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The growth in the number of motorized vehicles in Indonesia continues to increase every year, especially motorbikes which will reach 132 million units in 2023. In the automotive industry, PT Astra Honda Motor (AHM) is one of the main players which not only produces motorbikes, but also provides products supports such as motor oil. AHM Oil is designed specifically for Honda motorbikes with a formula adapted to meet the needs of modern engines. This research aims to analyze public perceptions of the quality of AHM motor oil products. Analysis covers various aspects, such as product quality, price competitiveness, marketing strategy, and level of consumer satisfaction. This evaluation is important considering the tight competition in the two-wheeled vehicle lubricant market in Indonesia. In an increasingly competitive market, innovation and effective marketing strategies are needed to maintain product relevance and increase consumer confidence. It is hoped that the research results will provide in-depth insight into public perceptions of AHM Oil, as well as provide evaluation material for AHM’s product development and business strategy. In this way, AHM can continue to strengthen its position in the Indonesian automotive market and increase consumer loyalty.

The purpose of this research is to determine the influence of distribution channels, price perceptions, product availability on consumer satisfaction at PT. Arie Mulya Barutama Semarang. The population of this study was 140 customers. The samples taken using saturated sampling techniques were 140 respondents. This research data analysis tool uses multiple linear regression. The research results show that Distribution Channels have a positive effect on Consumer Satisfaction. This is shown by the calculated t value of 4.758 >1.655, with a sig value. equal to 0.000 < 0.05 (significant). Price Perception has a positive effect on Consumer Satisfaction. This is shown by the calculated t value being greater than the t table, namely 3.312 > 1.655, with a sig value. equal to 0.001<0.05 (significant). Product Availability has a positive effect on Consumer Satisfaction. This is shown by the calculated t value, which is 3.953 > 1.655, with a sig value. equal to 0.000 < 0.05 (significant).

This study was conducted to analyze the influence of viral marketing, price, and product quality on skincare purchasing decisions. In this research, data were obtained using the literature review method. The results show that viral marketing, leveraging social media and influencer engagement, has a significant impact on increasing product visibility and attracting consumer interest. Price, while being a factor considered, has a varying influence depending on consumers' perceptions of the balance between price and quality. Product quality was found to be the dominant factor affecting purchasing decisions, as consumers generally prefer products that are safe, effective, and meet their needs. These conclusions emphasize the importance of effective marketing strategies and product quality improvements to meet consumer preferences and foster their loyalty.

This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure respondents' perceptions of factors influencing their choices, such as the price of goods. The data were analyzed using both quantitative and qualitative approaches. Quantitative analysis involved descriptive statistics to describe the characteristics of respondents and data distribution. The analysis results indicate that consumers tend to choose substitute goods when the price of primary goods increases. Furthermore, price significantly influences purchasing decisions for both substitute and complementary goods. Consumers are more sensitive to price changes in substitute goods due to their tendency to seek cheaper alternatives. In contrast, for complementary goods, an increase in the price of primary goods tends to reduce the demand for complementary goods, as they are often used together. The implications of this study suggest that appropriate pricing strategies can optimize the demand for substitute goods, while careful consideration is needed when setting prices for complementary goods.

Purchase Decision is a decision to buy a product or brand you like, but two factors can arise between purchase intention and purchase decision. This research aims to determine the influence of online customer reviews, influencer endorsements and price perceptions on purchasing decisions. The type of research used in this research is quantitative research. In determining the research sample, the Slovin formula was used, where the number of samples obtained was 100 samples. Data was collected using a questionnaire that had been tested for validity and reliability and processed using SPPSS 26. Based on the partial test, the Online Customer Review variable had a positive and significant effect on the decision to purchase Eiger products in the Indonesian North Sumatra Climber Community. A value of t-count of 8.139 > 1.66 t-table was obtained, then the Endorsement Influencer variable had a positive and significant influence on Purchasing Decisions, a value of t-count of 2.169 > 1.66 t-table was obtained, and the Price Perception variable had a positive and significant influence on Purchase Decisions with a t-count value of 3.885 > 1.66 t-table . Simultaneous test results show that the online customer review (X1), influencer endorsement (X2) and price perception variables (X3) together have a positive and significant effect on the decision to purchase Eiger products in the Indonesian North Sumatra climbing community.

