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This study aims to examine consumer decision-making regarding marketing techniques in higher education institutions in the digital era. As technology advances and competition among universities intensifies, it is crucial for educational institutions to understand the factors influencing prospective students' decisions in choosing a university. The research employs a quantitative approach through surveys involving prospective students from various universities, as well as interviews with education marketing professionals. The findings reveal that the use of social media, personalized digital marketing, and alumni testimonials have a significant impact on influencing prospective students' decisions. This study provides new insights into the importance of adaptive, data-driven marketing strategies for attracting prospective students in the digital age. The significance of this research lies in its ability to offer guidance to higher education institutions in designing more effective and relevant marketing techniques that meet the needs of today's consumers.

The application of technology-based human resource (HR) management in education is becoming increasingly important to enhance the quality of management and the development of teachers’ competencies. Technology, particularly through the use of Management Information Systems (SIM) and Learning Management Systems (LMS), enables more efficient data management and flexible professional development for teachers. However, its implementation faces key challenges such as limited infrastructure and low digital skills among some teachers. This study uses the Systematic Literature Review (SLR) method to analyze relevant sources in order to identify the role of technology in HR management in education and the challenges faced in its implementation. The findings show that the application of technology in HR management in education has a positive impact on efficiency and teacher competence. However, the biggest challenges are limited infrastructure and digital skills of teachers. Policies supporting infrastructure improvements and digital training for teachers are necessary to ensure that technology can be optimally used to improve the quality of education in Indonesia.

This research explores the digital transformation in Islamic philanthropy, particularly through the optimization of zakat and waqf management using Islamic fintech. The digital economy and fintech present significant opportunities to enhance the efficiency and transparency in collecting and distributing Islamic philanthropic funds. By leveraging modern financial technology, zakat and waqf can be managed more effectively, ensuring precise and accountable distribution. The study also emphasizes the importance of Islamic financial literacy in supporting public participation in the digital economy. The findings show that integrating fintech in zakat and waqf management not only improves transparency and efficiency but also strengthens public trust in the Islamic financial system. Therefore, this research suggests further development of Islamic fintech technologies and enhanced educational programs to support the growth of Islamic philanthropy in the digital era. The research further emphasizes the necessity for comprehensive financial education programs and easily accessible information to enhance Islamic financial literacy among the broader public. Collaborative efforts between the government, financial institutions, and educational bodies are crucial to developing and promoting fintech solutions that comply with Sharia principles. Integrating technology into Islamic philanthropy not only optimizes fund management but also contributes to broader social and economic development goals by supporting more inclusive and sustainable growth. Consequently, Islamic fintech holds immense potential to revolutionize the management of zakat and waqf, fostering a more resilient and trusted financial ecosystem within the Muslim world.

The rapid development of technology and increasingly complex global challenges have a significant impact on the mindset and behavior of today's youth. Pondok pesantren, as a traditional Islamic educational institution, plays a crucial role in shaping the character of young people, fostering good morals, discipline, and responsibility. This study aims to explore the role of pondok pesantren in character building among youth in the modern era. The research adopts a qualitative approach, using data collection techniques such as in-depth interviews, observations, and document analysis with pesantren leaders, teachers, and students. The findings indicate that pondok pesantren play a vital role in shaping students' character through religious education, the application of daily routines that instill discipline, and social activities that promote a sense of responsibility. Pondok pesantren also adapt to modern times by incorporating technology into the learning process while maintaining traditional values. In conclusion, pondok pesantren are effective in shaping a generation of youth who are not only intellectually capable but also possess strong character, discipline, and high moral standards.

The use of gadgets among young children is increasing along with the development of technology. Gadgets have the potential to be a fun and useful learning tool if used appropriately. However, excessive use of gadgets has a negative impact, children who spend too much time with gadgets tend to lose interest in learning, such as reading books or participating in educational games. Additionally, their social interactions with peers and family may also be disrupted, ultimately affecting their social and emotional development. Student service to the community regarding the impact of gadget use on early childhood learning interest and the environment. It is carried out in one stage, namely the stage of providing material which aims to provide an understanding of how to use gadgets wisely so that they can still learn effectively while maintaining a balance with other activities that support their growth and development.

