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Yusuf Akbar Septian; Alif Muhammad Imami

Kajian Administrasi Publik dan ilmu Komunikasi 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This article contains a discussion about the use of language style as a medium of expression in the lyrics of the song Karya Stand Here Alone with the title introvert, the selection of this song as a research material because in writing the lyrics using an interesting language style with a medium of expression that can make listeners, who especially have an introvert nature as if in accordance with their lives, in addition the selection of this song was chosen because it is one of the favorite songs of researchers who want to further analyze the meaning in the album, especially in the song entitled introvert. The purpose of this study is to analyze the use of language as a medium of expression in the song introvert. The study was conducted using a qualitative descriptive method that uses reading, listening and writing techniques, this study has the potential to be a reference for subsequent research.

Ghaitsa Najwa Rasiyah; Desilva Aulia Azzahra

Kajian Administrasi Publik dan ilmu Komunikasi 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The lyrics of the song that will be discussed in this study are Wildflower which is a pop song created by Billie Eilish which was released on May 17 2024 in her third studio album, Hit Me Hard and Soft. This song tells the story of Billie's experience of initially comforting a girl who is heartbroken after a breakup, but then she actually has a relationship with the girl's ex-lover. The purpose of this study is to describe the language style contained in the lyrics of the Wildflower song and explain the meaning of the language described. This research is qualitative research. The research for this study is to use data analysis, namely listening to the song to be analyzed, understanding the content of the lyrics, then looking for words that contain majas or language style. The method used is qualitative descriptive. The data of this study is an analysis of the use of metaphor, personification, repetition, hyperbole, and irony language styles contained in the lyrics of the Wildflower song. The results of this study show that there is the use of metaphor, personification, repetition, hyperbole, and irony language styles in the lyrics of Wildflower songs.

Isamaya Nurhayati; Radiah U. Gorotomole

Kajian Administrasi Publik dan ilmu Komunikasi 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the language style contained in the book Atomic Habits by James Clear which has been translated into Indonesian by Alex Tri Kantjono Widodo. The method used in this study is descriptive analysis with literature study. The results of the analysis show that the book is presented in a simple and easy-to-understand language style so that readers do not feel burdened when reading more than 300 pages. The delivery of the content of this book makes it more relaxed and interesting. This writing style not only makes the material easy to understand, but also encourages readers to apply the values in the book for them to apply in their lives.

Nadia Mutiara Hafiz; Wina Melani

Kajian Administrasi Publik dan ilmu Komunikasi 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This research aims to examine the language style in the poem "Senja Merindu" by Rainy Zikri. The problem that will be raised in this research is related to the language style contained in it so that it can create aesthetics in the work. The language style used is believed to have an important role in conveying the feelings and meaning that the writer wants to convey to the reader. The method applied is analytical descriptive with a literature study approach. The object of this research is the poem "Senja Merindu" by Rainy Zikri which has a distinctive language style. The results of the analysis show that this poetry contains melancholic, romantic and lyrical language styles. The melancholic style is seen in the theme of longing, romantic in the nuances of love, and lyrism is reflected in the use of deep poetic language. It is hoped that this research can become a reference for further research related to language style in poetry.

Rida Ismiatul Aulia; Rara Meisi Azahra

Kajian Administrasi Publik dan ilmu Komunikasi 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The development of technology and social media, especially TikTok, has changed the way consumers interact with products and brands. This article aims to explore the impact of the language and communication used on TikTok on consumer behavior, especially in the context of impulse purchases. Through a qualitative approach, the study analyzed TikTok content that focuses on product promotion and how language and communication styles influence purchasing decisions. The results show that the use of engaging and communicative language on TikTok can increase buying interest and encourage consumptive behavior among users.

Novi Andriana; Mega Lusiana Sitorus; Juli Nurhaliza; Nisa Ulzannah

Proceeding. of The International Conference on Business and Economics 2024 Universitas 17 Agustus 1945 Semarang

Dead skin cells can occur due to many factors, such as increasing age, sun exposure, and an unhealthy lifestyle. Signs of skin problems due to the buildup of dead skin cells are dull skin, acne, and dry skin.  Body scrub is a type of skin care that can provide many benefits for skin health and beauty. Scrub is the process of exfoliating dead skin cells using a scrub or natural ingredients. Pedada fruit scrub is a natural beauty care innovation originating from the coast of Indonesia, especially from areas rich in pedada fruit plants (Sonneratia spp.). Pedada fruit is known to have high antioxidant content which can provide benefits for the skin, such as brightening it, reducing wrinkles, and fighting the effects of free radicals. This scrub uses pedada fruit extract which is rich in flavonoids, tannins and vitamin C to care for the skin naturally. This body scrub product not only offers beauty benefits but is also environmentally friendly because the raw materials are easy to find in coastal areas and do not require complicated chemical processes. This research aims to examine the benefits of pedada fruit scrub as a natural beauty solution that is rich in antioxidants.

