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This study aims to analyze the influence of Relationship Marketing (X1), Service Quality (X2) and Brand Attachment (X3) on Member Loyalty (Y) at the Usaha Sejahtera Credit Cooperative. The sample used was 100 respondents, with the sampling method using non-probability sampling with simple random sampling technique. The initial analysis on the research instrument, by transforming ordinal data to interval data using the Method of Successive Interval (MSI) then the data was further analyzed using SPSS (Statistical Product and Service Solutions) version 31. The data analysis carried out was Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test (Glejser Test), Linearity Test, Correlation, Multiple Linear Regression and Coefficient of Determination), Hypothesis Test (t test). The results of the study showed that Relationship Marketing (X1) partially had a significant effect on Member Loyalty (Y). Service Quality (X2) partially had a significant effect on Member Loyalty (Y). Brand Attachment (X3) has a partial and significant influence on Member Loyalty (Y).

This study aims to analyze the influence of service quality, product quality, and price on customer loyalty at the online shop Patricia Aksesoris. This research is motivated by the increasingly fierce competition in the e-commerce business, which requires businesses to not only attract new customers but also retain existing ones by increasing loyalty. Customer loyalty is a crucial factor because it directly impacts business sustainability and competitive advantage. This study used a quantitative approach with a survey method, distributing questionnaires to customers who had previously purchased from Patricia Aksesoris. The sampling technique used purposive sampling. The collected data were analyzed using multiple linear regression to determine the effect of each independent variable on customer loyalty. The results indicate that service quality, product quality, and price, both partially and simultaneously, have a positive and significant effect on customer loyalty. These findings indicate that responsive and friendly service, products that meet customer expectations, and competitive pricing commensurate with product quality can increase customer loyalty. This research is expected to provide practical contributions to online shop owners in formulating marketing strategies oriented towards customer satisfaction and loyalty.

Penelitian ini bertujuan untuk menganalisis strategi promosi penjualan yang diterapkan oleh BMA (Baju Murah Anak) pada marketplace Shopee. Meskipun telah melakukan berbagai upaya promosi, penjualan BMA cenderung fluktuatif dan belum mencapai target yang diharapkan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Penelitian terfokus pada empat strategi promosi utama yaitu pemberian, paket harga, pengembalian dana, dan premi. Hasil penelitian menunjukkan bahwa pemberian sampel kepada afiliasi efektif meningkatkan eksposur merek namun berdampak terbatas pada penjualan langsung. Strategi paket harga dan premi mampu mendorong pembelian dalam jumlah lebih besar serta meningkatkan loyalitas konsumen. Sementara itu, strategi pengembalian dana memberikan rasa aman bagi pelanggan namun menahan tantangan dalam kecepatan pelayanan. Keseluruhan strategi yang diterapkan memberikan dampak positif terhadap citra merek, namun perlu dilakukan evaluasi berkelanjutan untuk meningkatkan efektivitas promosi. Implikasi penelitian ini memberikan kontribusi praktis bagi pelaku UMKM dalam merancang strategi promosi yang adaptif terhadap dinamika pasar digital, khususnya di platform e-commerce seperti Shopee

In today’s digital era, the demand for fast, stable, and affordable internet services continues to grow alongside the rapid advancement of communication technology. Biznet Network, as one of the leading internet service providers in North Jakarta, is required to deliver optimal service quality and competitive pricing in order to maintain customer loyalty. This study aims to examine and analyze the influence of service quality and price on customer loyalty toward Biznet Network. The research employed a descriptive quantitative method with a sample of 100 respondents selected using purposive sampling from the population of Biznet customers in North Jakarta. Data were collected through observation, interviews, and questionnaires using a Likert scale, and then analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The findings reveal that service quality (X₁) has a significant negative effect on customer loyalty (Y), with a calculated t-value of -2.270 greater than the critical t-table value of 1.984, indicating that a decline in service quality leads to decreased customer loyalty. Similarly, price (X₂) has a significant negative effect on customer loyalty, with a calculated t-value of -2.023 > 1.984, suggesting that unfavorable pricing perceptions reduce loyalty. The F-test results show that service quality and price simultaneously have a significant effect on customer loyalty, with an F-value of 7.686 > 3.09 and a significance level of 0.001 < 0.05. The R² value of 0.137, or 13.7%, indicates that these two variables explain customer loyalty, while the remaining 86.3% is influenced by other factors not examined in this study.

