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Koko Harry Widayat; Hawik Ervina Indiworo; Ratih Hesty Utami Puspitasari

Jurnal Manajemen Bisnis Digital Terkini 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Employee retention is a crucial aspect in maintaining smooth operations and the quality of human resources within an organization. This study aims to analyze the influence of organizational support, career development, job satisfaction, organizational culture, and work-life balance on production employee retention at PT. Lucky Textile Semarang. The study employed a quantitative approach with a survey method, distributing questionnaires to 307 respondents, selected using the Slovin formula, from a population of 1,325 production employees. Data analysis was performed using multiple linear regression using IBM SPSS Statistics 27. The results indicate that organizational support has no effect on employee retention, career development has a positive and significant effect on employee retention, job satisfaction has a positive and significant effect on employee retention, organizational culture has a positive and significant effect on employee retention, and work-life balance has a positive and significant effect on employee retention. These findings confirm that internal factors related to personal development, job satisfaction, and a healthy work culture are the most important factors in employee retention decisions. Therefore, companies need to prioritize career advancement strategies, improve working conditions, and strengthen organizational culture to maintain a competent workforce in the long term.

Risko Nur Rizqi; M. Hakam Al Kautsar; Oktaviano Rifky Ramadhani; Ilham Albana

Pajak dan Manajemen Keuangan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The dynamics of student organization structure have significant implications for talent retention and student career development. This study aims to comparatively analyze the influence of centralization and decentralization structures in the Information Technology Study Program Student Association on the effectiveness of talent retention strategies and career development capacity. The research method uses a quantitative approach with a comparative design involving 120 respondents selected through purposive sampling technique with criteria of at least one period of organizational experience. Data collection instruments use structured Likert scale questionnaires that have been tested for validity and reliability with Cronbach's Alpha values above 0.80. Data analysis uses Structural Equation Modeling and independent sample t-test to compare both structural models. The results show that the decentralization structure has a strong significant effect on talent retention with a path coefficient of 0.628 compared to centralization of 0.312. Comparative analysis identifies substantial differentiation in all dimensions of career development with the decentralization structure consistently outperforming centralization, especially in the aspect of decision-making autonomy. The findings confirm that the distribution of authority in decentralization creates a learning ecosystem that facilitates diversification of leadership experiences and strengthens students' organizational commitment through participatory empowerment mechanisms.

Anggi Ismiyanti; Diana Puspita Sari; Nauroh Nazhiifah; Tata Sutabri

Repeater : Publikasi Teknik Informatika dan Jaringan 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The development of digital technology has brought about significant transformations in the global entertainment industry, including in Indonesia. One manifestation of this change is evident in the presence of streaming platforms like Netflix, which have altered consumer consumption patterns for audio-visual content. This study aims to analyze how Netflix Indonesia utilizes Business Intelligence (BI) and Knowledge Management (KM) to maintain and increase customer loyalty. This research uses a qualitative descriptive method, collecting data from various scientific literature, industry reports, and relevant online sources. The results show that the implementation of BI enables Netflix to analyze user behavior, understand viewing preferences, and provide more personalized content recommendations. Meanwhile, KM plays a crucial role in internal knowledge management, content development, and service innovation. The synergy between BI and KM has been proven to support Netflix's strategy in improving user experience, retaining existing customers, and attracting new ones in the increasingly competitive Indonesian market.

Astrid Monika; Akhir Lusono; Diana Anggraini Kusumawati

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the effect of Work-Life Balance and Job Satisfaction on Employee Retention at PT. Nakau, North Lampung. Employee retention is a crucial issue in human resource management because it directly relates to the sustainability and effectiveness of an organization. This study uses a quantitative approach with data obtained through distributing questionnaires to 93 respondents who are company employees. The analysis method used is multiple linear regression to determine the simultaneous and partial effects of the independent variables on the dependent variable. The results show that Work-Life Balance has a positive and significant effect on Employee Retention, as well as Job Satisfaction which has been proven to have a positive contribution in increasing retention. Simultaneously, these two variables play an important role in encouraging employees to remain in the company. These findings have an implicit impact on enriching the human resource management literature, particularly regarding retention strategies based on work-life balance and job satisfaction. In addition, practically, this study provides recommendations to companies to design policies and programs that support work-life balance and create a satisfying work environment, thereby increasing loyalty and reducing employee turnover rates.

