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Digitalization has become a transformative force reshaping how organizations innovate and sustain competitive advantages in an interconnected global economy. This study explores the intricate relationship between business digitalization, innovation capabilities, and sustainability outcomes. Employing a comprehensive literature review, it examines how digital transformation fosters innovative practices and supports sustainable business models. Key findings reveal that integrating digital technologies, such as artificial intelligence, IoT, and blockchain, significantly enhances innovation capacity by accelerating product development cycles, improving decision-making precision, and fostering collaborative innovation ecosystems. Moreover, digitalization optimizes resource utilization, minimizes environmental impact, and strengthens stakeholder engagement, contributing to measurable economic, environmental, and social sustainability outcomes. The synergy between digital transformation and sustainability initiatives provides organizations with strategic advantages, including improved operational efficiency, customer loyalty, and competitive positioning. However, challenges such as implementation barriers, balancing digital-sustainable priorities, and managing unintended environmental impacts persist. Future research should focus on empirical validation, industry-specific applications, and longitudinal studies to further elucidate the pathways through which digitalization supports sustainable innovation and long-term business resilience. This study underscores the imperative for organizations to strategically align digital transformation with sustainability objectives, ensuring their future success in a rapidly evolving business environment.

This study aims to analyze the sentiment of iPhone product reviews fromAmazon using the BERT (Bidirectional Encoder Representations from Transformers) model to classify reviews as either positive or negative. The dataset, sourced from Kaggle, includes text reviews and star ratings, where high ratings indicate positive sentiment and low ratings indicate negative sentiment. After text preprocessing steps, including data cleaning, tokenization, and sentiment labeling, the BERT model was fine-tuned for sentiment classification, with the data split into training, validation, and test sets. Evaluation results demonstrate that the BERT model achieves a high classification accuracy, with an accuracy rate of 93.9% and a balanced F1 score between precision and recall. Confusion matrix evaluation also indicates that the model consistently identifies both positive and negative sentiments. This study shows that Transformer-based models like BERT are highly effective in understanding customer opinions in e-commerce, with broad application potential for data-driven decision-making in marketing strategies and product development.

This research explores the use of Augmented Reality (AR) in the prototyping of product design, focusing on mobile applications for e-commerce. The aim of this study is to evaluate how AR can enhance the prototyping process in product design, improve efficiency, and facilitate better interaction between designers and end-users. The research method involves developing a mobile application prototype with AR and testing it with end-users. The results indicate that AR accelerates the design process, improves visualization accuracy, and enhances design communication. This study provides insights into the benefits and challenges of using AR in product design.

The siwalan tree, which is a characteristic of Pragaan Daya Village, can be developed into a business that can improve the welfare of residents in the village. So in this way, Village MSMEs can be formed based on siwalan fruits. The implementation of MSMEs must be deceived by improving the quality of business actors and the products they produce in order to get adequate business consistency. In addition, existing MSMEs must prepare themselves for the era of digitalization in running their product businesses by paying attention to technological developments in order to minimize losses due to lagging product development. . This is based on the fact that the ongoing business can keep up with the times, which involves digitalization in all aspects of life, including in the application of siwalan products in Pragaan Daya Village. The purpose of this research is of course so that people in the village can optimize the sophistication of technology to make the digital platform a marketing platform for their products. In addition, of course, to create human resources who can compete in this era of digitalization. So that the initial goal of forming MSMEs can be realized. The empowerment of MSMEs based on siwalan can continue to progress and successfully compete with other MSME products.

This study aims to analyze strategies for product innovation in Islamic finance to enhance financial inclusion, a significant challenge in countries with large Muslim populations such as Indonesia. The research employs a qualitative approach, utilizing data from various literature sources, including academic journal articles, reports from Islamic financial institutions, and government regulations. The findings reveal that Islamic financial product innovation can be categorized into new product development, digital technology adoption, improvement of Islamic financial literacy, and cross-sectoral collaboration. Products such as microfinance based on Sharia contracts, digital waqf savings, and technology-driven Takaful insurance exemplify innovations aligned with modern societal needs. Additionally, Islamic fintech platforms have expanded financial access for remote communities, despite challenges such as low digital literacy and limited infrastructure. Islamic financial literacy emerges as a crucial element influencing public trust and participation in formal financial systems. In practice, cross-sector collaboration among Islamic financial institutions, governments, and the technology sector serves as a strategic approach to address regulatory barriers, competition with conventional sectors, and inconsistent global standards. This study recommends strengthening regulations, enhancing financial literacy, developing inclusive digital technologies, and fostering international cooperation to support the sustainable growth of the Islamic finance sector. With integrated strategies, Islamic finance holds significant potential not only to improve financial inclusion but also to create a fairer, more inclusive financial system that aligns with Islamic values in the modern era.

