Strategi Pengembangan Perkebunan Bunga Di Kenangan Baru, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara

Riris Amigo Simatupang ; Hendra Saputra ; Tasya Novi Ardana ; Gaby P F Tampubolon ; Reyka Triana Yohana Sidabutar ; Indah Monalisa
Jurnal Manajemen Riset Inovasi 📅 2024 Vol 2, No 3 🔗 DOI: 10.55606/mri.v2i3.2991
Abstract
Indonesia has great potential in horticulture, including floriculture, because it is one of the world's centers of biodiversity. The purpose of this research is to study the marketing strategies used by the Ibal Flower Flower Shop in Medan, North Sumatra, to sell their decorative flower products. This research uses a qualitative descriptive approach and collects data through direct observation, interviews and literature study. As a result of this research, Ibal Flower Flower Shop has succeeded in building a business that focuses on high quality products and services. However, to face increasing competition, these businesses must step up their digital marketing campaigns through e-commerce and social media platforms, hold promotional events, and collaborate with plant-loving communities. Supplier diversification, improving packaging quality, optimizing pricing, and effective inventory management are some of the suggestions for product development. Ibal Flower Flower Shop is expected to increase sales and maintain its sustainability in a dynamic market by using creative and effective marketing strategies.
 
Keywords
Plantation; Flowers; Plants
How to Cite

Riris Amigo Simatupang, et al. (2024). Strategi Pengembangan Perkebunan Bunga Di Kenangan Baru, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara. Jurnal Manajemen Riset Inovasi, 2(3). https://doi.org/10.55606/mri.v2i3.2991

Riris Amigo Simatupang; Hendra Saputra; Tasya Novi Ardana; Gaby P F Tampubolon; Reyka Triana Yohana Sidabutar; Indah Monalisa, "Strategi Pengembangan Perkebunan Bunga Di Kenangan Baru, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara," Jurnal Manajemen Riset Inovasi, vol. 2, no. 3, 2024.

Riris Amigo Simatupang; Hendra Saputra; Tasya Novi Ardana; Gaby P F Tampubolon; Reyka Triana Yohana Sidabutar; Indah Monalisa. "Strategi Pengembangan Perkebunan Bunga Di Kenangan Baru, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara." Jurnal Manajemen Riset Inovasi, vol. 2, no. 3, 2024.

Riris Amigo Simatupang; Hendra Saputra; Tasya Novi Ardana; Gaby P F Tampubolon; Reyka Triana Yohana Sidabutar; Indah Monalisa. "Strategi Pengembangan Perkebunan Bunga Di Kenangan Baru, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara." Jurnal Manajemen Riset Inovasi 2, no. 3 (2024).

Riris Amigo Simatupang, et al. (2024) 'Strategi Pengembangan Perkebunan Bunga Di Kenangan Baru, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara', Jurnal Manajemen Riset Inovasi, 2(3). doi: 10.55606/mri.v2i3.2991.

Riris Amigo Simatupang; Hendra Saputra; Tasya Novi Ardana; Gaby P F Tampubolon; Reyka Triana Yohana Sidabutar; Indah Monalisa. Strategi Pengembangan Perkebunan Bunga Di Kenangan Baru, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara. Jurnal Manajemen Riset Inovasi. 2024;2(3).

Artikel Terkait

Analisis Perilaku Konsumen terhadap Saluran Digital dan Fisik terhadap Strategi Omnichannel pada Multiple Case Study UMKM Bali

Tesar Librian Priyo Susilo; I Gusti Ngurah Agung Aditya Pramana

Pengaruh Pengembangan Kompetensi Teknis, Customer Relationship Management, dan Kualitas Sistem Prosedural terhadap Keunggulan Bersaing pada Perusahaan PT Spectrum Lintas Service Batam

Safa Hisham Kabbani; Mefri Yudi Wisra; Suyono Suyono

Pengaruh Stres Kerja dan Dukungan Organisasi terhadap Kinerja Karyawan Bank Pembangunan Daerah Jambi Cabang Sengeti

Aqil Rajmico; Adria Wuri Lastari; Mulia Inda Purwati

Pengaruh Ketersediaan Obat, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian di Toko Obat Zahwa

Zahwa Rahmadina; Yandra Rivaldo; Mohamad Aras

Strategi Marketing Mix (4P) dalam Memperkuat Citra Merek pada UMKM Hijab: Studi Kasus pada UMKM Bell.Scraft

Cecilia Indah Hapsari; Ery Tri Djatmika; Puji Handayati

Pengaruh Live TikTok, Konten Viral, dan FOMO terhadap Pembelian Kuliner di Jombang

Novia Tri Hidayanti; Kusna Djati Pratama
Tren Sitasi Jurnal