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This research aims to identify and design relevant digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in Sikeben Village, with the goal of enhancing business sustainability through the utilization of the village’s social media platforms. The study employs a descriptive qualitative approach using interviews, observations, and documentation analysis involving MSME entrepreneurs, village officials, and social media managers of the village. The findings indicate that leveraging the village’s social media can expand market reach, improve customer interaction, and construct a positive image of local products. However, challenges remain, such as limited digital literacy, internet infrastructure issues, and a lack of systematic content strategies. As a result, the study proposes a community-based digital marketing model, which includes market segmentation, strengthening local content, stakeholder collaboration, and data-driven evaluation.

Penelitian ini bertujuan untuk menganalisis strategi pengelolaan arus kas dalam mendukung keberlanjutan usaha kue tradisional dengan mengambil studi kasus pada Toko Roti Ganjel Rel Ambarawa. Pengelolaan arus kas yang efektif merupakan faktor krusial dalam menjaga keberlangsungan usaha kecil dan menengah, khususnya pada industri makanan tradisional yang menghadapi tantangan fluktuasi permintaan musiman dan persaingan dengan produk modern. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus melalui observasi langsung, wawancara mendalam dengan pemilik usaha, serta analisis dokumen keuangan selama periode enam bulan. Hasil penelitian menunjukkan bahwa Toko Roti Ganjel Rel Ambarawa menerapkan beberapa strategi kunci dalam pengelolaan arus kas, meliputi sistem pencatatan keuangan harian yang terstruktur, pengelolaan persediaan berbasis permintaan historis, diversifikasi produk untuk menstabilkan pendapatan, serta penerapan kebijakan kredit yang ketat kepada pelanggan. Strategi-strategi tersebut terbukti efektif dalam menjaga likuiditas usaha dengan rasio kas rata-rata sebesar 1,8 dan periode perputaran kas selama 15 hari. Temuan penelitian ini memberikan kontribusi praktis bagi pelaku usaha kue tradisional dalam merancang sistem pengelolaan arus kas yang berkelanjutan serta kontribusi teoretis dalam pengembangan model manajemen keuangan untuk usaha mikro kecil dan menengah sektor kuliner tradisional.

Perjanjian kredit antara lembaga perbankan dan pelaku usaha mikro, kecil, dan menengah (UMKM) merupakan instrumen penting dalam mendukung pertumbuhan ekonomi. Namun, dalam praktiknya, tidak jarang terjadi wanprestasi dari pihak debitur  yang  berdampak  pada  hubungan  hukum  dan keberlangsungan  usaha.  Penelitian  ini  bertujuan  untuk mengkaji: 1) bagaimana proses pengajuan dan pelaksanaan perjanjian kredit antara Bank BRI dan UMKM Konveksi Parasit di Daerah Istimewa Yogyakarta; 2) apa saja faktor yang menyebabkan terjadinya wanprestasi oleh debitur; dan 3) bagaimana mekanisme penyelesaian wanprestasi yang dilakukan oleh pihak bank. Metode penelitian yang digunakan adalah pendekatan yuridis normatif yang didukung oleh data primer. Spesifikasi penelitian bersifat deskriptif analitis dengan jenis dan sumber data berupa data sekunder yang diperoleh melalui studi pustaka, serta data primer yang diperoleh melalui wawancara dengan pihak terkait. Teknik analisis data dilakukan secara kualitatif untuk menginterpretasikan norma hukum dan fakta empiris secara sistematis. Hasil penelitian menunjukkan bahwa: 1) proses pengajuan kredit dilakukan melalui prosedur formal dengan dokumen pendukung yang sah, dan dituangkan dalam Surat Pengakuan Hutang; 2) wanprestasi terjadi karena kombinasi faktor internal seperti pengelolaan usaha yang kurang optimal dan faktor eksternal seperti penurunan permintaan pasar; dan 3) penyelesaian wanprestasi dilakukan melalui eksekusi agunan, pelaporan ke otoritas keuangan, serta pendekatan persuasif seperti restrukturisasi kredit. Penelitian ini menegaskan pentingnya edukasi hukum bagi pelaku UMKM dan penerapan prinsip keadilan dalam penyelesaian sengketa kredit.

Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran krusial dalam perekonomian Indonesia, namun masih menghadapi kendala dalam aspek pemasaran dan branding produk. Salah satu tantangan yang dihadapi oleh UMKM di Desa Kalipucang Wetan, Kecamatan Welahan, adalah minimnya inovasi dalam desain kemasan serta kurangnya pemanfaatan strategi pemasaran digital. Penelitian ini bertujuan untuk meningkatkan daya tarik produk UMKM, khususnya Kerupuk Lala 73, dengan mengembangkan desain kemasan yang lebih menarik serta menerapkan strategi digital marketing. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini mencakup observasi, pendampingan, pelatihan, dan evaluasi terhadap pelaku UMKM. Hasil penelitian menunjukkan bahwa pembaruan pada desain label dan kemasan mampu meningkatkan daya tarik produk, sedangkan pemanfaatan platform digital seperti TikTok, Facebook, dan marketplace lainnya berhasil memperluas jangkauan pasar. Dengan strategi pemasaran digital yang tepat, produk UMKM berpotensi lebih dikenal luas dan memiliki peluang yang lebih besar dalam meningkatkan penjualan.

Indonesian people love to consume bananas as fruit. Many sources of nutrients, including minerals and carbohydrates, are contained in this fruit. Various UMKM (Usaha Mikro, Kecil dan Menengah) have grown by developing processed banana foods such as sale and banana chips. An important step in making processed banana dishes is cutting the bananas. In general UMKM still process bananas using conventional techniques, namely cutting using manual human power. The purpose of this study is to utilize gravity to design a banana cutting machine. Gravity will cause the banana pieces to fall into the storage container. The dimensions of the cutting machine are designed with a small size to facilitate mobility. The results showed that the use of a cutting machine increased the efficiency of banana cutting. A more uniform cutting thickness was achieved.

Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan strategis dalam perekonomian Indonesia, dengan kontribusi signifikan terhadap Produk Domestik Bruto (PDB) dan penyerapan tenaga kerja. Namun, UMKM menghadapi berbagai tantangan, seperti keterbatasan akses permodalan, rendahnya kualitas sumber daya manusia, kurangnya pemanfaatan teknologi, serta kendala dalam pemasaran produk. Penelitian ini bertujuan untuk mengidentifikasi permasalahan utama yang dihadapi UMKM, mengevaluasi efektivitas program pemberdayaan yang telah dilaksanakan oleh pemerintah dan sektor swasta, serta merumuskan strategi pengembangan yang aplikatif dan berkelanjutan. Metodologi yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan studi dokumentasi. Analisis data dilakukan menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa program pemberdayaan yang mencakup pelatihan, pendampingan, serta fasilitasi akses pasar dan teknologi dapat meningkatkan kapasitas dan daya saing UMKM secara signifikan. Selain itu, peningkatan proses pembelajaran dalam UMKM sangat penting untuk mendorong inovasi produk dan perbaikan kinerja usaha. Penelitian ini menyimpulkan bahwa strategi pengembangan UMKM harus terintegrasi dengan pemberdayaan sumber daya manusia, peningkatan akses permodalan, dan pemanfaatan teknologi digital. Dukungan kebijakan yang memudahkan akses pembiayaan dan regulasi yang ramah terhadap UMKM juga menjadi faktor penentu keberhasilan pengembangan sektor ini. Diharapkan, hasil penelitian ini dapat menjadi acuan dalam perumusan kebijakan dan program pemberdayaan UMKM yang lebih efektif, sehingga UMKM dapat tumbuh dan berkontribusi lebih optimal terhadap perekonomian nasional.

This UMKM socialization activity aims to develop the digital competence of UMKM actors in order to create digital entrepreneurs who can compete with the complex dynamics of today's market. With the digitalization of UMKM actors, It is anticipated that UMKM owners will recognize the significance of strengthening their understanding of financial management, marketing strategies, and the application of appropriate technology, so that they can position their businesses effectively and efficiently. This activity uses the Lecture and Drill and Practice methods which can attract the public to join in the activity. The data from this study reveals, (1) The socialization of UMKM digitalization provides benefits for the development of UMKM businesses in Purwodiningratan Village, (2) Increases digital competence for UMKM actors in the use of digital marketing platforms such as: marketplaces, digital payment methods using QR Code scans (QRIS), and digital financial records, and (3) UMKM actors are able to practice making digital payments in the form of QR Codes (QRIS) independently so that digital entrepreneurs can develop in Purwodiningratan Village.

