Publication Search

Brand Ambassador and Social Media Marketing are effective marketing strategies to encourage purchasing decisions. This study aims to determine the direct and indirect effects of brand ambassadors and social media marketing on purchasing decisions for Nature Republik products. This research uses a quantitative descriptive approach. The population of this study were consumers of Nature Republik, the sampling technique used purposive sampling totaling 100 respondents who live in Malang City. This research data analysis was carried out using the SEM PLS method using the SmartPLS application, descriptive analysis test and hypothesis testing. The results showed that 1) Brand Ambassador has a positive and significant effect on purchasing decisions for Nature Republic products in Malang City, 2) Brand Ambassador has a positive and significant effect on Social Media Promotion of Nature Republic products in Malang City, 3) Social Media Promotion has a positive and significant effect on Purchasing Decisions for Nature Republic products in Malang City.

Smart City has become an important goal in urban development throughout the world, including in Tanjungpinang City. The government has a crucial role in realizing this Smart City vision. This research aims to understand the role of the government in achieving transformation towards a Smart City in Tanjungpinang City, as well as its impact on public services and the quality of life of the community. This study uses a qualitative approach with in-depth interviews and document analysis as data collection methods. The research results show that the Tanjungpinang City government has played an important role in realizing a Smart City through various initiatives, such as the use of information technology, more efficient public services, better data management, and development of supporting infrastructure. The impact of this government effort is to increase accessibility, security and quality of life for the community. However, there are still several challenges that need to be overcome, including the public's lack of understanding about Smart Cities, the sustainability of Smart City projects, and the protection of personal data. Therefore, the government needs to continue to act as a facilitator, service provider and regulator to ensure that the transformation towards a Smart City in Tanjungpinang City runs well. This research provides insight into the government's role in realizing a Smart City in Tanjungpinang City, as well as the challenges that must be faced. The results of this research can be a reference for the government and other stakeholders in efforts to achieve the goal of a more sustainable and inclusive Smart City.

This research aims to determine the influence of reward, punishment, and work discipline on employee performance. The research strategy uses quantitative research methods with descriptive analysis. The data collection method is by distributing questionnaires online, which are measured using a Likert scale of one to five. The population of this study were employees of PT Steak Prima Indonesia, Jakarta City. The sampling technique is simple sampling. By using the Slovin formula, there were 109 respondents. The data analysis techniques used in this research are: outer model with calculations Convergent Reliability, Discriminant Validity, Composite Reliability, Cronbach's Alpha, and Inner Model with Calculations T statistic, R-Square, f-Square, and VIF, which use the SmartPLS (Partial Least Square) tool version 4.0.9.3. The results of this research show that reward, punishment, and performance appraisal have a positive and significant effect on employee performance.

The development of Small and Medium Enterprises (SMEs) is one of the government's priorities, especially in Tebing Tinggi City. Known as an industrial city, it becomes an opportunity for the development of SMEs, which are the majority of the workers. The development of SMEs, especially "Culinary Clusters" that have high added value to economic growth, needs to be given greater attention to developed. The purpose of this study is to analyze the factors that influence the business performance of SMEs in Batam City. The method used to determine the relationship between these factors uses partial least square- structural equation modeling (PLS-SEM) with SmartPLS 3.0 software. The results of data processing show that internal and external factors influence the performance of SMEs. External factors consist of government policies, socio-economic conditions, and culture, the role of related institutions has a significant influence on the condition of internal factors consisting of aspects of human resources, finance, technical production, and marketing. External and internal factors have a positive and significant influence on the performance of SMEs.

This research aims to determine sharia promotional strategies, inhibiting factors and efforts to increase sales of ars snack msmes in jambi city. This research uses qualitative methods. This research is the owner of the msme ars snack. Data collection through observation, interviews and documentation. the conclusion results show that: the sharia promotion strategy carried out by msme ars has implemented the fathonah characteristic, namely being smart in innovating to update and add to its products. Maintaining and improving the quality of its products so as to create customer trust in ars snack msmes by always paying attention to sharia regulations. Advertisements carried out by ars snack msmes have implemented the characteristics of siddiq and trust both on social media and in brochures and must still prioritize honesty, truth and trustworthiness based on islamic economic perspective, personal sales carried out by umkm ars snack apply tabliq characteristics, namely meeting directly with customers and potential customers by conveying correctly using appropriate and easy to understand words without cheating about the products being sold. The public relations owned by msme ars snack jambi city is specifically to build good relationships with various groups, build a good company image and support each other among msmes and promote products to increase sales of each msme player.