This study aims to determine and analyze how the marketing strategy is carried out by PT. Bintang Sayap Utama in Malang in expanding market share. The data analysis technique used by the researcher is quantitative descriptive analysis used to determine the marketing mix, internal and external environment, using SWOT analysis, and to support the use of quantitative analysis in the IFE, EFE, IE, and AHP matrices. The results of the study indicate that the main priority criteria considered by experts in expanding market share is product development. The main priority alternative considered by experts in product development is to carry out distribution cost efficiency.  

This research aims to determine the effect of Return on Assets, Cash Ratio, Total Assets Turnover to Managerial Ownership with Product Development Costs as a Moderating Variable. This research uses the Pharmaceutical subsector company objects on the Indonesia and Malaysia Stock Exchanges for the 2013-2021 period. The data collected is secondary data with a documentation method in the form of the company's annual report. The analytical tool used to test the hypothesis is IBM SPSS V21. The sampling method used in this research used a purposive sampling technique to obtain 10 companies that presented complete financial reports, resulting in 90 samples. The analysis technique used is descriptive statistical analysis, classical assumption test, moderated regression analysis (MRA), multiple linear regression, t test, and f test. The research results partially concluded that Return on Assets and Cash Ratio influences managerial ownership while Total Assets Turnover has no effect on Managerial Ownership. The results of the research simultaneously show a calculated f value of 3.099 and an f table of 2.71, meaning calculated f > f table or a significance value of 0.031 <0.05. So Return on Assets, Cash Ratio, and Total Assets Turnover has a simultaneous effect on Managerial Ownership. Research results Moderated Regression Analysis (MRA) shows that Product Development Costs can moderate the Return relationship on Assets to Managerial Ownership and Product Development Costs can moderate the Cash relationship Ratio to Managerial Ownership. Meanwhile, Product Development Costs cannot moderate the Total Asset relationship Turnover on Managerial Ownership. For further research, it is hoped that it will examine other sub-sectors and add other variables.

This research is motivated by the development of electronic teaching materials based on local wisdom using the Canva and Cap Cut applications to assess, design teaching materials based on local wisdom, improve the learning process in a more interesting way, so that students do not feel bored in class. There is also the aim of knowing the steps for making fairy tale teaching materials based on local wisdom. Theme 8, the area where I live, sub-theme 1, the environment where I live, knowing the quality, effectiveness of the product, student responses before using the product, after using the product. The research methodology uses (research and development/R&D) the ADDIE model (Analysis of the initial stages of product manufacturing planning, Design product planning, Develop product development, Implement use of products that have been validated, Evaluation assess the resulting product which has been tested to see whether the final result is more productive ). Data collection techniques include interviews, observation, validation, trials, questionnaires, documentation. The results of the research show that, teachers' assessment of local wisdom-based electronic teaching materials for 95% of students 91.25% of the criteria is very feasible. Based on student learning outcomes, an average score is obtained. 805 So electronic teaching materials based on local wisdom for classes. IV SDN NO 228 VII Mandiangi Sarolangun Regency received very good criteria

Indonesia has great potential in horticulture, including floriculture, because it is one of the world's centers of biodiversity. The purpose of this research is to study the marketing strategies used by the Ibal Flower Flower Shop in Medan, North Sumatra, to sell their decorative flower products. This research uses a qualitative descriptive approach and collects data through direct observation, interviews and literature study. As a result of this research, Ibal Flower Flower Shop has succeeded in building a business that focuses on high quality products and services. However, to face increasing competition, these businesses must step up their digital marketing campaigns through e-commerce and social media platforms, hold promotional events, and collaborate with plant-loving communities. Supplier diversification, improving packaging quality, optimizing pricing, and effective inventory management are some of the suggestions for product development. Ibal Flower Flower Shop is expected to increase sales and maintain its sustainability in a dynamic market by using creative and effective marketing strategies.  

