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Increasingly sophisticated technological developments can be used for business development. The most obvious impact is being able to increase sales, because digital marketing is a marketing medium that has a huge influence. The general aim of this research is to educate about the impact of digital marketing on sales volume for MSMEs in Mojopilang village. Therefore, we, students of the Real Work Lecture (KKN) at Mayjen Sungkono University, Mojokerto, are providing education to youth youth organizations in Mojopilang village about implementing digital marketing through the Shopee platform and other social media as a tool for marketing bamboo crafts in Mojopilang village. Because basically many of the human resources in Mojopilang village are old, so only the younger generation are able to implement digital marketing like this. From the research results, it is known that digital marketing still needs to be educated and taught to youth organizations to make it easier for business people to market bamboo craft products.

Indonesia merupakan negara produsen dan pengekspor biji dan fuli pala terbesar dunia, dengan pangsa pasar dunia sebesar 75 persen. Produksi pala di Papua Barat pada tahun 2021 yaitu 1,857 ton. Hal ini meningkat dari tahun sebelumnya, pada tahun 2020 produksi pala yaitu 1,658 ton.produk  olahan pala merupakan salah satu bentuk untuk peningkatan perekonomian masyrakat dengan memanfaatkan sumber daya daging pala yang melimpah. Penelitian ini bertujuan untuk mengembangkan usaha Business Model Canva pada UMKM Kembang Empat di Kabupaten Fakfak. Metode  analisis  data yang  digunakan  dalam  penelitian  ini menggunakan business  model  canvas. Pengambilan  sampel  daerah  penelitian  dilakukan  secara  sengaja  ( purposive sampling).  Lokasi  yang  dipilih  adalah  UMKM Kembang Empat di Kabupaten Fakfak. Hasil penelitian ini adalah UMKM Kembang Empat menerapkan business model canvas belum maksimal, dan adanya tambahan  yang perlu diperhatikan kembali seperti key  activities memberi  brosur  umkm kembang empat  bagi  pengunjung  tempat produksi, cost structur biaya pemasaran dan biaya lainnya, customer relationships memberikan  gift/bonus   kepada   pelanggan   ataupun reseller, channel   online (Shopee, Bukalapak, Tokopedia, Lazada) dan offline (brosur). Selain itu, strategi bisnis yang tepat untuk diterapkan oleh UMKM Kembang Empat  berdasarkan analisis SWOT yaitu strategi SO (strenght opportunities) atau disebut strategi agresif adalah dengan meningkatkan kualitas produk dan menjadikan produk tersebut sebagai ole-ole khas fakfak. Sehingga penting bagi UMKM kembang empat memperhatikan kedua hal jika ingin berhasil mengembangkan usahanya.

The use of social media and market places for MSMEs Hantaran to the city of Kediri is very necessary and important. The main objective of this research is the use of social media and market places to develop marketing from offline to online and increase sales of Hantaran MSME products in the city of Kediri. With a qualitative descriptive type of research. The research subjects of the Hantaran UMKM group in Kediri city numbered 28 members. The research results for social media with the highest results are Instagram, then Tik Tok, Facebook, WA Business and finally YouTube. Meanwhile, the highest marketplace is Shopee, then Tokopedia and finally Lazada. The hope is that if you want to progress and increase the development of marketing products online, Hantaran actors must be ready to adapt to changing times and continue to learn how to operate social media and market places.

Salah satu kegiatan PKPM Institut Informatika dan Bisnis Darmajaya terletak di Desa Sumber Jaya Kecamatan Way Ratai Kabupaten Pesawaran Provinsi Lampung. Sebagian besar potensi yang ada di Desa Sumber Jaya berupa pertanian, peternakan, Usaha Mikro Kecil dan Menengah (UMKM), dan pariwisata. Pemasaran merupakan kunci utama dalam sebuah UMKM karena dari pemasaran pelaku usaha dapat mengetahui kondisi pasar, apa yang dibutuhkan oleh konsumen, membangun citra produk (branding), dan tujuan utama dari pemasaran adalah kepuasan konsumen. UMKM Edelweis belum terdaftar dalam Market Place ataupun E-commerce manapun seperti Facebook, Gojek, Shopee, Tiktok, dan lain-lain, sehingga kurangnya pemasaran produk secara online. Oleh sebab itu, kami selaku mahasiswa Institut Informatika dan Bisnis Darmajaya membantu mendaftarkan UMKM Edelweis ke beberapa platform e-commerce seperti Whatsapp Bisnis dan Instagram.

