Optimalisasi Branding UMKM Rempeyek “Mak Sri” Melalui Pengembangan Desain Kemasan Produk dan Pemanfaatan Digital Marketing

Wahyu Ridho ; Shabirina Laila Azka
Karunia: Jurnal Hasil Pengabdian Masyarakat Indone... 📅 2023 Vol 2, No 3 🔗 DOI: 10.58192/karunia.v2i3.1159
Abstract
In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.
Keywords
MSMEs; Branding; Digital marketing; Community service
How to Cite

Wahyu Ridho & Shabirina Laila Azka (2023). Optimalisasi Branding UMKM Rempeyek “Mak Sri” Melalui Pengembangan Desain Kemasan Produk dan Pemanfaatan Digital Marketing. Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia, 2(3). https://doi.org/10.58192/karunia.v2i3.1159

Wahyu Ridho; Shabirina Laila Azka, "Optimalisasi Branding UMKM Rempeyek “Mak Sri” Melalui Pengembangan Desain Kemasan Produk dan Pemanfaatan Digital Marketing," Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia, vol. 2, no. 3, 2023.

Wahyu Ridho; Shabirina Laila Azka. "Optimalisasi Branding UMKM Rempeyek “Mak Sri” Melalui Pengembangan Desain Kemasan Produk dan Pemanfaatan Digital Marketing." Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia, vol. 2, no. 3, 2023.

Wahyu Ridho; Shabirina Laila Azka. "Optimalisasi Branding UMKM Rempeyek “Mak Sri” Melalui Pengembangan Desain Kemasan Produk dan Pemanfaatan Digital Marketing." Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2, no. 3 (2023).

Wahyu Ridho & Shabirina Laila Azka (2023) 'Optimalisasi Branding UMKM Rempeyek “Mak Sri” Melalui Pengembangan Desain Kemasan Produk dan Pemanfaatan Digital Marketing', Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia, 2(3). doi: 10.58192/karunia.v2i3.1159.

Wahyu Ridho; Shabirina Laila Azka. Optimalisasi Branding UMKM Rempeyek “Mak Sri” Melalui Pengembangan Desain Kemasan Produk dan Pemanfaatan Digital Marketing. Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia. 2023;2(3).

Artikel Terkait

Implementasi Edukasi Bahaya NAPZA dan Pergaulan Bebas melalui Sosialisasi Interaktif serta Penanaman TOGA sebagai Upaya Pencegahan dan Penguatan Ketahanan Remaja di Desa Karangmalang

Hidayah, Salsabila Rahma; Geraldina, Alma Marikka; Maharani, Dina Putri; Akromi, Muhammad Nuzul; Fadhilah, Zulfa Nur; Lathifah, Zufah Rusdi Khoirul; Aulia, Sukma Dika Nur; Nabila, Tera Nur; Agil, Ayusika Yumna; Irfanudin, Muhammad

Renovasi Perpustakaan Nagari: Mewujudkan Pusat Baca dan Informasi Masyarakat Kenagarian Sumpur Kudus

Samuel Martin; Seprian Saputra; Feni Farmilia; Mhd Zhaky Ananda; Refy Faustina Khairani; Rizka Nailatul Hasanah

Sahabat Tanpa Bullying di Sekolah: Program Penguatan Perilaku Positif di Kelas V SDN 36 Kota Bengkulu

Visca Adisya Ramadhani; Mirwan Jaya; Rifa’i Rifa’i

Pengembangan Kapasitas Staf Percik dan Fasilitator Sobat Anak dalam Pengetahuan Dasar Bahasa Isyarat untuk Mendukung Pendidikan Multikultural bagi Anak-Anak

Istiyani, Ambar; Nafa'ani, Diana

Pelatihan dan Pengenalan Komputer sebagai Upaya Meningkatkan Literasi Digital Anak-Anak dan Remaja di Desa Telang Sari

Roy Jordi; Alek Wijaya

Pemberdayaan Instruktur Pertanian melalui Pelatihan Inovasi dan Teknologi Pertanian Berbasis Kemitraan untuk Mendukung Tercapainya Sustainable Development Goals (SDGs)

Bambang Sigit Widodo; Iman Pasu Marganda H.P; Mi’rojul Huda; Silkania Swarizona; Agung Stiawan
Tren Sitasi Jurnal