The importance of seeking knowledge in Islam is emphasized as one of the means to achieve both worldly and eternal happiness. However, in the digital era, seeking knowledge faces new challenges and opportunities. This study examines the Islamic perspective on seeking knowledge in modern life, focusing on the challenges, opportunities, and the influence of technology on character development in the digital age. The main challenges include the overwhelming amount of information that may not always be of high quality, as well as the distractions brought by technology that can divert attention from the core purpose of education. On the other hand, the opportunities presented by the digital era include easy access to various knowledge sources through online platforms and more interactive and engaging learning methods. This research also identifies the influence of technology, such as social media and educational apps, in shaping an individual’s character through the dissemination of Islamic values that promote good morals. The findings show that although the challenges in the digital era are considerable, technology can be leveraged to enhance the pursuit of knowledge and ethical education when used wisely. Character development, in line with Islamic teachings, can still be achieved through the wise use of technology in seeking knowledge. This study recommends the integration of technological education and ethical education to shape a generation that is knowledgeable, morally upright, and ready to face the challenges of the modern world.

This research uses a literature study, a descriptive qualitative research type, a literature review describing the function of digital technology-based learning educational innovation. Research uses written sources such as articles, journals and relevant documents. The literature study focuses on the function or role of educational innovation, educational digital technology, and the use of educational technology. The study results show innovation in the process of renewal and change. Innovation is very necessary in the world of education so that it continues to develop. The use of technology has positive and negative impacts. The impact generated is focused on positive things and minimizes negative impacts if there is good cooperation from various parties so that the use of technology meets its objectives. The function of educational innovation in digital technology-based learning is very important. So that the use of digital technology can be carried out optimally and comprehensively, good innovation needed.

The world of education currently faces many dynamic external environmental challenges, such as changes in government policy, technological developments, labor market demands and socio- cultural changes. To face this challenge, educational institutions must develop adaptive and proactive strategies. This strategy includes curriculum innovation to adapt to current needs, increasing the capacity of teaching staff through continuous education and the application of technology in the learning process to increase access to skills and quality of education. Apart from that, collaboration with external parties such as industry and society is also important to create synergies that support the relevance and competitiveness of graduates. By taking a comprehensive and responsive approach, educational institutions can continue to grow and make meaningful contributions to ever-changing external challenges  

This research investigates the implementation of the Management Information System (SIM) in administrative management at the Musthafawiyah Purba Baru Islamic Boarding School, Mandailing Natal Regency. This study found that Islamic boarding schools have adopted intranet, internet and extranet-based SIMs to speed up the administration process. However, this research also identified challenges such as limited information technology capabilities among users. Through descriptive qualitative research methods using interview, observation and documentation techniques, this research highlights the importance of MIS in supporting decision making, data processing and the effectiveness of educational management in Islamic boarding schools. This research recommends increasing human resource training and strengthening technological infrastructure to increase the effectiveness of SIM in supporting Islamic boarding school administration.

In the era of globalisation and rapid technological advancement, education faces increasingly complex challenges, especially in terms of innovative learning development. This study aims to provide human resource management strategies in creating an innovative learning environment amidst the rapid development of education. The method used in this study is a literature study and qualitative analysis of various relevant sources, including journals and scientific articles. The findings show that there are three strategies: developing continuous professionals, integrating technology in the learning process, encouraging collaboration and creativity. This research is expected to provide insights for educational institutions in designing more effective development programme.