Micro, Small and Medium Enterprises (MSMEs) in Indonesia have a very important role in the Indonesian economy. This is in line with the service objectives that have been carried out to advance MSMEs in Beciro Hamlet. For example, in one of the MSMEs in Jumputrejo Village, namely Mother Vivi's chilli products. Based on the survey results, two service methods were found that can be applied to increase sales of Bunda Vivi's chilli products, namely direct interviews and literature studies related to the writing of this service journal. By applying these methods, the KKN 04 Group of Sunan Giri University Surabaya, East Java, was able to help improve the quality of sales by making logo stickers and creating a marketplace account on one of the e-commerce platforms, Shopee. Through this service, we managed to make a significant contribution by increasing the sales of Mother Vivi's sambel products by 100%.

Blitar City is one of the cities in East Java Province which has a fairly large number of MSMEs. One of the potential MSMEs is located in the Pakunden Village. From the survey results it is known that there is one MSME actor producing Menjes Kyu Chips who has never used digital marketing in running his business. Bearing in mind, digital marketing is an urgent thing for MSMEs to do at this time because it has a positive correlation with business continuity in the future. This community service activity was a collaboration between UPN East Java students and the Blitar City Office of Cooperatives and Micro Small Enterprises. The purpose of this community service activity is to help solve problems as well as provide assistance to MSME actors related to the closeness of digital marketing in the form of making the Shopee marketplace as one of the marketplaces that is widely used by the community at large. The method of implementing this activity is divided into 3 stages, namely conducting socialization, training, and mentoring to the UMKM concerned. The results of this activity are expected that MSME actors can understand the importance of the role of digital marketing and be able to implement it into their business.  

The purpose of this study was to analyze: (1) the effect of financial knowledge on MSME performance (2) the effect of financial attitudes on MSME performance (3) the effect of financial behavior on MSME performance (4) The effect of financial knowledge, financial attitudes and financial behavior on MSME performance. The type of research conducted by this researcher is a questionnaire research. The sampling technique was carried out using a non-probability sampling technique with a purposive sampling technique with a population of 100 respondents. With the criteria that UMKM have been operating for at least 3-2 years, transactions have used internet banking such as (Ovo, Go-Pay, Funds, Shopee-pay) in Pasuruan Regency. While the analysis technique used is multiple linear regression analysis with the calculation analysis tool using SPSS 24. The results of this study indicate that: 1. the financial knowledge variable has no positive and insignificant effect on MSME performance 2. The financial attitude variable has a positive and significant effect on MSME performance. 3. The financial behavior variable has no positive and significant effect on MSME performance. 4. The financial knowledge, financial attitude and financial behavior variables have a positive and significant effect on MSME performance.

MSMEs are the initial pillars of economic development in Indonesia, many efforts have been made by the government. Creative Economy is a government program concept aimed at strengthening MSMEs in Indonesia. Product branding is part of innovation and creativity to add value to a product. The purpose of creating this magazine is to build a Cendol Suji MSME product brand with a product branding strategy through product photos. This activity uses observation, interviews and technology. Activities to empower MSMEs with assistance in product photography ranging from product photography to retouching. This will provide a new perspective for MSME actors to brand their products so that they can compete in the open market. Through this collection of photos, MSMEs can promote their products through e-commerce, such as online shops, shopee, tokopedia, grab, etc.