This research aims to identify factors that influence tourists' interest in revisiting the Aslan Hill natural tourist attraction. The methodology used is to use a quantitative approach with data obtained from the results of questionnaires that have been distributed to the sample (research respondents) totaling 96 people. Through quantitative analysis with the help of Smart PLS software. 4, this study found that although the three independent variables (tourism facilities, price perception, and destination image) had a positive relationship with revisit intention, only price perception and destination image had a statistically significant influence. Apart from that, this research also confirms that the mediating variable is visitor satisfaction in the relationship between price perception and destination image and interest in visiting again, where satisfaction cannot mediate the influence of tourist facilities on interest in visiting again, while satisfaction can mediate the relationship between price perception and destination image on interest in visiting. return to the Aslan Hill Nature tourist attraction. The practical implication of this research is that it is important for natural tourism destination managers to not only focus on developing physical facilities, but also on efforts to build positive perceptions about the value offered and maintain consistent service quality to achieve visitor satisfaction.

The development of the freight forwarding industry is increasing rapidly due to the culture of society that wants everything to be practical. Developing technology has had a major impact in bringing changes to various areas of people's lives over time. Research objects include quality, price perception, and consumer purchasing decisions, Population is not just the number of objects or subjects studied, samples are part of the population that is expected to represent the entire population, To obtain respondents' perceptions related to Service Quality, Price Perception, and Purchasing Decisions, researchers distributed questionnaires online The service quality indicator table shows that the points that must be set are mainly facilities and consumer needs to continue to increase consumer desires. The price perception indicator table shows that the points that must be set by sellers to determine a suitable price so that consumers can enjoy price affordability where the relationship with price affordability is the quality of the product whether it is appropriate The development of the freight forwarding industry is increasing in the era of globalization due to the practical demands of society. Service Quality and Price Perception determine the consumer's desire to buy the product being sold, the points determined by the consumer are usually: 1. Consumer facilities and needs 2. Price affordability 3. Product quality   Keywords: Consumer, Quality, Product, Technology   Abstrak. Perkembangan industri jasa pengiriman barang meningkat dengan semakin pesat disebabkan oleh budaya masyarakat yang menginginkan serba praktis. Teknologi yang berkembang sudah memberikan dampak besar dalam membawa perubahan pada berbagai macam bidang kehidupan masyarakat seiring berjalannya waktu. Objek Penelitian meliputi kualitas, persepsi harga, dan keputusan pembelian konsumen, Populasi bukan sekedar jumlah yang ada pada obyek atau subyek yang dipelajari, sampel adalah bagian dari populasi yang diharapkan dapat mewakili keseluruhan populasi, Untuk mendapatkan persepsi responden berkaitan dengan Kaulitas Layanan, Persepsi Harga, dan Keputusan Pembelian, peneliti menyebarkan kuesioner by onlinePada tabel indicator kualitas pelayanan menunjukan bahwa point yang harus ditetapkan terutama fasilitas dan kebutuhan konsumen untuk terus meningkatkan keinginan konsumen. Pada tabel indicator persepsi harga menunjukan bahwa point yang harus ditetapkan penjual untuk menentukan harga yang cocok agar dapat dinikmati konsumen keterjangkauan harga dimana yang ada hubungan dengan keterjangkauan harga yaitu kualitas produk apakah sesuaiPerkembangan industri jasa pengiriman barang meningkat dalam era globalisasi karena tuntutan praktis masyarakat. Kualitas Layanan dan Persepsi Harga menentukan keinginan konsumen untuk membeli produk yang dijual, point yang ditentukan oleh konsumen biasanya : 1. Fasilitas dan Kebutuhan konsumen 2. Keterjangkauan harga 3. Kualitas Produk    

