasing public awareness of the rights and obligations of citizens, and also has a strategic role in instilling national values and social responsibility in a society that is increasingly digitally connected. By utilizing digital technology, preaching can be an effective means of spreading moral messages, ethics, and national values that are in line with Islamic teachings. Social media such as digital platforms, podcasts, websites, and so on make it easier for preachers to convey preaching more widely, so that they can reach various communities. This research was conducted through case studies and examining in more depth digital preaching activities through a particular institution or individual such as a YouTube account, digital preaching podcast or digital preaching community and observing public response to preaching content on social media. And analyzing the content by seeing to what extent the message that has been conveyed contains civic values such as tolerance, democracy and the rights and obligations of the state. Therefore, optimizing digital preaching is an urgent need in an effort to build a strong civic awareness based on Islamic values. Through digital communication such as educational content, preaching can increase individual awareness of their rights and obligations as citizens.    

The purpose of this study was to determine the rhetorical techniques used by mahasantri (students) in improving their da'wah (preaching) abilities at Ma'had Al-Jami'ah, UIN Sumatera Utara (UINSU). This research employs a qualitative approach, using data collection techniques such as interviews and direct observations conducted in the field. The study focuses on how rhetorical techniques influence the development of da'wah skills among mahasantri, with particular attention to their speaking abilities. During the research, various rhetorical techniques were identified, including the use of persuasive language, storytelling, metaphors, and repetition, which are commonly employed by mahasantri in their da'wah activities. These techniques are believed to enhance the clarity and effectiveness of the message being delivered, allowing mahasantri to connect more effectively with their audience. The results indicate that the mahasantri at Ma'had Al-Jami'ah have shown significant improvements in their speaking abilities due to the application of these rhetorical strategies. Moreover, these techniques help them in presenting religious teachings in a more engaging and impactful manner. The study also highlights the importance of developing communication skills through rhetorical techniques as a means to enhance the overall quality of da'wah. In conclusion, the research demonstrates that the use of rhetorical techniques plays a crucial role in strengthening the ability of mahasantri in delivering da'wah and improving their public speaking skills. The study recommends further development of such techniques in religious education to foster better communication between the preacher and the community.

This article explores the communication language employed by Ustadzah Oki Setiana Dewi in her preaching activities. The aim of this study is to examine the effectiveness of the language in enhancing audience understanding and acceptance of preaching messages. The methodology involves a literature review with qualitative analysis of Ustadzah Oki’s sermons available on digital platforms. The findings reveal that Ustadzah Oki’s communication style is characterized by simplicity, friendliness, and empathy. These traits enable her preaching to be well-received by diverse groups, particularly the younger generation. Furthermore, Ustadzah Oki often uses inspiring stories and analogies closely related to everyday life, making it easier for the audience to grasp the messages. Her soft tone and choice of positive words also create a comforting and engaging atmosphere. This approach not only effectively conveys the message but also builds emotional connections with the audience. The study also highlights positive feedback from audiences, evident from various comments and responses on social media. Many feel motivated and inspired by her inclusive preaching style, which transcends social, age, and educational backgrounds. This article suggests that similar approaches should be widely adopted in preaching to ensure that religious messages are universally accessible. In conclusion, Ustadzah Oki’s friendly, simple, and empathetic communication approach significantly enhances the effectiveness of her preaching and strengthens emotional bonds with her audience. This model of communication is relevant in modern preaching contexts and serves as an inspiration for other preachers to integrate universal Islamic values with creative and heartfelt communication methods. Thus, preaching becomes not only a medium for conveying religious teachings but also a tool for fostering broader social harmony.

The presence of Indonesian language in religious talks serves a significant purpose as an effective tool for communicating Islamic teachings. This research centers on how Ustadzah Halimah Alaydrus employs Indonesian in her sermons, noted for their respectful, clear, and pertinent presentation to listeners. The foundation of this investigation lies in recognizing the value of language analysis as a method of outreach that can engage diverse segments of the community. The inquiry focuses on how Ustadzah Halimah adeptly uses Indonesian to effectively communicate religious ideas in a precise manner. The research employs a descriptive qualitative method using a case study design. Data collection included reviewing recordings of lectures that were widely shared, conducting linguistic analyses, and performing supplementary interviews with audience members to gauge their reception of the language used. The findings indicate that Ustadzah Halimah incorporates straightforward yet impactful Indonesian words, modifies her tone between gentle and assertive, and weaves in inspiring stories relevant to daily experiences. This technique has proven successful in establishing a deep emotional link with the audience, enhancing their comprehension and acceptance of the conveyed messages. The study recommends that preachers receive training to refine their language abilities and implement these skills in their teachings. Within the academic field, this research adds to the body of knowledge in pragmatic linguistics and preaching communication, particularly in analyzing how language can serve as a persuasive tool that positively affects listeners. Therefore, the effective use of proper Indonesian should be further leveraged as a strategic approach to preaching in contemporary society.

Lifestyle trends across generations have an impact on da'wah strategies. The approach with the stand-up comedy method or humor on the YouTube platform is the most up to date alternative. This phenomenon is directly proportional to the high prevalence of YouTube users in Indonesia. So this descriptive research aims to analyze the sentiment of public response to religious content delivered through stand up comedy. The data source for this research is a YouTube video uploaded by Dzawin Nur with the topic “Kuliah Antum - Ustad Kembali #2.1”. Sentiment analysis uses web scraping techniques from YouTube Comment Extractor and PredictEsay based on Natural Language Processing (NPL). From the 1.006 randomly analyzed comments, 300 comments showed positive sentiment reaching 99.6%. Meanwhile, neutral and negative sentiments are only 0.2% each. Da'wah through stand up comedy is effective as a da'wah strategy in a form that is more relevant to the transformation of social dynamics.