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Wilma Dian Ardiyanti; Yohanis Lotong Ta’dung; Ade Lisa Matasik; Yonaldes Qreistamara Sarunan Putra

Jurnal Hasil Kegiatan Bersama Masyarakat 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The implementation of this service activity is carried out by providing material regarding the preparation of proposals and planning for a Potato Processed Food Products Business. The delivery of this training material is carried out by means of lectures and discussions. Assistance is provided by providing direction on how to start business planning, marketing and business development strategies, as well as preparing business proposals. The aim of this assistance is to foster and develop the entrepreneurial spirit at the Indonesian Christian University of Toraja so that students are increasingly interested in entrepreneurship. The form of activity is in the form of guidance in creating a business, such as determining a business idea first/determining the product to be sold, developing a business idea (market segmentation), marketing strategy, finance, and making a business proposal. After that, a business and product proposal presentation was carried out to find out to what extent the students were able to prepare a business proposal for processed potato products.

Ulyasniati Ulyasniati; La Rianda; Tamrin Tamrin; Awaluddin Hamzah

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

This research aims to analyze the institutional system of coconut agro-industry businesses in Konawe Islands Regency, Southeast Sulawesi Province. The scope of this research is the institutional processing business, namely institutional form, raw material requirements, institutional structure, capital, decision making, data collection techniques through interviews, FGD and expert questionnaires (ISM). Based on the research results, it shows that: The key elements of the palaku coconut processing business development system in Konawe Islands Regency are coconut farmers and consumers of processed coconut products. The key elements needed by players in the coconut processing business development system are easy access and guaranteed marketing of processed products, the need for rehabilitation, intensification and extensification of coconut plants. Sustainability of institutional development of coconut processing businesses requires assistance from universities (PTN-PTS) whose role is to connect between parties which have been an obstacle for farmers and coconut processors.

Srisetyawanie Bandaso; Beatrix Putri Danduru; Afian Dezi Sanda Sipi

ARDHI : Jurnal Pengabdian Dalam Negri 2023 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The implementation of this service activity is carried out by providing material regarding Proposal Preparation and Food Business Planning for Shredded Chicken Rice Bowl Products by delivering this training material with lectures and discussions. Mentoring is provided to provide direction on how to start business planning and preparing business proposals to marketing and business development. The aim of this assistance is to provide students with the understanding and ability to start a business well

Lidya Melia Sari; Esis Melisa; Diratu Agnes Fitria; Tata Sutabri

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

increasingly fierce business competition in the realm of e-commerce causes business people to implement the right strategy, improve service quality, and manage good relationships with consumers. Technology has changed the way businesses operate in recent decades. Rapid technological innovation has provided new opportunities for businesses to grow and develop. This needs to be done by a company as an effort to maintain loyalty customers as well as acquiring new customers. Good product quality is indeed an important factor to be able to increase company sales. However, there are other things that you should pay attention to, namely establishing good relationships with customers it is undeniable that customers are one of the factors that will affect the condition of your business. If you don't have customers, then you won't get any income. Therefore establishing a good relationship with customers becomes important for the sustainability of the company. By definition, a customer relationship is a marketing strategy that retains and manages customers to make repeat purchases. Customers that you have successfully attracted must be managed as well as possible so as not to switch to competitors. The more customers you have, the better the impact on business development. The way this is done is to manage it in such a way that it encourages purchases repetitive and prevents them from switching to competitors.this can also be done by providing answers and solutions to problems owned by customers. Customer relationship practices help salespeople automate sales activities with a customer relationship strategy, you know when to reach out to your sales prospects, what to say, and how to say it.

Allisha Triana Purie; Cindy Indrawati; Hadi Lidya Rikayana

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Laundry services are one of the service businesses that have good prospects today. Because city people are getting busier, making laundry service businesses increasingly in demand and competition for similar service provider companies is getting tighter so that companies must improve service quality so that consumers continue to subscribe to using these laundry services. However, we find that many MSME players still have not or do not record financial reports so that these MSME players have difficulty knowing the details of their business activities so far, whether they are making a profit or even experiencing a loss. Therefore, the researcher here helps the owner to record financial reports so that in the future the owner can find out the profit and how to make this laundry service business grow. The research method used in this case uses the Descriptive method, where researchers go directly to the field to conduct observations and interviews with the owner of Mommy's laundry. In this study, researchers have assisted laundry service business owners in recording financial reports that occur, so that in the future it is hoped that laundry owners can make their own records for the development and sustainability of the business.