This study examines pricing mechanisms in the buffet system at Wisma Tamu Al Ishlah Restaurant from the perspective of Islamic economic justice principles. This research is crucial given the limited studies that analyze buffet pricing practices from an Islamic economic perspective, particularly in a pesantren (Islamic boarding school) environment. This research adopts a qualitative approach with field research methods, utilizing interviews, observations, and documentation for data collection. The findings indicate that the pricing mechanism at Al Ishlah Restaurant employs a cost-based method, setting prices based on raw material costs, capital, operational expenses, and production services, adjusted according to the types of food selected by customers. Generally, the pricing practices at Wisma Tamu Al Ishlah Restaurant align with Islamic economic justice principles, ensuring that no party is disadvantaged and upholding honesty in transactions. Prices are established through mutual agreement between the restaurant and the customer, ensuring fairness. However, price transparency presents a challenge that could affect consumer perceptions. This research contributes to the development of Islamic economic theory in the culinary business context and provides recommendations to enhance justice in buffet pricing..

The purpose of this study is to determine and test the effect of gold price fluctuations, financial literacy and income on gold investment decisions, on research subjects (respondents), namely members who are members of the minigold distributor agent in Demak City. This type of research is quantitative research, using primary data. The primary data collection instrument used a questionnaire (Google form) in an online survey aimed at respondents, via a smartphone. (respondents fill in/check one of the answers that are considered the most appropriate. The scale used in the questionnaire is the Likert scale, to measure the opinions/perceptions of respondents. The population in this study were all members of the minigold distributor agent in Demak City. The sampling technique was saturated sampling or census, namely the entire population was part of the sample. The dependent variable of this study was Gold Investment Decisions, while the independent variables were Gold Price Fluctuations, Financial Literacy and Income (respondents). The analysis method used was Multiple Linear Regression. The results of the study are as follows: 1) Gold price fluctuations do not affect gold investment decisions, 2) Financial literacy has a positive and significant effect on gold investment decisions, and 3) Income has a positive and significant effect on gold investment decisions

Plastic waste is damaging the environment and encouraging people to choose eco-friendly products. Indonesia's waste problem is urgent. Companies are starting to develop products that are safe for the environment. Consumers are turning to chemical-free products to safeguard their health and the environment. CLEO, a drinking water brand from PT Sariguna Primatirta, has been managing this since 2004. CLEO is known for its prices and product quality. This study looks at how green marketing, brand image, and price perceptions affect buying interest in CLEO products among consumers in Tangerang. It uses quantitative methods and a questionnaire. The data analysis is multiple regression analysis. This study shows that green marketing and brand image affect buying interest in CLEO products, but price perception does not. All three variables affect buying interest in CLEO products.

This study aims to analyze the role of Social Media Marketing and pricing in influencing consumer purchasing decisions at Tabona Dessert MSMEs in Padangsidimpuan City. Social Media Marketing has become one of the main marketing strategies for MSMEs, especially in increasing visibility and market reach. On the other hand, pricing is an important factor that can influence consumer perceptions of value and purchasing decisions. This study uses a quantitative method with data collection through a questionnaire survey distributed to consumers of Tabona Dessert MSMEs in Padangsidimpuan City. The data obtained were analyzed using multiple regression techniques to see the effect of Social Media Marketing and pricing on purchasing decisions. The results of the study indicate that Social Media Marketing has a significant influence on purchasing decisions, where effective marketing strategies on social media can increase consumer interest and awareness of MSME products. In addition, pricing has also been shown to have a significant effect, where competitive prices and in accordance with product quality are the main considerations for consumers in making purchasing decisions. In conclusion, the combination of effective Social Media Marketing and appropriate pricing can significantly increase consumer purchasing decisions for Tabona Dessert MSME products in Padangsidimpuan City.