Sri Menanti Village has significant potential in the agricultural sector, particularly in banana production. However, the economic value of bananas is often underutilized due to limited innovation in processing. This study aims to develop micro-enterprises through the production of an innovative product called keripik pisang lumer (melt-in-the-mouth banana chips). The method used is a participatory approach involving local communities in training, production, and marketing. The results show that utilizing local resources can increase product value and open up new business opportunities. Keripik pisang lumer has become a popular snack alternative with strong potential for both local and regional markets

This paper aims to overcome the problem of manual financial recording that is still commonly used by MSMEs, which often causes data loss and inefficiency in financial management. To answer this challenge, researchers developed a mobile-based financial recording application using Flutter and a number of available supporting packages. This application is designed to be able to record and store income and expenditure data directly on the user's mobile device, making it easier for MSMEs to monitor their financial condition in real time. The development was carried out using a waterfall model approach, which includes the stages of analysis, design, implementation, and testing. To test the functional performance of the application, the Black Box testing method is used to assess the accuracy and reliability of the features without looking at the internal code structure. The test results show that all features can function as they should and the application is considered effective in supporting digital MSME financial recording.

MSMEs play a key role in the national economy, especially in increasing economic growth and creating new jobs. However, in the digital era, MSMEs face major problems, such as low levels of digital literacy, limited access to the internet, and fierce competition with large companies that have used technology before. This study examines the variables that influence the sustainability of MSMEs amidst digital challenges and finds methods that can be used so that MSMEs can survive and grow. The research method was carried out through surveys and direct interviews with MSME actors at Pasar Pagi Setia Budi, Medan, North Sumatra. The results of the study showed that most MSME actors did not utilize digital platforms for marketing and transactions, which resulted in decreased income. To increase competitiveness, MSMEs need to improve their digital knowledge, adopt online marketing strategies, and optimize the use of e-commerce and social media. Support from the government, financial institutions, and technology companies is also very important. In the increasingly competitive digital era, by implementing the right digitalization strategy, MSMEs can improve operational efficiency, expand market reach, and maintain the sustainability of their business.

Currently, e-commerce is increasingly in demand by various business groups, both large and small scale. This is due to the ease of promotion through online media or digital marketing, which makes it easier for business people to reach consumers to introduce or sell their products. This research aims to understand the impact of using e-commerce for MSME business actors. Data was collected through semi-structured interviews with MSME players who have used e-commerce to market their products. Data from these interviews were analyzed using the *thematic analysis* method which aims to identify patterns and find themes based on the data collected (Braun and Clarke, 2006). The research results show several categories related to the use of e-commerce by MSMEs, including individual abilities, reasons for not switching to other e-commerce platforms, as well as obstacles experienced such as infrastructure, technology, promotions, and unpleasant experiences faced by MSMEs when using e-commerce. commerce.  

The purpose of this study is to determine the impact of Micro, Small and Medium Enterprises (MSMEs) on Indonesia's economic growth from 2015 to 2022. The type of research used is quantitative descriptive research using time series data which is secondary data obtained from the Ministry of Cooperatives and Small and Medium Enterprises and the Central Statistics Agency (BPS). Simple regression analysis, t-test, and coefficient of determination (R2) were used for hypothesis testing. Based on the results of the t-test, it was concluded that MSMEs had a significant influence on Indonesia's economic growth from 2015 to 2022. Statistical analysis confirms a substantial impact, with MSMEs contributing around 80.2% to the variation in economic growth, as indicated by the coefficient of determination (R²). This shows that MSMEs play a crucial role in driving economic development in Indonesia during the research period. This study concludes that Micro, Small, and Medium Enterprises (MSMEs) have a significant and positive impact on Indonesia's economic growth from 2015 to 2022. The contribution of MSMEs, which reaches around 80.2% of the variation in economic growth, emphasizes their crucial role in the country's economic development. This highlights the importance of supporting and increasing MSME activities to encourage sustainable economic progress.

