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Analytics

Hirpan Hirpan; Hamzah Upu; Syafruddin Side; Muhammad Darwis

Prosiding Seminar Nasional Ilmu Pendidikan 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

Measurement learning is a fundamental and applicable mathematical topic in everyday life, but it often causes learning difficulties for students, especially in understanding the meaning of units, relationships between quantities, and the conceptual measurement process. These difficulties are not only caused by students' limited cognitive abilities, but also by learning designs that do not fully facilitate social interaction and student learning development. This study aims to reconstruct the contextual didactic design in measurement learning by reviewing the role of social interaction and the Zone of Proximal Development (ZPD) in the student learning process. This study uses a qualitative approach with the type of Didactic Design Research (DDR). The research stages include analysis of the initial didactic situation to identify student learning barriers, implementation of contextual didactic design in measurement learning, and retrospective analysis of student responses as a basis for reconstructing the didactic design. Data were collected through learning observations, analysis of student work results, interviews, and learning documentation. Data analysis was carried out qualitatively by examining social interaction patterns, forms of scaffolding, and student movements in the Zone of Proximal Development. The results of this study indicate that understanding of measurement concepts develops through social interactions between students and between students and teachers within a meaningful learning context. Social interactions and scaffolding provided gradually can encourage students to move from actual abilities to potential abilities within the Zone of Proximal Development. Retrospective analysis indicates that reconstruction of the didactic design is necessary to refine the learning context, activity sequence, and scaffolding strategies to better align with students' learning characteristics. The reconstruction of the didactic design can reduce learning barriers and improve the quality of students' conceptual understanding in measurement learning. This research provides theoretical contributions to the study of social constructivism-based mathematics education and provides practical implications for teachers in designing measurement learning that is more responsive to social interactions and student learning development.

Eska Rojwa Fauziah; Nadifa Nurul Aina; Dita Ayu Purwanti; Nazwa Mirda Maisari; Wirayudha Pramana Bhakti

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study analyzes the sociolinguistic phenomena of code-switching and code-mixing in the academic context of students in Pekalongan, Central Java. As a region with diverse backgrounds dominated by the Pekalongan dialect (Ngapak Javanese), interactions between students create space for complex language dynamics. This study aims to identify variations, roles, and factors that cause code-switching and code-mixing in student interactions. The method applied is descriptive qualitative with data collection through inactive participant observation, recording, and in-depth interviews at various universities in Pekalongan. Data analysis is carried out through the steps of data reduction, data presentation, and verification using triangulation techniques. The results show that the application of language codes is divided into two categories: an internal category that includes Indonesian and regional languages (Javanese), and an external category that includes foreign languages (English or Arabic). Code-mixing can be found at the word, phrase, and clause levels. The main factors that drive this phenomenon include participants, conversation themes, situational circumstances, and the purpose of communication in building solidarity among group members (ingroup).  The Pekalongan dialect plays a crucial role as a means of communication to build closeness and demonstrate local identity, amidst the need to use formal language on campus. This research concludes that code-switching and code-mixing are not merely linguistic phenomena, but also ways in which students adapt socially to balance their cultural identity with academic demands.  

Eska Rojwa Fauziah; Nadifa Nurul Aina; Dita Ayu Purwanti; Nazwa Mirda Maisari; Wirayudha Pramana Bhakti

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study analyzes the sociolinguistic phenomena of code-switching and code-mixing in the academic context of students in Pekalongan, Central Java. As a region with diverse backgrounds dominated by the Pekalongan dialect (Ngapak Javanese), interactions between students create space for complex language dynamics. This study aims to identify variations, roles, and factors that cause code-switching and code-mixing in student interactions. The method applied is descriptive qualitative with data collection through inactive participant observation, recording, and in-depth interviews at various universities in Pekalongan. Data analysis is carried out through the steps of data reduction, data presentation, and verification using triangulation techniques. The results show that the application of language codes is divided into two categories: an internal category that includes Indonesian and regional languages (Javanese), and an external category that includes foreign languages (English or Arabic). Code-mixing can be found at the word, phrase, and clause levels. The main factors that drive this phenomenon include participants, conversation themes, situational circumstances, and the purpose of communication in building solidarity among group members (ingroup).  The Pekalongan dialect plays a crucial role as a means of communication to build closeness and demonstrate local identity, amidst the need to use formal language on campus. This research concludes that code-switching and code-mixing are not merely linguistic phenomena, but also ways in which students adapt socially to balance their cultural identity with academic demands.  