Handrianto Romilson; Antonius Philippus Kurniawan; Paulus Juru

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to (1) describe employee performance, leadership style, and work ethic; (2) analyze the influence of Leadership Style ad Work Ethics on employee performance either partially or simultaneously. The population in this study were Suru Pudi Koting Credit Union's employees, totaling 30 people. Due to limited population, this research was conducted through census or saturated sampling. Data were collected through questionnaires and analyzed using descriptive methods and inferential statistics, namely multiple linear regression. Hypothesis testing is done through the F test and t test. The descriptive analysis showed that the variables of employee performance, leadership style, and work ethic were categorized as good. The results of the t-test statistics showed that partially, the leadership style and work ethic had a positive and significant influence on employee performance. The results of the F test statistics revealed that simultaneously, all independent variables had a significant influence on employee performance. The results of the determination analysis showed that the two independent variables in this study were able to explain the fluctuation of employee performance of the Suru Pudi Koting Credit Union as many as 912.7%.

Dyah Palupiningtyas; Krisnawati Setyaningrum Nugraheni; Ray Octafian; Aletta Dewi Maria; Yema Charista Zelda +3 more

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to investigate how top management commitment and leadership style influence the effectiveness of implementing green HRM practices in the hospitality industry. The study employs a qualitative approach by conducting case studies in selected hotels across Asian countries. Data is collected through in-depth interviews with hotel leaders and HR staff. Thematic analysis is performed to identify important patterns and insights related to the role of commitment and leadership in implementing green HRM initiatives. The results of this study are expected to provide a better understanding of the key factors that determine the successful adoption of green HRM practices in the Asian hospitality industry.

Billal Alrexa; Cavin Rahadian; Muhammad Angga N; Risnai Langgeng; Satriadi

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research  aims to analyze the application of the McKinsey 7S framework in achieving sustainable performance management at Fresh Bright Pool, Tanjungpinang, amid the increasingly competitive local entertainment industry. The study explores the seven core elements of McKinsey 7S—strategy, structure, systems, shared values, skills, leadership style, and staff—to understand the dynamics of performance management and innovation in the service sector. A qualitative approach was employed, collecting data through in-depth interviews with two staff members and several visitors, supported by document analysis to ensure data validity. The results show that the elements of strategy and shared values are the primary strengths of Fresh Bright Pool in creating superior customer experiences, such as through the improvement of billiard facilities, optimization of bar services, and implementation of a more structured reservation system. The shared value of "comfort and togetherness" has successfully built a friendly and inclusive work culture. Collaborative leadership styles enhance staff engagement in operational processes, while the skills and staff elements still face challenges, including limited technical training and capacity development in customer service. This study provides valuable insights for Fresh Bright Pool to continue strengthening these elements to improve efficiency, maintain competitive advantage, and achieve operational sustainability in the local entertainment industry.

Dita Novia Hidayat; Fahra Nurarsyifah; Intan Nur Zakiah; Mirah Sekar Arum; Ujang Suherman

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study discusses the theory of decision-making applied in the management of MSMEs, focusing on a case study of MSME Nyiidam Duren Kertabumi which is facing a crisis and almost going bankrupt. The right decision-making process is very important for business continuity, especially in situations full of uncertainty. This study aims to explore the obstacles faced by MSMEs in managing the workforce and identify decision-making steps that can be taken to save the business. Based on direct interviews with business managers, it was identified that one of the main obstacles was the inability of the workforce to meet company expectations. This study also analyzes the decision-making style and process used in dealing with the crisis, and provides recommendations for strategic steps that can be taken to improve business conditions. The results of this study indicate that rational and participatory decision-making, with a focus on workforce training, performance evaluation, and the application of digital technology, can be an effective solution in facing existing challenges.