This study aims to empirically analyze the influence of Brand Image, Service Quality, and  Price on Guest Loyalty in CV Betah Banget Corp, an entity in the accommodation industry that faces fierce competition in the digital era. The quantitative method was used with a multiple linear regression analysis approach to test the relationships between variables. The results of the partial test showed that Brand Image had a significant influence on Guest Loyalty (Count = 2.701 > Ttable = 1.659; sig = 0.008 < 0.05), confirming that positive perception of Brand Image is a key factor in building customer loyalty. Service quality showed a very significant influence (Thcal = 7,338 > Ttable = 1,659; sig = 0.000 < 0.05), strengthening the role of service as a key driver of guest retention amid increasing consumer expectations. In contrast, the  Price variable did not show a significant influence on Guest Loyalty (Thcal = 0.709 < Ttable = 1.659; sig = 0.480 > 0.05), indicating that the  Price aspect is not a major determinant in a customer's decision to remain loyal. These findings provide strategic implications for accommodation industry players to prioritize strengthening Brand Image and improving service quality in an effort to maintain customer loyalty.

This study investigates the impact of taste and service quality on customer loyalty, with customer satisfaction serving as a mediating variable, at Dapoer MbokSum Kediri. The research adopts a quantitative approach, utilizing both primary and secondary data sources. Primary data were obtained through the distribution of structured questionnaires to customers, while secondary data were collected via interviews with the business owner and direct field observations to gain a deeper understanding of operational practices. A total of 120 respondents were selected through accidental sampling, ensuring that participants met specific criteria relevant to the study objectives. The data analysis was conducted using SmartPLS 4.0, incorporating validity and reliability testing to ensure the robustness of the measurement instruments, as well as hypothesis testing to evaluate the relationships between variables. The results of the analysis indicate that both taste and service quality exert significant and positive influences on customer satisfaction. Furthermore, service quality demonstrates a significant and direct positive effect on customer loyalty. In contrast, taste does not show a direct influence on loyalty, suggesting that its effect on loyalty is more indirect and mediated by satisfaction Additionally, the mediation analysis confirms that customer satisfaction plays a critical role in linking both taste and service quality to customer loyalty. This implies that while customers may appreciate the taste of food, it is their overall satisfaction—encompassing both taste and service experiences—that ultimately drives loyalty. The study highlights the importance for culinary businesses, particularly in the competitive food service industry, to focus not only on product quality but also on delivering excellent service to enhance satisfaction and foster long-term customer relationships. The findings provide practical insights for Dapoer MbokSum Kediri and similar establishments to strategically prioritize service quality improvements alongside maintaining food taste to maximize customer retention and loyalty.

This study aims to determine how price and service quality affect customer loyalty in buying books at Rumah Sita Sangatta Bookstore. This type of research is field research using a quantitative approach. This study uses data collection techniques, namely questionnaire techniques to obtain research data, then observation techniques, then documentation techniques. The population in this study was 120 respondents and a sample of 30. Quota sampling technique was used by selecting respondents. Data analysis was carried out using multiple linear regression analysis and obtained the equation Y = 2.612 + 0.224 (X₁) + 0.348 (X₂), the results indicate that price and service quality (X₂) have a positive and significant effect on customer loyalty (Y). The results of the partial t-test showed that price had a positive and significant effect on customer loyalty (t count 2.184> t table 2.051; sig. 0.036 <0.05). Service quality (X₂) has a positive and significant effect (t count 2.250 > t table 2.051; sig. 0.031 < 0.05). Simultaneous f test, both independent variables have a positive and significant effect on the dependent variable (F count 16.152 > F table 3.34; sig. 0.000 < 0.05). The coefficient of determination (R²) value of 0.485 indicates that 49% of the variation in customer loyalty is explained by pricing and service quality, while the remaining 51% is influenced by other variables that the researcher did not examine.