Rinia Dewi, Iva; Nur cahyani, Arinda; Rahayu, Feri Kanti; Cahyani, Cici

jurnal ABDIMAS Indonesia 2025 STIKes Ibnu Sina Ajibarang

The community in Cibangkong Village, Pekuncen District, Banyumas Regency, still widely uses jamu (traditional herbal medicine) as part of their daily healthcare practices, often in combination with modern medical drugs. Limited understanding of the potential interactions between herbal and pharmaceutical medicines may pose health risks. This community service activity aimed to improve public knowledge and awareness regarding the dangers of drug–herb interactions through educational and interactive approaches. The implementation methods included health education sessions and group discussions. Participants of the activity were members of Muslimat NU 1 Pekuncen. The results showed a 60% improvement in community understanding, based on simple pre-test and post-test evaluations. The community also became more cautious and motivated to consult healthcare professionals before consuming jamu together with prescription medicines. This activity successfully increased public awareness about the safe and responsible use of both modern and traditional medicines.

I Gede Pramana Ade Saputra; Prastyadi Wibawa Rahayu; Gerson Feoh

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

Penelitian ini bertujuan merancang dan mengembangkan Sistem Informasi Penjualan berbasis web untuk Gerai Oleh-Oleh Bali yang selama ini masih menggunakan pencatatan manual dengan buku besar dan perhitungan menggunakan kalkulator. Sistem manual tersebut menyebabkan risiko kesalahan pencatatan, lambatnya proses pencarian data, serta kesulitan dalam pengarsipan data penjualan, pembelian, pemesanan, dan pengelolaan stok barang. Penelitian menggunakan metode pengembangan perangkat lunak Waterfall dengan pendekatan pemodelan Unified Modeling Language (UML). Tahapan yang dilakukan meliputi analisis kebutuhan melalui wawancara dengan pemilik gerai, perancangan sistem (Use Case Diagram dan Class Diagram), implementasi, pengujian unit, pengujian sistem menggunakan metode black-box testing, serta tahap pemeliharaan (maintenance). Sistem yang dibangun mencakup fitur login, dashboard, pengelolaan data master (supplier dan barang), transaksi penjualan dengan dukungan scan barcode, transaksi pembelian, laporan penjualan dan pembelian, serta pengelolaan user. Hasil pengujian black-box menunjukkan seluruh test case berstatus Valid dan sistem berfungsi sesuai harapan. Pada tahap maintenance dilakukan contoh corrective maintenance dengan perbaikan bug pada query laporan penjualan harian.Sistem informasi penjualan berbasis web yang dihasilkan mampu mempercepat proses transaksi, mengurangi kesalahan manusia, meningkatkan akurasi data, serta memudahkan pengelolaan stok dan pembuatan laporan secara real-time. Implementasi sistem ini memberikan solusi efektif bagi Gerai Oleh-Oleh Bali dalam meningkatkan efisiensi operasional dan interaksi dengan pelanggan.

Maulidayani; Audia Amanda Br Tarigan; Futhri Raudhatul Kabry; Mawaddah Tun’nisa; Nur Aini +1 more