The problem phenomenon faced by Micro Businesses is the limited ability to enter a larger and wider trade chain system, so that opportunities to develop are limited both in terms of market competition and business product innovation. The aim of the research is to carry out an analysis of the Formulation of Micro Business Development Strategies by the Ciamis Regency Small and Medium Enterprises Cooperatives and Trade Service. The method uses a descriptive qualitative research design, by obtaining data from the results of field studies and literature studies. Data analysis using data reduction, data display, and conclusion drawing/verification.  The results of the research show that the formulation of the Micro Business Development Strategy by the Ciamis Regency Small and Medium Enterprises Cooperatives and Trade Service has not been implemented optimally, because there are problems with data on Micro Business actors in Ciamis Regency which have not produced accurate data. Officers are limited in carrying out Micro Business development because it is not proportional to the number of Micro Business actors. The management budget for empowering micro businesses is less than the budget for facilitating business permits.

As a developing city, Binjai has a variety of business potential that can be exploited by micro entrepreneurs. However, in identifying and exploiting these opportunities, they are often faced with various obstacles, such as lack of access to market information, intense competition, and changes in consumer needs. Therefore, determining effective business opportunities is the key to the growth and sustainability of micro businesses in Binjai City. Determining business opportunities for micro businesses in Binjai City includes an understanding of the complexities and challenges faced by the MSME sector in identifying and exploiting business opportunities. Determining business opportunities requires alternative types of business in the TOPSIS method to compare various business opportunities based on important factors so that you can choose the one with the most potential and profit. In this context, the use of the TOPSIS method is important to assist in making more informed and effective decisions for authorities such as the Department of Cooperatives and MSMEs. This method will provide a systematic framework for evaluating various existing business opportunities, enabling a more objective and accurate assessment to support the development of MSMEs in Binjai City.

With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective branding communication can provide consumers with the opportunity to recognize certain goods and services, evaluate their quality, reduce purchase risks, and get different experiences and satisfaction. Every business field must have a strategy to increase sales. The right promotional strategy can communicate branding well. To achieve goals, every business sector needs a promotional strategy, especially for micro, small and medium enterprises (MSMEs). Promotion planning is carried out to improve services and sales by introducing products to potential customers and improving services by focusing on online-based promotions by utilizing social media and marketing through the marketplace. In a startup business, where the business has just started and continues to grow, business actors are considered necessary to continue to develop products and find the right target market. The purpose of this Community Service activity is to provide an assessment of branding and promotional communication strategies to increase customers for this startup business.      

Social media has become an essential tool in the development of Micro, Small, and Medium Enterprises (MSMEs) in this digital era. This research aims to investigate the role of social media in supporting the growth and success of MSMEs. Through a comprehensive literature review, this study explores the various benefits obtained by MSMEs from the use of social media, including increased visibility and market reach, more intensive customer interactions, and enhanced brand awareness and business image. However, this research also identifies several challenges faced by MSMEs in leveraging social media, including limitations in digital knowledge and skills, as well as managing limited time and resources. Based on these findings, this study concludes that it is important for MSMEs to equip themselves with the necessary digital knowledge and skills, and to develop targeted and sustainable marketing strategies through social media. Additionally, support from government and non-profit organizations in the form of training, resources, and technical assistance can also help MSMEs harness the full potential of social media for their business growth. By overcoming these challenges, MSMEs can maximize the benefits of social media in supporting the growth and success of their businesses in an increasingly digital market.

