Publication Search

Piutang pelanggan Indihome yang tidak tertagih merupakan salah satu permasalahan yang berdampak langsung terhadap arus kas dan stabilitas keuangan perusahaan. Laporan Tugas Akhir ini bertujuan untuk menjelaskan tata cara penagihan piutang pelanggan Indihome di Telkomsel Branch Jambi, mengidentifikasi media komunikasi yang digunakan pada setiap tahapan penagihan, serta mengetahui kendala yang dihadapi. Metode penulisan yang digunakan pada laporan ini adalah deskriptif kualitatif melalui observasi, wawancara, dokumentasi, dan studi kepustakaan pada divisi BCR (Billing Collection Retention) Indihome Telkomsel Branch Jambi. Hasil pembahasan menunjukan bahwa penagihan dilakukan secara bertahap mulai dari pendataan pelanggan menunggak, pengiriman informasi tagihan, pengingat setelah jatuh tempo, penagihan via media komunikasi, pemberian surat peringatan, penagihan oleh tim CTB (Caring Territory Base), hingga isolir sementara layanan. Media komunikasi yang digunakan meliputi telepon, WhatsApp, dan email, dengan telepon dan WhatsApp sebagai media yang paling efektif. Kendala utama yang ditemui yaitu nomor pelanggan tidak aktif, pelanggan tidak merespon, serta penundaan pembayaran akibat kendala ekonomi. Pembaruan data pelanggan secara berkala dan peningkatan intensitas follow-up diperlukan untuk meminimalkan risiko piutang tak tertagih.

Network service disruptions are critical issues that can negatively affect public trust and corporate reputation in the telecommunications industry. As one of the largest telecommunication providers in Indonesia, PT Telkomsel faces significant challenges in managing public issues related to network disturbances. This study aims to analyze how the Public Relations division of PT Telkomsel manages issues in handling network service disruptions in Indonesia.This research employs a qualitative descriptive approach by analyzing secondary data, including literature studies, official corporate communications, and media coverage related to network service disruptions. The findings indicate that PT Telkomsel’s Public Relations implements issue management through several systematic stages, namely issue identification, issue analysis, communication strategy formulation, message dissemination, and evaluation. The communication strategy emphasizes transparency, rapid response, and the use of digital media as the main channel to communicate with the public.Effective issue management enables the company to reduce negative public perceptions and maintain customer trust. This study confirms that strategic and proactive public relations communication plays an important role in managing network service disruption issues and protecting corporate reputation.

This study aims to gain an in-depth understanding of the influence of user experience and e-service quality on user satisfaction with the MyTelkomsel mobile application. This research was conducted using a descriptive qualitative method along with data collection techniques in the form of semi-structured interviews and direct observation of active users of the MyTelkomsel application in the city of Medan. Data was obtained from 10 informants selected using purposive sampling techniques, supported by documentation of user interactions with the application. The results of the study indicate that ease of navigation, informative interface display, application response speed, and service feature reliability are the main factors that shape user satisfaction. Users tend to feel satisfied when the application is able to provide a comfortable, efficient, and responsive user experience that meets their needs. The findings of this study are expected to provide strategic input for Telkomsel in improving user experience and service quality as an effort to strengthen customer satisfaction and loyalty.

This study aims to examine in depth the influence of price, promotion, and switching barriers on customer loyalty of Telkomsel prepaid cards, with customer satisfaction as an intervening variable in Generation Z in West Palu District. This study is motivated by the intense competition in the telecommunications industry and the importance of maintaining customer loyalty amidst the increasing number of service options. Data were collected from 100 respondents who are active Telkomsel prepaid card users through questionnaires. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach using SmartPLS software version 4.0. The results show that the price variable has a significant direct effect on customer loyalty, but does not show a significant effect on customer satisfaction. Conversely, promotion has a significant effect on satisfaction, but does not directly affect customer loyalty significantly. Switching barriers are shown to have a significant effect on both satisfaction and loyalty, indicating that the higher the switching barriers, the more likely customers will remain loyal. In addition, customer satisfaction also significantly affects loyalty. Another important finding is that of the several indirect influences tested, only the path from promotion through satisfaction to loyalty was statistically significant. Therefore, this study suggests the importance of targeted promotional strategies and strengthening switching barriers as effective measures in retaining young customers who are prone to switching services. Furthermore, this study emphasizes that customer loyalty is not solely determined by competitive pricing factors, but is more complex and influenced by customers' emotional and psychological experiences, such as satisfaction with the service and perceptions of the ease or difficulty of switching to another service provider.

