Analisis Penggunaan E-Commerce Terhadap Bisnis Usaha Mikro, Kecil, dan Menengah

Veronica Krisni Damayanti ; Mulyadi Amin ; Deden Sunandar
Jurnal Manajemen dan Ekonomi Bisnis 📅 2024 Vol 4, No 4 🔗 DOI: 10.55606/cemerlang.v4i4.3279
Abstract
Currently, e-commerce is increasingly in demand by various business groups, both large and small scale. This is due to the ease of promotion through online media or digital marketing, which makes it easier for business people to reach consumers to introduce or sell their products. This research aims to understand the impact of using e-commerce for MSME business actors. Data was collected through semi-structured interviews with MSME players who have used e-commerce to market their products. Data from these interviews were analyzed using the *thematic analysis* method which aims to identify patterns and find themes based on the data collected (Braun and Clarke, 2006). The research results show several categories related to the use of e-commerce by MSMEs, including individual abilities, reasons for not switching to other e-commerce platforms, as well as obstacles experienced such as infrastructure, technology, promotions, and unpleasant experiences faced by MSMEs when using e-commerce. commerce.
 
Keywords
MSMEs; E-commerce; Thematic Analysis; Digital Marketing
How to Cite

Veronica Krisni Damayanti, et al. (2024). Analisis Penggunaan E-Commerce Terhadap Bisnis Usaha Mikro, Kecil, dan Menengah. Jurnal Manajemen dan Ekonomi Bisnis, 4(4). https://doi.org/10.55606/cemerlang.v4i4.3279

Veronica Krisni Damayanti; Mulyadi Amin; Deden Sunandar, "Analisis Penggunaan E-Commerce Terhadap Bisnis Usaha Mikro, Kecil, dan Menengah," Jurnal Manajemen dan Ekonomi Bisnis, vol. 4, no. 4, 2024.

Veronica Krisni Damayanti; Mulyadi Amin; Deden Sunandar. "Analisis Penggunaan E-Commerce Terhadap Bisnis Usaha Mikro, Kecil, dan Menengah." Jurnal Manajemen dan Ekonomi Bisnis, vol. 4, no. 4, 2024.

Veronica Krisni Damayanti; Mulyadi Amin; Deden Sunandar. "Analisis Penggunaan E-Commerce Terhadap Bisnis Usaha Mikro, Kecil, dan Menengah." Jurnal Manajemen dan Ekonomi Bisnis 4, no. 4 (2024).

Veronica Krisni Damayanti, et al. (2024) 'Analisis Penggunaan E-Commerce Terhadap Bisnis Usaha Mikro, Kecil, dan Menengah', Jurnal Manajemen dan Ekonomi Bisnis, 4(4). doi: 10.55606/cemerlang.v4i4.3279.

Veronica Krisni Damayanti; Mulyadi Amin; Deden Sunandar. Analisis Penggunaan E-Commerce Terhadap Bisnis Usaha Mikro, Kecil, dan Menengah. Jurnal Manajemen dan Ekonomi Bisnis. 2024;4(4).

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