Proses pembelajaran yang efektif dan komunikatif menuntut adanya interaksi yang tidak sekadar transfer materi, melainkan juga pertukaran emosi positif dan terbangunnya keakraban antara guru dan siswa. Komunikasi merupakan "jantung" dari pembelajaran. Komunikasi interpersonal yang baik, ditandai dengan kedekatan, kepercayaan, dan keterbukaan, berperan krusial dalam menciptakan iklim kelas yang kondusif, meningkatkan motivasi belajar siswa, dan mendukung pencapaian hasil belajar yang optimal. Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan secara mendalam bagaimana praktik Komunikasi Interpersonal antara guru dan siswa berlangsung dalam proses pembelajaran di MIN 1 Medan, mengidentifikasi tanda-tanda efektivitas komunikasi tersebut, serta faktor-faktor penghambat yang muncul dan cara guru mengatasinya. Penelitian ini menggunakan metodologi kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui tiga teknik utama: observasi (pengamatan langsung terhadap interaksi di kelas), wawancara (mendalam dengan guru, kepala madrasah, dan siswa sebagai informan), serta dokumentasi sebagai data pendukung. Analisis data dilakukan secara induktif melalui tiga tahapan model Miles dan Huberman: Reduksi Data (Data Reduction), Penyajian Data (Data Display), dan Penarikan Kesimpulan (Conclusion Drawing/Verification). Hasil penelitian menunjukkan bahwa Komunikasi Interpersonal di MIN 1 Medan berjalan dengan baik dan efektif. Guru menerapkan pendekatan yang ramah, menggunakan bahasa sederhana, dan teknik pembelajaran aktif (tanya jawab, diskusi) untuk menghilangkan hambatan komunikasi. Efektivitas komunikasi ditunjukkan oleh keaktifan, keberanian siswa berpendapat, serta terbangunnya hubungan yang akrab dan saling percaya. Hambatan komunikasi, seperti perbedaan karakter siswa, suasana kelas yang kurang kondusif, dan kondisi emosional siswa, diatasi dengan pendekatan sabar, empati, dan kreativitas dalam metode mengajar. Dapat disimpulkan bahwa Komunikasi interpersonal yang positif dan akrab antara guru dan siswa merupakan kunci utama dalam menciptakan proses pembelajaran yang nyaman dan efektif di MIN 1 Medan. Guru berperan sentral sebagai komunikator yang adaptif, menjamin bahwa suasana kelas dirasakan siswa sebagai tempat yang aman dan menyenangkan.

Alvian Dwi Ary Permana Putra; Rio Candra Pratama

Magang Industri (KPI) berfungsi sebagai media bagi siswa untuk menerapkan pengetahuan akademis ke dalam lingkungan kerja nyata, khususnya melalui keterlibatan dalam proses rekrutmen. Penelitian ini dilakukan di PT. Asri Dharma Sejahtera, sebuah perusahaan milik daerah di sektor minyak dan gas, di mana Divisi Sumber Daya Manusia memainkan peran strategis dalam mendukung operasi. Tujuan dari kegiatan ini adalah untuk mengidentifikasi tahapan rekrutmen dan mentransmisikan efektivitas metode yang diterapkan. Data dikumpulkan secara kualitatif melalui wawancara dengan staf SDM dan observasi langsung terhadap kegiatan rekrutmen. Hasil penelitian menunjukkan bahwa PT. ADS menerapkan proses rekrutmen yang sistematis, mulai dari perencanaan tenaga kerja, pengumuman lowongan pekerjaan, penyaringan aplikasi, tes, dan wawancara. Dua metode utama yang digunakan: bursa kerja dan platform dare, masing-masing dengan kelebihan dan keterbatasan yang berbeda. Bursa kerja efektif untuk interaksi pribadi dan merek pemberitaan kerja, sementara platform berani menawarkan jangkauan yang lebih luas dan efisiensi yang lebih besar. Kesimpulan menyimpulkan bahwa strategi rekrutmen hybrid mengoptimalkan kekuatan kedua metode, menghasilkan proses rekrutmen yang lebih efektif dan adaptif. Rekomendasi tersebut mencakup SOP pemeliharaan yang terperinci, penerapan sistem e-rekrutmen yang komprehensif, dan pelaksanaan evaluasi berkala guna meningkatkan transparansi, kualitas, dan daya saing perusahaan.

