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This literature study aims to analyze the strategies of local cosmetic brands in providing product variants for different skin types, setting affordable prices for the teenage segment, and minimizing side effect risks to increase purchase intention among beginner users. The method used is qualitative library research with a thematic synthesis approach following systematic literature review procedures. The results indicate that complete product variants enable beginner users to find products suitable for their skin conditions, reducing confusion and increasing confidence. Affordable prices are crucial for the teenage segment with limited budgets, allowing them to try products without excessive financial burden. Minimizing side effect risks through safe formulations, dermatological testing, ingredient transparency, and usage education builds a sense of security essential for beginner users. These three strategies are interconnected and collectively create a foundation of trust that drives purchase intention. Beginner users who feel their needs are understood, products are affordable, and risks are minimal will be more motivated to purchase and have the potential to become long-term loyal customers. This study contributes theoretically to enriching cosmetic marketing literature with a teenage and beginner user segmentation perspective and practically provides foundations for local brands in designing products, pricing strategies, and safety communications targeting this segment.

This community service activity aims to enhance students' literacy skills through creative writing training. The target group consists of students at MTsN 2 INHIL Riau who are still in the early stages of developing writing abilities. The method of implementation includes interactive lectures on the fundamental concepts of creative writing, writing exercises on specific themes, group discussions, and intensive mentoring in creating simple written works. The results of the training show a significant improvement in students' motivation to write, their ability to express ideas in written form, and the production of creative works such as poetry and short stories. Additionally, this activity has sparked a sustained interest in developing a culture of literacy within the school environment, encouraging students to actively engage with writing beyond the training sessions. This indicates that creative writing training is not only effective in developing student potential but also contributes to the strengthening of the madrasah literacy movement, creating a lasting impact on students' literacy habits.

The rapid development of digital technology requires communities to possess basic digital marketing literacy and skills in order to adapt to technology-based communication and marketing patterns. The main problem faced by the target participants in this Community Service Program was the low level of understanding and basic skills in utilizing digital media, particularly YouTube and TikTok, for promotion and information dissemination. This program aimed to enhance the capacity of beginners through an applied and contextual basic digital marketing training. The method employed an educative and participatory approach through interactive lectures, discussions, and hands-on content creation practices. The results indicate an improvement in participants’ understanding of digital marketing concepts, their ability to use social media functionally, and their initial readiness to produce simple digital content. These findings confirm that a beginner-oriented training model is effective as a community empowerment instrument in the digital era. This program contributes to strengthening digital literacy and has the potential to be replicated in other communities with similar characteristics.

The “Beginner Brewer” community activity organized by Koffie Rakjat Semarang stands out as an informal learning space for individuals new to coffee brewing techniques, but so far there has been little scientific study regarding its impact on participants’ sensory experiences. This study aims to analyze how beginners understand and evaluate the flavor profile of Aceh Gayo single-origin coffee “Drama” through practical brewing sessions. The research method used a qualitative descriptive approach with data sources consisting of activity documentation, observations of popular articles, and direct quotations from participants’ experiences. The results showed that mentoring with simple techniques such as the V60 (1:15) and French Press (1:12) contributed to participants’ increased understanding of the fruity character and flavor complexity of “Drama,” which has flavor notes of passion fruit, pineapple, strawberry jam, rum, and palm sugar. Participants also reported that the inclusive learning environment made the brewing process easy and enjoyable, and encouraged continued interest in specialty coffee. In conclusion, this community activity is effective as an initial educational tool that shapes flavor perception and increases the confidence of beginner brewers in understanding specialty coffee.

This study aims to analyze cryptocurrency investments and the risks faced by beginner investors who own digital assets such as Bitcoin, Solana, XRP, and other coins that have been increasing in value over the past few years, especially among the general public and retail investors. Not only retail investors, but governments also now hold digital assets, as has already happened. However, the unstable price and lack of global legal oversight make investing in cryptocurrency highly risky, especially for those with less knowledge and experience. The methods used in this study include literature review, descriptive analysis of historical price data for cryptocurrency, case studies, and interviews with several beginner investors. The findings show that cryptocurrency can generate large profits in a short time, but the risk of losing capital is also very high. Therefore, having a good understanding of blockchain technology, risk management, and investment psychology before starting to invest is important. This study is hoped to serve as a reference for beginner investors when considering decisions to invest in cryptocurrency.

