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This study aims to identify the extent of the role of e-commerce as a means to increase sales and marketing of MSMEs products, especially for home-based businesses, in Condong chess, Yogyakarta. This research uses a descriptive qualitative research type. The data sources used in this study are primary data sources and secondary data. The procedure for collecting data is by observation, interviews, and documentation. Data analysis in this study is data reduction, data presentation, withdrawal and conclusions. The results of the study show that the use of e-commerce as a promotion and sales channel is very important to increase sales and marketing of MSMEs products, one of which is a culinary business which is still relatively small. From the conclusions obtained, MSMEs Jajanan Chikats has practiced a marketing strategy by taking advantage of technological advances, namely by using e-commerce in the form of marketing media through Instagram and Shopee. This strategy has in fact penetrated the sales progress of MSMEs of Chikats snacks and expanded sales relations.

High microbial contamination in food is an indicator of hygiene that determines the health of food for consumption. Meatballs are a very popular snack in Majene City. Apart from their delicious taste, meatballs also have a relatively cheap price, so they have always been a popular snack alternative. The high nutritional content in meatballs can be a medium for the growth of bacteria so meatballs can be carriers of disease. The aims of this study were to determine the total number of bacterial contaminants and identify the coliform in meatballs at Majene City. The study used a quantitative descriptive method with a sample of 10 traders. The test carried out was culturing bacteria on NA (Nutrient Agar) media to calculate the total number of microbes in meatballs using the Total Plate Count (TPC) method and EMBA (Eosin Methylene Blue Agar) media to determine the presence of coliform bacteria in the sample then continued with gram staining test. The results of the study showed that 3 samples were found on NA media which had microbial contamination levels exceeding the threshold specified in SNI (Indonesian National Standard) 3818:2014 where the highest amount allowed was 1 × 105 cfu/g. Samples that exceeded the threshold namely sample A was 1.33 × 106 cfu/g; sample C was 1.06 × 105 cfu/g; and sample G was 5.8 × 106 cfu/g. There were 5 samples that tested positive for coliform, namely samples A, B, C, D, and G

Tujuan dari penelitian ini adalah untuk memberikan pengetahuan kepada penjual street food tentang strategi pemasaran dan hal ini sangat penting untuk meningkatkan penjualan suatu produk yang akan dijual. Mengoptimalkan media sosial dan produk yang menarik dapat memperluas penawaran dan menarik perhatian masyarakat luas, terutama Vlogger atau remaja yang gemar kuliner untuk membeli produk yang kita jual. Ini adalah salah satu poin terpenting dalam strategi pemasaran, terutama bagi penjual "Makanan Jalanan". Oleh karena itu, perlu disosialisasikan strategi pemasaran dalam pemasaran dan produk yang akan dipasarkan mengenai bagaimana menggunakan media sosial sebagai alat pemasaran dan branding produk. Produk yang dibuat oleh beberapa penjual jajanan di Street Food di kawasan Jalan Dipatiukur Dago, sepertinya tidak semua tempat ramai pengunjung, padahal tempat tersebut sudah ramai dikunjungi pengunjung dan penelitian ini akan berdampak positif bagi para pedagang kaki lima untuk meningkatkan strategi dalam memasarkan produk kita.