Penelitian ini bertujuan untuk mengembangkan sistem pemilihan supplier yang efektif dengan menggunakan metode TOPSIS dan pendekatan Rapid Application Development (RAD). CV. Berjaya Jaya Abadi, sebuah perusahaan kontraktor yang bergerak di bidang penyediaan berbagai jenis cat, menghadapi tantangan dalam memilih supplier terbaik di antara beberapa alternatif. Metode TOPSIS digunakan karena kemampuannya untuk memberikan hasil yang lebih objektif berdasarkan kriteria yang telah ditetapkan, dibandingkan dengan metode subjektif yang sebelumnya digunakan oleh perusahaan., mengalami kesulitan dalam menentukan supplier terbaik di antara banyak pilihan yang tersedia. Oleh karena itu, penelitian ini bertujuan untuk mengembangkan sistem pemilihan supplier menggunakan metode TOPSIS yang diimplementasikan melalui pendekatan Rapid Application Development (RAD). Sistem ini dirancang untuk mempermudah pengambilan keputusan dalam memilih supplier dengan mempertimbangkan enam kriteria utama, yaitu Pengiriman, Sejarah Kinerja, Harga, Kualitas, Loyalitas, dan Pelayanan. Hasil penelitian menunjukkan bahwa sistem yang dikembangkan dapat memberikan peringkat supplier berdasarkan kriteria yang telah ditentukan, sehingga dapat membantu perusahaan dalam memilih supplier yang paling sesuai dengan kebutuhan. Metode RAD yang digunakan dalam pengembangan sistem juga terbukti efektif dalam mempercepat proses perancangan dan implementasi sistem. Dengan pengujian Black Box Testing, sistem yang dibangun menunjukkan hasil yang memuaskan dalam mendukung pengambilan keputusan di perusahaan.

This research aims to analyze the influence of Service Quality and Price on Customer Loyalty at Red Chilies Hotel Solo. The method used in this research is quantitative with data collected through questionnaires to hotel customers and processed using SPSS 26. The total number of respondents was 99 people. The data analysis techniques applied include validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, coefficient of determination, and F and T tests to determine the relationship between variables. The research results show that Service Quality (X1) and Price (X2)  have an effect on Customer Loyalty (Y), proven through a significant T test of more than 0.05 and a calculated r value that is greater than r table 1.661.

Penelitian ini mengeksplorasi pentingnya keterampilan komunikasi apoteker dalam membangun kepercayaan dan loyalitas pasien di Papua Selatan, dengan fokus pada Apotek Shan Farma di Merauke. Temuan awal menunjukkan bahwa faktor budaya, seperti tingkat kepercayaan dan budaya kesehatan di Papua, memengaruhi efektivitas komunikasi apoteker sehingga tidak optimal dalam pelayanan. Pendekatan kualitatif dengan studi fenomenologi digunakan, melibatkan wawancara mendalam dengan apoteker di Apotek Shan Farma Merauke dan observasi partisipatif. Analisis tematik digunakan untuk menggali pola, tema, dan makna dari data kualitatif, dengan mengacu pada temuan dari studi literatur dalam jurnal "Pengaruh Keterampilan Komunikasi Apoteker di Banyumas Terhadap Tingkat Kepercayaan dan Loyalitas Masyarakat Batur". Tujuan pembahasan ini adalah untuk memberikan pemahaman yang lebih mendalam tentang pentingnya keterampilan komunikasi apoteker dalam konteks budaya yang berbeda dan membuat pelayanan yang optimal, dengan fokus pada Papua Selatan. Hasilnya diharapkan dapat menjadi dasar untuk pengembangan kebijakan yang lebih efektif dalam meningkatkan kesehatan masyarakat. 

The research used a questionnaire method which was carried out at BMT Jambi City. This research used 100 samples as respondents with samples taken using Random Sampling Technique. The results of this research are: (1) Service quality has a significant effect on customer loyalty, (2) trust has a significant effect on customer loyalty, (3) religiosity has no significant effect on customer loyalty, (4) service quality has no significant effect on satisfaction, (5) ) trust has no effect on satisfaction, (6) religiosity has a significant effect on satisfaction (7) satisfaction has a significant effect on customer loyalty, (8) satisfaction does not mediate the effect of service quality on customer loyalty, (9) satisfaction does not mediate the effect of trust on customer loyalty ( 10) satisfaction does not mediate the effect of religiosity on customer loyalty

This research is motivated by several problems. The aim of this research is to analyze the influence of product quality and service quality on consumer loyalty at Mamayu Resto, Solok City. The type of research used in this research is descriptive with quantitative data. The type of data used in this research is primary data. The population of this research is visitors who come to Mamayu Resto, Solok City. The research sample consisted of 93 consumers with a sampling technique using non-probability sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that the product quality variable shows the sufficient category, with a percentage of 46.24%. The service quality variable shows the sufficient category, with a percentage of 59.14%.  The consumer loyalty variable shows the sufficient category, with a percentage of 51.61%. The variables product quality and service quality on consumer loyalty have an influence of 13.8% and 86.2% are influenced by several other factors.