This study addresses common problems in start-up businesses: lack of financial management and low presentation of financial statements due to limited human resources. With a conceptual qualitative research (CQR) approach, the research integrates accounting theory and business life cycle theory to design a process for presenting relevant financial statements for business actors who run individual operations. The main findings point to two things: first, the need for resources that understand finance is an inevitability that can be met through education, training, and induction observation; Second, the synthesis of accounting theory and business life cycle maps the conceptual area for the report presentation model that is tailored to the conditions of the beginner business. The proposed model covers the scope of management ranging from recording transactions on the cash mutation book, journaling to reveal the double impact of transactions, to grouping account balances on the ledger to produce relevant information. This process differs from the conventional accounting cycle in that it starts from the cashier function combined with the accounting function, thus reducing the need for separate specialists. The combination of cashier and accountant functions in one practical and relevant accounting flow for individual businesses, allows business owners to supervise their financial performance and position through simple but informative reports.

Political participation is a right and not an obligation for citizens. Political participation is the involvement of citizens in making general policies and determining government leaders. There are many types of political participation, from conventional to non-conventional. However, in developing countries including Indonesia, voting in general elections is the main political participation. After that, there is no more participation. In fact, participation should be carried out as long as politics and government exist. Especially for students who are classified as novice voters as agents of change and future political leaders.

This community service program aimed to enhance the theological competence of novice catechists and community guides at Santo Krisologus BSB Parish Semarang, focusing on understanding and articulating Catholic Fundamental Beliefs, particularly the Credo. Based on observations from January-August 2024, a gap was identified between high enthusiasm for service and the competency readiness of novice faith proclaimers. The program employed an integrative methodological approach combining interactive lectures, question-and-answer sessions, and participatory observation, accompanied by multi-stage evaluation. Results showed significant improvements in participants' doctrinal understanding and pedagogical abilities, reflected in the quality of theological discussions and the formation of sustainable learning communities. The main challenge identified was the complexity of articulating Trinitarian dogma in contemporary pastoral contexts. This program produced a replicable catechist formation model while affirming the importance of an integrative approach in faith proclaimer development.

This study explores the views of high school/vocational school students in Pasuruan City regarding the employment contract system and its impact on their readiness to enter the world of work. With a quantitative approach and survey method, this study involved 54 grade XI students who were selected using the purposive sampling technique. Data collection was carried out through a closed questionnaire, while data analysis used simple linear regression. The results of the analysis showed that students' perception significantly affected their readiness to work, with a regression coefficient of 0.748 and a significance value of 0.000 (p < 0.05). An R Square value of 0.500 indicates that 50% of the variation in job readiness can be explained by students' perception of the employment contract system. The regression assumption test showed that the data met the requirements of normality, homoscedasticity, and no autocorrelation was found. The results of this study highlight the importance of providing a deeper understanding of the employment contract system to increase students' readiness to face the world of work.

This study aims to analyse the contribution of novice voters in the general election, focusing on grade XII TPm 3 students. First-time voters, who have the characteristics of being critical, independent, and pro-change, play a crucial role in the success of the election. They tend to have independent views and are dissatisfied with the establishment, which makes them a group to watch out for in the democratic process. A descriptive qualitative approach was used in this study, with data collected through interviews and documentation. Data analysis was carried out systematically using triangulation techniques to ensure the validity of the findings. The results of the study show that grade XII TPm 3 students are interested in contributing to the 2024 election because they feel they have a new responsibility after obtaining an ID card and the right to vote. They see participation in the election as a new experience and an opportunity to realize their hopes and ideals in supporting their idolized leader candidates. In addition, they are driven by a desire to make positive changes, which is reflected in various forms of contribution, such as voting, witnessing elections, and providing political education to others.