Isdialah Isdialah

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Urban farming in Makassar City is one of the government programs called Lorong Garden where the people who carry out this activity are called alley farmers and they do chili cultivation to fulfill their daily needs and also as additional income. This study aims to identify the response of alley farmers to the implementation of chilli urban farming. This research was conducted in Makassar City, South Sulawesi Province. The selection of this location uses a purposive sampling technique based on the consideration that all districts in Makassar are the executors of this urban farming program. Respondents in this study are urban farming actors, namely the aisle farmers. To find out the description of the implementation of urban farming in Makassar, a qualitative descriptive analysis was used to see the activities of the executors of urban farming starting from land preparation, planting, maintenance, harvesting to marketing. Data collection was carried out through semi-structured interviews with respondents in the field in order to provide the information needed. It was concluded that the response given by the urban farming aisle farmers was very good at this activity, it was seen that the community was active in training, increasing household income, killing healthy and nutritious community food, improving the environment and the potential for chili agribusiness development.    

Zamharir Zamharir; A.Tarmizi M.H.I; M. Taufik Ridho

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This thesis is a study that examines the influence of People's Business Credit (KUR) on the development of Jelutung micro, small and medium enterprises (MSMEs) at Bank BSI Kc Gatot Subroto, Jambi City. The purpose of this thesis is to be able to find out the effect of people's business credit (KUR) on the development of MSME businesses and to be able to find out the amount of contributions made by KUR to the business development of customers of Bank Syariah Indonesia Kc Gatot Subroto Jambi City.In this study using quantitative methods with data collection techniques namely observation, questionnaires and documentation. Which is the questionnaire itself as an instrument in collecting data. Then a validity test and reliability test were carried out to ensure the accuracy of each question item in the questionnaire to be used in collecting data. After that, a classic assumption test was carried out to ensure the soundness of the data and a hypothesis test in the form of a (t) test, simple linear regression test and test for the coefficient of determination (R2).The results of this study are as follows: (1) People's Business Credit (KUR) has a significant and positive effect on customer business development as evidenced by the significance of KUR of 1.68107 > 0.05 and also the value of the simple regression results which obtains a value of 0.554 which indicates a positive number so that the influence that KUR has is good or positive on the development of the customer's business. (2) The contribution made by KUR to the development of the customer's business is 0.47.8 or 47.8% and the remaining is 0.552. Or 52.2% is influenced by variables or other factors not mentioned in this study.

Endang Setyowati; Ana Kadarningsih

Jurnal Relasi Publik 2023 International Forum of Researchers and Lecturers

MSMEs are one of the strengths in economic development in Semarang City, especially in the food sector. However, food MSMEs are the first rank that have not registered a brand. The current rise in imitation and counterfeiting of brands has made legal protection of brands an important requirement in business development. The problem in this research is how to legally protect brand rights for food MSMEs in Semarang City. This research aims to provide knowledge to food MSMEs about legal protection of brand rights so that food MSME businesses can develop with legal certainty. This research uses an empirical normative juridical approach and is descriptive analysis. The results of the research were that the Department of Cooperatives and Micro Enterprises of Semarang City provided free brand registration facilities for MSMEs that were only supported, and many problems were found related to the legal protection of brand rights in the City of Semarang..

Nora Rahmayani; Efni Anita; Ahmad Syukron Prasaja

Jurnal Ekonomi dan Keuangan 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Until now, there are still many who are afraid to start a business, including online business, so a real manifestation of a successful businessman has high self-efficacy/ability in starting a business. Apart from having the ability, a businessman must also be able to understand marketing planning and strategy. well in developing a business so that the business succeeds as expected, therefore the purpose of this research is to find out: 1) How is the self-efficacy of entrepreneurs in online business for FEBI students, 2) What is the strategy for developing entrepreneurship in online business for FEBI students, 3) What are the obstacles faced in developing entrepreneurs in the online business of FEBI students. This type of research is qualitative with a descriptive approach, and the methods used in data collection are observation, interviews and documentation. The subjects in this study were students who had been running their online business for more than 3 years. The number of subjects in this study were 10 people. The results of this study note that FEBI students have high self-efficacy in online business or entrepreneurship, students are confident in their abilities and have expectations for their abilities in doing business online, in building confidence students obtain from several sources, namely personal experience, other people's experiences, verbal persuasion and emotional state. In the student business development strategy it is still not running well and efficiently, and there are obstacles to student businesses such as suppliers, competitors, capital and customers.