The purpose of this study aims to determine : 1) To determine and explain the influence of service quality on Alfamart Jetis customer loyalty. 2) To find out and explain the influence of customer satisfaction on Alfamart Jetis customer loyalty. 3) To find out and explain the influence of service quality and customer satisfaction on Alfamart Jetis customer loyalty. The approach used in this research is a quantitative approach, this research is included in the hypotheticoductive method, meaning that the research in this research is a process that begins with observation in the form of preliminary observations of phenomena in business administration in the form of collecting initial data.This research method uses Purposive Sampling and Accidental Sampling techniques. Accidental Sampling means that those used as sample members are customers who happen to be met at the time of data collection. Data was obtained from a questionnaire which was then processed and analyzed using SPSS (Statistical Package for the Social Sciences) software.The research results show that: 1. Service quality has no and no significant effect on customer loyalty. 2. Customer satisfaction has a significant and influential effect on customer loyalty. 3. Service quality and customer satisfaction together have a significant influence on customer loyalty.

In the era of increasingly strict media digitalisation, it encourages the birth of various new media, especially those related to advances in the information technology sector which provide alternative access.  Service quality is very important for companies, with the quality of service provided can affect satisfaction and will have an impact on long-term loyalty to RRI PRO 1 Jakarta listeners. The purpose of this study was to determine the effect of service quality and satisfaction on the loyalty of RRI PRO 1 Jakarta listeners. The analysis method in this study uses several test stages ranging from validity test, reliability test, normality test, multicolinerity test, heteroscedasticity test, linearity test, multiple linear regression, t test, f test, determination test. The sampling method in this study was purposive sampling technique. The results showed that the service quality variable had a positive and significant effect on listener loyalty with a value of 0.028> 0.05, while the satisfaction variable had a significant effect on loyalty with a value of 0.012> 0.05 while in the simultaneous hypothesis test, service quality and satisfaction had a positive effect on the loyalty of RRI PRO 1 Jakarta listeners obtained an F value of 7.535.

Since the development of lifestyles has become increasingly rapid, the activity of drinking coffee has become a lifestyle in itself. We can see one of these phenomena from the rise of coffee shops that are scattered around offering one stop shopping. Chinoss Coffeespace is a Coffee Shop in Pekanbaru. Coffee Shop initially only provided a place to drink coffee and tea quickly. This research is in line with the Stimulus Organism Response (S-O-R) theory where in essence, good and appropriate sales promotions and service quality can also cause good reactions from consumers, namely loyalty from consumers themselves, and vice versa, if sales promotions and The quality of the service provided is poor so it gets less reaction from consumers, namely consumers do not become loyal to Coffeeshop. This research aims to find out how much sales promotions at Chinoss Coffeespace can influence consumer loyalty.This research uses quantitative research methods, survey methods. The population in this study are consumers who have a loyalty card from Chinos Coffeeshop. In this sample, researchers took a sample of 154 consumers. And also to find out how much the quality of service at Chinoss Coffeespace can influence consumer loyalty. From the results obtained from the Chinoss owner, 1000 cards have been distributed to customers, where each customer must collect 4 cards to be able to exchange them and get a tumbler prize.That the coefficient of determination is 0.812 or equal to 81.2%, this means that variable X1 and Variable X2, in this case Sales Promotion and Customer Quality in the case of Chinoss Coffeespace, can influence variable Y, namely Consumer Loyalty. After the data was processed using the SPSS version 25 application, the researcher knew that the calculated F value of 325.660 had a significance level of 0.000. Therefore, because the significance value in this research is 0.000 which is smaller than the standard significance of 0.05, we can conclude that variables X1 (sales promotion) and X2 (service quality) have an influence on variable Y (Consumer Loyalty). It can be concluded that sales promotion as variable X1 and service quality as variable X2 influence consumer loyalty as variable Y for Chinoss Coffeespace consumers.