This study discusses the influence  of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the   MbahJo Cell mobile phone  store in Kediri city. This study aims to determine and explain the results of the influence  of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the   MbahJo Cell mobile phone  store in Kediri City. This type of research uses associative research using quantitative methods. The sample in this study was only on consumers who were making a purchase decision on  OPPO smartphones at the  MbahJo Cell mobile phone store as many as 102 consumers. The sampling technique uses Non-Probability Sampling with the Accidental Sampling method. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used is a classical assumption, multiple linear regression. The result of this study is that there is a significant influence  of brand image on purchasing decisions with a value of Sig. 0.000 < 0.05. There is a significant influence of price on purchasing decisions with values of Sig. 0.037 < 0.05. There is a significant influence of service quality on purchasing decisions with a value of Sig 0.000 < 0.05. There is a simultaneous influence of brand image, price, and service quality on purchasing decisions with a Sig. value of 0.000 < 0.05.

In the city of Bima itself, more precisely in Raba Dompu, Rasa Nae Barat subdistrict, modern market growth has increased very rapidly and competition is very rapid, especially for cafes that have similar products. The increasing number of competitors means that customers have many choices to get products that meet their expectations so that as a result of this condition consumers are more careful and smart when dealing with the products being launched. This is also felt by the starting cafe in the city of Bima, which continues to innovate day by day the products it offers to consumers. Perceived value is one of the factors to support the company to run smoothly, not only that, consumer satisfaction also influences the consumer's repurchase decision, the superiority of the product is known to consumers and can make consumers interested in trying it and then getting satisfaction from it. that product.

The purpose of this study was to analyze the extent to which Workload, Training, and Principal Supervision influence the improvement of teacher performance in the online learning process. The population and samples taken in this study amounted to 26 teachers at SDN Sukasari 6 Kota Tangerang with a saturated sampling technique. Data collection uses primary data through distributing questionnaires. The data analysis technique used is a descriptive, internal data analysis technique through the Smart Partial Least Square (PLS) 3.0 application. The results of the study show that workload and training have a positive and significant effect on teacher performance. Likewise, the same thing with the Principal's Supervision has a positive and significant effect on the performance of teachers at SDN Sukasari 6 Tangerang City. This research provides input to all elementary schools to take into consideration regarding online learning which has an impact on increasing the ability of teachers to apply it so that educational goals are achieved effectively and efficiently.

Perubahan iklim sebagai akibat global warming merupakan masalah serius yang dihadapi dunia saat ini. Salah satu faktor utamanya adalah peningkatan emisi gas rumah kaca, termasuk karbon monoksida (CO). CO yang berbahaya bagi kesehatan manusia dapat terkonsentrasi di area merokok, menjadi sumber emisi CO di ruangan. Oleh karena itu, diperlukan solusi efektif untuk mengurangi emisi CO di area merokok. Penelitian ini bertujuan mengkaji potensi penggunaan Lidah Mertua (Sansevieria) dan Sirih Gading (Epipremnum aureum) dalam My Little PAP (Pollution Absorbing Pouch) sebagai konsep penerapan smart city. Metode penelitian meliputi identifikasi masalah, studi literatur, perancangan produk, pengujian fungsionalitas, analisis, dan pembuatan laporan akhir. Tujuan penelitian juga meliputi evaluasi kualitas produk My Little PAP dalam mengurangi emisi karbon monoksida di area merokok. Penelitian ini memiliki implikasi penting dalam pengurangan emisi CO di area merokok. My Little PAP dengan kandungan Lidah Mertua dan Sirih Gading diharapkan dapat mengurangi konsentrasi CO dan meningkatkan kualitas udara di sekitar area merokok. Penggunaan produk ini sebagai konsep smart city dapat menjadi model untuk mengurangi dampak negatif polusi udara dalam konteks kota cerdas. Implikasi ini memberikan manfaat signifikan bagi kesehatan dan lingkungan, baik bagi pengguna area merokok maupun masyarakat yang terpapar polusi udara akibat aktivitas merokok.

