Respon Publik Terhadap Strategi Dakwah melalui Stand Up Comedy pada Platform YouTube

Risma Alviyanti ; Nur Hidayat Muh Said
Concept: Journal of Social Humanities and Educatio... 📅 2025 Vol 4, No 1 🔗 DOI: 10.55606/concept.v4i1.1726
Abstract
Lifestyle trends across generations have an impact on da'wah strategies. The approach with the stand-up comedy method or humor on the YouTube platform is the most up to date alternative. This phenomenon is directly proportional to the high prevalence of YouTube users in Indonesia. So this descriptive research aims to analyze the sentiment of public response to religious content delivered through stand up comedy. The data source for this research is a YouTube video uploaded by Dzawin Nur with the topic “Kuliah Antum - Ustad Kembali #2.1”. Sentiment analysis uses web scraping techniques from YouTube Comment Extractor and PredictEsay based on Natural Language Processing (NPL). From the 1.006 randomly analyzed comments, 300 comments showed positive sentiment reaching 99.6%. Meanwhile, neutral and negative sentiments are only 0.2% each. Da'wah through stand up comedy is effective as a da'wah strategy in a form that is more relevant to the transformation of social dynamics.
Keywords
Comics; Dzawin Nur; Humor; Preachers; Public Sentiment
How to Cite

Risma Alviyanti & Nur Hidayat Muh Said (2025). Respon Publik Terhadap Strategi Dakwah melalui Stand Up Comedy pada Platform YouTube. Concept: Journal of Social Humanities and Education, 4(1). https://doi.org/10.55606/concept.v4i1.1726

Risma Alviyanti; Nur Hidayat Muh Said, "Respon Publik Terhadap Strategi Dakwah melalui Stand Up Comedy pada Platform YouTube," Concept: Journal of Social Humanities and Education, vol. 4, no. 1, 2025.

Risma Alviyanti; Nur Hidayat Muh Said. "Respon Publik Terhadap Strategi Dakwah melalui Stand Up Comedy pada Platform YouTube." Concept: Journal of Social Humanities and Education, vol. 4, no. 1, 2025.

Risma Alviyanti; Nur Hidayat Muh Said. "Respon Publik Terhadap Strategi Dakwah melalui Stand Up Comedy pada Platform YouTube." Concept: Journal of Social Humanities and Education 4, no. 1 (2025).

Risma Alviyanti & Nur Hidayat Muh Said (2025) 'Respon Publik Terhadap Strategi Dakwah melalui Stand Up Comedy pada Platform YouTube', Concept: Journal of Social Humanities and Education, 4(1). doi: 10.55606/concept.v4i1.1726.

Risma Alviyanti; Nur Hidayat Muh Said. Respon Publik Terhadap Strategi Dakwah melalui Stand Up Comedy pada Platform YouTube. Concept: Journal of Social Humanities and Education. 2025;4(1).

Artikel Terkait

Implementasi Evaluasi Pembelajaran sebagai Instrumen Peningkatan Kualitas Belajar dalam Kurikulum Merdeka

Hendriyansyah Hendriyansyah; Maria Ulfa Yundiafi; Devi Marilawati; Mustaqim Hasan

Transformasi Digital Public Relations dalam Membangun Citra Organisasi di Era Media Sosial

Randa Satini Ayu; Umar Abdur Rahim; Intan Kemala

Gaya Komunikasi Konten Kreator TikTok dalam Membangun Engagement Followers: Tinjauan Literatur pada Era Digital Public Relations

Feza Akdayori Putra; Rahim, Umar Abdur; Kemala, Intan

Pengasuhan Orang Tua pada Anak dengan Stunting di Kecamatan Siantar Utara, Kota Pematangsiantar

Hanna Letare Winroriauli Sinaga; Berlianti Berlianti

Dukungan Keluarga dalam Meningkatkan Kesejahteraan Anak-Anak di Sanggar Anak Sungai Deli dengan Peran Keluarga, Pendidikan, dan Lingkungan Sosial

Saskia A. Hasibuan; Berlianti Berlianti

Penggunaan Bahasa Isyarat SIBI dan BISINDO untuk Siswa Tuli di Sekolah Luar Biasa Negeri Pembina Medan

Meysa Malika; Berlianti Berlianti
Tren Sitasi Jurnal