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This study explores the persuasive linguistic techniques used in 50 Instagram advertisements by Anomali Coffee, a prominent Indonesian specialty coffee brand. The research aims to identify and analyze the linguistic strategies embedded in captions, hashtags, slogans, and textual elements in promotional visuals using Lamb’s (2011) 21 category persuasive language framework. A descriptive qualitative approach was adopted for this purpose. The analysis reveals 46 instances of persuasive techniques, with the most common being inclusive language, imagery, hyperbole, connotation, and colloquial expressions. These findings suggest that Anomali Coffee strategically employs emotional engagement, community oriented language, and sensory appeals to strengthen brand identity and resonance. Additionally, credibility enhancing strategies such as expert opinion and evidence are also evident. The study contributes to the application of Lamb’s taxonomy in Indonesian digital marketing, particularly in the specialty coffee industry, showing how linguistic persuasion can amplify consumer interaction on social media platforms. However, the study’s focus on a single brand and textual features limits its generalizability. Future research should consider cross brand comparisons, multimodal analyses, and consumer response studies to further explore the effectiveness of persuasive techniques. Overall, the findings offer valuable insights into the role of persuasive language in shaping digital marketing strategies for local coffee brands in Indonesia.

This study aims to improve students' understanding of figurative language material through the application of the Bus Stop cooperative learning model combined with the Frayer Diagram media. The subjects of the study were sixth-grade students of Muhammadiyah 1 Bontang Elementary School. The method used was descriptive qualitative with observation, interview, and documentation techniques. The results of the study showed that the Bus Stop strategy encouraged active interaction between students, allowing them to discuss and provide feedback to each other. Meanwhile, the Frayer Diagram helped students map the concept of figurative language visually and systematically, thus facilitating their understanding of the four types of figurative language taught, namely personification, metaphor, hyperbole, and simile. The combination of these two methods proved effective, with 90% of students showing an increase in their ability to identify and construct figurative sentences. Based on these results, the study recommends the use of cooperative strategies combined with visual media as a more meaningful and enjoyable approach to learning Indonesian, and able to increase student engagement and understanding of figurative language material.

This study aims to analyze the use of figurative language in the novel Lonte Pageue by Adam Zainal. The method employed is descriptive qualitative, which is commonly used to analyze literary texts. The data collection technique applied in this research is the reading and note-taking technique, where the researcher reads through the novel and notes down relevant instances of figurative language. The data used in this study consist of sentences or phrases containing figurative language found in Lonte Pageue. The source of the data for this research is the novel Lonte Pageue by Adam Zainal, which serves as the primary material for analysis. The data analysis techniques applied include data reduction, data presentation, and conclusion drawing. The findings and discussion regarding figurative language in Lonte Pageue revealed a total of 85 instances of figurative language. These instances consist of 31 rhetorical figurative language expressions and 54 tropes. The rhetorical figurative language includes alliteration, euphemism, litotes, hyperbole, and paradox, while the tropes include simile, metaphor, personification, synecdoche, metonymy, antonomasia, irony, and antiphrasis. The results of the analysis indicate that rhetorical figurative language is the most frequently found, with 31 instances, while tropes are the least frequently identified, with only 54 instances. This study provides a comprehensive understanding of how figurative language is employed in Lonte Pageue, which contributes to the development of literature analysis.

