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Digital marketing is a service practice used to market products or services using digital media. Analysis of product or service marketing services before digital marketing developed was to use traditional methods such as print media, radio and television. Marketing using this old method involves promotions carried out without using the internet. As technology develops, now marketing products or services so that they are quickly recognized by the wider community does not require high costs for printing or paying for advertisements on TV. Marketing products or services can be done using digital media or what is usually called digital marketing. One of the popular digital platforms that quickly makes something or a product viral is the TikTok application. Tiktok is a social media that also has a tiktokshop feature to facilitate e-commerce. Tiktokshop offers advantages in terms of wide audience reach, high engagement, and innovative advertising features. However, a month ago, on October 4, 2023, Tiktokshop officially closed its services. This closure has an impact on business actors who have relied on this platform to market their products. However, there are still many other digital platforms that can be used for marketing activities. Therefore, business actors must continue to follow developments in digital marketing trends and utilize platforms and e-commerce that suit their target audience.

Micro, Small and Medium Enterprises or what are usually called MSMEs have an important role in national economic development efforts in Indonesia. From year to year, the number of MSMEs in Indonesia has increased quite rapidly. However, there are still many MSME business actors who have not registered their trademarks due to limited capital and information about the benefits they receive. Trademark registration is considered to increase people's purchasing power towards a product because it can be used as a characteristic or differentiator from other products. Trademark registration can also receive legal protection for a product's trademark. Therefore, the use and legal protection of a trademark is considered very important for MSMEs. This research discusses the use of brands to increase income and legal protection for the Sego Pedes Basman Umkm Brand. The research uses qualitative research with a normative juridical approach method.

The business sector is one of the most potential fields to become a significant driving factor in realizing a Digital Village. Business legality plays a crucial role in the smooth operation of a business, as it represents the authorization granted by the competent authorities for conducting business activities. The lack of understanding among business operators regarding the importance of business legality is one of the factors that hinders them from obtaining business legality, posing a challenge for the village to achieve its goal of becoming a Digital Village. This community service aims to provide understanding to business operators regarding business legality and marketing strategies, as well as to assist them in obtaining business legality. The method used in this community service involves data collection through observation, followed by a series of activities such as socialization, mentoring, and workshops. The results of this service are successful in helping MSME actors obtain business legality and empowering business actors through workshop activities.

Micro, Small and Medium Enterprises (MSMEs) are one of the important sectors in the Indonesian economy. MSMEs contribute 60.7% to Indonesia's GDP, absorb 97% of the workforce, and support 99% of Indonesia's population. Therefore, empowering MSMEs is one of the government's priorities in order to increase economic growth and community welfare. The research in this article uses qualitative research methods. In this research, to obtain information or data on these problems comes from literature (library research). This research uses processing and analysis of secondary data collected through literature study and secondary data analysis. Islamic financial institutions have the potential or significant influence on the growth of micro, small and medium enterprises. Considering that capital is the weak point of MSMEs. With the existence of sharia financial institutions, business actors have access to greater capital and can achieve their goals in business development.

Marketing is an activity where business actors offer their products to consumers so that they can accept the product with all the ideas and ideas so that the product can be sought after by consumers. Of the many UMKM  products, kawakibi offers its services to help UMKM players develop their brand image and increase product sales through social media. PT. Kawakibi Digital Branding is a company that has a main focus on the branding sector. With an innovative and creative approach, Kawakibi strives to help companies and brand logos build strong relationships with potential consumers and achieve long-term success in this competitive industrial world. The results of this research can be used as a reference for designers and readers in utilizing marketing strategies.

Fundraising strategies implemented by financial institutions are currently increasingly diverse. This collection is carried out to increase the value of customer transactions and increase customer interest in using products offered by financial institutions, especially BPRs. Banking conducts promotions to the public to introduce its various products either through existing media or by providing benefits such as rewards to customers. In addition, to attract customers, the bank provides the best service, both in excellent service, guaranteed security of funds deposited by customers, interest rates according to customer needs, and a variety of products. The method used in this research is descriptive method. With data obtained from observation and interviews with employees and customers of PT. BPR BKK Karangmalang. PT. BPR Karangmalang has superior products, namely products that are most in demand by customers, especially MSME players. This product is a type of third party fundraising product known as Tamades. This Tamades service provides many advantages for MSME players to deposit their funds, because interest rates are very favorable for third parties, good service, easy procedures for making Tamades, and other benefits for customers.