In the current era of globalization and digital, fast, precise and accurate information services are needed. One of the technologies that must be applied in government agencies is the implementation of e-government which refers to the development of national e-government, and is adapted to the conditions that exist in each government agency. The aim of this e-government is to improve the quality of service and especially to realize the smart city which is currently being discussed. One of the districts that has recently implemented a smart city is the South Tapanuli district. So that in this study an analysis of the application of e-government in realizing smart cities will be carried out with the aim of knowing the process of implementing e-government policies, implementing smart cities that focus on the community, and to find out the obstacles or obstacles in the implementation of e-government. The results of the study explain that the implementation of e-government in South Tapanuli district is indeed very effective in realizing smart cities in the midst of increasingly sophisticated technological developments. This is shown by the achievement of smart city aspects, although not optimal. In the implementation of e-government there are still a number of weaknesses, obstacles and challenges because the implementation in South Tapanuli district is still relatively new. These obstacles include the inadequate availability of human resources, the level of public capacity regarding e-government is still very low. Supporting factors for e-government implementation are full government support through regulations and established financial support.

Issues regarding the environment have become a problem for the wider community and have resulted in changing consumer preferences to become more inclined to use environmentally friendly products. This is an opportunity for companies to make environmentally friendly products and use more environmentally friendly raw materials. In this study, we analyze and determine the effect of green product, green place, green price, green promotion on purchasing decisions for tupperware products. This type of research is quantitative with the consumer population in the Solo city area. There are 100 respondents, taken by accidental sampling techniquw, and analyzed with the help of the Smart Pls 3.0 application. The result show that the green price and green promotion variables have no significant effect on purchasing decisions. While the green product and green place variables have a significant effect on purchasing decisions. The implication is that the creative industry must continue to improve the quality of environmentally friendly product and knowledge from consumers, so that competitive advantage will be achieved.

This research refers to the Decree of the Minister of Environment and Forestry of the Republic of Indonesia Number 19 of 2012 concerning the Implementation of the Climate Village Program as an alleviation of environmental problems and aligning the Tanjungpinang Mayor Regulation Number 84 of 2020 concerning the Tanjungpinang Smart City Master Plan (Tanjungpinang Master Plan Smart City). The theory in this study refers to Cohen's Theory namely Smart Buildings, Resource Management, and Sustainable Urban Planning. The conclusion of this study is that the Tanjung Unggat Village is capable of carrying out the Implementation of the Climate Village Program in accordance with the dimensions smart environment and designs that have been compiled through theory and the Tanjungpinang City Masterplan.

The concept of the smart city has emerged as a strategic response to rapid urbanization, increasing population density, and escalating environmental degradation. It is designed to create more efficient urban management through the integration of information and communication technologies, with the primary goal of enhancing public services, optimizing resource use, and improving citizens’ quality of life. One of its most significant promises is its potential to mitigate ecological challenges, particularly in monitoring and reducing air pollution levels. This study aims to analyze the impact of smart city implementation on urban ecology and quality of life, focusing on air quality as a key indicator. A quantitative comparative approach was applied, using both primary data from air quality measurements PM2.5, CO₂, NO₂, and AQI and secondary data from government reports, environmental agencies, and academic publications. The research was conducted in five major Asian cities recognized for adopting smart city initiatives. The results reveal varied outcomes: Tokyo and Kuala Lumpur demonstrated substantial improvements in air quality and livability, while Beijing and New Delhi continued to struggle with severe pollution. Jakarta showed partial progress, though improvements remain limited. These findings indicate that while technology is critical, it alone does not ensure ecological sustainability. Effective governance, public participation, and context-based strategies are equally crucial. This study highlights the need for smart city policies to prioritize ecological resilience and human well-being as central elements of sustainable urban development.