Nabillah Azwa; Lubna Salsabila; Iranda Firiansyah; Sahat Sianturi

Proceeding of the International Conference on Social Sciences and Humanities Innovation 2024 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

This study aims to examine the role of housewives in waste reduction through the implementation of 3R (Reduce, Reuse, Recycle) principles, serving as a means to influence waste management behaviors and foster the adoption of a community-driven circular economy. This approach is designed to involve the broader business environment and city government. The research employs a descriptive qualitative method, focusing on the collection of data and information without reliance on quantitative calculations.The findings highlight that the participation of housewives plays a significant role in engaging individuals and groups in waste management activities. The study underscores the importance of community involvement in providing suggestions, expressing opinions, and actively participating in waste management initiatives. The research emphasizes that housewives play a critical role in waste collection, aligning with the principles of 3R. This role contributes to fostering clean and healthy living behaviors within communities, reinforcing the essential contribution of housewives in achieving sustainable waste management practices.

Farhan Idris Jameel; Rayyan Saif Imran

Proceeding of the International Conference on Global Education and Learning 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

The integration of Artificial Intelligence (AI) in personalized and adaptive learning environments has revolutionized the education sector by offering customized learning experiences tailored to individual student needs. This study explores the role of AI in enhancing adaptive learning through data-driven insights, intelligent tutoring systems, and real-time feedback mechanisms. By employing machine learning algorithms and natural language processing, AI-driven platforms can analyze student performance, predict learning patterns, and deliver personalized content. The study highlights the effectiveness of AI in addressing diverse learning styles, improving engagement, and optimizing educational outcomes. Furthermore, it discusses the implications of AI in fostering inclusive education and lifelong learning. The findings suggest that AI-powered learning environments significantly enhance student-centered education, promoting efficiency and accessibility.

Rio Erdi Pamungkas; Fantri Elistia Ainu; Pia Khoirotun Nisa; Muhammad Akbar Chaniago; Muhammad Salman Husairi +1 more

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This research examines the consumptive style of Gen Z through TikTok Shop in purchasing fashion products, especially clothes. The background of the research focuses on the dominance of social media that influences the consumption patterns of the younger generation. The research uses a phenomenological approach to understand students' experiences in shopping at TikTok Shop. Data collection techniques include observation and in-depth interviews. The results show that TikTok Shop utilizes personalization algorithms, creative video content, and massive promotions to attract the attention of Gen Z. Purchasing decisions are often influenced by trends, influencer recommendations, and discounts that create a FOMO (Fear of Missing Out) effect. While offering convenience and an interactive shopping experience, this impulsive consumption pattern poses the risk of product quality disappointment and unplanned spending. The implications of this research highlight the need for consumer education to raise awareness about wise shopping. In addition, industry players are expected to design ethical and sustainable marketing strategies to support more rational consumption behavior. 

Dita Aulia; Muhammad Tegar Irsyad

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study is to analyze the effects of store atmosphere and customer lifestyle on purchasing behavior, focusing specifically on Parewa customers. Employing a quantitative survey methodology, the research integrates an explanatory approach with a correlational design to explore the relationships between these variables. The study follows a cross-sectional framework, with data collected at a single point in time. The individual purchaser serves as the unit of analysis, and the research is carried out within a natural, real-world environment. The findings demonstrate a statistically significant and positive correlation between store atmosphere and customers' purchasing decisions. This implies that an inviting and comfortable store environment increases the likelihood of customer purchases at Parewa. Additionally, the results show a significant positive correlation between lifestyle and purchasing behavior, suggesting that customers with enhanced lifestyles are more inclined to purchase Parewa products. These insights underline the importance of aligning store ambiance and customer lifestyle preferences to drive sales effectively.  

Ni Luh De Murdani; Ni Ketut Sukanti; Ni Putu Yuliana Ria Sawitri

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Ther success of a company depends on the work achievements of employees. The purpose of this study is to determine the influence of democratic leadership style, job satisfaction, and organizational citizenship behavior partirally and simultaneously on the performance of employees of the National Land Agency of Gianyar Regency. A total of 65 ermployees became the population in this study and by using saturated sampling, a sample of 65 respondents was obtained. The data analysis used in this study is the classical assumptiron test, multiple linear regression analysirs, determination analysis, partial significance test (t-test), and simultaneous significance test (F-test). The results of the study prove that democratic leadership style, job satisfaction, and organizational citizenship behavior partially and simultanerously have a positive and significant effect on employee performance at the National Land Agency of Gianyar Regency. An employeer who has a leader with the right leadership styler, will creater job satisfaction in the minds of employeers which will later increaser the effectiveness of employeers at work and have an impact on improving employeer performance.