This research is motivated by the lack of knowledge and ability of MSME actors to carry out product branding, especially in the Kepatihan Kulon sub-district. One of these problems is that the majority of MSMEs have not found a brand to attract customers and packaging that still does not attract buyers and there is limited information regarding product branding. To overcome this problem, it is necessary to carry out research and assistance. The aim of this research is to provide assistance and introduction to creating NIB accounts and checking business names and logos as well as assistance and creating the latest logos for selected MSMEs. The method in this research uses the PAR (Participatory Action Research) method to make it easier for researchers to define problems and provide action as a solution to the problems that have been defined. The results of this research explain that so far MSMEs in the Kepatihan Kulon sub-district have only prioritized taste without paying attention to branding and packaging, so the hopes of this assistance for MSMEs can be higher than before. Apart from that, creating an NIB account is expected to make MSMEs more concerned about the legality of their business.

Utilization of financial technology as an effort to improve the quality of MSME financial reporting. Current developments in financial technology really help business actors in preparing financial reports per period. This convenience is expected to help business actors in presenting better financial reports. The general objective of this activity is to support MSME (Micro, Small and Medium Enterprises) business actors to improve their ability to record transactions and be able to present financial reports easily so as to produce sustainable financial reports. The method is carried out by making direct visits, conducting observations, conducting questions and answers and providing demonstrations and briefings. The results of this activity provide MSME players with an understanding of how important it is to record financial reports every month. The advantage of making financial reports is that it will make it easier for the owner to control and evaluate his business. Financial technology is an alternative that business actors can use to make it easier to create and present financial reports on an ongoing basis.

Micro, Small and Medium Enterprises (MSMEs) are the biggest supporter of the creative economy for the Indonesian economy. MSME players must be able to develop their business to be able to carry out this. The digital era has the potential to create opportunities and risks for business people and organizations. In every business, risks will always be faced by business actors because of uncertainty which results in losses. Internal and external events that have an impact on achieving the goals of MSMEs must be identified, and risks and opportunities must be differentiated. In the business world, knowledge about risk management is an important element in business management. With good management, a business organization will be able to avoid losses and even bankruptcy. Likewise, small, micro and medium enterprises that do not have sufficient capital and whose operations are not optimal are very vulnerable to changes in risk. Events that cause losses, which are usually called peril, can occur unexpectedly and can arise from various sources. The problem is how to overcome these risks so that business operations are not disrupted. Risks are analyzed by considering likelihood and impact as a basis for determining how they can be managed. Therefore, by providing an understanding of risk management, it is hoped that MSMEs will be able to know how to implement risk management in business to avoid losses. PM activities are held offline or face to face on holidays so as not to disturb the work time of the Teluk Pucung MSMEs, while the output of PM activities is in the form of press releases in online print media and also publications in community service journals  

Utilizing digital marketing has an important role in increasing sales and income so that you can access a wider market reach. Lack of ability, skills and understanding of digital technology is an obstacle for MSME players. To overcome the problems faced by MSMEs in marketing products digitally, education will be provided on how to utilize digital marketing media in selling the products they sell. This service activity aims to provide direction and ways to use digital marketing, especially on the WA Business and Instagram applications, as well as increasing the ability of MSME players to utilize digital as a promotional medium. The method used in this service activity is direct assistance and training for MSME actors with the stages of observation, interviews, activity planning, activity process, end of activity, and documentation. Based on the results of this service activity, MSMEs have begun to know and understand how to use the WA Business and Instagram applications as online sales promotion media.

The use of social media and market places for MSMEs Hantaran to the city of Kediri is very necessary and important. The main objective of this research is the use of social media and market places to develop marketing from offline to online and increase sales of Hantaran MSME products in the city of Kediri. With a qualitative descriptive type of research. The research subjects of the Hantaran UMKM group in Kediri city numbered 28 members. The research results for social media with the highest results are Instagram, then Tik Tok, Facebook, WA Business and finally YouTube. Meanwhile, the highest marketplace is Shopee, then Tokopedia and finally Lazada. The hope is that if you want to progress and increase the development of marketing products online, Hantaran actors must be ready to adapt to changing times and continue to learn how to operate social media and market places.

