📅 30 October 2023
DOI: 10.61132/ardhi.v1i5.104
Digitalisasi Marketing UMKM Sebagai Pendorong Peningkatan Ekonomi Masyarakat Desa Cikawung Kecamatan Pekuncen Kabupaten Banyumas
ARDHI : Jurnal Pengabdian Dalam Negri
Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia (ARIPAFI)
📄 Abstract
Digitalization of MSME Marketing is a change from conventional to digital systems as an effort to increase the effectiveness and efficiency of business processes and MSME operations and make MSME business actors change their business management, especially in the field of marketing from conventional to modern practices. MSME stands for Micro, Small and Medium Enterprises, which is one of the models in trading activities, usually carried out by individuals or individuals with business entities that are smaller in scope. Cikawung Village as one of the villages where some of the people, apart from farming, are also MSME players, feels the need for digital technology for business continuity and economic improvement of the village community.
🔖 Keywords
#Marketing Digitalization; MSMEs; Community Economic Improvement
ℹ️ Informasi Publikasi
Tanggal Publikasi
30 October 2023
Volume / Nomor / Tahun
Volume 1, Nomor 5, Tahun 2023
📝 HOW TO CITE
Pipin Sri Sudewi; Amin Budiastuti; Rosalina Anindya Sari Kartika; Susanti Budiastuti; Sri Hartati, "Digitalisasi Marketing UMKM Sebagai Pendorong Peningkatan Ekonomi Masyarakat Desa Cikawung Kecamatan Pekuncen Kabupaten Banyumas," ARDHI : Jurnal Pengabdian Dalam Negri, vol. 1, no. 5, Oct. 2023.
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