Ahmad Dzakwan; Dwi Kristanto

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the impact of generational diversity, organizational culture, and leadership style on employee retention at PT Idea Solusi Indonesia in Tangerang City. This research employs a quantitative approach with descriptive data analysis, correlation, and hypothesis testing using multiple linear regression. The sampling method used is Non-Probability Sampling with a Total Sampling technique, where data is collected through questionnaires using a Likert scale. The collected data is then processed using Microsoft Excel software for further analysis. The results of this study show that the generational diversity variable does not have a significant impact on employee retention. Despite differences in age and background among employees, these factors do not significantly affect their decision to stay with the company. On the other hand, organizational culture and leadership style have a significant influence on employee retention. An inclusive organizational culture that supports teamwork, open communication, and recognition of individual contributions has been shown to improve employee satisfaction and loyalty. Additionally, a leadership style that supports individual development, provides support, and focuses on employee empowerment helps strengthen employee commitment to remain with the company. This study offers important managerial implications for PT Idea Solusi Indonesia in formulating policies to improve employee retention. The company needs to strengthen an organizational culture that promotes well-being and inclusivity, while also enhancing leadership styles that motivate and empower employees. By implementing these measures, the company can create a more conducive work environment that not only encourages loyalty but also boosts employee motivation and productivity in the long run. This is expected to improve the overall performance of the company and ensure more stable operational continuity.

Rosalia Gressi Meilinda Sari; Kuswardani

Jurnal Fisioterapi dan Ilmu Kesehatan Sisthana (JUFDIKES) 2025 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Pneumonia ialah penyakit Infeksi Saluran Pernapasan Bawah yang bersifat akut pada parenkim paru meliputi alveolus dan jaringan interential yang dikarenakan mikroorganisme seperti jamur, virus dan bakteri. Mikroorganisme yang masuk ke saluran pernafasan bagian bawah dapat mengganggu proses pernapasan serta membuat saluran pernapasan tidak berfungsi secara optimal, sehingga proses keluar masuk oksigen juga terhambat dan mengakibatkan gangguan pada pola napas. Beberapa permasalahan lain yang ditimbulkan dari pneumonia seperti adanya penumpukan sputum, otot bantu pernapasan, penurunan ekspansi thoraks dan juga nyeri dada. Dalam perawatanya, tenaga medis berperan dalam pemberian antibiotik selama 8 jam setelah pasien mengalami perawatan serta fisioterapi berperan dalam pemberian intervensi penyinaran Infrared, Chest physiotherapy, dan Myofascial release. Penelitian ini bersifat studi kasus yang mengangkat satu kasus pasien serta mengumpulkan data melalui proses fisioterapi. Intervensi fisioterapi dilakukan sebanyak 4 kali pertemuan di Rumah Sakit dr. Ario Wirawan, Salatiga dengan menggunakan Infrared, Chest physiotherapy yang meliputi Postural Drainage, Clapping, Vibrasi, Latihan Batuk Efektif, Pursed Lip Breathing dan Myofascial release. Setelah menjalani 4 kali terapi, diperoleh hasil kondisi pasien yang mengalami penurunan nyeri dada, penurunan tingkat sesak napas, peningkatan ekspansi thoraks, berkurangnya spasme otot bantu pernapasan dan retensi sputum.

Muhammad Jaslin; Muh. Ichwan Musa; Agung Widhi Kurniawan; Zainal Ruma; Khaidir Syahrul

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Businesses and organizations frequently struggle with staff retention. At the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan, the goal of this study is to determine how career development and internal communication impact employee retention. Using the basic random selection technique, 45 people were chosen as a sample from the 83 government employees that make up the research population. After distributing surveys to gather data, IBM SPSS software was used for a number of statistical analyses. It was discovered that internal communication and career development had a positive and considerable effect on employee retention, both separately and in combination. Internal communication is rated at 1.381, while career development is rated at 0.825. The results of the study show that staff retention at the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan is impacted by internal communication and career development.