This activity aims to explore the effectiveness of cooperative-based entrepreneurial motivation training in improving the performance and sustainability of Micro, Small, and Medium Enterprises (MSMEs), by providing the knowledge, skills, and attitudes needed to become a successful entrepreneur. Pasar Johar Semarang SME entrepreneurs face various challenges in running cooperative-based entrepreneurship. It is often difficult to reach a wider market because of limited access to strategic distribution locations that inhibit the potential for business expansion. Through this training, participants are expected to learn about the benefits of being a member of a cooperative, such as access to capital, training, and business networks. will provide training on a range of business skills essential to SMEs, such as financial management, marketing, and product development. The participants will learn how to manage their business more effectively and efficiently. By presenting speakers from UMKM Center Central Java, participants as SME entrepreneurs in Pasar Johar can ask questions directly related to problems that are often encountered in the field not only about cooperative problems but other complaints ranging from existing regulations, trade permits from orders, and even procedures for getting help from the government. These efforts are expected to help pasar Johar Semarang SME partners in developing cooperative-based entrepreneurship in a sustainable manner.

. Ice cream product development is now increasingly preferred and varied, so ice cream is innovated into high-fibre ice cream that can be accepted by all people. The objectives of this research include: 1) Knowing the public acceptance of high-fibre ice cream with dragon fruit and oat milk, 2) Knowing the right composition of ingredients in high-fibre ice cream with dragon fruit and oat milk, 3) Knowing the nutritional content of high-fibre ice cream products with dragon fruit and oat milk. The research methods used included literature, experiments, documentation, sensory tests, and nutritional content tests. The first experiment was carried out using oatmeal and dragon fruit, because the results were unsatisfactory, the second experiment was carried out using Oat milk and dragon fruit, the results of the second experiment the texture of the ice cream was still unsatisfactory, so the third experiment was carried out by adding skim milk powder. Organoleptic test results obtained ice cream products with dragon fruit as much as 20% of the liquid is the most preferred product by panellists. The formula preferred by panellists in ice cream products is with oat milk 500g, dragon fruit 100g, stevia sugar 5.2g, ice cream stabiliser 2g, and skim milk powder 25g. The nutrient content per 100g of ice cream is 19.23% carbohydrate, 5.18% fat, 3.93% protein, 16.40% fibre

This research uses Research and Development (RnD) research, with a 4D development model. This research aims to find out how the product is developed and the level of feasibility through media, material and Islamic validation as well as the practicality of teachers and students. Data collection techniques for product development are through observation, interviews, questionnaires and documentation. Next, the data obtained was analyzed using quantitative descriptive analysis. This research produces a product in the form of an Instagram-based biology teaching aid integrated with Islamic values ​​in the human circulatory system material. This product meets the valid and practical criteria by obtaining a validity assessment of 88.84% in the "very valid" category, validation results by material expert lecturers, obtaining a validity assessment of 88.2% in the "very valid" category and validation results by expert lecturers Islamic, a validity assessment of 88.83% was obtained in the "very valid" category. Meanwhile, practicality was determined by the biology teacher and class XI MA students. Based on the practicality results by biology teachers, a practicality assessment of 88.05% was obtained in the "very practical" category and practicality results by class XI high school students, a practicality assessment of 84.4% was obtained in the "very practical" category. Thus, Instagram-based biology teaching aids integrated with Islamic values ​​are suitable for use as interactive learning media to test effectiveness at the next stage.

The purpose of writing this review article is to determine the formulation analysis and evaluation of the use of various additional ingredients in effervescent tablets. The method used is a literature review originating from journals and other research results from various references regarding the formulation and evaluation of additional ingredients in various types of effervescent tablets. This aims to provide a summary of relevant publications and increase current understanding. Formulation and evaluation of additional ingredients in effervescents are important aspects that need to be considered in product development. Decisions regarding the use of additives should be based on the desired purpose, desired physical characteristics, stability, and consumer acceptability. With a good understanding of the formulation and evaluation, high quality effervescent tablets can be produced. The use of a variety of additional ingredients can provide different taste and texture characteristics to effervescent, which can affect consumer acceptability.