Human resource (HR) development is a key element in realizing competency-based schools that are able to face the challenges of the globalization era. This study aims to analyze HR development strategies in educational environments with a systematic approach involving teachers, staff, and students. The research methods used are literature review and direct observation at several competency-based schools in Indonesia. The results of the study indicate that effective HR development includes three main aspects: strengthening teacher pedagogical competence, increasing staff managerial capacity, and forming a learning culture in students. The proposed strategies include ongoing training, empowering digital technology, and collaborating with external parties such as the business world and industry. The implementation of this strategy shows an increase in individual and institutional performance, especially in terms of adaptability to curriculum changes, the use of technology in learning, and student learning outcomes. In addition, it was found that visionary leadership support and adequate facilities are the main supporting factors for the success of HR development in competency-based schools. In conclusion, integrated and competency-oriented HR development not only strengthens school competitiveness but also supports the creation of a globally superior generation.

This writing discusses about islamic education which gets some crusial challenges in globalization era. Islamic teaching plays important role in globalization. Since globalization itself has possitive also negative in islamic teaching and training. Thus, reformation of islamic teaching could strive for raising better vision of islamic teaching for building and upgrading quality of human being and moslem society in globalization that ought to refer to both Al Koran and Al Hadith as source of its teaching. Since its establishment in 1912, Muhammadiyah has made significant contributions to advancing education in Indonesia through various innovative initiatives. This study employs a qualitative approach with a case study method, involving in-depth interviews, observations, and document analysis from various Muhammadiyah educational institutions. The findings indicate that Muhammadiyah has successfully integrated technology into learning, developed a competency-based curriculum, and improved the quality of human resources. However, the organization also faces challenges, such as educational access disparities, technology implementation, and the influence of globalization on local values. The conclusion of this study emphasizes the importance of collaboration among Muhammadiyah, the government, and society to create inclusive and sustainable education. With a strong commitment to character and moral education, Muhammadiyah plays a vital role in shaping a generation that is not only intelligent but also possesses integrity and social awareness.

The quality of education is one of the important issues that draws attention in various educational discussions in Indonesia. In educational organizations, as in any other organization, achieving good and effective organizational performance becomes the focus of education managers. The impacts of globalization, the development of science and technology, and modern learning models and methods are all contributing factors. This research refers to literature research. To obtain research data, the researcher collects, analyzes, and compiles sources from articles, books, and previous research papers on the application of strategic management in education. The researcher then supplements the strategic management data to improve the quality of education. Teachers and economic policy researchers have started meeting to discuss policy changes in management and how to respond to them. To achieve superior organizational performance, an organization must be able to compete in both human resources and finances. Both are crucial elements for an organization. The role of leadership is a key element in achieving this goal. Improving the quality of education in educational institutions, addressing global challenges, enhancing the quality of educational management, improving the quality of the learning process, improving the quality of human resources in education, as well as strategic management and operational management in building network management.

Digitalization in education has encouraged the need to develop interactive and interesting learning media to increase student interest and understanding. Teaching staff at D-LLA Course, a tutoring institution, needs skills in using technology, one of which is making interactive videos. This article discusses the results of a training program held to improve teacher competency in using the Powtoon application to create interactive video learning materials. Through introductory methods, tutorials, direct practice and evaluation, this activity succeeded in improving teachers' skills in compiling digital learning content. Based on evaluations and feedback from participants, the majority felt that this interactive video learning method was more interesting for students and more effective in explaining the material. It is hoped that the results of this training can be implemented on an ongoing basis in the D-LLA Course to improve the quality of learning.

Digitalization in education has encouraged the need to develop interactive and interesting learning media to increase student interest and understanding. Teaching staff at D-LLA Course, a tutoring institution, needs skills in using technology, one of which is making interactive videos. This article discusses the results of a training program held to improve teacher competency in using the Powtoon application to create interactive video learning materials. Through introductory methods, tutorials, direct practice and evaluation, this activity succeeded in improving teachers' skills in compiling digital learning content. Based on evaluations and feedback from participants, the majority felt that this interactive video learning method was more interesting for students and more effective in explaining the material. It is hoped that the results of this training can be implemented on an ongoing basis in the D-LLA Course to improve the quality of learning.