This study focuses on the symbolic meanings embedded in the use of figurative language in the poetry anthology Selamat Menunaikan Ibadah Puisi by Joko Pinurbo. The research utilizes a descriptive qualitative approach, with semiotic analysis serving as the theoretical foundation. The purpose of this study is to examine how the figurative language used in the poems contributes to conveying deeper symbolic meanings, beyond their role as mere rhetorical devices. The findings of this research reveal that the figurative language within the poems plays a significant symbolic role in expressing complex themes such as inner suffering, memories, identity, alienation, and the quest for the meaning of life. Symbols like 'storm,' 'refrigerator,' 'dusk,' 'window,' 'door,' 'river,' and others are employed to represent abstract concepts, providing a more nuanced understanding of the human experience. The study identifies various types of figurative language, including metaphor, simile, personification, hyperbole, synecdoche, paradox, and irony. Each of these elements serves to enrich the meaning of the poems, adding layers of depth to the interpretation and enhancing the aesthetic experience for the reader. Through these figurative expressions, the poet effectively invites the reader to engage with both the emotional and intellectual dimensions of the poetry. This research emphasizes how Joko Pinurbo's use of figurative language transcends its traditional ornamental function, making it a powerful tool for conveying complex symbolic and existential themes. By analyzing the symbolic meanings in the poems, this study contributes to a deeper appreciation of the interplay between language, meaning, and emotion in contemporary Indonesian poetry.

This study discusses the symbolic meaning contained in the use of figurative language in the poetry anthology Selamat Menunaikan Ibadah Puisi by Joko Pinurbo. This study uses a qualitative descriptive approach with a semiotic analysis method as a theoretical basis, which allows researchers to interpret the signs and symbols in the poetic texts in depth. The results of the study show that the figurative language in the poems does not only function as rhetorical decoration or mere linguistic ornamentation, but has a strong and essential symbolic function in conveying hidden messages and the poet's inner emotions. Symbols such as "storm", "refrigerator", "twilight", "window", "door", "river", and others are not only concrete images, but convey deep meanings related to inner suffering, past memories, the search for self-identity, feelings of alienation, and the search for the universal meaning of life. In addition, this study also identifies various types of figurative language used by Joko Pinurbo in the anthology, including metaphor, simile, personification, hyperbole, synecdoche, paradox, and irony. All types of figurative language are skillfully used to enrich the meaning of poetry and deepen the aesthetic experience of readers, allowing them to feel and reproduce the messages hidden behind the words. Thus, this study confirms that the use of figurative language in poetry is not only a literary technique, but also a powerful medium of expression and a means of communicating complex meanings in modern literary works. This study discusses the symbolic meaning contained in the use of figurative language in the poetry anthology Selamat Menunaikan Ibadah Puisi by Joko Pinurbo. This study uses a qualitative descriptive approach with a semiotic analysis method as a theoretical basis, which allows researchers to interpret the signs and symbols in the poetic text in depth.

This study discusses the symbolic meaning contained in the use of figurative language in the poetry anthology Selamat Menunaikan Ibadah Puisi by Joko Pinurbo. This study uses a qualitative descriptive approach with a semiotic analysis method as a theoretical basis, which allows researchers to interpret the signs and symbols in the poetic texts in depth. The results of the study show that the figurative language in the poems does not only function as rhetorical decoration or mere linguistic ornamentation, but has a strong and essential symbolic function in conveying hidden messages and the poet's inner emotions. Symbols such as "storm", "refrigerator", "twilight", "window", "door", "river", and others are not only concrete images, but convey deep meanings related to inner suffering, past memories, the search for self-identity, feelings of alienation, and the search for the universal meaning of life. In addition, this study also identifies various types of figurative language used by Joko Pinurbo in the anthology, including metaphor, simile, personification, hyperbole, synecdoche, paradox, and irony. All types of figurative language are skillfully used to enrich the meaning of poetry and deepen the aesthetic experience of readers, allowing them to feel and reproduce the messages hidden behind the words. Thus, this study confirms that the use of figurative language in poetry is not only a literary technique, but also a powerful medium of expression and a means of communicating complex meanings in modern literary works. This study discusses the symbolic meaning contained in the use of figurative language in the poetry anthology Selamat Menunaikan Ibadah Puisi by Joko Pinurbo. This study uses a qualitative descriptive approach with a semiotic analysis method as a theoretical basis, which allows researchers to interpret the signs and symbols in the poetic text in depth.