Zuyyina Linda Sari; Abdurrohim Abdurrohim

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

Memorizing the Qur’an is not just about the ability to store verses in memory, but also about how to maintain those memorized verses so that they remain strong and enduring in the long term. At MA Raudlatul Ulum Putri, the tahfidz activity is an essential part of the daily routine of the female students, and the method of takror (repetition) is implemented as the main strategy to support the sustainability of their memorization. This study aims to describe how the takror method is implemented in the Qur’an Memorization program and its impact on students' retention of memorized verses. Using a descriptive qualitative approach, data was collected through observations, interviews with the tahfidz teachers, and several students.  The findings show that the implementation of takror is carried out in three stages: planning, implementation, and evaluation. All activities are organized by one teacher responsible for tahfidz, and are conducted in a special class that accommodates takror time separately from general lessons. This takror method not only strengthens the students' memory of the verses they have memorized but also fosters a sense of responsibility, discipline, and provides tranquility and satisfaction for the students in the process of memorizing the Qur’an).

Cindy Adeliya Samosir

Repeater : Publikasi Teknik Informatika dan Jaringan 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This research aims to analyze the role of Customer Relationship Management (CRM) implementation in increasing customer loyalty in the digital era. With the rapid advancement of technology, CRM has become an essential component of an effective digital marketing strategy. This research uses a qualitative descriptive method with a case study approach involving several companies that use CRM as a strategy to maintain and increase customer loyalty. Data was collected through in-depth interviews, surveys and secondary data analysis from companies using CRM platforms. Research findings reveal that effective CRM implementation—through personalization, regular communication, and leveraging customer data—can significantly increase customer satisfaction and loyalty. Additionally, this research highlights that the use of CRM allows companies to better understand customer needs and preferences, thereby providing more customized services. As a result, implementing CRM in the digital era has proven to be an important strategy for businesses to compete in an increasingly competitive market.  

Citra, Zel; Antonius Antonius; Biantoro, Agung Wahyudi

Proceeding of the International Conferences on Engineering Sciences 2025 Asosiasi Riset Ilmu Teknik Indonesia

In 2022, a significant fire incident occurred at a steel tower structure in an industrial plant in Lampung, Indonesia, raising serious concerns about the structural integrity and serviceability of the affected steel framework. Fire exposure is known to alter the properties of steel, weaken bolt pretension, and cause defects in welds, underscoring the necessity of thorough post-fire assessments. Nondestructive testing (NDT) methods are crucial in evaluating the safety and stability of structures after fire exposure, as they can detect potential weaknesses without compromising the material further. This study employed two field inspection methods: the bolt torque test and dye penetrant inspection (DPI). A total of 21 bolts (Tor-1 to Tor-21) were tested for their integrity. The results showed that, while all bolts were present, more than half were found to be loosened, indicating the need for re-tightening to restore the specified torque and maintain the required preload for the bolted connections. In addition, 20 welded joints (DP-1 to DP-20) were examined using DPI to detect surface defects. The inspection revealed that 10 welds (50%) exhibited surface defects exceeding 5 mm in length, indicating areas where the welds had been compromised by the fire exposure. Seven welds (35%) were found to be in acceptable condition, while 2 welds (10%) were incomplete or had poor bonding. These findings suggest that while the bolted joints can be restored through corrective re-tightening, the welded joints require more extensive evaluation, local repairs, or even rewelding to ensure their structural integrity. This study highlights the importance of NDT methods in post-fire structural evaluations and recommends periodic inspections and targeted rehabilitation to ensure the long-term reliability and safety of industrial steel structures.