Ardianto, Rama Tri Budi; Nataliani, Yessica

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2023 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Twitter is a social media that provides information for its users. Interactions on Twitter may increase the amount of data from its users. Business development cannot be separated from product competition between business actors. One way for companies to win the competition is to know the purchasing power of customers. A product's selling power can be known one way or another through user interaction on Twitter. User-generated content (UGC) results from data on Twitter. UGC data can be used to determine the product supply scheme taken by laptop products in this study. The method used to analyze the interaction is Social Network Analysis (SNA) by comparing the properties of the network. Social network modeling on UGC data was carried out on three laptops: Lenovo v14, Asus ZenBook S, and Acer Swift 3. From the graph visualization, it was found that Acer excels in two properties, namely "Size" and "Average Degree." Meanwhile, the Asus ZenBook S dominates the "Modularity" property.

Mursyid Mursyid; Yuliantoharinugroho Yuliantoharinugroho; Wilis Fahlefi; Agung Hartadi; Muhammad Isnaini Fathoni +1 more

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

One of the problems faced by MSMEs in Sidorejo hamlet is marketing problems and skills in using technology. MSMEs in Sidorejo hamlet need technology-based business development so they can compete with new online businesses. The purpose of this writing is 1) Identifying the use of marketing media in MSMEs in Sidorejo Hamlet, Ngestiharjo Village. 2) Describe technology-based business development efforts in MSMEs in Sidorejo Hamlet, Ngestiharjo Village through digital marketing training. The method used to identify the use of marketing media is observation and interviews. The methods used in technology-based business development efforts are community education and training methods. Materials in efforts to develop technology-based businesses for MSMEs in Sidorejo Hamlet through digital marketing training include: 1) Cultivating an entrepreneurial spirit and providing inspiration from the success of online businesses, 2) Sharing sessions, 3) Digital marketing training. The identification results show that many MSMEs in Sidorejo Hamlet use simple technology in marketing, which is dominated by WhatsApp and Facebook media. In fact, there are still many MSMEs that run their businesses offline without the help of technology. The evaluation results of digital marketing training activities show that this activity received a positive response, was considered to provide insight and knowledge, and provide inspiration. Almost all business people want to practice this online business in developing their business.

Mohamad Hadi Prasetyo

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

Increasing business value for MSMEs is no less important. This community service is carried out with the aim of increasing the business value of M-Prod SMEs which is engaged in convection services. The SMART Goal Setting concept is implemented to make M-Prod have added value and can improve its business performance in the future. This community service program takes the form of a tiered workshop with assistance to the MSMEs concerned so that they focus on profit, not just turnover. This community service is one of the efforts to increase the competitiveness of M-Prod SMEs in order to gain a competitive advantage. The problem faced by business actors is that the specific goals of a business are not measurable. Finally partners do not understand how goals are set and how to analyze a measurable goal. This is very influential in terms of business development, this will have an impact on profits.

Muhammad Razzaq Yogie Setiawan; Aries Kurniawan; Vembri Aulia Rahmi; Hadi Ismanto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Muhammadiyah organization and also their business entity have a lot of branch in various region. In Kabupaten Gresik there are Economy and Entrepreneur Council PCM GKB and many business entity. One of the business entity is Inspirasi Kopi Cafe, that was focusing on food and beverages. This business entity relatively new so it needs more strategic and new innovation for the future progress. Business Model Canvas and Ten Types of Innovation is the most perfect business model to be used for the developmen  of Inspirasi Kopi Cafe. In this research use qualitative approach, that was producing descriptive data from deep interview that was held. The data research collected from four diffent source person. From the result of this research that was developed using Ten Types of Innovation is profit model innovation, Innovation of Serve, Innovation that was involving consument and Innovation product system. Reseracher decide to rearrange the Business Model Canvas that was adopted from the old Business Model Canvas with a research using interview and obeservation method, so that it formed the remodelling business model canvas that can help develop the business entity of Inspirasi Kopi Cafe.

Sari, Syandra; Sugiarto, Dedy; Shofiati, Ratna; Ariwibowo, Anung Barlianto; Gunawan, Muhammad Ichsan +4 more

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The Community Service Program (PKM) has successfully conducted a training on Dashboard Development and TikTok Business for the Small and Medium Enterprise (MSMEs) Shofi Group. This training was facilitated by the Informatics Engineering Department of Trisakti University and has received an excellent rating based on feedback from the participants. As part of this training, a visualization dashboard was successfully integrated into the Shofi Group's website, allowing them to monitor sales data more efficiently and effectively. In addition, participants also learned about the use of TikTok Business as a tool for marketing their products. Positive feedback from Shofi Group indicates the significant benefits of this training, in terms of assisting MSMEs to adapt and utilize digital technology in their business development. These results underline the importance of similar programs in supporting SMEs to compete in the digital era. It is hoped that the success of this PKM can lay the foundation for similar initiatives in the future, supporting more MSMEs in leveraging the potential of digital technology.