This study aims to identify and analyze the types of figurative language found in the song lyrics of Boygenius’s album “The Record.” The research specifically seeks to determine the various figurative language devices present in selected tracks and to interpret the meanings behind these expressions using Leech’s theory of meaning. By focusing on figurative language, the study aims to enhance the understanding of how artistic language in indie music conveys complex emotions and themes, enriching both literary appreciation and linguistic analysis. The data source for this research consists of the lyrics from four selected songs: “Emily I’m Sorry,” “True Blue,” “Cool About It,” and “Not Strong Enough” from Boygenius’s album “The Record.” Data collection was conducted through an observation and note-taking technique: the researcher listened to the songs on Spotify and obtained the lyrics from www.genius.com. The method of analysis employed a descriptive qualitative approach, with the researcher identifying and categorizing instances of figurative language in the lyrics. The study was guided by the framework of Knickerbocker and Reninger for figurative language types and Leech’s theory for interpreting the meanings, which include conceptual, connotative, social, affective, reflected, collocative, and thematic meanings. The study's results revealed a total of 36 instances of figurative language across the selected songs, encompassing similes, metaphors, personification, synecdoche, metonymy, hyperbole, irony, and paradox. Of these, 36 examples were analyzed in detail to explore their meanings. The findings demonstrate that Boygenius’s lyrics utilize a diverse range of figurative language,

Song lyrics are often a vehicle for creatively conveying messages and social criticism. The song Peradaban by Feast is one example, where various forms of satire are delivered in a sharp and meaningful style. This study aims to identify and analyze the use of sarcasm in the song. Using qualitative descriptive methods and semantic approaches, the researcher examines the forms of sarcasm and the meaning behind the lyrics used. The results show that the song contains various types of language styles such as sarcasm, hyperbole, irony, and metaphors that convey concerns about injustice, colonialism, and social identity crises. This study shows that song lyrics can be a powerful medium for voicing social criticism in a subtle but still effective manner.

This study aims to analyze the figurative language used in the song lyrics of “Cause You Have To” by the American band LANY. Using a qualitative descriptive method, this research identifies and interprets various types of figurative language found in the lyrics, focusing on metaphor, simile, hyperbole, personification, symbolism, irony, allusion, and synecdoche. The findings reveal that these figurative devices play a significant role in conveying the emotional depth, psychological tension, and relational conflict expressed in the song. Metaphors and hyperboles dominate the lyrics, enhancing the emotional impact by illustrating themes of unreciprocated love, emotional detachment, and inner turmoil. For example, metaphors like “the silence is getting too cold” and hyperbolic expressions such as “I’d drive through the night” contribute to the song’s emotional intensity. The study concludes that figurative language is essential in shaping the narrative and emotional resonance of the song, allowing listeners to engage with the lyrics on a more personal and interpretive level. This research highlights the importance of figurative language in music and its role in deepening the listener’s emotional experience.

This study aims to analyze and determine the types of figurative language in the lyrics of Anaheim by Niki Zefanya using a descriptive qualitative approach by presenting the object of analysis and explaining it. In this study, the author will analyze the types of figurative language used in the lyrics of Anaheim by Niki Zefanya and explain the meaning conveyed by the lyrics. The analysis results show that the use of figurative language in the song Anaheim is dominated by metaphors and hyperbole. The use of metaphors and hyperbole in this song conveys emotions, sadness, and feelings of guilt, which are successfully conveyed through the use of figurative language. Thus, figurative language enriches and beautifies language and provides creative expression for songwriters or other creators.