The presence of Cash Waqf Linked Deposit (CWLD) in 2023 which is used for education is a development point for productive waqf, where previously the government had issued Cash Waqf Linked Sukuk (CWLS) as a waqf instrument with various uses including in the sustainable development sector, as well as the encouragement for the Islamic financial industry in secreening financing to protect the environment. Because of this, a special study is needed regarding whether CWLD can be used for sustainable development according to Indonesian law. This scientific work is included in normative jurisprudence, so that in compiling descriptive analysis used with a literature study approach, utilising legal sources of legislation and other scientific works. The research results obtained, namely The opportunity to apply CWLD benefits to the sustainable sector is supported by a legal structure that has synergised to develop waqf. Regulations issued by agencies and the Islamic financial industry. The legal culture of gotong royong that has been rooted in society is an additional value in the development of waqf. However, the weakness lies in the absence of CWLD product development in the sustainable development sector and the absence of specific regulations governing CWLD. The next challenge is to maintain the synergy between stakeholders in the legal structure, formulate specific regulations related to CWLD, and increase the inclusion and literacy of Islamic finance through socialisation, so that the development of productive waqf and the Islamic finance industry can continue to increase.

This study explores the role of sentiment analysis as a predictive tool for understanding and forecasting product launch success in the digital market. Sentiment analysis involves the classification of consumer sentiment expressed on social media platforms such as Twitter and Instagram, and it can significantly impact businesses by predicting consumer behavior and product performance. The research highlights the relationship between social media sentiment and product success, demonstrating that positive sentiment is strongly correlated with higher sales and consumer engagement, while negative sentiment can lead to declines. Machine learning models, including Support Vector Machines (SVM) and Random Forest, were employed to classify sentiment from large volumes of social media data and correlate it with product performance indicators such as sales volume and consumer interaction. The study found that sentiment analysis models were highly effective in predicting product success, with positive sentiment generally driving product profitability and negative sentiment posing a potential threat to brand reputation. Moreover, the analysis showed that social media sentiment provides real-time insights into consumer perceptions, enabling businesses to quickly adjust marketing strategies and product development plans. These findings underscore the importance of integrating sentiment analysis into product launch evaluations and strategic decision-making. Future research should explore the integration of sentiment analysis with other predictive market models and investigate the effects of fake reviews and post-purchase consumer behaviors on product success.

The absence of student textbooks in the new Creative and Entrepreneurial Project subjects in accordance with the current Merdeka Curriculum causes students to be less familiar with Creative and Entrepreneurial Project material. Therefore, researchers developed an Augmented Reality-Based Creative and Entrepreneurial Project Teaching Book. The research conducted is a type of research and development (research and development). The product development model uses the ADDIE model which consists of Analyze, Design, Development, Implementation, and Evaluation. The development of textbooks uses augmented reality as a supporting media in textbooks. This research design adapts the One Group Pretest Posttest Design, with data collection techniques using questionnaires, observations, and tests. The research subjects involved 28 students of class XI Audio Video Engineering 2 at SMK Negeri 1 Kediri and validators consisting of two lecturers in the Electrical Engineering Education Study Program, and one teacher teaching Creative Projects and Entrepreneurship subjects at SMK Negeri 1 Kediri. The results showed that the level of validity of the textbook in terms of expert assessment was 91% with very valid criteria. The level of practicality of the book in terms of students' responses was 93% with very practical criteria. Learning outcomes with multiple choice tests showed an average pretest score of 64.64, while the average posttest score was 88.04. Based on the Wilcoxon test which shows the difference or increase in pretest and posttest scores has a significance value of 0.000. The significance value of the calculated results thus falls in the H0 rejection area because the significance value of 0.00 <0.05, in other words that the pretest and posttest scores have a significant difference or increase. Based on the calculation and analysis of student learning outcomes data, it can be concluded that the Augmented Reality-Based Creative and Entrepreneurial Project Teaching Book developed is effective in improving student learning outcomes.