The Jeruk Village in Surabaya is one of the areas that have many Micro, Small, and Medium Enterprises (UMKM) with various types of businesses such as culinary, convenience stores, laundry services, and garment shops. In an effort to maintain legal certainty and enhance the capacity of business actors in facing trade competition in the area, the Surabaya City Government officially enacted Regional Regulation Number 1 of 2021 on the Development and Empowerment of Micro Enterprises. Research results show that the local and sub-district governments provide comprehensive services to the community, especially UMKM that have business permits. The socialization conducted by the Lakarsantri Sub-District in Surabaya includes explanations about the Business Identification Number (NIB) to UMKM actors. Moreover, they also provide support in the business permit application process, including issuing business codes as a form of business activity legality. The implementation of UMKM development and empowerment policies in the Jeruk Village, Lakarsantri Sub-District, Surabaya, reflects several indicators in the Policy Implementation Theory by Merilee S. Grindle. The Lakarsantri Sub-District, especially Jeruk Village, has diligently and effectively implemented this policy, as reflected in various activities, ranging from raising awareness to assisting in the business permit application process. The benefits of this policy are directly felt by both the government and the UMKM owners.

A UMKM in West Kalimantan account for 98% of the total number of businesses in West Kalimantan. UMKM is the smallest level of business, namely micro business with a percentage reaching 81%. The Trade Sector such as Retail, Repair, Maintenance of Cars and Motorcycles has around 138 thousand UMKM businesses or reaching 47%. The Drinking Food Provision sector amounted to 62 thousand businesses reaching 21%. In Ketapang Regency, UMKM business actors are also one of the drivers of the economy. This study is to determine the partial and simultaneous effects of financial literacy variables, business capital, and survival strategies on the sustainability of UMKM businesses in Ketapang Regency. The results of this study indicate that the financial literacy and survival strategy variables partially have a positive and significant effect on the sustainability of UMKM businesses, and the business capital variable partially has a positive and insignificant effect on the sustainability of UMKM businesses. Also, simultaneously the variables of financial literacy, business capital, and survival strategies have a significant effect on the sustainability of UMKM businesses.

Digitalization of MSME Marketing is a change from conventional to digital systems as an effort to increase the effectiveness and efficiency of business processes and MSME operations and make MSME business actors change their business management, especially in the field of marketing from conventional to modern practices. MSME stands for Micro, Small and Medium Enterprises, which is one of the models in trading activities, usually carried out by individuals or individuals with business entities that are smaller in scope. Cikawung Village as one of the villages where some of the people, apart from farming, are also MSME players, feels the need for digital technology for business continuity and economic improvement of the village community.

The online presence of MSMEs on various digital platforms is now a necessity. Two of them are social media and websites as digital marketing media. However, many MSMEs have limited understanding and capabilities regarding digital marketing. This community service activity occurred at UMKM Amadonathi, a donut culinary business in Salatiga City. These activities include training and assistance in designing content plans using Google Spreadsheets, creating content design using Canva, and developing websites using Google Sites. In addition, this activity was carried out pre-test and post-test to see the results before and after the training and mentoring activities. The results show an increase in the understanding of business actors about digital marketing. It is hoped that the results of activities in content plan, content design, and website can be continued and developed by Amadonathi’s business actors independently in the future.

In Indonesia it has been proven that MSMEs make an important contribution to the economy, such as creating jobs, increasing GDP, increasing export value, and increasing domestic investment. However, business actors still face various challenges, one of which is the problem of using accounting information. The problem involves accounting knowledge and business experience. This study is intended to determine and analyze the impact of accounting knowledge and business experience on the use of accounting information. This study involved a population of 110 Mitra Mandiri MSMEs, with 52 respondents taken as a sample using an accidental sampling technique. Quantitative approach is used in this research. Testing the hypothesis using IBM SPSS Statistics 20. Testing the research data using the validity test, reliability test, classic assumption test, and hypothesis testing. This study shows the results that accounting knowledge partially has a significant effect on the use of accounting information, as well as business experience which also partially has a significant effect on the use of accounting information. In addition, accounting knowledge and business experience simultaneously also have a significant effect on the use of accounting information.

