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This study explores digital marketing strategies employed by Small and Medium Enterprises (SMEs) to enhance customer engagement in an increasingly competitive business environment. By leveraging tools such as social media, email marketing, content marketing, and search engine optimization (SEO), SMEs can establish stronger connections with their target audience. The research highlights key practices, including personalized communication, interactive content, and data-driven decision-making, which contribute to customer loyalty and retention. Furthermore, challenges faced by SMEs, such as limited budgets and technological expertise, are discussed alongside potential solutions. The findings provide actionable insights for SMEs to optimize their digital marketing efforts and foster long-term customer relationships.  

In the current era of globalization and technology, computers, RFID are examples of information technology tools that are indispensable for meeting human needs in almost every aspect of life, including the management of infrastructure and equipment lending.According to direct research at Widya Praja Ungaran Vocational School, there are only two workers who handle facilities and infrastructure. In carrying out their work assignments, they still experience difficulties. Excess workload and the process of borrowing tools that still lacks a sense of responsibility, so that the results of the work are not maximized.The existence of increasingly sophisticated technology, the management of infrastructure and equipment lending can be done with the help of technological tools that will be implemented in this school. This research aims to make it easier to administer, because this school has not yet added a new workforce.This research can be designed with the help of software (Bootstrap, MySql), programming (PHP, Arduino IDE) and equipment (NodeMCU ESP8266, RFID, LCD, I2C, buzzer, power supply, breadboard, jumper cables, resistors, LEDs) to provide data information. more accurate, effective, efficient and provide a good working atmosphere in this school. It is hoped that this research can reduce work overload and create a sense of responsibility in borrowing equipment, using local networks (wifi / handphone) and computers or laptops, with the research method used is research and development (R&D).

Learning technology continues to develop as time goes by. Technology is the science of tools and skills that make humans work more efficiently. The implementation of daily learning often follows technological developments in the world of education, as do teachers and lecturers. In the field of education, technology has an influence on improving the quality of education, types of educational technology, information technology and communication and learning technology have a major role in learning. The role of technology in the field of education is as an information center and doing new things to illustrate learning and determine online learning methods. With increasingly developing technology, it can also provide benefits that have both good and bad impacts. One of the developments in technology has had a good influence by increasing self-openness in terms of expanding knowledge as information for all life in the world across borders, places and times. Negative impacts include changes in behavior, morals, rules or morals of life so that they conflict with the moral rules that apply in society. Therefore, to prevent the negative impact of using technology in learning, it is necessary to supervise parents and educators who work together in carrying out teaching and supervising children in using technology. The presence and function of technology in the world of education provides the development and growth of human resources as a determinant in achieving success in education. This kind of thing is caused by human resources themselves which are still lagging behind in using this technology in training. With today's technological developments in education, there are many new innovations to support learning. In this case, one way is to provide changes in educational facilities which are increasingly increasing and developing rapidly through technology.

This study evaluates the effectiveness of a hybrid citizen–AI legal monitoring system in enhancing urban environmental governance. The hybrid system integrates citizen-driven reporting platforms with AI-powered legal monitoring tools to address the challenges of weak public oversight in urban environmental management. By implementing the system in three metropolitan areas, the study explores how real-time data collection through citizen reports, combined with AI-driven analysis, can improve the accuracy, speed, and responsiveness of identifying environmental violations. The results showed a 45% improvement in oversight effectiveness, demonstrating the potential of hybrid systems to enhance monitoring capabilities beyond traditional methods. The AI system, capable of analyzing large datasets and providing timely insights, enabled quicker identification and categorization of violations such as pollution and waste management issues. The integration of citizen involvement through digital platforms allowed for more inclusive data collection, enhancing the quality and volume of information available for decision-making. This synergy between human participation and AI-driven analysis improved the speed of response to urban environmental challenges, making the system more adaptive and efficient. However, challenges such as data reliability and variable citizen participation rates were identified, suggesting the need for strategies to encourage consistent engagement and ensure the accuracy of reported data. The study concludes that hybrid citizen–AI systems can significantly improve urban governance by enhancing transparency, accountability, and responsiveness, offering a promising solution for cities seeking to address environmental issues more effectively.

