Publication Search

This research aims to analyze and study the influence of marination with Arabica coffee grounds on processed beef in terms of physical quality and consumer acceptance. The study was conducted at the Laboratory of the Culinary Education Program, Faculty of Engineering, Universitas Negeri Jakarta, from March 22, 2022, to September 25, 2023. The research method employed was experimental. The samples used in this study were processed beef marinated with Arabica coffee grounds for 60 minutes, 90 minutes, and 120 minutes. Subsequently, a panel test was conducted with 30 moderately trained panelists who evaluated predetermined aspects of consumer acceptance. Based on the results of the statistical hypothesis test using Anova for the physical quality test, it was found that there is an influence of marination with Arabica coffee grounds for 60 minutes, 90 minutes, and 120 minutes on the aspect of meat tenderness. According to the results of the statistical hypothesis test for consumer acceptance using the Friedman test, it was found that the texture of processed beef was influenced. Based on the results of the Tukey's test, in terms of product preference for surface color, coffee flavor, meat flavor, texture, coffee aroma, and distinctive meat aroma, the product most preferred from the research was processed beef marinated with Arabica coffee grounds for 120 minutes.

Drinking in packaging business still has appeal for entrepreneurs, it is same as in the market, and the selling of drinks is no death business. Drinking business is promising the prat profits, because it has a large market as well, especially for a country with a population of -ccroximately 230 million people as Indonesia. (Kontan, 2nd Week, October 2009). Drinking vcrrket has increased annually, from drinking market shares in overall package of 44 trillion rupiah, isotonic drinks market has its share of USD 2.9 to 3.4 billion in 2009 and continued to rise from previous years. Mizone has ranked first in three of the Top Brand Index began in 2008 to 2010 with Pocari Sweat as the competitors. The purpose of this study is to determine the effect of (I) consumer attitudes to the advertising toward consumer attitudes to the brands, (2) consumer attitudes to the advertising toward brand image, (3) consumer attitudes towards consumer preferences, (4) brand image toward consumer preferences; (5) consumer attitudes on the brand toward brand image. The population in this study is that consumers who buy and consume Mizone, with the characteristics are minimum in high school on education and domiciled in Surabaya. The sampling technique is using accidental sampling. The analysis techniques are using Structural Equation Model (SEM) with support of AMOS 15.0 program, based on the results it was obtained that there are effect of consumer attitudes on advertising toward consumer attitude on advertising toward brands image; there are effect of consumer attitudes on advertising towards brand image; there are effect of brand images towards consumer preferences; there are effect of brand image on consumer preferences; there are effect of consumer attitudes on brand toward brand image.

Indomie continues to adapt to consumer trends and preferences by launching product variants that suit local tastes or follow specific food trends helping Indomie stay relevant in the market. This study aims to analyze the influence of price, quality, and quantity on purchasing decisions in terms of Indomie instant noodle products. Price, promotion, and product quality were identified as independent variables in this study with purchasing decision as the dependent variable. The study was conducted with quantitative methodology. The population in this study was randomly taken from 430 Warmindo Jayaberkah consumers. The number of samples in this study was 25% of the total population obtained by 107 respondents. The results showed that price and product promotion did not affect purchasing decisions, while product quality influenced purchasing decisions. Product price, promotion, and product quality together influence purchasing decisions. Product pricing, promotion, and product quality influence purchasing decisions by 63.2%. The study's findings would suggest that product quality variables have a substantial impact on purchasing decisions.

Technology advancements are inevitable in this day and age, and they have an impact on Islamic education as well. The education industry must keep up-to-date media and instructional strategies in line with information technology advancements in order to effectively implement learning technologies. Given that the current generation's learning preferences differ from those of past generations, it is critical to monitor the advancement of learning technologies. The purpose of this study is to comprehend the definition, advantages, and effects of learning technology on Islamic education. The process of gathering data involves reading and investigating books, journals, and other informational materials about learning technology, particularly as it relates to Islamic education. According to the data gathered, learning technology in Islamic education is a set of activities that are done in order to facilitate effective and efficient Islamic education learning. These activities include design, development, utilization, management, and assessment.