This research aims to evaluate the effectiveness of the reward and punishment system in employee performance management at Telkomsel Maumere, as well as to provide recommendations for improvements that can be implemented to enhance employee performance and job satisfaction.

Mobile commerce has become a crucial element in the business world, opening up new opportunities to increase efficiency and effectiveness in operator card sales. This research aims to investigate the extent to which the use of mobile commerce can be applied to improve operator card sales performance. Research methods include customer surveys, transactional data analysis, and interviews with relevant stakeholders. Data was collected to evaluate mobile commerce adoption, factors influencing usage, and its impact on increasing operator card sales. The research results show that the use of mobile commerce has significant potential to optimize the operator's card sales process. Factors such as user convenience, transaction security, and accessibility of product information play an important role in the acceptance of this technology. By implementing mobile commerce effectively, companies can expand market share, increase customer satisfaction, and achieve sustainable business growth. These findings provide strategic insight for developing business models that are more adaptive to mobile commerce trends. Practical implications of the research results are also discussed, providing guidance for telecommunications companies and operator card providers in increasing the use of mobile commerce as an innovative sales strategy.

Telkomsel has introduced 5G technology in Padang City, evaluated through drive tests using G-Nettrack Pro software to measure Reference Signal Received Power (RSRP) and Signal to Interference plus Noise Ratio (SINR). The tests revealed RSRP values ranging from -44 dBm to -100 dBm and SINR values between -12 dB and 26 dB. While high RSRP does not always guarantee high throughput, higher SINR consistently improves throughput, with the highest throughput reaching 153,053 kbps at SINR levels between 10 and 30 dB. Modulation and Carrier Aggregation (CA) also play a significant role, with 64-QAM modulation combined with CA achieving throughput up to 31,500 kbps, compared to 6,300 kbps without CA. Although CA bandwidth decreased from 100 MHz to 50 MHz, throughput remains higher compared to 20 MHz bandwidth without CA. CA proves highly effective in enhancing throughput through larger bandwidth and more efficient modulation. Additional factors such as handover, interference, and physical and weather conditions also impact network performance. Overall, Telkomsel’s 5G network in Padang City meets the company’s Key Performance Indicators (KPI), despite some areas with suboptimal signal quality.

This study aims to analyze the practice of oligopoly in the telecommunications industry in Indonesia, specifically between PT Telkomsel Tbk and PT Indosat Tbk. The background of this research is the majority share ownership by Temasek in two major telecommunications operators in Indonesia, namely PT Telkomsel Tbk and PT Indosat Tbk, which collectively control approximately 75% of the shares in these two companies. This study employs a qualitative method with a descriptive qualitative approach, using primary data from books, journals, articles, and other library sources as secondary data. The findings of this study indicate the existence of oligopoly practices in the telecommunications industry in Indonesia conducted by Temasek through PT Telkomsel Tbk and PT Indosat Tbk.