Ramadhana, Aisyah Bunga; Fachriza, A Walfajri; Afriandri, Mohd Egiyan; Aditiya, Yunando; Sari, Diaz

Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan 2025 Prodi PPKn Universitas Slamet Riyadi

Penelitian ini mengkaji persepsi siswa terhadap penggunaan e-learning dalam pembelajaran Pendidikan Kewarganegaraan di SMAN 4 Pekanbaru. Dengan pendekatan kualitatif melalui wawancara terhadap satu guru dan kuesioner terbuka kepada sepuluh siswa kelas XI, penelitian ini menelusuri bagaimana pembelajaran digital memengaruhi pemahaman siswa terhadap nilai-nilai kewarganegaraan. Hasil penelitian menunjukkan bahwa siswa umumnya memiliki persepsi positif terhadap e-learning karena fleksibilitas dan kemudahan akses, meskipun keterbatasan interaksi langsung menjadi kendala. Hambatan lainnya termasuk koneksi internet yang tidak stabil dan motivasi belajar yang menurun. Namun, strategi pembelajaran kontekstual seperti penugasan presentasi budaya lokal terbukti mampu memperkuat nilai kewarganegaraan dan keterlibatan siswa. Penelitian ini menegaskan pentingnya komunikasi pembelajaran yang efektif dan konten digital yang berpusat pada siswa dalam pembelajaran PKn. E-learning, bila dirancang dengan baik, dapat berperan besar dalam pembentukan karakter dan kewarganegaraan digital.

Hafif Setiawan; Salsabila Rahman; Melani Rusli; Muhammad Arfan Harahap

Riset Ilmu Manajemen Bisnis dan Akuntansi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to describe the perspectives of economic actors regarding the importance of money in daily interactions and transactions. Money, as a medium of exchange, not only facilitates the transfer of goods and services but also shapes more efficient and structured economic behavior. In everyday activities, economic actors view money as an instrument that provides value certainty, transactional convenience, and flexibility in managing needs and expenditures. The role of money is also understood as a factor influencing socio-economic relationships, as interactions between individuals are often grounded in transactional processes that require trust and universally accepted exchange values. Furthermore, the development of payment technologies has broadened economic actors’ understanding of money, especially within the context of digitalized transactions. This study illustrates that money is not merely a transactional tool but also a crucial element in shaping the socio-economic dynamics of modern society. The findings are expected to contribute to microeconomic discussions related to how economic actors utilize money as a fundamental instrument in daily economic activities.

Haryadi, Hilman Rifki; Ipung Hisyam Nuruddin; Rafliansyah, Achmad Atfal Jaya

Jurnal Sistem Informasi dan Ilmu Komputer 2025 International Forum of Researchers and Lecturers

The rapid development of artificial intelligence has encouraged the widespread use of chatbots on social media platforms, transforming patterns of digital communication and interaction. This study aims to examine the role of chatbots in shaping social interaction, fandom dynamics, and users’ digital identities within contemporary online culture. The research employs a literature review approach using grounded theory as an analytical framework to identify patterns, themes, and emerging concepts from relevant academic publications published between 2021 and 2025. Articles were collected through academic databases and systematically selected based on predefined inclusion and exclusion criteria. The findings indicate that chatbots have shifted from being purely functional technological tools to becoming cultural actors that influence emotional engagement, community formation, and identity expression in digital spaces. Chatbots contribute to creating perceived emotional closeness, strengthening fandom interactions, and facilitating self-expression, particularly within popular culture and creative industries. However, the study also highlights several challenges, including emotional dependency, algorithm-driven homogenization of preferences, gender bias, and aggressive behavior in human–machine interactions. Cultural context plays a significant role in shaping user acceptance and interpretation of chatbots. These findings imply that chatbot development and implementation should consider not only technical efficiency but also social, psychological, and ethical dimensions to ensure responsible and inclusive digital interaction.