Ferry Cahyadi

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The Internet of Things (IoT) has become one of the leading technologies in digital transformation, including in customer relationship management (CRM). This article discusses how IoT integration in CRM systems can improve customer satisfaction and retention through real-time data collection, service personalization, and data-driven decision making. With a literature study and implementation analysis, this research shows that IoT technology can provide deeper insight into customer behavior, improve operational efficiency, and create a more satisfying customer experience.

Iing Rustandi; Raisa Fadhila; Rully Savitri Nurvita

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2024 Asosiasi Riset Ilmu Teknik Indonesia

The synthetic unit hydrograph methods of Nakayasu, HEC-HMS (Snyder), SCS, ITB-1, and ITB-2 are used to calculate peak discharge and flood hydrograph shape in this Kadumalik Dam study. The maximum daily rainfall data analysis used the Thiessen Polygon and Arithmetic Mean methods. Of these two frequency analysis methods, the Thiessen Polygon method was chosen. Rainfall transformation into runoff using the FJ MOCK and NRECA methods has been applied in the Kadumalik Dam analysis. Compared to NRECA, the FJ MOCK method with the Thiessen Polygon method for frequency rainfall analysis provided a better performance rating with calibration values of 0.911 for R2, 0.627 for NSE, 0.606 for RSR, 18.141 for RMSE, and 30.764 for PBIAS. The validation values were 0.911 for R2, 0.661 for NSE, 0.582 for RSR, 16.086 for RMSE, and 34.420 for PBIAS. The Kadumalik Dam uses a side-channel spillway model with an ogee spillway crest type. Technically, it is planned based on the design flood discharge Q100 and controlled by discharging the flood discharge Q1000 and QPMF. The purpose of this study is to determine the hydraulic flow behavior that occurs in the numerical model based on CFD with ANSYS Fluent and CFX, along with Flow 3D in the diversion, regulation, and launching channels, to obtain the optimum design of the structures, where the flow classification is steady and transient. From the numerical analysis results, it was found that the water velocity streamline in the launch channel for Q100 with steady flow is 0.1644 – 0.2643 m.s-1, for Q1000 it is 0.2176 – 0.2869 m.s-1, and for QPMF it is 0.1592 – 0.2262 m.s-1. For transient flow, the water velocity streamline in the launch channel for Q100 is 0.1555 – 0.2250 m.s-1, for Q1000 it is 0.1541 – 0.2232 m.s-1, and for QPMF it is 0.1559 – 0.2255 m.s-1. Wet, normal, and dry hydraulic conditions are used in the analysis of the Kadumalik Dam operation pattern. The wet hydraulic condition before the reservoir had an average discharge of 25.51 m3/s, and after the reservoir, the average discharge was 26.89 m3/s, an increase of 5.125%. The normal hydraulic condition before the reservoir had an average discharge of 15.54 m3/s, and after the reservoir, the average discharge was 18.75 m3/s, an increase of 17.105%. The dry hydraulic condition before the reservoir had an average discharge of 1.74 m3/s, and after the reservoir, the average discharge was 7.97 m3/s, an increase of 78.157%.

Andy Hermawan; Fachmi Aditama; Lintang Rizki Ramadhani; Nuur Muhammad Ilham; Aji Saputra +1 more

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This research implements RFM (Recency, Frequency, Monetary) analysis to perform customer segmentation and evaluate the effectiveness of marketing campaigns in a retail company. Using a Kaggle dataset, this study identifies customers based on purchasing behaviour and assesses marketing campaign responses for each segment. The analysis reveals that Loyal, VIP, and New Customer segments showed the highest responses, especially in Campaign 6. The findings emphasize the importance of targeting resources on effective segments and campaigns to optimize marketing strategies and maximize ROI. Personalized campaigns based on segmentation can enhance customer retention and align product offerings with customer needs.