This study aims to examine the figurative meanings in the poem "Guru" by Muhammad Asqalani eNeSTe through a semantic approach. The poem portrays the struggle and dedication of a teacher who devotes themselves to serving in a remote area with deep love and sacrifice. This research adopts a qualitative method with content analysis techniques by conducting a document study of the poem's text. The analysis reveals that the poem is rich in figurative language, including metaphor, personification, hyperbole, metonymy, synecdoche, and simile. Each of these figures of speech is employed to depict the social, emotional, and spiritual conditions of the teacher and the environment in which they serve. The use of figurative meaning in the poem not only beautifies the language but also strengthens the moral messages, educational values, and appreciation of the teaching profession. By understanding these figurative meanings, readers can grasp deeper humanistic and simplicity values embedded in the realm of education.

This study aims to analyze the figurative language in the novel Hujan by Tere Liye using a stylistic approach and to evaluate its relevance as teaching material for Indonesian language education. The main focus is on comparative figurative language such as personification, metaphor, simile, and hyperbole found in the novel. The research method applied is qualitative descriptive, with data collection through reading, noting, and classifying stylistic elements. The results show that these figurative languages play an important role in enriching the aesthetic value of the work, developing character portrayal, creating atmosphere, and effectively delivering moral messages. Moreover, the use of these stylistic features can help students improve their literary appreciation and language skills more deeply. Therefore, the novel Hujan is suitable as instructional material to enhance students’ interest and understanding of literary works

This study aims to examine the figurative meanings in the poem "Guru" by Muhammad Asqalani eNeSTe through a semantic approach. The poem portrays the struggle and dedication of a teacher who devotes themselves to serving in a remote area with deep love and sacrifice. This research adopts a qualitative method with content analysis techniques by conducting a document study of the poem's text. The analysis reveals that the poem is rich in figurative language, including metaphor, personification, hyperbole, metonymy, synecdoche, and simile. Each of these figures of speech is employed to depict the social, emotional, and spiritual conditions of the teacher and the environment in which they serve. The use of figurative meaning in the poem not only beautifies the language but also strengthens the moral messages, educational values, and appreciation of the teaching profession. By understanding these figurative meanings, readers can grasp deeper humanistic and simplicity values embedded in the realm of education.

This study is motivated by the development of literature that has shifted to the digital realm, including the short story "Sepotong Senja Untuk Pacarku" by Seno Gumira Ajidarma which was republished on the website www.medium.com. The purpose of this study is to analyze the language style and point of view in the short story. This short story has a distinctive storytelling style, with the use of figurative language and poetic diction as the main attraction. The method used is qualitative descriptive with a stylistic approach and literature study techniques. The results of the analysis show that the dominant language styles in this short story include metaphor, personification, hyperbole, simile, litotes, euphemism, and epistolary. These language styles strengthen emotional expression and deepen the meaning of the story. In addition, the first person singular point of view creates a personal and intimate effect, so that the reader feels directly involved in the narrative of the character "I". This short story also shows the power of imaginative visualization in the context of cyber literature which allows the reading experience to be more interactive and reflective. This study concludes that SSUP's short story successfully utilizes the power of style and point of view to convey messages of love, longing, and existence deeply in a distinctive digital format.

Tourism promotion plays a crucial role in attracting domestic and international tourists. One of the strategies used is digital advertising, which employs persuasive language styles. This study aims to analyze the use of language styles in the digital advertisements of the Indonesian Ministry of Tourism and how linguistic elements in these ads influence audience perception. The research method used is literature review and discourse analysis of several digital advertisements published between 2020 and 2023. The results show that digital advertisements from the Ministry of Tourism tend to use hyperbole, repetition, and metaphor to create emotional appeal. These findings can serve as a reference for developing more effective destination marketing communication strategies.

This study aims to further explore the dimensions of humor in Jesus' teachings and its implications for the practice of Christianity in the contemporary era. Although humor is often overlooked in a spiritual context, this study aims to further explain Jesus' humor, which functions as the most effective communication tool to convey deeper spiritual messages. In addition, through techniques such as irony, hyperbole, and parables, Jesus not only aims to entertain, but also encourages listeners to reflect on better moral values. This finding has highlighted the importance of integrating humor into the spiritual experience of Christians, which can create a more inclusive approach to forming an atmosphere of joy and laughter as an integral part of faith. Therefore, through this study, the author focuses on the importance of understanding Jesus' humor in order to improve understanding of spiritual experiences and also strengthen the bonds of the church community.