Sorayya Febby Kalkautsari; Akvina Putri Fauziah; Moh. Faizin

AL-MUSTAQBAL: Jurnal Agama Islam 2025 STIKes Ibnu Sina Ajibarang

This study aims to examine the concept of educational interaction between educators and students from the perspective of Shaykh Burhanuddin Al-Zarnuji as presented in his monumental work Ta‘līm al-Muta‘allim. This research is based on the assumption that the success of Islamic education is not only determined by the transfer of knowledge but also by the quality of the spiritual and moral relationship between teacher and student. This research utilizes library research supported by a qualitative descriptive approach, focusing on analyzing the educational values contained in Al-Zarnuji’s classical text and their relevance to the modern educational context. The results show that Al-Zarnuji emphasizes the importance of good manners (adab), sincere intention, respect for teachers, and discipline in learning as the core of effective educational interaction. The relationship between educators and students should be built upon compassion, exemplary conduct, and moral responsibility. This concept remains relevant to contemporary education systems in shaping learners who are both knowledgeable and virtuous. Thus, Al-Zarnuji’s thought contributes significantly to strengthening the humanistic and spiritual paradigm of modern education.

Nikmatul Khoiriyah; Muhammad Sholih Hafidhuddin; Muh Fatahillah Suparman

AL-MUSTAQBAL: Jurnal Agama Islam 2025 STIKes Ibnu Sina Ajibarang

Penelitian ini bertujuan untuk mengkaji keseimbangan antara akal dan hati yang mencakup aspek emosional dan spiritual dalam Pendidikan nislam pada siswa MBS Jatinom Klaten. Penelitian ini menggunakan pendekatan kualitatif dengan metode observasi langsung terhadap kehidupan siswa di asrama, masjid, dan sekolah. Subjek penelitian terdiri dari sekitar -+ 200 siswa yang setara jenjang SMP dan SMA. Hasil penelitian menunjukan semangat dan fokus belajar siswa cenderung mengalami naik turun. Hal ini dipengaruhi oleh kondisi emosi, metode pembelajaran guru, dan interaksi sosial antar siswa. Kegiatan spiritual seperti sholat jama’ah, dzikir, halaqoh Qur’an, dan ta’lim berperan dalam pembentukan ketenangan batin dan membantu menstabilkan emosi siswa, sehingga akan berdampak positif terhadap sikap dan konsentrasi belajar. Penelitian ini menegaskan bahwa Pendidikan islam yang ideal perlu mengintegrasikan antara akal, emosi, dan spiritual secara seimbang untuk membentuk siswa yang cerdas, berakhlak dan memiliki kesadaran diri yang baik

Sahara Lani Lestari; Dinda Syafitri; Kayla Amelia Putri; Farzad Sahnadi Pasaribu; Muhammad Farrel Evan Yuri +1 more

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The campus is a meeting place for various cultures due to the diverse backgrounds of its students. As a result, social interactions that can foster a sense of togetherness and mutual respect are necessary. This study focuses on the experiences of Papuan students at the State University of Medan (UNIMED), known as the Character Building University, particularly how they adapt and interact in the campus environment. This study uses a descriptive qualitative approach involving in-depth interviews and observations to describe how Papuan students adapt, the initial problems they face, such as differences in dialect, communication style, and academic activity dynamics, as well as the elements that help them build good social relationships. The results of the study show that Papuan students are able to establish positive relationships with their environment, even though the initial adaptation process is rather difficult. They increase their confidence and communicate better with others through academic activities such as discussions, group work, and presentations. Overall, the experience of interaction on campus greatly helps Papuan students become more adaptive, inclusive, and in line with UNIMED's character building objectives.

Ramadhan, Aditama; Rinakit, Abyan Taruna; Aisy, Alya Rihhadatul; Anindita, Najla Pasya

Perigel: Jurnal Penyuluhan Masyarakat Indonesia 2025 Universitas 17 Agustus 1945 Semarang

The innovation of learning-based instructional videos holds great potential to enhance interaction during the learning process. This study aims to evaluate the effectiveness of using learning-based videos compared to traditional teaching methods. Using a qualitative approach with classroom action research (CAR), data were collected from 91 students across two schools through questionnaires and direct observation. The findings reveal that video usage not only enhances students’ learning motivation but also fosters active engagement in class discussions. Visually and interactively presented videos assist students in understanding complex concepts, despite challenges such as technological limitations and insufficient teacher training. This study concludes that the innovation of video-based learning significantly contributes to improving teaching effectiveness and student motivation, emphasizing the need for improved technological infrastructure and teacher training to optimize technology-based learning.