Muhamad Dipa Maulana; Meriska Defriani; Muhamad Rafi Muttaqin

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Perancangan UI/UX sebelum memulai pengembangan aplikasi adalah langkah strategis yang krusial. UI/UX yang baik tidak hanya meningkatkan kepuasan dan retensi pengguna tetapi juga mengurangi biaya dan waktu pengembangan, serta membantu membangun brand yang kuat. Pada pembuatan aplikasi mobile perlu dibuatkannya UI/UX, UI/UX merupakan salah satu hal utama dalam pembuatan sebuah aplikasi yang menjadi faktor penentu dalam menaikan traffic penjualan. Activity Centered Design (ACD) merupakan pendekatan yang berpusat pada aktivitas yang menganggap aktivitas sebagai tujuan tingkat tertinggi dan memandang motivasi untuk berpartisipasi dalam suatu aktivitas dan hasil yang diinginkan dari berpartisipasi dalam aktivitas itu adalah sama. Proses ACD memiliki empat tahapan yaitu requirement, desain, implementasi dan evaluasi. Salah satu metode yang digunakan dalam perancangan antarmuka yaitu metode Activity Centered Design, metode ini dikenal sebagai suatu metode yang fokus pada aktivitas pengguna produk Setelah dilakukan hasil pengujian SUS dari 15 responden maka diperoleh dari nilai rata-rata atau SUS Score sebanyak 84,16. Penelitian ini menghasilkan rancangan interface prototype aplikasi mobile penjualan alat bulutangkis GOR Siti Sofiah dengan menggunakan metode Activity Centered Design dengam fitur yang telah disesuaikan dengan kebutuhan pengguna dan telah dilakukan pengujian menggunakan metode System Usability Scale (SUS). Berdasarkan pengujian usability dengan perhitungan System Usability Scale (SUS) diperoleh nilai rata-rata SUS sebesar 84,16 Berdasarkan hasil perhitungan tersebut menunjukkan bahwa rancangan prototype yang dibuat sudah memenuhi kebutuhan pengguna.

Laila Torfiah; Naila Nurul Faizah; Misbachul Munir

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The rapid progress in information and communication technology coincides with globalization in the field of human resource management and will determine the status of human resource management in companies now and in the future. The author uses a quantitative research method through a random sampling approach and data collection process through distributing questionnaires. The research sample used 30 staff who were taken randomly from 45 marketing staff. The results of this study indicate that flexibility and innovation behavior factors have an effect on employee retention at PT Jaya Jagat Raya.

Gemvi Novran D. Bili; Aleksius Bili; Marliana Mawo Wudi; Elvivardi Marningsi Malo

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2024 Asosiasi Riset Ilmu Teknik Indonesia

Sumba Kitchen offers a variety of food menus. Not just local specialty food. There is also a menu of Indonesian food such as meatballs, rawon, fried noodles and processed sea fish. There are also western dishes such as pizza, burgers and spaghetti. So for those of you who find it difficult or afraid to enjoy new dishes, you can choose Indonesian and Western menus which are already familiar to your tongue, this could be a solution. Another interesting thing apart from opening a restaurant and cafe, the owner of Dapur Sumba also opened a bakery called Galaxy Bakeries. So for tourists who want to buy snacks to snack on while traveling or who intend to buy souvenirs for people at home, you can buy them here. Dapur Sumba also provides HR (Human Resources) who are qualified to provide services in restaurants, cafes and bakeries. . The human resources prepared by the owner of Dapur Sumba are in the form of (reliability, responsiveness and empathy). This research aims to analyze the influence of service quality on customer satisfaction. There are three hypotheses developed in this research, namely: 1) Customer quality has a positive effect on customer satisfaction. Data collection method is through distributing questionnaires to respondents directly. The respondents in this research were Sumba Kitchen customers. The number of questionnaires distributed was 98. The test technique used uses a validity test and a reliability test. Testing the first and second hypotheses uses a simple linear regression test. The research results show that service quality has a positive and significant effect on customer satisfaction  

Muhammad Farhan Alkautsar; Muhammad Sukriyatma; Daffa Akmal Aminuddin; Amata Fami

Jurnal Riset Rumpun Seni, Desain dan Media 2024 Pusat Riset dan Inovasi Nasional

The aim of this research is to see the effect of motion graphic duration on audience retention levels when conveying information about non-effective taxpayers and also to make recommendations for optimal duration to increase audience retention by using non-effective taxpayer motion graphics as a case study. A quantitative approach with a correlational type was used in conducting this research, as well as the use of YouTube Analytics to analyze data on audience retention levels while watching motion graphics. This research found a significant linear relationship between the duration of motion graphics and audience retention based on the motion graphics presented. A duration that exceeds three minutes can decrease audience retention.