Syafira Dea Alfira; Binti Shofiatul Jannah

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study discusses the influence of independence, work experience, professional ethics, and leadership style on auditor performance. The background of the study shows the importance of the role of auditors in ensuring transparent and reliable financial reports. Using a descriptive-based literature study method, this study processes secondary data from various journals. The results show that independence, work experience, and professional ethics have been proven to improve auditor performance so that they can also improve audit quality and public trust, while transformational leadership style encourages team motivation and collaboration. Research recommendations include strengthening independence policies, ongoing training, consistent application of professional ethics, and leadership that supports auditor development.

Maryam Lasena; Melizubaida Mahmud; Risca Marsanti Halid; Radia Hafid; Agil Bahsoan

International Journal of Social Science and Humanity 2024 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study aims to find out how the Implementation of the Pancasila Student Profile Strengthening Project in the Independent Curriculum Class XI at Wira Bhakti Gorontalo Integrated High School and find out what factors affect the implementation of the Pancasila Student Profile Strengthening Project in the Independent Curriculum Class XI. By using a qualitative research method, a Descriptive approach with a Narative Inquiry research design. Data collection techniques through interviews, observations and documentation. Data analysis is carried out by means of data reduction, data presentation, and conclusion drawn. The results of the study show that Wira Bhakti Gorontalo Integrated High School has carried out the Pancasila Student Profile Strengthening Project with the theme: Build the Soul and Body, Bhineka Tunggal Ika, Sustainable Lifestyle, Voice of Democracy, and Entrepreneurship.  The implementation of the Pancasila Student Profile Strengthening Project has been running effectively and has undergone development. Its implementation has instilled the character of Pancasila. The factors that affect its implementation are supporting factors consisting of student motivation, support of parents/guardians of students, school environment, the existence of facilities and infrastructure, and cooperation with external parties/agencies. The inhibiting factors consist of teacher training related to P5, and the limitation of time and project schedules.

Dwita Cahyani; Warneri Warneri; Okianna Okianna

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

This aims to find out and analyze the factors that influence impulse buying among Milopi Boutique consumers in Pontianak City. This research uses qualitative research methods with research subjects as consumers of the Milopi Shop boutique. The sampling technique is purposive sampling with data analysis techniques in this research being data reduction, display and verification. The results of this research show that there are 4 factors that influence impulsive buying: 1. Shopping Lifestyle 2. Fashion Involvement 3. Pre-Decision Stage 4. Post Decision Stage. The shopping lifestyle of Milopi Shop boutique consumers can be categorized into consumptive and hedonistic groups. This is reinforced by the high shopping interest of Milopi Shop boutique consumers with an average of 1-2x a month. Apart from that, their interest in shopping apart from the motif, style or style of good clothes is the quality of the materials used in the clothes. The biggest factor that influences Milopi Shop boutique consumers to shop is their own environment. This environment can include neighbors, friends, friends, artists and TikTok influencers who have the same taste in clothing as them. Sales and discounts also play a big role in the high level of impulsive buying at the Milopi Shop Boutique. After purchasing the goods, Milopi shop boutique consumers did not check/evaluate the goods again for fear of changing their minds.  

Eka Lestari; Munawaroh Munawaroh

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The spice tea business, as part of the traditional beverage sector, has great potential to be developed as a pioneering entrepreneurship amidst increasing public awareness of a healthy lifestyle and consumption of natural-based products. Opportunities and challenges faced in developing this spice tea business as a form of entrepreneurial innovation based on local traditions. The main opportunities for developing the spice tea business lie in the diversity of spices in Indonesia, market trends that support organic and herbal products, and the potential for export to the global market. In addition, the sustainability of this business can also be improved through flavor innovation, modern packaging, and digital marketing strategies. However, the main challenges faced include limited capital, fluctuations in raw material prices, competition with modern beverage products, and low digital literacy among business actors.  

Raudatul Janna; Ahmad Arrifa’i; Yudi Agung Franata; Jamrizal Jamrizal; Samsu Samsu

Moral : Jurnal kajian Pendidikan Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

As a result of the analysis carried out, it can be concluded that the personality and professional behavior of educators at the As-Sulthon Mersam – Batang Hari Islamic Boarding School have a significant influence on the effectiveness of education at the Islamic boarding school. Warrior Personality Influences Professional Behavior The personality of educators in Islamic boarding schools, which tend to vary between extrovert and introvert, plays an important role in determining their leadership style and interactions with students and colleagues. Overall, developing the personality and professional behavior of educators must be a priority to create a conducive educational environment, improve the quality of learning, and encourage the progress of students at the As-Sulthon Mersam – Batang Hari Islamic Boarding School.