-, Muhamad Rapi’i; Muhammad Rapi’i; Aisyah Darti Megasari; Komarun Zaman

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh Honor of Kings dalam meningkatkan loyalitas pengguna di pasar global. Metodenya menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa strategi pemasaran Honor of Kings melibatkan kombinasi digital marketing, kolaborasi dengan influencer lokal, adaptasi budaya, serta penguatan komunitas game. Penyesuaian konten dengan preferensi budaya lokal menjadi kunci dalam menciptakan kedekatan emosional dengan pengguna. Selain itu, pembaruan konten secara berkala dan interaksi dua arah dengan pemain melalui komunitas memperkuat loyalitas pengguna. Temuan ini menunjukkan bahwa strategi pemasaran yang berorientasi pada nilai dan budaya lokal mampu meningkatkan keterlibatan dan retensi pemain dalam pasar global yang kompetitif

Buya Hamka; Hamka, Buya; , Muhammad Rusdi; , Haslindah; Mutmainnah Cahyani Thahir, Inna

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital melalui Instagram dalam meningkatkan penjualan pada UMKM Kedai 2 Putri di Desa Sipodeceng, Kabupaten Sidenreng Rappang. Latar belakang penelitian didasari oleh fenomena meningkatnya penggunaan media sosial sebagai sarana promosi bisnis, khususnya di kalangan UMKM yang membutuhkan strategi efektif untuk menjangkau konsumen lebih luas. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, di mana data dikumpulkan melalui wawancara, observasi, dan dokumentasi yang melibatkan pemilik, karyawan, serta pelanggan Kedai 2 Putri. Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang diterapkan melalui Instagram meliputi empat indikator utama, yaitu pembuatan konten (content creation), berbagi konten (content sharing), membangun interaksi (connecting), dan pembangunan komunitas (community building). Dari keempat indikator tersebut, pembuatan konten menjadi faktor paling dominan dalam menarik minat konsumen dan memperkuat citra merek, karena visual produk yang menarik dan konsistensi unggahan terbukti mampu meningkatkan interaksi serta mendorong keputusan pembelian. Selain itu, strategi pemasaran digital juga diperkuat oleh elemen bauran pemasaran (7P) yang mencakup produk, harga, tempat, promosi, orang, proses, dan bukti fisik. Dengan demikian, penelitian ini menegaskan bahwa pemanfaatan Instagram secara optimal dapat meningkatkan visibilitas, keterlibatan pelanggan, serta penjualan UMKM.

Nur Aisyah; Nur Aisyah; Muhammad Rusdi; , Haslindah; Bahtiar Herman

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital dalam meningkatkan penjualan pada Usaha Buraq Telur di Terminal Pangkajenne, Kabupaten Sidenreng Rappang. Latar belakang penelitian ini didasarkan pada tingginya tingkat persaingan antar pelaku usaha telur di pasar lokal yang menuntut strategi pemasaran yang lebih adaptif, khususnya melalui pemanfaatan media digital sederhana seperti WhatsApp dan Facebook. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Analisis data dilakukan menggunakan perangkat lunak NVivo 12 Plus untuk mengorganisasi dan mengidentifikasi tema-tema strategis dalam praktik komunikasi pemasaran. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran digital terbukti efektif dalam mendukung peningkatan penjualan. Personal selling menjadi strategi dominan dengan proporsi 29,38%, diikuti oleh promosi penjualan (25,28%) dan pemasaran langsung (20,94%). Aspek ini menunjukkan bahwa interaksi personal, penawaran khusus, dan komunikasi digital sederhana mampu membangun kedekatan dengan konsumen sekaligus meningkatkan loyalitas. Dari perspektif bauran pemasaran, indikator harga menempati posisi tertinggi sebesar 27,86%, disusul produk (26,24%) dan tempat (25,30%), sedangkan promosi berada di posisi terendah yaitu 20,60%. Temuan ini menegaskan bahwa strategi penetapan harga yang kompetitif, kualitas produk yang terjaga, serta distribusi yang tepat memiliki pengaruh signifikan terhadap peningkatan penjualan, meskipun promosi digital masih sederhana. Kesimpulannya, keberhasilan strategi komunikasi pemasaran digital pada Usaha Buraq Telur dipengaruhi oleh kombinasi antara komunikasi interpersonal, bauran pemasaran yang seimbang, serta pemanfaatan media digital yang konsisten. Penelitian ini memberikan kontribusi praktis bagi UMKM dalam mengoptimalkan strategi digital untuk meningkatkan daya saing di pasar lokal.