The presence of the Corona Virus Pandemic has greatly affected the community in various sectors. One of the most visible impacts is on the MSME (Micro, Small and Medium Enterprises) economic sector. MSME business actors have experienced many difficulties in selling and exhibiting their products so that their income levels have decreased. MSME players also cannot remain silent, they must continue to sustain their business by utilizing advances in information technology which currently has a significant impact on society in supporting various business activities, both large and limited in scope, so that businesses can be recognized globally. Therefore, it is important to have media that can be easily reached by potential buyers, but MSME business actors in Rembang City are still lacking and not fully familiar with digital marketing. Thus, assistance is provided to MSME players regarding the use of digital marketing so that it can make it easier for MSME players to market their products through social media and e-commerce. Community service is carried out by providing socialization and training to MSME business actors on how to create, promote, and sell products through e-commerce businesses such as shopee. With the community empowerment through socialization and training for MSME players in Rembang Village, Blitar City, it is hoped that it can bring changes in a better direction so that they can continue their business fields.

Parengan Village is one of the leading villages located in Maduran District, Lamongan Regency. Parengan village has a lot of good potential. There are 16 MSMEs that are the source of life for the people of Parengan Village with various types of businesses consisting of woven crafts, woven sarongs, handicrafts, cosmetic businesses, food businesses, livestock businesses, agriculture to service providers. This service involved 16 MSME partners who were in Parengan Village. The problem faced by MSME partners in Parengan Village is a lack of understanding of digital literacy, so that in running their business most of them still use conventional methods. To help solve the problems faced by MSME partners, socialization was carried out regarding digital literacy and assistance in implementing digital MSMEs. The stages carried out in this service consist of 4 stages, starting from the coordination stage, the socialization stage, the mentoring stage and the evaluation stage. The results of the socialization activities that have been carried out show that knowledge and insight regarding digital literacy has increased, this is supported by a desire to learn from MSME partners in digitizing their businesses. Then from the mentoring activities that have been carried out, it shows that MSME partners have started to be able to implement their business promotions through social media such as Instagram, Facebook and WA Business as well as make sales through e-commerce sites such as Shopee, Tokopedia or Lazada

This study aims to identify the extent of the role of e-commerce as a means to increase sales and marketing of MSMEs products, especially for home-based businesses, in Condong chess, Yogyakarta. This research uses a descriptive qualitative research type. The data sources used in this study are primary data sources and secondary data. The procedure for collecting data is by observation, interviews, and documentation. Data analysis in this study is data reduction, data presentation, withdrawal and conclusions. The results of the study show that the use of e-commerce as a promotion and sales channel is very important to increase sales and marketing of MSMEs products, one of which is a culinary business which is still relatively small. From the conclusions obtained, MSMEs Jajanan Chikats has practiced a marketing strategy by taking advantage of technological advances, namely by using e-commerce in the form of marketing media through Instagram and Shopee. This strategy has in fact penetrated the sales progress of MSMEs of Chikats snacks and expanded sales relations.

In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.

Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.

Along with the current technology development, business activities in the culinary field also use technology to run their business. One of them is the use of online food delivery services which is no longer an advantage of a business today but has become a necessity for business owners to compete with other companies. The implementation of this community service aims to facilitate MSMEs to have skills in the use of online food delivery technology, especially using GoFood and Shop Food to market their products. This research uses descriptive qualitative methods by conducting observations and interviews, not only that, this research uses the learning method of practicing using online food delivery technology. The result of this community service is that MSMEs can market their products through GoFood and Shop Food so that the marketing range will be more comprehensive and attract more consumers, which can also increase sales

Program yang dilakukan di Desa Banjaragung, Kecamatan Bareng, Kabupaten Jombang melakukan pendampingan digitalisasi marketing untuk meningkatkan kualitas produk UMKM (Usaha Mikro Kecil dan Menengah). UMKM di Desa Banjaragung masih banyak usaha yang kurang memanfaatkan digital marketing yang ada saat ini. Tujuan kegiatan pengabdian ini adalah untuk meningkatkan pengembangan UMKM Desa Banjaragung, Kecamatan Bareng, Kabupaten Jombang melalui pendampingan digital marketing UMKM. Program pendampingan pembuatan digital marketing berupa pembuatan sosial media seperti Instagram Bisnis dan e- commerce Shopee bagi para UMKM. Dengan pendampingan mengenai digital marketing ini mampu memperluas jangkauan pasar serta meningkatkan kepercayaan konsumen terhadap produk yang dipasarkan, sehingga mampu mencapai tujuan yang diharapkan para pelaku UMKM di Desa Banjaragung.

