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Building fires can significantly degrade the strength and integrity of steel structures, so post-incident evaluation is crucial to ensure building safety and feasibility. This study aims to evaluate the condition of the steel tower structure after the fire through a visual inspection method. A total of 35 structural elements were examined, including columns, beams, and bracing, to identify damage caused by heat exposure. The inspection results showed that 6 elements (17%) were in the category of Acceptable, 8 elements (23%) Needs Attention, 5 elements (14%) Not Acceptable, and 1 element (3%) Not Applicable because they had been removed. Steel columns generally remain upright without deformation, but suffer damage to the protective layer (coating). In contrast, most blocks lose their protective layers, are directly exposed to fire, show early signs of corrosion, and some suffer severe damage such as flange tears and cuts. These findings confirm the importance of systematic documentation and classification of element conditions as the basis for technical decision-making for structural improvement. Visual inspection proved effective as an initial step in the evaluation process, providing a relevant initial picture of the extent of damage and the need for intervention. This study recommends follow-up in the form of advanced structural analysis and material testing to ensure the feasibility of reusing the affected steel elements.

Film is one of the mass communication media that has a significant power in delivering messages to audiences. As a form of art and entertainment, film not only serves as a means of recreation but also as a tool for conveying values, ideologies, and social criticism to society. This study aims to analyze the representation of women's power in the film Jangan Salahkan Aku using Roland Barthes' semiotic approach. The analysis is conducted using the concept of lexia and Barthes' five reading codes, namely the hermeneutic, proairetic, symbolic, cultural, and semic codes. The findings indicate that women's power in this film is represented through narrative and visual elements that emphasize women's positions in power relations, both in domestic and social spheres. This study contributes to understanding how cinema constructs and reflects the representation of women's power through a complex system of signs.

This study employs Judith Butler’s theory of gender performativity to analyze Megan Trainor’s song "Dear Future Husband," exploring the negotiation of femininity and masculinity within contemporary pop culture. Utilizing a qualitative content analysis method, the research examines lyrical content, musical elements, and visual representations associated with the song to uncover underlying gender norms and performances. The results reveal that "Dear Future Husband" both reinforces and subverts traditional gender roles; while it portrays conventional expectations of femininity and masculinity, it simultaneously introduces nuanced demands for mutual respect and partnership. The discussion highlights the complexity of gender performances in mainstream media, suggesting that Trainor’s work reflects a transitional phase in societal understandings of gender dynamics. By applying Butler’s framework, the study illustrates how pop songs can serve as sites for both perpetuating and challenging normative gender constructs, offering insights into the evolving landscape of gender identity and expression.

Graphic design has become a key element in shaping consumer perception and influencing engagement metrics in digital marketing. This study aims to explore the role of graphic design in the success of digital marketing campaigns through an experimental approach. The study compared the performance of visually optimized content with non-optimized content on various digital platforms, including social media, websites, and email marketing. The results of the experiment showed that content with optimized graphic design resulted in significant increases in consumer engagement, brand recall, and conversion rates. The increase in consumer engagement reached an average of 35%, while brand recall increased by up to 20% compared to non-optimized content. This study highlights the importance of integrating design aesthetics into digital marketing strategies to achieve higher effectiveness. The findings provide practical insights for marketing professionals in designing more visually appealing campaigns, while opening up opportunities for further research on the specific elements of graphic design that have the greatest impact on consumer behavior. Thus, this study strengthens the strategic role of graphic design in the era of digital-based marketing.

Visual design at the HKBP Tapian Nauli Church plays an important role in providing counseling to young people. The message conveyed tends to be more effective if the design elements are adjusted to the preferences of the young audience, such as the use of modern colors and typography. Based on the research conducted, it can be concluded that design has a strategic role in religious counseling at the HKBP Tapian Nauli Church, especially in conveying messages to young people. Design is used as a supporting media that not only attracts attention but also helps clarify the religious values ​​that are to be conveyed.

