Pelatihan Digital Marketing Warga Dusun Sidorejo, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta

Mursyid Mursyid ; Yuliantoharinugroho Yuliantoharinugroho ; Wilis Fahlefi ; Agung Hartadi ; Muhammad Isnaini Fathoni ; Ngatipan Ngatipan
Pandawa : Pusat Publikasi Hasil Pengabdian Masyara... 📅 2023 Vol 1, No 4 🔗 DOI: 10.61132/pandawa.v1i4.164
Abstract
One of the problems faced by MSMEs in Sidorejo hamlet is marketing problems and skills in using technology. MSMEs in Sidorejo hamlet need technology-based business development so they can compete with new online businesses. The purpose of this writing is 1) Identifying the use of marketing media in MSMEs in Sidorejo Hamlet, Ngestiharjo Village. 2) Describe technology-based business development efforts in MSMEs in Sidorejo Hamlet, Ngestiharjo Village through digital marketing training. The method used to identify the use of marketing media is observation and interviews. The methods used in technology-based business development efforts are community education and training methods. Materials in efforts to develop technology-based businesses for MSMEs in Sidorejo Hamlet through digital marketing training include: 1) Cultivating an entrepreneurial spirit and providing inspiration from the success of online businesses, 2) Sharing sessions, 3) Digital marketing training. The identification results show that many MSMEs in Sidorejo Hamlet use simple technology in marketing, which is dominated by WhatsApp and Facebook media. In fact, there are still many MSMEs that run their businesses offline without the help of technology. The evaluation results of digital marketing training activities show that this activity received a positive response, was considered to provide insight and knowledge, and provide inspiration. Almost all business people want to practice this online business in developing their business.
Keywords
Digital Marketing; Digital Marketing Training; MSMEs; Online; Dusun Sidorejo; Ngestiharjo
How to Cite

Mursyid Mursyid, et al. (2023). Pelatihan Digital Marketing Warga Dusun Sidorejo, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta . Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat, 1(4). https://doi.org/10.61132/pandawa.v1i4.164

Mursyid Mursyid; Yuliantoharinugroho Yuliantoharinugroho; Wilis Fahlefi; Agung Hartadi; Muhammad Isnaini Fathoni; Ngatipan Ngatipan, "Pelatihan Digital Marketing Warga Dusun Sidorejo, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta ," Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat, vol. 1, no. 4, 2023.

Mursyid Mursyid; Yuliantoharinugroho Yuliantoharinugroho; Wilis Fahlefi; Agung Hartadi; Muhammad Isnaini Fathoni; Ngatipan Ngatipan. "Pelatihan Digital Marketing Warga Dusun Sidorejo, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta ." Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat, vol. 1, no. 4, 2023.

Mursyid Mursyid; Yuliantoharinugroho Yuliantoharinugroho; Wilis Fahlefi; Agung Hartadi; Muhammad Isnaini Fathoni; Ngatipan Ngatipan. "Pelatihan Digital Marketing Warga Dusun Sidorejo, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta ." Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 1, no. 4 (2023).

Mursyid Mursyid, et al. (2023) 'Pelatihan Digital Marketing Warga Dusun Sidorejo, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta ', Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat, 1(4). doi: 10.61132/pandawa.v1i4.164.

Mursyid Mursyid; Yuliantoharinugroho Yuliantoharinugroho; Wilis Fahlefi; Agung Hartadi; Muhammad Isnaini Fathoni; Ngatipan Ngatipan. Pelatihan Digital Marketing Warga Dusun Sidorejo, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta . Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat. 2023;1(4).

Artikel Terkait

Pengenalan Potensi Pariwisata Budaya Kajang sebagai Upaya Penguatan Nilai Kearifan Lokal Bagi Mahasiswa

Nasir Nasir; Sirajuddin Saleh; Nasaruddin H; Haerul Haerul; Henri Henri

Pelatihan Kewirausahaan Digital dalam Meningkatkan Keterampilan Bisnis Mahasiswa

Mardani Eka Ningrum; Sri Mulyeni; Mita Puspita; Aida Fitriani; Marzuki Marzuki

Pelaksanaan Workshop Literasi Keuangan dan Kesiapan Berumah Tangga di Desa Madiredo Kecamatan Pujon

Alif Achadah; Novita Fadia Rahma P; Faizatul Husnah

Pendampingan Manajemen Risiko Kesehatan Mental Anak Sekolah Akibat Bullying

Andi Sri Adinda; Nursuciyani Jamal

Penguatan Kapasitas UMKM melalui Pelatihan Tata Kelola Keuangan dan Pengembangan Rumah Produksi Bersama Sahabat UMKM Pamulang (SUP)

Achmad Rifai; Dian Priastiwi; Syofia Sofatunisa Ramdayani; Sari Sari; Yozar Putra Jaya

Edukasi Pencegahan Bullying dan Pelecehan Anak di Lingkungan Sekolah melalui Program KKN pada Siswa SMAN 1 Koto Kampar Hulu

Denia Pratiwi; Dela Asiska Putri; Ernisya Dwi Maharani; Ahmad Fadhillah; Hani Amanda; Farkhan Suseno Putra; Dinna Olivia; Nurvia Nurvia; Nydia Zahari; Siti Noraini; Redo Bintang Prawira
Tren Sitasi Jurnal