This study aims to examine the effect of tourist attractions, price perceptions, and service quality on revisit intentions. The data collection method uses a survey with an instrument in the form of a questionnaire distributed online. The population used is visitors to Dufan Ancol with the criteria of being residents of DKI Jakarta; aged 17 years and over; and have visited Dufan Ancol twice in the past year. This study involved 220 respondents, and the data was analyzed using SPSS Version 29 to manage data and analyze the results of the study using multiple linear regression equations. The results of the study indicate that 1) tourist attractions do not have a positive and significant effect on revisit intentions, 2) price perceptions have a positive and significant effect on revisit intentions, 3) service quality has a positive and significant effect on revisit intentions, 4) tourist attractions, price perceptions, and service quality simultaneously affect revisit intentions.  

Live shopping, online reviews, price perception and shipping discounts are features released by the e-commerce platform Shopee. This feature aims to attract consumer buying interest. Ease of shopping will be one of the buying interests of consumers, especially Muslim consumers in Pekalongan district. This research aims to test the influence of Live shopping, online reviews, price perceptions and postage discounts on Muslim consumers' buying interest in the Shopee application, especially in Pekalongan Regency.This research is a type of quantitative research. The data collection method in this research is the questionnaire method using a sample of 96 respondents. The sampling technique uses the Accidental sampling method. This research uses multiple linear regression test data analysis with the help of SPSS 24.0. The research results show that live shopping, online reviews, price perceptions and postage discounts have a positive effect on Muslim consumers' buying interest in the Shopee application. Then simultaneously Live shopping, online reviews, price perceptions and postage discounts also influence Muslim consumers' buying interest in the Shopee application.

This research aims to analyze the influence of price perceptions, service quality and trust on Gojek Customer Loyalty at the University of North Sumatra. The object of this research is Gojek users at the University of North Sumatra. The sampling technique uses non-probability sampling, the Convenience Sampling method. The number of samples used in this research was 218 respondents. The analytical method used in this research is a multiple linear regression model. The research results show that price perception has a positive and significant effect on Gojek Customer Loyalty at the University of North Sumatra. Service quality has a negative and insignificant effect on Gojek Customer Loyalty at the University of North Sumatra. Trust has a positive and significant effect on Gojek Customer Loyalty at the University of North Sumatra.

The aim of this research is to analyze the significance of the influence of brand ambassadors, brand image and price perceptions on purchasing decisions for Emina cosmetic products in Surakarta. This research is a survey with data types using qualitative and quantitative data. Data sources use primary data and secondary data. The population in this research are all consumers who use Emina products in Surakarta. The total research sample was 100 people with a sampling technique using purposive sampling. Data analysis uses descriptive analysis, multiple linear regression test, t test, F test and coefficient of determination test. The research results show that brand ambassadors have a significant influence on purchasing decisions for Emina cosmetic products in Surakarta, brand image has no significant influence on purchasing decisions for Emina cosmetic products in Surakarta and price perceptions have a significant influence on purchasing decisions for Emina cosmetic products in Surakarta. The F test results show a calculated F value of 38.275 with a significance value (p-value) of 0.000 < 0.05. The coefficient of determination test result (adjusted R2) is 0.530, meaning that the contribution of the independent variables to the dependent variable is 53%.

This research aims to examine what factors influence the level of customer loyalty of GeraiHALO Telkomsel Wonosobo, Central Java. The population in this study are customers who have subscribed or are currently subscribing to Telkomsel Kartu HALO, simPATI and AS product services, having subscribed for at least six months. Determining the sample in this research used the probability sampling method. This analysis uses the Importance Performance Analysis (IPA) method which is used to determine the level of importance and perception (expectations) of the Marketing Mix towards customer satisfaction implemented by the company. The results of the IPA analysis show that the dominant factors influencing customer loyalty are product quality, price, distribution variables. and promotion variables in this research are quite good in explaining customer perceptions. The author's advice to companies is that companies create products that are superior in quality, and always maintain product quality, namely by always innovating products that are tailored to customer desires for the product. Apart from that, companies must always pay attention to customer complaints by minimizing customer complaints.