The song "Bayar Bayar Bayar" by the band Sukatani describes a social critique of injustice in public services in Indonesia, especially those involving the police institution. Through simple yet meaningful repetitive lyrics, the song reflects the reality of people's lives who have to face additional costs to obtain public services that should be free or fair. In this analysis, the song is connected to Nancy Fraser's concept of social injustice, which shows the inequality in the distribution of social rights, as well as the instrumental theory of law which states that law is often a tool for certain interests. The aesthetic techniques used in the song, including repetition and hyperbole, strengthen the message of social criticism, making it a means of resistance to corrupt social structures. In the Indonesian social context, the song also serves as a reflection of society's distrust of public institutions and becomes a medium of expression that encourages collective awareness of broader issues of injustice.

This study assesses how campaign propaganda affected Nigeria's post-election government and the results of the 2015 presidential election. It examines in detail how ethno-religious campaigns The winning party's policy orientation, the victory of an opposition party, and the rational voting decisions of individuals were all influenced by the messaging of the two main political parties. To accomplish their goal of garnering more votes, politicians from all over the world adorn their language in distinctive ways to give their message more impact and force. Repetition, promise, colloquialism, word coinages, pidginized, and metaphorical language are some ways that rhetoric and propaganda can embody this. The figurative terms' denotative and connotative meanings are examined. It is believed that hyperbole, rhetorical inquiries, and rude remarks are characteristics of propaganda as a subset of this register. Therefore, political actors and foreign interests willingly used the media to disseminate divisive views. and a smear campaign against alleged rivals. Evidence suggests that the winning party has not significantly fulfilled its electoral promises five years after political ascendancy, despite the fact that campaign propaganda containing hate speech and dubious information helped an incumbent lose the 2015 Nigerian presidential election.

This research aims to analyze the use of figurative language in song lyrics. The research method employed is qualitative with a descriptive approach. Data were collected through a literature review of relevant books and journal articles. Content analysis technique was used to identify, classify, and describe the use of figurative language such as metaphor, simile, personification, hyperbole, repetition, antithesis, rhetorical question, litotes, and sarcasm in song lyrics. The findings indicate that these figurative language devices are used to enrich the text with emotional and aesthetic nuances. Metaphors and similes provide vivid and detailed imagery, while personification animates non-human objects. Hyperbole and repetition create dramatic effects and emphasis, whereas antithesis highlights contrasts and conflicts within the song's theme. Rhetorical questions engage listeners in reflection, while litotes convey meaning subtly yet effectively. Sarcasm is employed for sharp criticism and satire expressing dissatisfaction or disagreement. In conclusion, figurative language is a crucial element in song lyrics that enhances not only the text but also the appeal, expression, and meaning in the experience of listening to songs.  

This analysis explores the utilization and impact of various forms of figurative language in the script of the movie "Moana." The study delves into six types of figurative language: simile, metaphor, hyperbole, paradox, irony, and personification. The choice to focus on these six types is rooted in the writer's deep understanding of these specific forms, allowing for a more thorough and nuanced analysis. Through a meticulous examination of the script, it is revealed that personification and metaphor are the most prevalent, contributing significantly to the narrative depth and cultural richness of the film. The personification, in particular, enlivens it as a character and underscores its cultural significance in Polynesian lore. Additionally, metaphors and similes are instrumental in character descriptions and thematic elaboration, while hyperbole and irony inject humor and complexity into the storyline. Paradoxes are employed to provoke critical thinking about the story's underlying themes. Ultimately, this analysis underscores the indispensable role of figurative language in enriching the storytelling of "Moana" and enhancing its emotional resonance.