Olivia Olivia; Valerie Tanza; Viona Debataraja; Feronica Simanjorang

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to explore how talent management impacts employee retention. This research uses quantitative and qualitative approach with literature review as the data collection method, so the data obtained is secondary data. Based on the 10 research articles that have been collected, talent management strategy influences employee retention, which is also related to employee satisfaction and engagement in an organization. The results showed that employee satisfaction and employee engagement positively influence employee retention. Employee satisfaction and involvement can be in the form of work fields that match their skills and knowledge, compensation given in accordance with workload, superior leadership and organizational culture, supervisor support and attention, as well as supportive communication in the work environment. The conclusion is that it is important for organizations to implement effective talent management strategies in managing their employees.

A'an Delia Acil; Nur Hamim; Roisah Roisah

Jurnal Rumpun Ilmu Kesehatan 2023 Pusat Riset dan Inovasi Nasional

Pain is an uncomfortable and highly individualized feeling that others cannot feel. Lidocaine is a drug to relieve pain or has a numbing effect on the body. This study aims to determine the effect of lidocaine use on the pain level of urinary retention patients during catheter insertion in the emergency room of Dr Haryoto Lumajang Hospital. The research design used quasi-experiments with Two Group Post-test design. Accidental sampling was used to determine the number of samples and obtained 30 respondents, every 15 people in the intervention group and control group. The pain was measured using the NRS (Numeric Rating Scale) pain scale. The intervention group was given lidocaine 2% as much as one ampoule mixed with lubricant inserted into the urethra using a syringe. The control group only used lubricant. Statistical tests using the Mann-Whitney U Test. In the intervention group, 11 (73.3%) respondents experienced mild pain, and 4 (26.7%) respondents felt moderate pain. In the control group, 14 (93.3%) respondents experienced moderate pain and 1 (6.7%) respondent felt severe pain. Statistical test with a p-value of 0.000 means that lidocaine use has an effect on the pain level of patients with urine retention during catheter insertion. Taking into account the findings of this study, nursing can play a role in improving patient experience and providing better care during catheter insertion in patients with urine retention.

Savitri, Christina Amanda; Moch. Aly Taufiq; Marsha Shabilla Iskandar

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

Perusahaan perlu mengelola pegawai dengan baik, sehingga perusahaan tidak kehilangan pegawai, terutama pegawai yang kompeten. Salah satu caranya yaitu dengan mengembangkan strategi retensi yang tepat. Faktor utama keberhasilan strategi retensi pegawai yaitu employee engagement. Penelitian ini bertujuan untuk mengetahui strategi retensi pegawai PT Sinkona Indonesia Lestari (SIL) yang berhasil dalam meningkatkan employee engagement. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Teknik pengumpulan data menggunakan metode wawancara, observasi, dan dokumentasi. Populasi pada penelitian ini melibatkan 7 informan yang terdiri dari 6 pegawai dan 1 dari pihak manajemen. Hasil penelitian menunjukkan bahwa terdapat 5 strategi retensi yang berhasil membuat pegawai bertahan di PT SIL hingga puluhan tahun, sehingga dapat meningkatkan employee engagement yang terdiri dari 1) lingkungan kerja, 2) kompensasi, 3) kesejahteraan pegawai, 4) kepemimpinan, dan 5) hubungan kerja. Namun terdapat hambatan dalam implementasikan strategi retensi di PT SIL yaitu karena adanya keberagaman generasi yang ada saat ini, serta adanya pergantian kepemimpinan, sehingga implementasi strategi retensi di PT SIL mengalami perbedaan dengan pemimpin sebelumnya.