Tedi Reja Saputra; Farhan Saefudin Wahid; Diah Sunarsih

International Journal of Education and Literature 2025 Lembaga Pengembangan Kinerja Dosen

This research was conducted at Malahayu 03 Elementary School, Brebes Regency. The objectives of this research are (1) To describe the impact of bullying on students' social interactions (2) To describe the factors that influence students' social interactions after experiencing bullying. This type of research uses Qualitative research using interview and Documentation techniques. Based on the results of research conducted through interviews, observations, and documentation at Malahayu 03 Elementary School, it can be concluded that bullying has a significant impact on students' social interactions, especially for victims. These impacts can be seen in the following aspects: (1) Emotional and psychological: Students who are victims of bullying show symptoms such as feelings of worthlessness, prolonged sadness, fear of expressing opinions, and experiencing pressure to be accepted by the group. (2) Decreased social interaction: Victims tend to be alone, avoid group activities, and withdraw from the social environment of the class. (3) Decrease in academic achievement: It was found that victims of bullying experienced a decline in academic grades and difficulty concentrating while studying, as a result of the mental pressure they experienced. (4) School environment: The existence of a culture of seniority and the lack of serious handling by the school towards perpetrators of bullying causes victims to feel increasingly unsafe.

Ajeng Dara Anindya; Fidella Alexandra Purba

Jurnal Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to describe the role of digital media in the dynamics of teaching and learning interactions in educational environments. The development of information and communication technology has brought about significant changes in the learning system, where digital media has now become an integral part of teaching and learning activities. The research method used was descriptive qualitative, with data collected through journals and books related to digital-based learning. The results indicate that digital media plays a significant role in increasing the effectiveness and flexibility of the learning process. Digital media helps teachers deliver material more engagingly, facilitates two-way communication between teachers and students, and supports faster and more efficient learning evaluation. However, the use of digital media also creates new dynamics, such as reduced direct social interaction and the emergence of challenges in maintaining student learning motivation. The effectiveness of digital learning is greatly influenced by teachers' digital literacy readiness, student discipline, and the support of school infrastructure and policies.

Khadijah Khadijah; Homsani Nasution; Dwi Nur Attira Ain; Nabila Nabila; Salsabila Wibowo +1 more

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

Early childhood represents a golden period that is vital for the development of all aspects of a child’s abilities, particularly language skills. Speaking ability plays a central role as it serves as a child’s primary means of communication and social interaction. However, not all children achieve speech milestones appropriate for their age. Speech delays can negatively affect social, emotional, and academic growth if not identified early. This study aims to identify speech delays in early childhood through classroom interactions and to analyze the role of teachers in early detection and stimulation of language skills. Using a descriptive qualitative approach, the study involved ten children aged 4–6 years at Siti Khadijah Kindergarten. Data were collected through observation, interviews, and documentation, and analyzed using the Miles and Huberman interactive model comprising data reduction, data display, and conclusion drawing. Findings revealed that two children showed signs of speech delay, characterized by limited vocabulary, unclear pronunciation, and difficulty forming simple sentences. The main contributing factors were a lack of verbal stimulation at home and excessive gadget use, which reduced direct communication. Activities such as circle time, role-playing, and storytelling were found effective for detecting and stimulating speech development. Teachers play a crucial role as early detection agents, working collaboratively with parents to ensure continuous stimulation at home. Strengthening teachers’ capacity to observe, identify, and support children with speech delays is essential for promoting optimal language development.