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This study aims to obtain an overview of the quality of public service at Telkom in Tana Toraja Regency by using the service quality dimension. The design of this research is descriptive. The data taken in this study usea a questionnaire method, observation and documentation conducted at Telkom in Tana Toraja Regency. The result of this study indicate that the quality of public services at Telkom in Tana Toraja Regency is of good quality. Where from the five dimensions of service quality used to measure service quality, namely the Tangiabel dimension is in the good attitude category, the Reability dimension is in the good attitude category, the Responsiveness dimension is in the good attitude category, the Assurance dimension is in the good attitude category and the Empathy dimension is in the very good attitude category.

The purpose of this Study was to determine: (1)Ritualistic influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka).(2)Consequential influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka). This research is a quantitative study with an explanatory research model using a  questionnaire as the instrument. The population in this study were all female students at the University of nineteen November Kolaka with a total sample of 110 respondents using purposive sampling.Testing research instrumentusing validity and reability tests with SPSS 25.0. The data analisis technique used in this research is Structural Equating Modeling (SEM) bades on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS  4.0. The results of this study indicate that the ritualistic variable has a positive and significant effect on consumer behavioras indicated by a P-Value of 0.000 and the Consequential variable also has a positive and significant effect on consumer behavior as indicated by a P-Value of 0.000

Penelitian ini bertujuan untuk mengetahui pengaruh Responsivenes X1), Reability (X2) dan Assurance (X3) terhadap Kepuasan Nasabah PT. Bank Sumut. Metode penelitian ini menggunakan metode kuantitaf dengan teknik pengambilan data yang digunakan dalam penelitian ini adalah observasi dan kuesioner. Populasi yang digunakan adalah nasabah pada PT. Bank Sumut, dengan jumlah sampel 90 responden. Pengolahan data menggunakan perangkat lunak SPSS Versi 25, dengan analisis deskriptif, analisis regresi berganda dan pengujian hipotesis serta koefisien determinasi.Berdasarkan hasil pengujian uji t dapat dilihat secara parsial Responsivenes mempunyai pengaruh positif dan signifikan terhadap Kepuasan Nasabah. Kemudian Berdasarkan hasil pengujian uji t dapat dilihat secara parsial Reability mempunyai pengaruh positif dan signifikan terhadap Kepuasan Nasabah. Pada pengujian uji t dapat dilihati secara parsial dapat disimpulkan H3 diterima yang berarti secara parsial Assurance mempunyai pengaruh positif dan signifikan terhadap Kepuasan Nasabah. Secara simultan variabel Responsivenes (X1), Reability (X2) dan Assurance (X3) secara bersama-sama berpengaruh positif dan signifikan terhadap Kepuasan Nasabah PT. Bank Sumut yang beralamat di Jl. KH Dewantara No 99 Sibuhuan, Sumatera Utara.