Telkomsel Orbit is a product that provides an internet network that can be used anytime and anywhere, thereby attracting consumer interest. The company continues to market and develop this product so that it can continue to compete with other similar products, including by implementing several marketing methods which will be studied in this research. This study seeks to examine the impact of the independent variables, namely (X1) Personal Selling, (X2) Social Media Marketing and (X3) Sales Promotion on the dependent variable (Y1) Purchasing Decisions. This study uses quantitative data collected based on filling out questionnaires carried out by 330 respondents who are users of Telkomsel Orbit products in the Central Sumatra Region. Sampling was carried out by purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) techniques via the SmartPLS application. Statistical results show that the independent variables, such specifically as (X1) Personal Selling, (X2) Social Media Marketing and (X3) Sales Promotion have a positive and substantial effect on the dependent variable (Y1) Purchase Decision resulting in an R-Square featuring the value of 0.267 or 26.7%. The Telkomsel Orbit marketing team is expected to continue to improve and evaluate the application of personal selling, social media marketing and sales promotions to influence consumer decisions in choosing Telkomsel Orbit products. The application of personal selling is considered the most effective in this research, so it is hoped that optimization of human resources and abilities in forming relationships with consumers will continue to be carried out. Likewise, sales promotions must be carried out more massively to be able to continue to compete with other competitors, because the best and most attractive price offers or sales promotion methods will be superior in influencing purchasing decisions. Meanwhile, social media marketing continues to be optimized, especially facing the digital world, where information is disseminated via the internet or social media, so content is needed with information content that can attract consumer interest in products.

The purpose of this study was to examine the effect of package price and network quality on customer loyalty of Telkomsel cards in the Kaliglagah Village area. The sampling technique in this study used a non-probability technique, namely the incidental sampling technique. The population of Telkomsel card users is infinite so that the number of samples in this study was calculated using the Lemeshow formula with the results of 100 respondents. The data analysis techniques used in this study were the Likert scale, validity and reliability tests. Correlation coefficient test, multiple linear regression test, determination analysis, t test, and F test. The results of the multiple linear regression test calculation number Y = 6.105 + 0.411X1 + 0.252X2 showed that every increase in one score for the package price variable is an increase in customer loyalty by 0.411, every increase in one score for the network quality variable will be an increase in customer loyalty by 0.252. The determination test obtained a determination coefficient of 0.559 that the customer loyalty variable can be influenced by the package price and network quality variables by 55.9%. From the t-test, it can be concluded that the package price variable (X1) has a positive and significant effect on the customer loyalty variable because it has a significance of 0.000 (P>0.05) and a calculated t value> t table (4.601> 1.984), meaning that the package price variable (X1) has a positive and significant effect on customer loyalty (Y). The same applies to the network quality variable (X2) which has a significance of 0.000 (P>0.05) and a calculated t value> t table (3.086> 1.984), so it can be concluded that the network quality variable (X2) has a positive and significant effect on consumer loyalty (Y). Customer loyalty can be increased by providing additional facilities on the card in the form of affordable Telkomsel card prices, and maintaining stable network quality.

This research aims to examine what factors influence the level of customer loyalty of GeraiHALO Telkomsel Wonosobo, Central Java. The population in this study are customers who have subscribed or are currently subscribing to Telkomsel Kartu HALO, simPATI and AS product services, having subscribed for at least six months. Determining the sample in this research used the probability sampling method. This analysis uses the Importance Performance Analysis (IPA) method which is used to determine the level of importance and perception (expectations) of the Marketing Mix towards customer satisfaction implemented by the company. The results of the IPA analysis show that the dominant factors influencing customer loyalty are product quality, price, distribution variables. and promotion variables in this research are quite good in explaining customer perceptions. The author's advice to companies is that companies create products that are superior in quality, and always maintain product quality, namely by always innovating products that are tailored to customer desires for the product. Apart from that, companies must always pay attention to customer complaints by minimizing customer complaints.

The development of cellular communication technology has reached a significant point with the presence of 4G LTE networks, which offer high speed and spectrum efficiency. This study aims to evaluate the performance of 4G LTE networks from two operators, Telkomsel and Axis, at two locations of Sultan Ageng Tirtayasa University (UNTIRTA), namely Campus A and Campus C. The method used is a drive test with the help of the SpeedOf.me site, which measures download speed, upload speed, and latency parameters. The test results show that Telkomsel excels in upload speed with relatively good latency stability, while Axis has the advantage in the highest download speed but shows large fluctuations in performance, especially in the latency parameter. This performance variation indicates that location factors, network load, and device conditions greatly affect service quality. Overall, Telkomsel shows more stable performance, making it more reliable for network-based academic activities, while Axis is suitable for needs with a priority of download speed in optimal conditions. This study is expected to be a reference for the development of network infrastructure in higher education environments.

