Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di Toko Kopi Bersaudara

Zuhrotul Khanifatun Nisa ; Asrul Bahar ; Nugrahani Astuti ; Andika Kuncoro Widagdo
Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni,... 📅 2024 Vol 2, No 3 🔗 DOI: 10.59024/atmosfer.v2i3.896
Abstract
This research aims to find out: (1) the influence of product quality on customer loyalty at a Toko Kopi Bersaudara, (2) the influence of service quality on customer loyalty at a Toko Kopi Bersaudara, (3) the effect of price perceptions of customer loyalty at a Toko Kopi Bersaudara, and (4) the influence of product quality, Service quality, and price perception of customer loyalty at a Toko Kopi Bersaudara.  This research is a quantitative descriptive study with a customer population at a coffee shop. Samples taken as many as 100 people with the survey data collection method using a questionnaire as a research instrument. Data analysis in this study includes validity test, realiability test, multiple linear regression analysis, F test (simultaneous test), T test (partial test), and analysis of coefficient of determination (R²).  From the results of this study indicate that the variable of the product, service quality, and price perceptions have a positive and significant influence on customer loyalty at a Toko Kopi Bersaudara. The results of the research obtained based on the F test are Fcount> Ftable (64,535> 3,090) and the value of the sig. 0,000 <0.05 so the product quality variable, customer quality and price perception simultaneously have a positive and significant effect on customer loyalty (Y) at a Toko Kopi Bersaudara. Service quality is the most dominant variable affect customer loyalty at the Toko Kopi Bersaudara.
 
 
 
Keywords
Product Quality; Service Quality; Price Perception; Customer Loyalty
How to Cite

Zuhrotul Khanifatun Nisa, et al. (2024). Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di Toko Kopi Bersaudara. Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, dan Sosial Humaniora, 2(3). https://doi.org/10.59024/atmosfer.v2i3.896

Zuhrotul Khanifatun Nisa; Asrul Bahar; Nugrahani Astuti; Andika Kuncoro Widagdo, "Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di Toko Kopi Bersaudara," Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, dan Sosial Humaniora, vol. 2, no. 3, 2024.

Zuhrotul Khanifatun Nisa; Asrul Bahar; Nugrahani Astuti; Andika Kuncoro Widagdo. "Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di Toko Kopi Bersaudara." Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, dan Sosial Humaniora, vol. 2, no. 3, 2024.

Zuhrotul Khanifatun Nisa; Asrul Bahar; Nugrahani Astuti; Andika Kuncoro Widagdo. "Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di Toko Kopi Bersaudara." Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, dan Sosial Humaniora 2, no. 3 (2024).

Zuhrotul Khanifatun Nisa, et al. (2024) 'Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di Toko Kopi Bersaudara', Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, dan Sosial Humaniora, 2(3). doi: 10.59024/atmosfer.v2i3.896.

Zuhrotul Khanifatun Nisa; Asrul Bahar; Nugrahani Astuti; Andika Kuncoro Widagdo. Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di Toko Kopi Bersaudara. Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, dan Sosial Humaniora. 2024;2(3).

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