Pendampingan Proses Produk Halal (PPH)  merupakan kegiatan yang ditujukan untuk membantu para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM)  dalam kegiatan penguatan manajemen dan pengurusan sertifikasi halal pada program self declare/Sertifikasi Halal Gratis (SEHATI).  Program tersebut merupakan program yang ditawarkan oleh Kementrian Agama (Kemenag) melalui BPJPH, tujuannya sebagai memberikan kemudahan pelaku UMKM untuk memperoleh sertifikasi halal secara gratis, kegiatan  tersebut juga merupakan strategi mengakselasari peningkatan jumlah pelaku UMKM yang mempunyai produk bersertifikasi halal di Indonesia yang diawai Lembaga Pemeriksa Halal.  PPH juga merupakan upaya untuk meningkatkan kepercayaan konsumen dan memperluas  akses pasar  yang lebih luas. Salah satu pelaku UMKM adalah produsen produk jenang ayu Bu Sono melalui program PPH  dan produk yang tersertifikasi halal dapa diakses oleh pasar muslim yang lebih luas dapat dikatakan meningkatkan produktivitasnya melalui kegiatan memperluas pangsar pasarnya. Selain itu pendampingan ini juga membantu UMKM untuk melatih , UMKM dalam pengisian SPJH, mengisi aplikasi si Halal dan menginput data produksi pada aplikasi si Halal, pendamping juga melakukan verifikasi dan validasi pada produk yang akan didaftarkan pada program self declare (SEHATI). Pengabdian ini akan menghasilkan produk Jenang Ayu Bu Sono tersertifikasi halal dan memiliki nilai tambah produk dan terjamin.  

Usaha Mikro Kecil dan Menengah (UMKM) mempunyai peranan yang penting dalam pertumbuhan perekonomian Indonesia. Pada saat sekarang perkembangan teknologi serta digitalisasi di berbagai bidang, UMKM merupakan jenis usaha yang memiliki pengaruh yang sangat besar dalam perkembangan perekonomian juga perlu mengalami kemajuan dibidang teknologi khususnya dalam memasarkan prodak. Tujuan dari pengabdian ini adalah untuk mengembangkan UMKM dalam hal digital marketing juga memperluas jaringan pemasaran UMKM. UMKM Salome Bunda Som merupakan salah satu contoh UMKM yang membutuhkan pendampingan digital marketing. Metode yang digunakan dalam kegiatan pengabdian Masyarakat terbafi menjadi empat tahapan yaitu tahapan survei, sosialisasi digital marketing,   pendampingan digital marketing, serta tahapan pemeliharaan dan evaluasi. Bentuk pengabdian kepada Masyarakat dengan tujuan mengembangkan dan turut serta dalam pendampingan digital marketing terhadap UMKM Salome Bunda Som agar dapat memiliki jaringan pemasaran yang tidak terbatas pada pasar lokal saja.

The aim of this MSME training program is that the aim of entrepreneurial training is not to direct people or SMEs to create new businesses, but to help SMEs to see business opportunities and new markets by looking at them from a different angle. This different angle is more directed at the need for new innovations from businesses that are currently being run and ensuring business continuity. This activity can increase sales and profits, expand target markets, deepen customer loyalty, and increase competitive advantage (Perwita, 2021). The benefits obtained from this activity are for participants to gain knowledge and product promotion. Increased product orders from a wider target market will also be obtained. Apart from that, this activity also provides social learning for the implementing team, namely students. Students interpret the knowledge gained on campus by providing benefits to many people. Students also carry out downstream research and interpret knowledge for the progress of SMEs. Increased product orders from a wider target market will also be obtained. The method used is Participatory Action Research (PAR). From the results of the service, it can be concluded that this MSME training was carried out so that Konveksi Aura consumers would increase and expand from various regions. This MSME training uses Instagram media which will be filled with content and product videos. This video content is in the form of product manufacturing procedures, types of products produced, and profiles, pachaking designs. The content video is published on the durian village Instagram account.

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran sentral dalam ekonomi lokal, namun kebanyakan di antaranya menghadapi kendala dalam pencatatan keuangan yang akurat. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan ketrampilan akunatnsi di kalanagan pengusaha UMKM di Kelurahan Mijen Semarang. Melalui sosialisasi, kegiatan ini memberikan panduan praktis tentang cara memahami dasar-dasar akuntansi dan menerapkannya menggunakan akuntansi secara sederhana. Hasilnya menunjukkan peningkatan secara signifikan dalam pemahaman akuntansi di kalangan peserta. Pengusaha UMKM yang mengikuti kegiatan ini mampu memahami pentingnya catatan akuntansi, selain itu kegiatan ini dapat membangun komunitas diantara UMKM sehingga dapat membuk ajalan untuk kolaborasi dan pertukaran pengalaman. Keberhasilan kegiatan ini memberikan bukti nyata pemahaman akuntansi adalah kunci untuk pertumbuhan berkelanjutan di Kelurahan Mijen Semarang.