Learning the concepts of Greatest Common Factor (GCF) and Least Common Multiple (LCM) at the elementary school level faces significant challenges due to their abstract and complex nature. This study aims to develop and evaluate the effectiveness of innovative learning strategies using the congklak game in enhancing students' understanding of GCF and LCM concepts. The research employed a Research and Development (R&D) methodology with the ADDIE model, involving 14 fifth-grade students from SDS Nahdlatul Ulama Medan as research subjects. The congklak game was developed as an interactive learning tool that integrates traditional game elements with mathematical concepts. Implementation was conducted through structured phases including needs analysis, media design, prototype development, learning implementation, and outcome evaluation. Research findings demonstrate significant improvements in students' conceptual understanding and learning outcomes. The use of congklak media successfully created contextual learning experiences that enabled students to visualize abstract GCF and LCM concepts through manipulation of congklak seeds. This strategy also increased active student engagement, promoted collaborative learning, and created an enjoyable learning atmosphere. Data analysis showed improved average student scores and higher learning mastery rates compared to conventional teaching methods. This study provides practical contributions to the development of mathematics teaching strategies at the elementary school level, particularly in teaching GCF and LCM concepts. The research findings recommend the use of congklak media as an effective alternative for enhancing the quality of meaningful mathematics learning oriented toward conceptual understanding.

This article aims to examine the role of picture books in enhancing language skills in early childhood from the perspective of children's literature studies. Picture books are considered an effective medium in supporting children's language development because they combine visual and narrative elements that enrich the child's learning experience. Through picture books, children can not only develop vocabulary but also understand language structure, improve listening and speaking skills, and stimulate their imagination. This indicates that engaging and educational picture books can enhance children's language skills, particularly in word recognition, sentence development, and storytelling abilities. Therefore, picture books are a highly beneficial tool in improving language skills in early childhood and should be considered in early childhood education curricula.    

This article discusses the urgency of effective multimedia-based teaching materials in improving students' learning experience as a solution to the challenges of the times. By looking at the challenges of stagnant traditional education and the lack of utilization of technology in developing teaching materials. By utilizing various multimedia elements such as text, images, audio, and video, this research explores the use of multimedia on student motivation and understanding in the learning process. This article uses the Systematic Literature Review (SLR) method to explore various studies related to the use of Multimedia in the preparation of teaching materials. The results show that the use of multimedia-based teaching materials not only increases students' interest in learning but also significantly improves learning outcomes. Feedback from users shows that interactive and visual elements in learning materials are very helpful in understanding complex concepts. This study concludes that the integration of multimedia in education can be an effective strategy to improve the quality of learning in the digital era.

The growth of digital technology has significantly transformed the marketing strategies employed by micro, small, and medium enterprises. Within an increasingly competitive digital marketing ecosystem, high-quality visual branding serves as a crucial component in capturing consumer attention and enhancing brand awareness. However, the enterprises frequently encounter constraints related to budget, technology, and expertise in producing effective visual content. In response to these challenges, Rabbithall Studio offers a solution by providing affordable, high-quality content, particularly for enterprises that operating in the foods and beverages sector. This research aims to design a Business Model Canvas (BMC) for Rabbithall Studio to effectively support the digital marketing strategy of MSMEs. A descriptive qualitative approach is used to analyze key elements in the BMC, such as customer segments, value propositions, distribution channels, and cost structure. The research findings reveal that Rabbithall Studio has a strategic business model, focusing on providing aesthetic and Instagrammable product photography services, along with copywriting support. This study offers a strategic guide for MSMEs to adopt visual and content-based marketing to enhance their competitiveness in the digital market.

Abstract. Semiotic analysis of advertising aims to uncover the hidden meanings behind visual and textual elements presented in promotional content. This study explores the semiotic features in smartphone advertising, focusing on Oppo as a case study. This study uses a comparative framework to analyze the similarities and differences between Oppo advertising and competing brands. The analysis is conducted through Charles Sanders Peirce's triadic model, consisting of representamen, object, and interpretant, as well as Roland Barthes' concepts of denotation and connotation. This study identifies symbolic, iconic, and indexical signs used in Oppo advertising to build brand identity and attract target audiences. Key findings reveal how visual elements, color schemes, and slogans emphasize innovation, premium quality, and emotional connection. Comparative insights highlight Oppo's differentiation strategies, such as integrating cultural nuances and leveraging aspirational imagery, to strengthen its market position. The results of this study provide a deeper understanding of how semiotic strategies influence consumer perception and purchasing behavior, as well as provide practical implications for marketers and advertisers. This study bridges the gap between semiotic theory and its application in modern advertising, providing a comprehensive perspective on the power of signs in shaping brand narratives.