Currently, there are many internet providers in Indonesia that offer various benefits, such as digital providers. Demand for the internet continues to increase every year. by.U is the first digital provider in Indonesia targeting the millennial or Gen Z demographic, which has attracted researchers' interest in conducting further research about the company. Researchers used a qualitative approach known as a case study which aims to study the marketing communication methods and promotional mix used by Telkomsel to promote by.U cards to the youth market. Interviews, documentation of event implementation, and observations were carried out to collect data. The data processing method used by the author is descriptive. A brief description and analysis of data collected from various sources, both direct and indirect, is presented previously. The focus of this research is the process of implementing marketing communications by the by.U. company, the data for which was collected through interviews and observation. After that, the data will be analyzed in three stages: data reduction, data presentation, and conclusion drawing. Marketing communications used by event sponsors to increase sales of by.U products consist of sales promotions, personal sales and direct marketing. This research shows that by.U controls its marketing communications by using social media, influencers, and digital placements to make customers want to buy its products. In this research, marketing communication strategies include digital placement and influencer marketing.

PT Telekomunikasi Indonesia Tbk is a company that provides network services. PT Telkomsel Surabaya oversees several card products, namely Telkomsel Postpaid Card, Telkomsel Prepaid Card, and By.U Card. In addition, they also offer modem products such as Orbit and Indihome as part of their sales portfolio. Direct selling is one of the most frequently used promotional and marketing methods by Telkomsel, including organizing events and collaborating with various events through sponsorship and partnerships. This research is written using a descriptive method, analyzing the results directly from the company during the internship period.

The development of digital services cannot be separated from users' habits in using smartphones and the affordability of internet access. Smartphone users want services that can carry out various activities easily, including telecommunications. This opportunity was captured by telecommunications companies by creating provider applications for smartphones. In connection with this, PT. Telekomunikasi Indonesia Tbk (Telkomsel) launched a new provider product called by.U. The purpose of this research is to determine the factors that influence user satisfaction with the by.U application based on the End User Computing Satisfaction (EUCS) model from William J. Doll & Gholamreza Torkzadeh (1988) with six variables consisting of content, accuracy, format , ease of use, timeliness, and satisfaction. This research used simple random sampling with a total of 60 respondents who were residents of the city of Surabaya who used the by.U application. The research results show that the variables of content and timeliness have a direct effect on satisfaction. Meanwhile, the variables accuracy, format and ease of use have a positive but not significant effect on satisfaction. Timeliness is the factor that has the most influence on satisfaction seen from the results of hypothesis testing which produces the largest path coefficient value, which is 0.268.

Telkomsel is the leading provider of cellular telecommunications services in Indonesia based on market share. At the end of March 2008, Telkomsel had 51.3 million subscribers, which based on industry statistics represents an estimated market share of almost 51%. Telkomsel provides GSM cellular services in Indonesia, nationally via the dual band GSM network 900/1800 MHz and internationally via 288 international roaming partners in 155 countries (at the end of 2007. The aim of this research is to analyze the company's condition by looking at the financial ratios that describe company performance and analysis of the company's optimal capital structure. The data in this research is secondary data originating from the Central Statistics Agency, the Agency for the Application and Assessment of Technology, the Directorate General of Posts and Telecommunications and the Directorate General of Telematics Applications, Department of Communications and Information Technology. Data used in This research is data about the condition of the cellular telecommunications industry in Indonesia which includes expenditure, infrastructure, customers, human resources (labor). Data was taken from company condition reports (annual reports) PT. Telkomsel, PT. Indosat , and PT Excelcomindo for the quarterly period 2005-2008.