This study investigates the role of scaffolding assessment in fostering self-directed learning (SDL) within project-based learning (PBL) environments in higher education. Scaffolding assessment, characterized by gradual guidance, helps students transition from structured support to greater autonomy while enhancing critical thinking, goal-setting, and self-regulation. Through a mixed-methods approach, the study examines students' perceptions and experiences of scaffolding interventions in a research-based course. Quantitative findings reveal positive impacts on autonomy, critical thinking, and goal-setting, while qualitative insights highlight the importance of tailored scaffolding tools, motivational elements, and digital adaptability.Although scaffolding significantly enhances SDL by promoting independence and cognitive engagement, challenges remain in optimizing digital tools and addressing individual learning needs. Personalized scaffolding strategies and motivational scaffolds are essential for sustaining long-term engagement and effectively supporting diverse learners in complex, research-intensive environments. This study underscores the importance of adaptive scaffolding designs that balance structure and flexibility, offering practical implications for educators seeking to implement scaffolding assessments to enhance student autonomy and learning outcomes in higher education.

Korean wave perm is the latest trend in curling hair. The price of the tools used is in the range of Rp1,000,000 to Rp5,000,000. The purpose of this research is to replace the digital perm tool with a hair dryer so that production costs can be reduced. The methods used in this research are observation, documentation, interviews, literature, questionnaires and experimental methods. Based on the assessment by 5 expert validators about the feasibility technique of using a hair dryer as a tool in curling that the technique effectiveness indicator scored 21 said to be feasible, time efficiency score 23 said to be very feasible, the cost got 21 said to be feasible, and the final result got 24 said to be very feasible. In addition, a public test was conducted to see the results of the public's level of liking for the technique of using a hair dryer as a curling tool by distributing questionnaires to 60 respondents, the results of which were 100% agreed that hair dryers could replace digital perm tools as well as save pioneering salon expenses, in the final results of the technique 55% of respondents liked it, 26.7% of respondents quite liked it and 18.3% of respondents really liked it so that 98.3% of respondents agreed that hair dryers could replace digital perm. It can be concluded that the hair dryer is feasible to use as a substitute for digital perm tools in curling korean wave perm.

Exotic Dramatic fashion, this fashion reflects a person's gentle personality, as well as a firm and strong side in some situations. Exotic dramatic clothing can be worn on formal or non-formal occasions. The problem that will be discussed is how the process of making exotic dramatic clothing with slope batik, santung and synthetic leather webbing. While the benefits can be to know the manufacture of exotic dramatic clothing with slope batik, santung and synthetic leather webbing. The method used by the author is the R&D method. This exotic dramatic fashion has 3 parts of fashion which include, crop top, dress, custom skirt, with standard size M, making archetypes, breaking patterns, making wicker, preparing tools and materials, sewing. The clothes on the Crop top three-axis wicker technique are located on the front of the bottom and on the back, the combination of slope batik motifs whose patterns are regular slashes and the combination of red and black materials makes an exotic impression. Making this fashion with slope batik, santung and synthetic leather webbing, in making woven size 3 cm wide 65 cm long which is sewn once so that the finished woven product becomes neat and not wavy. In the hollow three-axis webbing, it should be helped by sewing hands outside as a woven barrier on clothes so that they are not easily shifted and the result is neater.

The purpose of this study was to determine how much students' attitudes toward financial management were influenced by their social surroundings, financial experience, and financial literacy. This kind of study uses a quantitative, explanatory methodology. The population is students of the Faculty of Economics and Social Sciences Sultan Fatah University Demak as many as 110 people. Because the entire population is used, the sampling method uses saturated samples. Information was gathered using an online survey and using multiple linear regression analysis techniques. Respondents' answers were measured using a Likert scale with SPSS version 25 tools. According to the study's findings, the dependent variable is significantly impacted by each independent component taken combined. Taken alone, financial management literacy is not influenced by the social environment, while financial management literacy is significantly influenced by financial experience and financial literacy.

Sustainable Food Yard (P2L) is one of the priority programs in maintaining community food security. However, in the implementation of the program there are still problems, including the late delivery of assistance which has an impact on the delay in the implementation of activities so that the P2L program does not run in accordance with the technical instructions that have been issued each year, and assistance that is less than optimal. The purpose of this study was to determine and analyze the effectiveness of the program to increase diversification and community food security through sustainable food yard activities (P2L) in farm women's groups in South Tangerang City. The method in this research is a qualitative approach with descriptive method. Data collection techniques used three ways, observation, interviews, and documentation studies. Then the collected data were analyzed using data reduction, data presentation, and conclusion drawing techniques. The results showed that the achievement of the program has not yet shown the expected effectiveness due to the delay in disbursement of funds which has an impact on the delay in the implementation of activities and has not yet achieved the program objectives in fulfilling food and nutrition sources, especially for stunting so that it has not been able to contribute to helping Posyandu in providing animal protein in the stunting locus determined by the Mayor of South Tangerang. The integration indicator is not yet fully effective because there are still farm women groups that have not received intensive assistance from the program assistants. In addition, the implementation of P2L procedures applied in South Tangerang City has not been maximized because the concept of seedling houses is not suitable for the hot conditions in South Tangerang City. The adaptation indicator has not run optimally because the use of facilities and infrastructure for P2L activities is still limited to conventional agricultural tools.  