This study aims to analyze the representation of social inclusion and exclusion in television advertisements, focusing on a specific shampoo advertisement. Advertisements play a significant role as a medium of mass communication, often conveying implicit messages related to social and cultural values. The research method used is descriptive qualitative with a critical discourse analysis approach based on Norman Fairclough's model. Data in the form of television advertisement clips were analyzed through the dimensions of text, discourse practice, and social practice to uncover how visual and narrative elements in advertisements promote or discriminate against certain groups. The findings reveal that the shampoo advertisement reflects patterns of social exclusion towards minority groups through stereotypical portrayals while simultaneously emphasizing social inclusion for dominant groups through a homogenized ideal of beauty. The implications of this study highlight the importance of a critical approach to the production and consumption of advertising media to create a more inclusive and equitable communication space.

This study aims to examine the structure of the presentation of Barzanji at the Aqiqah event in Batu Hampa, Koto XI Tarusan District, South Coast, with a focus on the regilius elements and local culture integrated in this ritual. Using a qualitative approach with a descriptive method, data were collected through direct observation, in-depth interviews with artists, religious leaders, and local communities, as well as visual documentation of the Aqiqah event. The results of the study show that the structure of presenting Barzanji consists of five main stages: preparation, opening, reading of the Barzanji text, joint prayer, and closing. The preparation stage involves arranging the venue and inviting religious leaders and the surrounding community. The reading of the barzanji text is carried out alternately by the artists. The joint prayer, led by Ustaz, became the core of the event with the aim of asking for blessings for the newborn. The event ended with a meal together as a symbol of gratitude and togetherness. The reading of Barzanji in the context of Aqiqah not only functions as a religious ritual, but also strengthens social and cultural relations in the community, and as a religious ritual this event is also a means of educating Islamic values for the younger generation and strengthening social ties in the community. This research provides new insights into the importance of preserving the Barzanji tradition in West Sumatra which is rich in regilian and cultural values.

Beginning readingability in childrenage5-6years is a basic skill that is very important in supporting their academic development. One effective method for improving this ability is through interesting and interactive media, such as picture word cards. This media is designed to introduce children to basic vocabulary with the help of appropriate pictures, and remember these words. Using picture word cards can strengthen children's reading skills, because they combine attractive visual elements with direct reading practice. Through fun games and activities, children can gradually learn to recognize words, improve their reading fluency and enrich their vocabulary. This approach also provides a pleasant experience, makes the process of learning to read more interesting and reduces the anxiety that may arise in children when learning to read. In this way, picture word cards become an effective medium in supporting the development of early reading skills in young children.

This analysis uses the Wimba Method and Visual Language Expression System to examine the visual language of the Goddess Parwati statue. Using a qualitative descriptive research method with a historical background to obtain a description of the creation that is appropriate to the period of its creation. Viewed from the visual language approach, several general things are obtained regarding the Goddess Parwati statue, namely: (1) Iconography aspect: identifying and describing all elements of the Goddess Parwati statue; (2) Historical aspect: The Goddess Parwati statue was discovered in the 14th century. The initial location of the discovery was at the BHRE Kahuripan Site, Panggih Village, Trowulan District, Mojokerto Regency, East Java. (3) Visual language aspect: Seen from the combination of naturalistic-stylized depiction methods using decorative methods. The data analysis model used is an interactive model analysis carried out by collecting data, reducing data, presenting data, and drawing conclusions/verifying data. The study of the contents of the wimba shows that there are various types of jewelry depicted on the Goddess Parwati statue as supporters of the statue's identity.   Keywords:  Visual Language, Statue of Goddess Parvati, Iconography, Wimba and Phraseology, Qualitative Descriptive Method  

In the digital era, journalistic photography has a strategic role in conveying effective messages through visual elements. Visually, the use of journalistic photography is not only used as a complement to text news, but helps readers understand the messages in an event more clearly and in depth. Among the messages that can be conveyed through journalistic photography is the visual message of religious moderation, which includes the value of tolerance, openness, and harmony between religious believers. Using the Participatory Action Research (PAR) method, this research aims to implement EDFAT (Entire, Detail, Frame, Angle, Time) photography technique training for the students of UIN K.H. Abdurrahman Wahid Pekalongan who have an interest and focus on the field of Islamic journalism. Through this training, students are equipped with technical photography skills to produce journalistic photography works that can support the amplification of religious moderation messages in digital media. This research concludes that the EDFAT technique is a relevant method for producing photographic works that are not only visually attractive but also effective in amplifying messages of religious moderation.

