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This study aims to improve the quality of gallon water products and strengthen the competitiveness of CV. Anugerah Gemilang through the implementation of Quality Function Deployment (QFD) using the House of Quality (HoQ). The QFD approach is employed to translate the Voice of Customer (VoC) into technical product characteristics as well as service quality attributes that influence customer satisfaction. The research method applied is quantitative-descriptive with the support of qualitative data. Quantitative data were collected through questionnaires distributed to customers to measure the importance and satisfaction levels regarding product and service attributes, while qualitative data were obtained through in-depth interviews to reinforce and validate the questionnaire results. Subsequently, the VoC data were analyzed using the HoQ matrix to determine quality improvement priorities based on customer importance weights. This study is expected to produce strategic recommendations in the form of prioritized product and service quality enhancements focused on customer satisfaction, thereby supporting the sustainable improvement of the company’s competitiveness.

This study aims to improve the quality of gallon water products and strengthen the competitiveness of CV. Anugerah Gemilang through the implementation of Quality Function Deployment (QFD) using the House of Quality (HoQ). The QFD approach is employed to translate the Voice of Customer (VoC) into technical product characteristics as well as service quality attributes that influence customer satisfaction. The research method applied is quantitative-descriptive with the support of qualitative data. Quantitative data were collected through questionnaires distributed to customers to measure the importance and satisfaction levels regarding product and service attributes, while qualitative data were obtained through in-depth interviews to reinforce and validate the questionnaire results. Subsequently, the VoC data were analyzed using the HoQ matrix to determine quality improvement priorities based on customer importance weights. This study is expected to produce strategic recommendations in the form of prioritized product and service quality enhancements focused on customer satisfaction, thereby supporting the sustainable improvement of the company’s competitiveness.

The portable electric canting innovation has been developed to enhance the productivity of batik artisans in Pekalongan by considering Quality Function Deployment (QFD). This research aims to address the challenges faced in the traditional batik-making process, which is often time-consuming and labor-intensive. The research method employed includes identifying user needs, developing questionnaires, and analyzing data to evaluate user satisfaction with the electric canting. The results indicate that the portable electric canting can improve efficiency and comfort in the batik-making process while meeting users' needs for a practical and high-quality tool. Thus, this innovation is expected to contribute to the preservation of batik art in Indonesia.    

This study examines the application of Quality Engineering methods to Micro, Small, and Medium Enterprises (MSMEs) through a community service program. Using a qualitative approach based on literature studies conducted via a webinar at Universitas Sehati Indonesia (USINDO), the research explores how systematic quality improvement strategies can be introduced and adapted for MSMEs to enhance product quality and competitiveness, this study analyzed scientific publications, community service reports, and quality improvement program documentation from 2019-2024. The findings demonstrate that Quality Engineering principles-including Quality Function Deployment (QFD), Seven Basic Tools of Quality, and Statistical Process Control (SPC)-significantly enhance product quality when adapted to SMEs' specific contexts. Case studies reveal improvements ranging from 29.5% to 97.92% across various aspects including customer satisfaction, food safety, and production efficiency. The research identifies key challenges in implementation, including technical knowledge limitations, resource constraints, and difficulties in maintaining long-term changes. The successful integration of Quality Engineering methods depends on active participation from SME stakeholders, approaches tailored to local contexts, and continuous post-program mentoring. This study contributes to developing an integrative framework that combines Quality Engineering principles with practical SME needs, supporting sustainable quality culture development in the SME sector.

This study aims to analyze the service quality of PDAM Tirta Danau Tempe in Wajo Regency using the Quality Function Deployment (QFD) method with the House of Quality (HoQ) approach. The research methods used include qualitative data collection through interviews and observations, and quantitative data through questionnaires filled out by 30 respondents from 650 PDAM customers. Validity and reliability tests were conducted to ensure data consistency, while HoQ analysis was used to link customer desires with the quality of service provided. The results show that the most important service attributes for customers are the PDAM's good reputation, timely office operation time, and effective communication by staff. However, some aspects such as the company's compliance with service promises and the availability of a comfortable waiting room need to be improved. The conclusion of this study is that there is a need to improve service quality through a thorough evaluation of these attributes to increase customer satisfaction and strengthen their loyalty. Technical recommendations include improving employee work ethics, handling customer complaints, and more appropriate employee placement to improve PDAM service performance.

Study table is one of the supporting learning activities but the current study table design is not in accordance with consumer needs, especially for children. The development of this study table product is expected to answer the needs of custumers or consumers and produce an ergonomic study table. This multifunctional learning folding table product uses the parameter measurement of the Quality Function Deployment (QFD). The result obtained based on the customer show that there are 7 attributes (customer requitment) and 4 technical parameters ( technical response). In this regard, the product development of a multifuntional folding study table uses the Quality Function Deployment (QFD) method using teak wood. This table also has several features, namely a reading light feature, a glass holder, a storange feature, equipped with a simple design, attaractive practical colors and ideal dimensions so as to increase comfort inusing the folding study table product.

The purpose of this research is to promote t-shirt products from Sakukata.co, and to increase customer satisfaction with packaging design using the QFD method. This type of research is quantitative research. The population in this research are customers who have purchased Sakukata.co products at least once. The sample of this research was selected using Linear Time Function and obtained 40 respondents. This study used primary data from Sakukata.co and questionnaires, the data were analyzed using the Quality Function Deployment (QFD) method.The packaging attributes at Sakukata.co consist of the design, dimensions, capacity, shape, strength, and durability of the packaging. The Respon Teknis that must be in Sakukata.co is the packaging design is modern, simple, informative, elegant, and identical to Sakukata.co. The dimensions of the packaging are the same size as the product and can accommodate additional items for souvenirs (during the promo). Maximum packing capacity for 2 products. Ergonomic, and easy to open and close. The packaging material is not easily damaged, and can protect the product when it rains. Packaging design for primary, secondary and tertiary packaging.The results of the partial or simultaneous regression test show that the packaging attributes have a significant effect on customer satisfaction..