Indonesia adalah negara demokratis yang mempunyai hak kebebasan berpendapat bagi warga negaranya. Salah satu wujud dari demokrasi tersebut adalah pelaksanaan pemilihan umum (Pemilu). Tujuan utama pemilihan umum (pemilu) adalah memberikan kesempatan kepada masyarakat untuk memilih pemimpin yang akan mewakili mereka dalam pemerintahan. Pengabdian masyarakat ini berupa sosialisasi pemilu untuk meningkatkan partisipasi pemilih pemula. kegiatan pengabdian ini dilaksanakan dengan metode workshop dimulai dengan menyampaikan materi dari pengertian demokrasi, pemilu, pemilih pemula sampai peserta diajak untuk praktek cek DPT secara online di https://cekdptonline.kpu.go.id/  melalui HP masing-masing peserta. Dari acara sosialisasi ini tim mengajak peserta untuk menjadi pemilih pemula yang cerdas dengan indikator sebagai berikut : 1). Memastikan terdaftar sebagai pemilih, 2). Mengetahui kapan pelaksanaan pemungutan suara, 3). Mengetahui caleg yang berkompetisi serta rekam jejak mereka, 4). Mengetahui tata cara mengunakan hak suara dengan benar. Kegiatan ini menunjukan adanya peningkatan pemahaman peserta sosialisasi 30% sesebelum mengikuti sosialisasi pemahamanya tentang pemilu cuma 45% dan sesudah mengikuti sosilalisasi menjadi 75 %. Sehingga terjadi peningkatan pemahaman peserta sosialisasi pemilu di SMKN Nglegok dan MA Syeh Subakir.

Pengabdian ini berlokasi di Kecamatan Betoambari Kota Baubau. Adapun permasalahan yang dihadapi adalah kurangnya partisipasi pemuda yang notabene sebagai pemilih pemula dalam Pemilihan Umum (PEMILU) tahun 2024. Solusi yang dilakukan untuk mengatasi permasalahan tersebut adalah salah satunya dengan memberikan penyuluhan kepada para pemilih pemula akan penting partisipasi dalam PEMILU tahun 2024. Dalam hal ini dengan melakukan proses pengenalan, pembiasaan sampai penerapan dilapangan. Hasil penelitian dalam meningkatkan partisipasi pemilih pemula melalui tiga tahap strategi yaitu formulasi dan sasaran jangka panjang; tindakan; dan alokasi sumber daya.

Partisipasi Politik Pemilih Pemula mempunyai peran penting dalam proses pemilihan umum. Tahun depan Indonesia akan melaksanakan Pemilu untuk memilih DPR, DPRD, Presiden dan wakil, Presiden serta DPD. Dalam Pemilu kali ini jenis pemilih yang menjadi perhatian penting guna melihat tingkat partisipasi politik pemilih khususnya pemilih pemula, pemilu 2024 jumlah pemilih muda  dipredeksi mencapai 52%. Minimnya kesadaran dalam pemahaman demokrasi dan rendahnya pendidikan politik bagi para pemilih pemula tentu dapat menurunkan tingkat partisipasi pemilih pada pemilu 2024 mendatang. Mengingat pentingnya partisipasi politik pemilih pemula dalam pemilu yang akan datang, maka perlu dilakukan sosialisasi pengetahuan dan studi tentang partisipasi politik pemilih pemula pada masyarakat di Kecamatan Ngemplak yang memiliki DPT terbanyak di Kabupaten Boyolali yakni 68.527. Kemudian peneliti mengambil sample Desa Manggung, Kecamatan Ngemplak, Kabupaten Boyolali. Tujuan pengabdian masyarakat ini adalah untuk meningkatkan kesadaran pemilih pemula tentang pentingnya partisipasi politik pemilih pemula. Dalam pengabdian ini metode yang dipakai adalah penyampaian materi dari narasumber dengan nsarana LCD dan dilanjutkan diskusi dan tanya jawab. Hasil dari pengabdian ini adalah meningkatnya kesadaran para kaum muda khususnya pemilih pemula, lebih khusus lagi pemilih pemula dari ibu-ibu  Tim Penggerak PKK, hal ini terlihat antusiasme para peserta dalam interaksi diskusi dan tanya jawab.