Peningkatan Strategi Pemasaran UMKM Jajanan Chikats Menggunakanakan E-Commerce : Studi Kasus UMKM Di Condong Catur, Yogyakarta

Febi Tornado ; Yudas Tadius AC
Jurnal Pelayanan Hubungan Masyarakat 📅 2023 Vol 1, No 3 🔗 DOI: 10.59581/jphm-widyakarya.v1i3.995
Abstract
This study aims to identify the extent of the role of e-commerce as a means to increase sales and marketing of MSMEs products, especially for home-based businesses, in Condong chess, Yogyakarta. This research uses a descriptive qualitative research type. The data sources used in this study are primary data sources and secondary data. The procedure for collecting data is by observation, interviews, and documentation. Data analysis in this study is data reduction, data presentation, withdrawal and conclusions. The results of the study show that the use of e-commerce as a promotion and sales channel is very important to increase sales and marketing of MSMEs products, one of which is a culinary business which is still relatively small. From the conclusions obtained, MSMEs Jajanan Chikats has practiced a marketing strategy by taking advantage of technological advances, namely by using e-commerce in the form of marketing media through Instagram and Shopee. This strategy has in fact penetrated the sales progress of MSMEs of Chikats snacks and expanded sales relations.
Keywords
E-Commerce; MSMEs
How to Cite

Febi Tornado & Yudas Tadius AC (2023). Peningkatan Strategi Pemasaran UMKM Jajanan Chikats Menggunakanakan E-Commerce : Studi Kasus UMKM Di Condong Catur, Yogyakarta . Jurnal Pelayanan Hubungan Masyarakat, 1(3). https://doi.org/10.59581/jphm-widyakarya.v1i3.995

Febi Tornado; Yudas Tadius AC, "Peningkatan Strategi Pemasaran UMKM Jajanan Chikats Menggunakanakan E-Commerce : Studi Kasus UMKM Di Condong Catur, Yogyakarta ," Jurnal Pelayanan Hubungan Masyarakat, vol. 1, no. 3, 2023.

Febi Tornado; Yudas Tadius AC. "Peningkatan Strategi Pemasaran UMKM Jajanan Chikats Menggunakanakan E-Commerce : Studi Kasus UMKM Di Condong Catur, Yogyakarta ." Jurnal Pelayanan Hubungan Masyarakat, vol. 1, no. 3, 2023.

Febi Tornado; Yudas Tadius AC. "Peningkatan Strategi Pemasaran UMKM Jajanan Chikats Menggunakanakan E-Commerce : Studi Kasus UMKM Di Condong Catur, Yogyakarta ." Jurnal Pelayanan Hubungan Masyarakat 1, no. 3 (2023).

Febi Tornado & Yudas Tadius AC (2023) 'Peningkatan Strategi Pemasaran UMKM Jajanan Chikats Menggunakanakan E-Commerce : Studi Kasus UMKM Di Condong Catur, Yogyakarta ', Jurnal Pelayanan Hubungan Masyarakat, 1(3). doi: 10.59581/jphm-widyakarya.v1i3.995.

Febi Tornado; Yudas Tadius AC. Peningkatan Strategi Pemasaran UMKM Jajanan Chikats Menggunakanakan E-Commerce : Studi Kasus UMKM Di Condong Catur, Yogyakarta . Jurnal Pelayanan Hubungan Masyarakat. 2023;1(3).

Artikel Terkait

Pendampingan Pengelolaan Keuangan Pada Pedagang Kaki Lima Di Pasar Beringharjo

Angelina Ni Made Dhea Graziela; Yudas Tadius Andi Candra

Penyusunan Laporan Keuangan Rumah Tangga Pada Ibu-Ibu PKK Di Kelurahan Pagerluyung Kec.Gedeg Mojokerto

Risa Watti; Nurul Azizah; Djojo Dihardjo

Penerapan Metode NNC (Nouthetic Nature Community) Yang Berdampak Pada Layanan Masyarakat

Ersada Siregar; Yanto Paulus

Implementasi Fitur Fitur Aplikasi Berbasis Website di Dinas Pekerjaan Umum dan Penataan Ruang

Raihan Nabil; Sayekti Harits Suryawan

Optimalisasi Digital Marketing Facebook Dan Instagram Bagi Pelaku UMKM Di Daerah Istimewa Yogyakarta

Dyonesius Fani lanarus; Azfa Mutiara Pabulo

Pelatihan Pelatih dan Wasit Bagi MGMP Kabupaten Cilacap Tahun 2023

Raditya Pratama; Ari Gana Yulianto; Chenza Al Ghifary
Tren Sitasi Jurnal