This research aims to determine the effect of halal certification and price on customer satisfaction. This research uses a quantitative approach to collect data using primary data and questionnaires. Tungkal Seafood restaurant consumers are the subjects of this research. Purposive sampling technique, which was used to achieve the research objectives, collected 100 respondents. Normality, multicollinearity and heteroscedasticity tests are the multiple linear regression analysis tools used. The F test and T test are used to test the hypothesis. Results obtained from the regression equation: Y = 0.959+ 0.384(X1) + 0.395(X2) + e. The results of data analysis show that the independent variable halal certification (X1) does not partially influence customer satisfaction (Y) (T test), and the price variable (X2) influences customer satisfaction significantly. Simultaneously, the F test shows that the independent variables halal certification (X1) and price (X2) influence purchasing decisions (Y) positively and significantly. The influence of the Coefficient of Determination variable is 48.4%, the influence of Halal Certification and Price on Customer Satisfaction at Tungkal Seafood Resto, while 51.6% is determined by other variables outside the research.

Sundanese song pagerageungan is a traditional art originating from Tasikmalaya district. The xylophone accompaniment pattern in the Sundanese song art Pagerageungan plays a very important role in creating an atmosphere and strengthening the message contained in the song lyrics. The xylophone, as a traditional Sundanese instrument made from wooden blades, produces a distinctive sound and has a dual function as a rhythm regulator as well as adding melodic nuances to the song. The xylophone accompaniment pattern in this song is not only rhythmic, but also often has a melodic character that beautifies the song's strains. This gambang accompaniment pattern has 3 parts, namely merean, cacagan and geumbyang. The aims of this research are: (1) to find out the xylophone accompaniment pattern in the Sundanese pagerageungan song art (2) to find out the function of the xylophone accompaniment pattern in the Pagerageungan Sundanese song art. The method used in this research is qualitative with a descriptive analysis approach. The techniques used in this research are observation, interview and documentation techniques. The main instrument in this research is the research itself using tools in the form of field notes and recording tools in the form of cellphones.

The purpose of this research is to determine the influence of accounting information systems, internal control systems and work motivation on employee performance at PT. Selalu Cinta Indonesia. The research location is at PT. Selalu Cinta Indonesia Semarang. Analysis tools use data reduction, presenting data, and verifying conclusions. The analysis method used is multiple linear regression. Hypothesis testing uses a 5% degree of freedom. The results of the reliability and validity tests show that all question items are reliable and the constructs are valid, besides that the regression meets the model fit. The research results showed that the Accounting Information System (X1) had a significant positive effect on employee performance (Y). Internal Control (X2) has a significant positive effect on employee performance (Y). Work motivation (X3) has a significant positive effect on employee performance (Y).

The purpose of this research is to determine the influence of accounting information systems, internal control systems and work motivation on employee performance at PT. Selalu Cinta Indonesia. The research location is at PT. Selalu Cinta Indonesia Semarang. Analysis tools use data reduction, presenting data, and verifying conclusions. The analysis method used is multiple linear regression. Hypothesis testing uses a 5% degree of freedom. The results of the reliability and validity tests show that all question items are reliable and the constructs are valid, besides that the regression meets the model fit. The research results showed that the Accounting Information System (X1) had a significant positive effect on employee performance (Y). Internal Control (X2) has a significant positive effect on employee performance (Y). Work motivation (X3) has a significant positive effect on employee performance (Y).  

PT. XYZ is an international company operating in the energy sector, especially oil and gas, with a focus on fabrication and construction activities for large-scale projects. One of the main production processes that is very influential is welding. To ensure welding quality, PT. XYZ uses the Non-Destructive Testing – Ultrasonic Testing (NDT-UT) method. However, during the inspection process, problems are often found in the form of rejects due to defects that do not meet welding quality standards. Some types of defects detected include LOF (Lack of Fusion), LOP (Lack of Penetration), and ESI (Excessive Spatter Inclusion). This research aims to determine the percentage of the most dominant welding defects, identify factors that cause defects, and provide recommendations for improvements to improve welding quality. The method used is Statistical Quality Control (SQC) with the help of tools such as check sheets, histograms, Pareto diagrams, scatter diagrams, control charts and fishbone diagrams. Based on the data collected, a LOF defect of 5,434 mm was found, an ESI defect of 1,990 mm, and an LOP defect of 1,030 mm. SQC analysis shows that the dominant defect is LOF with a percentage of 64%. The main causal factors come from methods, humans, machines and materials. Therefore, companies need to make improvements and developments to reduce product defects so that they can improve welding quality.