This study aims to analyze the representation of the Palestinian genocide through photographic works uploaded by @Motaz_Azaiza on Instagram. Using a qualitative method with Charles Sanders Peirce's semiotics approach, this research focuses on analyzing visual elements such as gestures, scenes, colors, and social contexts in eight selected photos. The findings reveal that Motaz Azaiza's photographs effectively represent the impacts of the Palestinian genocide, both physically and emotionally, through visual symbolism such as ruined buildings, victims' expressions, and social narratives. As a medium of visual communication, these works not only document events but also serve as advocacy tools to raise global awareness, foster empathy, and encourage tangible actions toward humanitarian issues. By utilizing Instagram, these photos reach a broader audience, demonstrating how photojournalism can act as an effective medium in strengthening global solidarity for humanitarian tragedies. This study provides insight into the crucial role of conflict visualization in creating narratives relevant to the social media era.

In the digital era, food blogs have emerged as influential platforms for sharing culinary experiences and shaping consumer preferences. This study focuses on Anakjajan.com, a prominent Indonesian food blog, to analyze the persuasive strategies employed in its content and their impact on readers' food literacy. Utilizing Aristotle's modes of persuasion—ethos (credibility), pathos (emotion), and logos (logic)—the research examines how these elements contribute to the blog's effectiveness in influencing food choices. Ethos is established through the author's expertise and authentic reviews, while pathos engages readers with evocative language and appealing visuals. Logos provides factual information about food quality and dining options. A qualitative approach was employed, involving content analysis of blog posts and surveys to assess the influence of these persuasive strategies on readers' decision-making processes. The findings reveal that understanding these modes of persuasion is essential for enhancing digital literacy, as they enable readers to critically evaluate online content and make informed culinary choices.

This research examines Bogor Palace as an architectural text that represents a fusion of European and tropical styles through a semiotic approach. Bogor Palace is not only a symbol of Dutch colonial power but also reflects the adaptation of Indonesian culture and tropical environment. This research aims to reveal the meanings and symbols contained in the architectural elements of Bogor Palace, such as symmetrical facades, tall pillars, large windows, cross ventilation, and steep roofs. Using semiotic methods, this research analyzes how these elements function as signs that represent aesthetic, historical and ecological values. The results show that the European architectural style of Bogor Palace, reflected through classical structures such as pillars and decorative ornaments, symbolizes the status of power and the influence of colonial culture. On the other hand, tropical elements such as cross ventilation, spacious terraces, and steep roofs represent adaptation to local environmental conditions, while symbolizing harmony between humans and nature. The symbolism in this design not only serves to fulfill functional needs, but also creates a visual narrative that reflects the dialog between foreign and local cultures. The study concludes that Bogor Palace is an artifact rich in semiotic meaning, where each architectural element contains messages about history, culture and ecological adaptation. This research contributes to the study of colonial architecture, particularly in understanding how historic buildings can be interpreted as sign systems that represent cultural and environmental complexities.

This research is based on the development of photography not only as a service but also as a visual communication medium that can convey a message as well as the story in it. With the rapid development, types of photography have also developed further, one of which is prewedding photography. Govinda Rumi as one of the leading prewedding photographers in Indonesia managed to combine elements of a deep story with beautiful scenery in each of his prewedding photos. This research is intended to analyze the meaning of some of Govinda Rumi's prewedding photos. The approach used is Roland Barthes' Semiotics theory, which includes two stages of signification, namely denotative as the first stage and connotative as the second stage. This research was conducted with a qualitative method of descriptive type. Data collection was done through observation, interview, and documentation. The results showed that Govinda Rumi was able to present a story in each of his prewedding photos without putting aside other aspects.

The Medan Grand Mosque is an example of a combination of colonial and Islamic architecture in North Sumatra. Built during the Dutch colonial rule, the mosque combines elements of distinctive Western architectural design and Islamic architectural styles, creating a unique and historic work. The existence of the Medan Grand Mosque makes it an architectural icon in the region which reflects the combination of strong colonial influences with the richness of local islamic culture. This article aims to explore the development of the architecture of this mosque as a symbol of religious and cultural identity in the midst of the colonization process, as well as its role in the history of urban development in Medan. Through this study, it is hoped that we can better understand how the Medan Grand Mosque not only functions as a place of worship, but also as a visual symbol that depicts the interaction between local traditions, Islam, and the influence of colonial architecture in North Sumatra.