Integrating academic knowledge with social devotion is the focus of MTS Sabilal Muhtadin's actual work course (KKN), particularly in the area of education. This article examines how students might use digital technology, interactive teaching strategies, and individual approaches to enhance their English language proficiency. This article's field observations show that after taking part in the KKG program, students' motivation, speaking skills, and comprehension of English-language materials all improved. But it also talks about the difficulties in putting non-educational activities into practice, such the absence of educational resources and perspectives. Empowerment through KNN activities has a huge long-term impact since students' improved English proficiency may boost their competitiveness in the labour market and give them access to a variety of global information sources. All things considered, the KNN exercise at MTS Sabilal Muhtadin demonstrates how combining science and community service may benefit both students and communities at large.

Integrating academic knowledge with social devotion is the focus of MTS Sabilal Muhtadin's actual work course (KKN), particularly in the area of education. This article examines how students might use digital technology, interactive teaching strategies, and individual approaches to enhance their English language proficiency. This article's field observations show that after taking part in the KKG program, students' motivation, speaking skills, and comprehension of English-language materials all improved. But it also talks about the difficulties in putting non-educational activities into practice, such the absence of educational resources and perspectives. Empowerment through KNN activities has a huge long-term impact since students' improved English proficiency may boost their competitiveness in the labour market and give them access to a variety of global information sources. All things considered, the KNN exercise at MTS Sabilal Muhtadin demonstrates how combining science and community service may benefit both students and communities at large.

This research investigates how maritime vocational schools can enhance the career pathways of graduates by aligning educational outcomes with the needs of the maritime industry. Through qualitative analysis of perspectives from maritime professionals, lecturers, graduates, and government officers, the study identifies critical gaps in technology integration, environmental sustainability, and soft skills development. The research underscores the importance of industry collaboration, continuous learning, and adaptability in vocational education. By adopting human resource management strategies, schools can bridge the gap between education and industry, fostering stronger networks and preparing graduates for long-term success in a rapidly evolving maritime sector. The study emphasizes the role of internships, mentorships, and alumni networks in improving job placement and career advancement opportunities for maritime graduates.   Keywords: , ,  , 

The maritime industry is rapidly evolving due to technological advancements and increased emphasis on sustainability. This research aims to develop a specialized maritime management curriculum that aligns with the needs of the port, shipping, and logistics sectors while incorporating emerging technologies and sustainability practices. Through qualitative research involving 5 maritime professionals, 5 lecturers, and 5 graduates, this study investigates the current gaps in maritime education and the essential competencies needed in modern maritime professions. Using descriptive analysis, the research provides insights into the integration of applied management studies, technical skills, and innovation into the curriculum. The study identifies key areas where existing curricula fall short, including the underrepresentation of technological and sustainability competencies. By examining the experiences of industry professionals and educational experts, a new curriculum framework is proposed, aiming to enhance graduate readiness for modern challenges. The curriculum effectiveness is evaluated using key performance indicators (KPIs), with a 9/10 score on alignment with industry needs. Comprehensive tables illustrate the scoring across various curriculum components, including technology integration, sustainability, and managerial skills. The findings suggest that the proposed curriculum model can significantly improve the employability of graduates, ensuring that they are equipped to meet the dynamic requirements of the maritime industry. Continuous curriculum development, with feedback from industry stakeholders, is recommended to maintain alignment with evolving industry needs.

The integration of Kahoot aims to create an interactive and engaging classroom environment that leverages technology to support English language learning. This study explores the use of the Kahoot app as a game-based learning tool to enhance students’ vocabulary at SMP Negeri Tiakur. The methodology involved three main stages: planning, implementation, and evaluation. The results indicated several positive outcomes: 1) Students were exposed to technological learning tools they had not previously encountered, particularly in English language education. 2) The game-based approach created a lively and enjoyable learning environment, increasing student engagement and participation. 3) Students expressed a strong desire to continue learning English beyond the scheduled activity, highlighting an increase in motivation. 4) The feedback from students suggested a noticeable improvement in their vocabulary acquisition. These findings suggest that Kahoot can be an effective tool for enhancing vocabulary learning in a fun and interactive way, making it a valuable addition to the language learning curriculum. Future research could explore the long-term impacts of such interventions and the potential for similar digital platforms in different educational contexts