Implementation of the Marketing Strategy of PT Bintang Sayap Utama Malang in order to Expand Market Share

Sugeng Riani ; Mulyono Mulyono ; Dharmayanti Pri Handini
International Journal of Economics, Management and... 📅 2024 Vol 1, No 3 🔗 DOI: 10.61132/ijema.v1i3.167
Abstract
This study aims to determine and analyze how the marketing strategy is carried out by PT. Bintang Sayap Utama in Malang in expanding market share. The data analysis technique used by the researcher is quantitative descriptive analysis used to determine the marketing mix, internal and external environment, using SWOT analysis, and to support the use of quantitative analysis in the IFE, EFE, IE, and AHP matrices. The results of the study indicate that the main priority criteria considered by experts in expanding market share is product development. The main priority alternative considered by experts in product development is to carry out distribution cost efficiency.
 
Keywords
Marketing Strategy; Market Share; Expand Market Share
How to Cite

Sugeng Riani, et al. (2024). Implementation of the Marketing Strategy of PT Bintang Sayap Utama Malang in order to Expand Market Share. International Journal of Economics, Management and Accounting, 1(3). https://doi.org/10.61132/ijema.v1i3.167

Sugeng Riani; Mulyono Mulyono; Dharmayanti Pri Handini, "Implementation of the Marketing Strategy of PT Bintang Sayap Utama Malang in order to Expand Market Share," International Journal of Economics, Management and Accounting, vol. 1, no. 3, 2024.

Sugeng Riani; Mulyono Mulyono; Dharmayanti Pri Handini. "Implementation of the Marketing Strategy of PT Bintang Sayap Utama Malang in order to Expand Market Share." International Journal of Economics, Management and Accounting, vol. 1, no. 3, 2024.

Sugeng Riani; Mulyono Mulyono; Dharmayanti Pri Handini. "Implementation of the Marketing Strategy of PT Bintang Sayap Utama Malang in order to Expand Market Share." International Journal of Economics, Management and Accounting 1, no. 3 (2024).

Sugeng Riani, et al. (2024) 'Implementation of the Marketing Strategy of PT Bintang Sayap Utama Malang in order to Expand Market Share', International Journal of Economics, Management and Accounting, 1(3). doi: 10.61132/ijema.v1i3.167.

Sugeng Riani; Mulyono Mulyono; Dharmayanti Pri Handini. Implementation of the Marketing Strategy of PT Bintang Sayap Utama Malang in order to Expand Market Share. International Journal of Economics, Management and Accounting. 2024;1(3).

Artikel Terkait

The Effect of Corporate Social Responsibility (CSR) Disclosure and Political Connection on Corporate Tax Avoidance: A Study from Indonesia’s Mining Sector Listed Companies

Kinanti Ranum Falina; Retno Yuni Nur Susilowati

Do Ethical Standards Matter? Evidence on Auditor Behavior and Audit Quality

Yohanes Sri Guntur; Maria Goretti Kentris Indarti; Pancawati Hardiningsih; Jacobus Widiatmoko

The Impact of Electronic Word-of-Mouth (eWOM) on Consumer Purchase Intention: The Mediating Role of Trust

Chengxuan Wang; Yaqi Zhang

Patient Engagement and Self-Efficacy Effects on Quality of Life,the Mediating Role of Accessibility

Aulia Putri Evindra; Kemala Rita; Sandra Dewi

Enhancing Organizational Performance Through Strategic Human Resource Management in Public Sector Organizations

A.M Fadli Mappisabbi; Mursalin Mursalin; Nurasia Natsir

The Role of Work-Life Balance, Motivation, and Work Environment on Employee Performance of PT Pupuk Indonesia (Persero) Regional 2

Riska Putri Utami; Raden Ayu Aminah Rizkia Puspita Sari; Artha Febriana; Haunan Damar
Tren Sitasi Jurnal