This research aims to find out the influence of capital, location and promotion on business development among UMKM in the culinary sector in Talang Banjar, East Jambi. This research uses a quantitative approach and the data analysis method used is multiple linear regression analysis. The sample used was 100 UMKM actors in the Talang Banjar sub-district.             The results of research on capital partially influence business development obtained a value of 2,150 > 1,660 and a significant value of 0.034 < 0.05. Location partially influences business development, with a value of 2,101> 1,660 and a significant value of 0.038 < 0.05. Promotion partially influences business development, with a value of 1,934> 1,660 and a significant value of 0.032 < 0.05. The research results based on the f test show that the calculated f value of 3,695 is greater than the f table of 2,698 or 3,695 > 2,698. So it can be concluded that Ho is rejected and Ha is accepted, which means that there is a significant influence between capital, location and promotion simultaneously or together influencing business development. The Adjusted R Square value is 0.475 or 47.5%. This shows that the business development variable is influenced by capital, location and promotion by 47.5%, while the remaining 52.5% of the business development value is influenced by other variables not included in the research

The aim of this training activity is to increase the knowledge and abilities of MSME business actors in the field of digital marketing. This digital marketing socialization activity was carried out in Sanrobone village, Takalar district, which was the result of collaboration between the Sanroboe village government and STIEM Bongaya Makassar. This community service uses a participatory approach. Method of delivering material in the form of lectures. The speaker uses the lecture form to deliver the activity material, then continues with a discussion. This activity was attended by 15 MSME players. The observation results are that most MSME entrepreneurs have not done digital marketing well. There are several obstacles in managing MSMEs, namely human resource capabilities are still low, the market share of goods/services produced by MSMEs is still limited, lack of capital, and not having a good bookkeeping system. as well as a lack of understanding by the perpetrators. Follow-up activities are expected to be more technical in the form of training and technical guidance related to Digital Marketing for MSME development, both manually and application-based.

In general, there are still several obstacles standing in the way of MSMEs' growth in Indonesia. The main challenge MSMEs in Majalaya District, Bandung Regency, encounter when running their enterprises is marketing. Due to the significant influence that marketing effectiveness has on corporate growth, stakeholders need to take this seriously. Additionally, MSMEs' ability to thrive is largely dependent on their brand's power to raise its market share due to the increasingly fierce competition that exists among business actors nowadays. The main objective of the program is to help MSMEs understand the principles of marketing strategy and the marketing mix. The implementation method for the counseling is using Zoom Meeting as the medium. The activity was preceded with a presentation of the questions, answers, and material. Following that, a participant's business case study was conducted, and the participants had a discussion.

Community Service is a lecturer's obligation which must be carried out as an implementation and recognition of the Tridharma of Higher Education, and is a lecturer's concern for environmental sustainability and the existence of community life. One form of concern from researchers which focuses on the community economic sector is still being carried out in order to play a role in the development of the nation's economy. The methodological approach used by researchers is to provide counseling and assistance to micro, small and medium business actors in managing their businesses with marketing strategies to increase profitability in their businesses. Micro, Small and Medium Enterprises (MSMEs) are one of the economic implementers that give color to Indonesia. The number of MSMEs is increasing every year and has absorbed a lot of workers. The existence of MSMEs is part of human life activities to meet their daily needs as well as their existence in the era of economic globalization and the ability to survive in the face of the economic crisis and during the Covid-19 pandemic. Marketing also requires a strategy that will later be able to win a battle. Because he considers that there are many opponents in the market field who have similarities in their business and should not be turned off. As in the Pancasila economic system, fellow market players should have a sense of mutual care from large entrepreneurs towards smaller entrepreneurs. Therefore, it is necessary to have a Grand Strategy and a Core Strategy or what is called a Core Strategy. (Buchari, 2018) Almost every month MSMEs in the Jember Lor area continue to increase, more people choose business as a way to gain financial income for the family. However, MSME business is still carried out conventionally without any thought for the development of the business. As explained above, assistance is needed for MSME business actors who are willing to become respondents to gain knowledge about marketing strategies in order to increase profits and ensure that their business can survive and develop.