SION (Sistem Informasi Online) ITB STIKOM Bali is a platform used by students and lecturers to support administrative and academic processes on campus. This research examines how the user experience (UX) level of SION can enhance the quality of services provided by the system. The purpose of this study is to measure user satisfaction with the user experience quality. The study uses the User Experience Questionnaire (UEQ) method, which includes six rating scales: attractiveness, clarity, efficiency, accuracy, stimulation, and novelty. The UEQ method also offers analytic tools that can be downloaded from its official website. Respondents in this study consisted of 75 people from a population of 248. The results of the UEQ analysis show positive evaluations across all aspects, with the following detailed scores: attractiveness received a score of 1.37, perspicuity 1.34, efficiency 1.16, dependability 1.21, stimulation 1.16, and novelty 0.87.

The role of information and communication technology in education in general aims to make students understand information and communication technology tools in general, including computers (literacy) and information literacy, where students recognize the terms used in information and communication technology. In the Qur'an there are so many commands, statements, suggestions and so on that substantially connect Islamic teachings with science and technology. The results of this research found that the role of information technology in education, apart from helping students in learning, also has a quite influential role for teachers, especially in the use of facilities to enrich teaching abilities, and the Al-Qur'an as a guide and guidance for the development of science and technology. in order to strengthen faith and improve human welfare.

Teachers not only educate and deliver content during teaching and learning activities, but they also conduct student assessments, which is a crucial component of the teacher's learning process. An affective evaluation considers behavioral traits such as attitudes, feelings, emotions, interests, and values. Affective assessment implementation has been described as tough and complicated when compared to other domain evaluations. The purpose of this study is to identify the elements that impact instructors' challenges in recognizing the application of emotional evaluations. This study employs a qualitative technique, which is a means for gathering in-depth, meaningful data. Because meaning is actual data, concrete data, and there is worth beneath the visible facts. In teaching and learning activities, teachers not only teach and provide material, but also carry out an assessment process for students, which is an important component in the teacher's learning process. The research results show that teachers as informants in this research do not fully understand the instruments and measuring tools used to carry out affective assessments in schools, which results in the emergence of various forms of difficulties felt by teachers when carrying out affective assessments.

Cutting is part of cooking activities commonly known as the process of dividing using a knife. As for the cutting tools, there are various types, ranging from manual to automatic, from using knives to sensors. In the report, it is mentioned that the modification of the cutting tool involves an existing fruit cutting tool that was then modified by the author into a tool that divides breadfruit into 8 parts using a spring-based pressing system. This cutting tool is suitable for SMEs such as sellers of fried breadfruit, who can sell or even produce it on a large scale, thereby increasing production capacity. The research method used is an experiment by conducting a literature study, such as collecting data from journals, scientific articles, and books relevant to the discussed topic. The design of the breadfruit cutting tool produces uniform fruit slices in 8 seconds using the breadfruit cutting tool and 1 minute 37 seconds using a kitchen knife. This results in a time difference of 1 minute 29 seconds, making the breadfruit cutting tool much more time-efficient and increasing production capacity compared to using a kitchen knife. One thing to note about this breadfruit cutting tool is the sharpness of its blade, which can be sharpened again using a sharpening tool when it becomes dull.

This study investigates the impact of public policy on social welfare, specifically through the lens of social assistance programs in the digital era. As technology continues to evolve, the implementation of social assistance programs has transformed, leading to new opportunities for enhancing service delivery and accessibility. This research employs a mixed-methods approach, combining quantitative data analysis with qualitative case studies to assess the effectiveness of these programs in improving social welfare outcomes. The findings reveal that while digital tools can enhance the reach and efficiency of social assistance initiatives, challenges such as digital divide and data privacy concerns must be addressed to ensure equitable access for all beneficiaries. Ultimately, this study underscores the importance of integrating technology into public policy frameworks to foster sustainable social welfare improvements in an increasingly digital world.

Stages in hair styling, such as hair coloring, straightening, the use of styling tools and chemicals in hair styling products often over time can cause damage to the scalp and hair. The level of this damage varies, ranging from dry hair to breakage, as well as irritation of the scalp. This study aims to review and determine the right scalp and hair care cosmetics with the level of damage caused to the styling process. The method used is a literature study by reviewing various scientific sources and recommendations for treatment products. The results of the study prove that treatments based on moisturizers, proteins, and natural ingredients are effective in tackling mild to severe hair damage. Meanwhile, for irritated scalps, products with anti-inflammatory and sulfate-free ingredients are recommended. In conclusion, the selection of cosmetics should be adjusted to the degree of hair damage and the condition of the scalp for optimal results.