Since its establishment, Islamic banks have experienced growth, especially in Indonesia with the largest Muslim population in the world who want an interest-free economic system (riba). This study aims to determine the relationship between Service Quality and Trust on Customer Loyalty through Satisfaction as an intervening variable. The sample was taken using a purposive sampling technique of 97 respondents, with data collected through a Likert scale questionnaire. This study is quantitative and analyzed using the Structural Equation Modeling (SEM PLS) 4.0 method. The results of the analysis show that Service Quality and Trust have a significant effect on Satisfaction, Trust has a significant effect on Customer Loyalty, while Service Quality does not have a significant effect on Customer Loyalty, Satisfaction has a significant effect on Customer Loyalty, Satisfaction is able to mediate the effect of Service Quality and Trust on Customer Loyalty.

This research aims to determine the influence of service quality and perceived value on customer loyalty of ATM card users at BSB Syariah KCP UIN Raden Fatah Palembang through satisfaction as an intervening variable. This research uses primary data with a quantitative approach in the form of distributing questionnaires with a sample collection method using purposive sampling with the Hair et.al formula which received as many as 150 respondents. The research instrument testing technique uses SEM-PLS using an analysis tool in the form of SmartPLS version 3.0. The results of this research show that: (1) service quality has a positive and significant effect on customer loyalty; (2) perceived value has a positive and significant effect on customer loyalty; (3) service quality has a positive and significant effect on customer satisfaction; (4) perceived value has a positive and significant effect on customer satisfaction; (5) customer satisfaction has a positive and significant effect on customer loyalty; (6) service quality has a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable; (7) perceived value has a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable.

This research is related to the influence of customer satisfaction, brand image and service quality on customer loyalty. (Case Study at PT Anugerah Prestasi Nusantara Purwokerto). The purpose of this research is to determine the influence of customer satisfaction, brand image, and service quality on customer loyalty. The respondents in this study were 100 people who live in Purwokerto using an accidental sampling technique. The data collection methods used were questionnaires, interviews and observations. Meanwhile, the method used to analyze the data is using the SPSS program. The results of this research show that customer satisfaction has a positive and significant effect on customer loyalty at PT Anugerah Prestasi Nusantara, brand image has a positive and significant effect on customer loyalty at PT Anugerah Prestasi Nusantara, service quality has a positive and significant effect on customer loyalty at PT Anugerah Prestasi Nusantara. This proves that customer satisfaction, brand image and service quality can increase customer loyalty at PT Anugerah Prestasi Nusantara Purwokerto

The aim of this research is to determine the effect of product quality on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. To determine the effect of customer service on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. To determine the effect of promotions on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. The population in this study is customers. who visit and shop at Berkah Jaya Purwokerto Supermarket. The method used in this research is accidental sampling. The formula used by Rao Purba. Data collection using questionnaires. The method used to analyze the data is multiple linear regression analysis and uses SPSS software. The research results show that the Product Quality variable has a positive and significant effect on customer loyalty of 6.279 with significance level 0.000; the service quality variable has a significant positive effect on customer loyalty of 8.896 with a significance level of 0.000; and the promotion variable has a positive and significant effect on customer loyalty of 5.406 with a significance level of 0.000. Overall, the independent variable has an influence of 94.9% influenced by the dependent variable, and the remaining 5.1% is influenced by other variables not found in this research.

This study aims to analyze the effect of service quality, perceived value, and customer satisfaction on customer loyalty at Tanjung Decoration. Service quality, perceived value and customer satisfaction are key factors influencing purchase decisions and customer retention in the decoration service industry. However, there has not been much research specifically examining the relationship between these variables in the context of Tanjung Decoration. This research is worth conducting for several reasons. First, Tanjung Decoration is a major player in the fast-growing decoration industry, and an understanding of the factors that influence customer loyalty will help them improve their marketing and service strategies. Second, with a focus on service quality, perceived value, and customer satisfaction, this research will provide valuable insights for managers and practitioners in developing more effective programs to increase customer loyalty. Third, this research will complement the literature on marketing management and consumer behavior by providing a more in-depth understanding of the factors that influence purchasing behavior and customer loyalty in the context of the decoration services industry. By combining appropriate research methodology with a strong theoretical framework, this research is expected to make a significant contribution to the development of knowledge in the field of marketing management and consumer behavior. The results of this study are expected to be a valuable reference source for researchers, practitioners, and other stakeholders interested in understanding and improving customer loyalty in the decoration service industry.