The background of this thesis is that it starts from the rapid growth of information technology-based lending service providers, apparently not balanced with adequate education to the public, causing various effects / risks that arise from the many kinds of online loans and there are still many unregistered or illegal organizing companies found as well as the potential for leaking user personal data that can be misused by the organizing company or another party One of the platforms is the Smart Credit App.   The problems that the author raises in this study are How to Arrange Online Loans on the Smart Credit Application, How are the Losses arising from online borrowing of the Smart Credit Application and How is the Responsibility of the Smart Credit Application for Losses from Customers. The research method used by the author in answering problems is Normative Juridical Research where the author tries to examine problems with existing legal rules and uses the literature study method in collecting existing legal materials. The conclusion of this thesis research is that Online Loans through the Smart “Credit Application in the people of Semarang City are regulated in Article 1320 of the Civil Code which in essence stipulates thatagreements made online must still meet the legal requirements of an agreement. The implementation is regulated in POJK regulation 77/2016 concerning Technology-based Loan Services. Customer protection in online loan agreements can be found in the Consumer Protection Law in article 7 which regulates the Obligations of Business Actors, then Article 8 which regulates things that are prohibited from being done by Business Actors, and Article 18 which regulates the provisions of matters related to the Standard Clause. ITE Law, where in Article 11 and Article 17 of the ITE Law regulates matters related to the validity of electronic agreements, OJK Regulation Number 77 / POJK / 2016 concerning Services of a Loan in the form of Money Based on Information Technology which is regulated through article 18 concerning the Form and Structure of online loan agreements. The disadvantage that often arises from the Smart Credit Application is the dissemination of personal data carried out by the Smart Credit Application because the Debtor does not make payments on time, so the debt Collector uses techniques to use the dissemination of personal data to pressure the Debtor to immediately make payments, Juridical Responsibility The Kredit Pintar application for actions committed for defamation can be held civil liability through a Tort Lawsuit as stipulated in article” 1365 of the Civil Code filed by Customers who feel aggrieved because their identity is used in the misuse of personal data.   Keywords : Online Loans, Smart Credit Applications.

This study aims to update our knowledge of learning literature about the factors that influence poverty and its relation to smart city development. The data collection technique uses a secondary data approach with sources from BPS Barito Timur. This research focuses on how the independent variables affect the dependent variable either partially (single) or simultaneously (together) in the context of smart city development using Excel and the Eviews application 12. The results obtained based on this research simultaneously have a relevant or influential impact on economic growth, population, unemployment, and HDI and how these factors relate to innovative city development. In addition, the positive economic growth achieved individually affects poverty. The unemployment rate and the HDI negatively impact the poverty threshold, which can be addressed through intelligent city development initiatives.                                                          

The smart city action plan for the city of Denpasar Bali includes: 1) human resources 2) nfrastructure, 3) applications, and 4) smart city literacy. Meanwhile, in building a smart city there are six pillars, namely smart governance, smart society, smart living, smart economy, smart environment, and smart branding. In 2020 Denpasar City ranks 1st Smart City with Surakarta in the framework of the movement program towards 100 Smart Cities Indonesia.The 2021 Electronic-Based Government System Index is 3.19 which is in the good category and is in the Top 5 RKCI that year.  The Denpasar Bali City Communication, Information and Statistics Service (Kominfos) has taken several steps to implement e-government in realizing a smart city. Some of these steps include building an e-gov portal, increasing accessibility, using the right technology, establishing partnerships with the private sector, developing mobile applications. By implementing e-gov and developing a smart city, the Denpasar-Bali City Communication and Informatics Agency is able to improve the quality of public services, facilitate public access to information and public services, and increase the efficiency and effectiveness of the performance of the Denpasar city government.  

Overview Puberty is a time of self-discovery and they always want to learn new things. All of this is supported by increasingly sophisticated technology and many accessible applications that  help you gain new knowledge, such as YouTube videos from your website. This study aims to help level B2 children enter puberty through the media YouTube. This study uses a qualitative and descriptive method. The results of the survey are that Arabic  teachers  consider the results of this survey when teenagers around the village of Karyamulya in the Cirebon Regency Data obtained from phenomena occurring in the field can be used in the form of conversation results  between the speaking partner and the speaking partner. Data were obtained from a case study of a teenager living near the researcher's residence with conditions such as entering adolescence, owning a smartphone, and using YouTube as a  learning tool and entertainment.

The research focused on the quality of whatsapp-based online services in population administration services in kupang city. The purpose of this study is to explain the implementation and quality model of whatsapp-based online services in population administration services. The theory used is the theory of online service quality proposed by parasurahman with the variables of efficiency, fullfilment, system availability, privacy. The research design used qualitative research with a descriptive approach. The results showed that the implementation of quality whatsapp-based online services was seen from service efficiency, ease of access and a simple mechanism; fullfilment, a fast and free service period; system availability, the internet network support; and privacy, the end-to-end encrypted whatsapp. The obstacle is there are no regulations, infrastructure facilities are still limited, just using one smartphone for one service where the smartphone capacity is limited for document transactions. Then there is still a lack of government socialization. Therefore, the model that needs to be carried out by the population and civil registry office of kupang city is to make a regulation for the mayor of kupang. It is necessary for the government to be responsible for providing computers for whatsapp online, and conducting wider socialization to the public.