The purpose of this research was to find out and analyze how much influence Customer Satisfaction and price have on customer purchasing decisions in Sukomanunggal Village. This research uses a quantitative method with a descriptive type. Withdrawal of samples using random sampling technique and the number of respondents as many as 100 people. The data analysis method used in this study is multiple regression analysis. The results of this study are that customer satisfaction has a significant and significant effect on Telkomsel card purchasing decisions as seen from the t count > t table (6.367 > 1.661), and a significant level that is lower than 0.05, namely 0.003 > 0.05. price has a significant and significant effect on Telkomsel card purchasing decisions as seen from the value of t count > t table 6.524 > 1.661 and sig 0.000 < 0.05. Customer satisfaction and price have a significant effect on Telkomsel card purchasing decisions as seen from the value of t count > t table f count > f table (108.994 > 3.090 ) and a sig value of 0.000 < 0.05 menas that simultanesously all independent variables have significant and significant effect on the dependent variable.

Road Users are those who have the right to use and get guaranteed order on the road. In addition, road users are also specified with pedestrians and motorcycle users. In this case, the use of public facilities or road sidewalks that become places for pedestrians, as regulated in Article 19 C of Regional Regulation Number 8 of 2015 concerning the Implementation of Roads and Transportation. In the Bangkalan area there are many violations, one of which is PT. Telkomsel, however, how about the procedures regarding marinating that can be done to use sidewalks has not been further regulated, and the application of sanctions for those who violate the provisions of the law is not clearly regulated.

This study aims to prove the relationship between the influence of product quality and competitive price on the purchasing decisions of Telkomsel prepaid cards. In this study, the number of samples was 87 respondents. The data was collected using a questionnaire and the sampling technique was carried out by purposive sampling technique, namely sampling based on the criteria set by the researcher. The data analysis technique used is multiple regression analysis and to test the hypothesis using statistical t test. The results showed that: 1) Product quality has a significant effect on purchasing decisions for Telkomsel prepaid cards in Ulak Karang Selatan Village, Padang. Product quality has a significance value of 0.000, the significant value is smaller than alpha 0.05. 2) Competitive prices have a significant effect on purchasing decisions for Telkomsel prepaid cards in Ulak Karang Selatan Village, Padang. Competitive prices have a significance value of 0.000, the significant value is smaller than an alpha of 0.05.

Competence in carrying out tasks, which are needed by aligning knowledge and expertise by communicating with developments in business and digital technology. as well as Competency training that suits the needs of the company as well as outreach to employees and outreach and training. Tool selling and monitoring the digital base are already aware of and have been executed in the field both in terms of product education and sales of digital products, have been socialized and understand Telkomsel's CSP 2023-2027. The research method that will be used in this research is a qualitative research method with a descriptive approach. The design used in this study is a case study design. The results of the research are 1. HR Competence in the Era of Industri 4.0 and Digital 5.0 Transformation to Increase Employee Work Productivity at PT Telkomsel Se-Priangan Timur, competency or capacity in carrying out tasks, in this case what is needed by aligning knowledge and expertise by communicating with technological developments business and digital. 2. Obstacles in HR Competence in the Era of Industri 4.0 and Digital 5.0 Transformation to Increase Employee Work Productivity At PT Telkomsel Se-Priangan Timur, not all Telkomsel employees already know Digital Culture in their daily work and mastery of existing Technology by the Network Department in New Mastery 5G Technology Network employees, HR who have high creativity are needed in the era of volatility, uncertainty, complexity, ambiguity (VUCA) to make Innovations that support Digital Business.3. Efforts in HR Competence in the Industri 4.0 and Digital 5.0 Transformation Era to Increase Employee Work Productivity at PT Telkomsel Se-Priangan Timur, Digital Culture training in daily work and mastery of existing Technology by the Network Department in Mastering New Technology 5G Network employees, trained HR those who have high creativity are needed in the era of volatility, uncertainty, complexity, ambiguity (VUCA) to make innovations that support Digital Business.