Miranda Maharani; Indah Respati Kusumasari

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

This community service is carried out by the Business Development Intern division which aims to review the business development strategy of PT. Pintar Pemenang Asia in expanding the education platform network in Indonesia through an opportunity seeking and advantage seeking approach. In developing an educational platform, it is important to understand stakeholder needs, analyze market potential, develop relevant features and content, improve accessibility, and provide training and guidance to users. The results of the community service carried out by the Business Development Intern division show that PT. Pintar Pemenang Asia has an important role in providing an educational platform in Indonesia. Opportunity seeking and advantage seeking approaches help companies identify potential business opportunities and take advantage of their advantages.

Alodia Salsabila Putri Wijaya

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

The rapid development of the industry has made the level of competition even tighter. Companies need to pay attention to several things in the face of competition, one thing that really needs to be considered in the order fulfillment process is the need for an effective and efficient inventory system. The purpose of this research is to find out the implementation of inventory accounting information systems in CV. Prosperous Business Development. The method used by researchers for this research is descriptive qualitative method with primary data and secondary data types. The research results obtained are the Accounting Information System contained in the CV. Bina Usaha Sejahtera is still not optimal, one of the contributing factors is the double duty of the warehouse department.

Recha Anggardha; Widya Setiafindari

Jurnal Universal Technic (UNITECH) 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

The Broiler Chicken business owned by Andien, belonging to Mrs. Tri Winarti, initially operated with a capacity of 12,000 chickens and planned to expand to 24,000 chickens. This study aims to assess the sustainability of the development of Andien's Broiler Chicken farm to 24,000 chickens from a financial perspective. Financial analysis was conducted through calculations of Net Present Value (NPV), Benefit Cost Ratio (BCR), Internal Rate of Return (IRR), and Payback Period (PP). From the calculation results, it can be concluded that the expansion of Andien's Broiler Chicken business from 12,000 chickens to 24,000 chickens is a viable step based on the scenario calculations. The Payback Period (PP) is 1.31 periods, indicating a quick payback of investment as PP is less than 12 periods. The calculation results show an NPV value of Rp 4,936,714,867 using a 6% discount rate (based on the 2023 BRI KUR interest rate), and if using a 7% discount rate (based on the 2023 Mandiri KUR interest rate), the NPV would be 4,633,045,331. The presence of a positive NPV indicates the viability of this business development. The calculated IRR value reaches 22.26%, exceeding the 6% discount rate. The feasibility of the business is also supported by a BCR value of 1.09, where a ratio above 1 indicates the viability of the business.

Kartin Aprianti; Indra Wani; ainun wulandari

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

NIB Registration Assistance Activities in One of the areas targeted by the MBKM KKNT in 2022 is Rontu Village with an entrepreneurial and creative economy scheme. From the results of surveys and field observations, partner problems were found, such as that many people in the Rontu Sub-District do not have a Business Identification Number (NIB), which is important for MSMEs because it can lead to big profits and can attract other consumers and also generate higher sales. In addition, the community considers business licensing which was previously considered insignificant because the management is troublesome and not easy, however, MSMEs need business licensing to encourage business development, protect business locations and business competitiveness which is getting tougher in the current era. Therefore the purpose of this research is to provide assistance and understanding of the registration of Business Identification Numbers (NIB) in order to improve the MSME economy in the Rontu sub-district.

Maria Ignasia Dai Beda; Ika Wulandari

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

Bookkeeping training for MSME actors who are still lacking education about the importance of bookkeeping. The purpose of this activity is to provide counseling and training to MSME actors, especially chicken noodle traders in Janti. The activity was carried out on June 23-27 for chicken noodle traders. The method implemented includes counseling and training. Based on the results of the evaluation results and observations that have been carried out, it is known that the perpetrators have been able to carry out financial records and carry out a simple bookkeeping and have been able to practice it. Through the knowledge and skills he has, the perpetrator begins to understand and knows how important simple recording and bookkeeping is in controlling finances, being aware of the business development that is being carried out, being right to buy a basic sale, and making it easier when going to make a loan at a bank in developing a business. being carried out and being more careful in managing finances.

Yulia Khoerunnisa; Indah Permatasari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is aimed to identify, describe, and develop strategies to enhance group members' commitment in the development of a health honey business using the Business Model Canvas (BMC). The study was conducted at KTH Bina Lestari in Ciamis Regency, post the Covid-19 pandemic. Data collection was carried out through interviews, observations, and documentation. Data analysis was used to assess internal and external factors to determine the highest priority for development and improvement. The research findings indicate that the selected priority strategies for honey business development in Kampung Madu are: 1) training and human resource development, 2) product quality improvement, and 3) product marketing optimization.