Group 02 KKN-T MBKM UPN "Veteran" East Java located in Banjaragung Village, Bareng District, Jombang Regency provided assistance on digital marketing and business legality to improve the quality of MSME (Micro, Small, and Medium Enterprises) products. There are still many MSMEs in Banjaragung Village that do not have NIB, are halal certified, and also don’t take advantage of the current digital marketing. The purpose of this service activity is to improve the development of MSMEs in Banjaragung Village, Bareng District, Jombang Regency through digital marketing assistance and MSME business legality. The assistance program for making digital marketing includes making social media such as Instagram Business, e-commerce Shopee and Tokopedia, making stickers for new packaging, and making banners for MSMEs. Business legal assistance in the form of assistance provided by the group 02 KKN-T MBKM in the manufacturing process, as well as collecting various data needed to meet the requirements for making NIB and Halal Certification. With assistance regarding digital marketing and business legality, this business is able to expand market reach and increase consumer confidence in the products being marketed, so that it is able to achieve the goals expected of MSME players in Banjaragung Village.  

Technological developments in the current industrial era 4.0 are inevitable, especially in the business sector. The rapid dissemination of information has an impact on the process of the business itself. This is the most important point for business people, starting from the increase in sales volume and profits from usual. Digital marketing is one of the marketing media to market businesses in the form of services, labor, and others that are now in great demand by the wider community. Therefore with digital marketing, it can make it easier for people to run their business with marketing and sales techniques that are different from before. Advances in technology, especially in the field of information create new concepts in the field of marketing. The Smille Bouquet (SME) Small and Medium Enterprise actor from Kedungdalem Village initially carried out offline marketing which was carried out by marketing sales during graduation events, as well as other events that could be visited to market the bouquet. However, entering this digital marketing era, Smille Bouquet (SME) Small and Medium Enterprise actors also take advantage by marketing through social media such as Instagram, Shopee and Whatsapp. Smille Bouquet (SME) Small and Medium Enterprise choose online marketing or take advantage of digital marketing because it can increase sales volume and develop the business so that it is better known by the wider community.

Digital marketing seperti Shopee bisa digambaran sebagai proses terjadinya transaksi antara si penjual dengan si pembeli untuk melakukan jual beli secara online. Keunggulan yang bisa didapatkan dengan media digital Shopee akan memudahkan para penjual barangnya untuk melauan digital marketingnya dengan sangat mudah dan murah serta terjangkau banyak pelanggan tanpa dibatasi dan bisa menjadi potensi berkembangnya usaha dimasa depan. Pada Toko K’Sia Fashion hanya berjualan secara offline saja sehungga belum melaukan berjualan secara online. Pendampingan kegiatan pengabdian masyarakat (PKM) ini tujuannya untuk memberitahukan pengenalan dan penjelasan mengenai Shopee, membuat akun toko Shopee serta cara mengapload produknya di marketplace Shopee kepada Owner Toko K’Sia Fashion untuk melakukan transaksi jual beli secara online. Metode yang digunakan ialah Metode pelaksanaan yang merupakan metode adanya pelatihan kepada masyarakat UMKM untuk memberitahukan materi mengenai cara menggunakan Shoppe, membuat akun Toko Shopee sampai mengapload barang Shopee di marketplace Shopee untuk dapat meningkatan penjualannya yang bisa diakses menggunaan smartphone bisa dibawa kemana saja dan kapanpun. Dan hasil didapat pada pengabdian masyarakat ini ialah membuat owner toko K’Sia fashion untuk mampu menggunakan marketplace shopee dengan menghasilkan Toko K’Sia fashion secara online melalui aplikasi Shopeenya