This journal focuses on the Effect of Service Quality and Price Perception on Customer Purchase Interest. The purpose of this study was to determine whether there is an effect of service quality and price perception on customer buying interest. This study uses a quantitative approach method based on statistical data. And the data was collected through a questionnaire distributed to 100 respondents who had made purchases at Yoehan Busana Citayam. The data collection method uses observation and questionnaires with data processing using SPSS version 25, with the data analysis technique used is multiple linear regression analysis, partial significance test (t test), simultaneous significance test (F test), and determination coefficient test (R2 test). The results showed that service quality (X1) and price perceptions (X2) partially (t test) had a positive and significant effect on customer buying interest (Y). then simultaneously service quality and price perceptions affect customer buying interest with a value of Fcount (54.165) > Ftabel (3.09). The results of the coefficient of determination (R2) show that service quality and price perceptions can be explained by the customer purchase interest variable by 52.8%. The remaining 48.2% is explained by other variables not examined.

This study aims to determine the effect of place atmosphere, price perception and menu variations on consumer satisfaction at PT Panca Rasa Nusantara. This type of research uses quantitative research methods with primary and secondary data sources. The number of samples in this study was 100 respondents who were determined using the Wibisono formula and purposive sampling technique, namely the technique of determining the sample based on certain considerations. This study uses SPSS 25.0 as a data processing tool. The results of this study indicate that partially the atmosphere of the place has no significant effect on consumer satisfaction, while price perceptions and menu variations partially have a positive and significant effect on consumer satisfaction. While simultaneously showing that the atmosphere of the place, perception of prices and menu variations together have a positive and significant effect on consumer satisfaction.    

This study aims to measure the Effect of Service Perceptions and Price Promos on Customer Satisfaction in Walisongo State Islamic University Students in Semarang. The data collection technique used in this study was in the form of a questionnaire in the form of a Google form which was distributed to students of the Walisongo State Islamic University Semarang who use Maxim transportation services with a sample of 100 respondents. Based on the results of the analysis, it can be stated that service perceptions and price promos simultaneously influence customer satisfaction of Maxim service users with an F-count value of 11.933 with sig < 0.001. Perceptions of service and price promos have a partially positive and significant effect on customer satisfaction at UIN Walsiongo Semarang students.

This research aims to find out: (1) the influence of product quality on customer loyalty at a Toko Kopi Bersaudara, (2) the influence of service quality on customer loyalty at a Toko Kopi Bersaudara, (3) the effect of price perceptions of customer loyalty at a Toko Kopi Bersaudara, and (4) the influence of product quality, Service quality, and price perception of customer loyalty at a Toko Kopi Bersaudara.  This research is a quantitative descriptive study with a customer population at a coffee shop. Samples taken as many as 100 people with the survey data collection method using a questionnaire as a research instrument. Data analysis in this study includes validity test, realiability test, multiple linear regression analysis, F test (simultaneous test), T test (partial test), and analysis of coefficient of determination (R²).  From the results of this study indicate that the variable of the product, service quality, and price perceptions have a positive and significant influence on customer loyalty at a Toko Kopi Bersaudara. The results of the research obtained based on the F test are Fcount> Ftable (64,535> 3,090) and the value of the sig. 0,000 <0.05 so the product quality variable, customer quality and price perception simultaneously have a positive and significant effect on customer loyalty (Y) at a Toko Kopi Bersaudara. Service quality is the most dominant variable affect customer loyalty at the Toko Kopi Bersaudara.