Optimalitasi Digital Marketing pada UMKM Amadonathi melalui Sosial Media dan Website

Pratama ; Abraham Yoga ; Pambudi ; Zefanya Albert ; Magrita ; Christeyssa ; Sakti ; Imanuel Madea
Adi Widya: Jurnal Pengabdian Masyarakat 📅 2023 Vol 7, No 2 🔗 DOI: 10.33061/awpm.v7i2.9342
Abstract
The online presence of MSMEs on various digital platforms is now a necessity. Two of them are social media and websites as digital marketing media. However, many MSMEs have limited understanding and capabilities regarding digital marketing. This community service activity occurred at UMKM Amadonathi, a donut culinary business in Salatiga City. These activities include training and assistance in designing content plans using Google Spreadsheets, creating content design using Canva, and developing websites using Google Sites. In addition, this activity was carried out pre-test and post-test to see the results before and after the training and mentoring activities. The results show an increase in the understanding of business actors about digital marketing. It is hoped that the results of activities in content plan, content design, and website can be continued and developed by Amadonathi’s business actors independently in the future.
How to Cite

Pratama, et al. (2023). Optimalitasi Digital Marketing pada UMKM Amadonathi melalui Sosial Media dan Website. Adi Widya: Jurnal Pengabdian Masyarakat, 7(2). https://doi.org/10.33061/awpm.v7i2.9342

Pratama, Abraham Yoga; Pambudi, Zefanya Albert; Magrita, Christeyssa; Sakti, Imanuel Madea, "Optimalitasi Digital Marketing pada UMKM Amadonathi melalui Sosial Media dan Website," Adi Widya: Jurnal Pengabdian Masyarakat, vol. 7, no. 2, 2023.

Pratama, Abraham Yoga; Pambudi, Zefanya Albert; Magrita, Christeyssa; Sakti, Imanuel Madea. "Optimalitasi Digital Marketing pada UMKM Amadonathi melalui Sosial Media dan Website." Adi Widya: Jurnal Pengabdian Masyarakat, vol. 7, no. 2, 2023.

Pratama, Abraham Yoga; Pambudi, Zefanya Albert; Magrita, Christeyssa; Sakti, Imanuel Madea. "Optimalitasi Digital Marketing pada UMKM Amadonathi melalui Sosial Media dan Website." Adi Widya: Jurnal Pengabdian Masyarakat 7, no. 2 (2023).

Pratama, et al. (2023) 'Optimalitasi Digital Marketing pada UMKM Amadonathi melalui Sosial Media dan Website', Adi Widya: Jurnal Pengabdian Masyarakat, 7(2). doi: 10.33061/awpm.v7i2.9342.

Pratama, Abraham Yoga; Pambudi, Zefanya Albert; Magrita, Christeyssa; Sakti, Imanuel Madea. Optimalitasi Digital Marketing pada UMKM Amadonathi melalui Sosial Media dan Website. Adi Widya: Jurnal Pengabdian Masyarakat. 2023;7(2).

Artikel Terkait

Optimalisasi Agroindustri Durian dalam Meningkatkan Daya Saing UMKM Karangrau Banyumas

Ernawati, Lia; Triwibowo, Rony Nur; Kumala Swandari, Mika Tri; Sudarmaji, Arief; Saparso, Saparso; Priswanto, Priswanto

Peningkatan Literasi Akademik melalui Pendampingan Penulisan Karya Ilmiah di Pondok Pesantren Kharisma Haromain

Sudaryono, Eko Arief; Sutopo, Bambang; Sulardi, Sulardi; Kurniasih, Lulus; Widarjo, Wahyu; Adiati, Arum Kusumaningdyah; Kurniawati, Estetika Mutiaranisa; Chayati, Nur

Pengaruh Media Video Edukasi Terhadap Pengetahuan Siswa Sdn 05 Pancur Batu Tentang Cuci Tangan Pakai Sabun (Ctps)

Eliska, Eliska; Talitha Jasmine, Savina; Suryani Siregar, Jelita; Selvia Ramadani; Suci Ramadiah, Putri

Pelatihan Pembuatan Kosmetik Moisturizing Lipcream Sebagai Upaya Peningkatan Keterampilan Dan Kewirausahaan Bagi Siswa – Siswi Di Slb Huntap Palu

Aanisah, Nuur; Sulastri, Evi; Syamsidi, Armini; Sultan, Asriana; Sulaiman, Sri Sulistiana

Implementasi Digitalisasi Pemasaran Dan Pelatihan Packaging Dalam Peningkatan Daya Saing Ekonomi Kreatif Produk D & R Snack

Ilham karin rizkiawan; Aisah, Nurul; Hadi Utomo, Fahman; Muhammad rofifudin, Farid

Pengembangan Website Sebagai Sarana Edukasi dan Promosi Tari Topeng Ireng di Desa Ngaru-Aru, Kecamatan Banyudoono, Kabupaten Boyolali: Digitalisasi Kebudayaan

Candrakristawan, Wisnu Aditya; Noventari, Widya; Setyaningsih, Nunung; Utama, Annisa Eka; Famelia, Alina Azka; Prayoga, Silas Akwila; Fiorenza, Danella; Novitasari, Emilia
Tren Sitasi Jurnal