In buying a laptop, you need to look at the specifications and standards that are tailored to your needs and requirements. Some of the standards and requirements include looking at several aspects of the criteria including the price of the laptop, RAM (random access memory), processor, hard drive capacity, screen size, VGA (video graphic adapter), battery power, weight, length of warranty, availability of spare parts, service range center. The fuzzy method is a method that makes it easy to find a value that is still vague and also linguistic, the use of the sample additive weighting (SAW) method is used to assist calculations in supporting decision making. The choice of using the SAW method is simpler in calculations, but the results of the calculations are accurate. From the results of calculations using the SAW method, it is calculated that between laptop 1 to laptop 7 with a price preference weight of 30, RAM 10, processor 10, hard disk capacity 10, screen size 5, VGA 3 (video graphic adapter), battery power 7, weight 5 , length of warranty 10, availability of spare parts 5, distance to service center 5, the highest order starts from laptop 1 with a total value of 18.4, laptop 7 with a value of 16.6, laptop 6 with a value of 13.6, laptop 5 with a value of 13.5, laptop 3 with a value of 13.2, laptop 4 with a value of 11.2, laptop 2 with a value of 8.9. The results of the assessment can change according to the needs of laptop buyers, who are more concerned with which criterion has the most important weight.

Indonesia's cement industry plays a pivotal role in economic and infrastructural development. PT Semen Indonesia (Persero) Tbk stands out as a leading company in this sector, boasting renowned brands like Semen Gresik, Semen Padang, and Semen Tonasa, producing various types of cement, including Pozzolan Portland Cement (PPC) and Ordinary Portland Cement (OPC). Competing with other major cement players like PT Indocement Tunggal Prakarsa Tbk and PT Holcim Indonesia Tbk, PT Semen Indonesia remains a significant force.This study aims to formulate marketing strategies focusing on maintaining the company's longstanding positive image and influencing consumer behavior towards purchasing its products. Key aspects explored include product quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural factors. Understanding consumer behavior is vital, considering their interest in cement products with a strong brand image, factoring in aspects such as quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural elements. Research findings are expected to provide in-depth insights into PT Semen Indonesia's ability to comprehend and respond to consumer preferences effectively. This understanding will serve as a foundation for formulating smarter and more relevant marketing strategies, aiding the company in maintaining and increasing market share, while reinforcing its image as a leading provider of building solutions in Indonesia. in Indonesia.

The influence of social factors on interest in using Islamic financial services is an important topic in the banking industry. Social factors such as reference groups, family, role, and status have a significant influence on purchasing decisions at Islamic banks. This study uses qualitative research methods to understand the social dynamics that influence people's interest in using Islamic financial services. The results show that social factors, including social environment and Islamic financial literacy, influence people's interest in using Islamic financial services. Therefore, Islamic banks need to pay attention to social factors in designing marketing strategies and services in order to meet the needs and desires of the community. The suggestion is to conduct market research to identify the needs and preferences of the community regarding Islamic financial products and services.

This journal examines the development strategies of silver craftsmen businesses in Bakalan, Mojodadi Village, Kemlagi District, Mojokerto, facing the risk of extinction. This Region, initially known as a center for silver craftsmen, now confronts serious challenges due to changes in market trends and modernization. The research aims to analyze the factors causing the threat of extinction and formulate appropriate development strategies. The research methods include surveys, interviews, and qualitative data analysis. The results indicate that factors such as changes in consumer preferences, lack of innovation in design, and insufficient marketing and distribution support have significantly impacted the decline in the performance of silver craftsmen in Mojodadi Village.

A person's preferences in choosing food are very subjective.  Currently, many young people prefer fast food or modern food over traditional food, because they think that modern food is prestigious food, without considering that fast food contains more chemicals which have side effects on health. Method  Data collection is by using a quantitative approach to obtain data in the form of numbers or statistics.  where data collection was carried out using a questionnaire whose contents were statements that could measure consumer perceptions. It turned out that after research was conducted on 23 students, 50% of these students consumed fast food more often than traditional food even though their understanding of chemicals and their effects was quite high.  beside him.  Judging from the results, 95.8% of the students knew that fast food contains more dangerous chemicals than traditional food. A high level of understanding of chemicals apparently does not affect a person's preference for the food they consume, because a person still prioritizes desires.  compared to needs, namely the need for food with few chemicals for health.  

Siomay is a food originating from China which was brought to Indonesia which is then much loved by Indonesian people. Apart from mackerel, snapper fish can also be an alternative as a substitute for siomay raw materials. Vegetables that are usually used are carrots and leeks besides that Moringa leaves can also be an alternative to supporting ingredients. The aims of this study were (1) to determine the most preferred composition of snapper dumplings and moringa leaves. (2) To find out how to make snapper and moringa leaf dumplings. (3) To find out the public's acceptance of snapper and moringa leaf dumplings. The level of people's preference for snapper dumplings and Moringa leaves from the results of the questionnaire test showed that the panelists liked the aspects of taste, aroma, texture with the addition of 20%

In this study, the complexity of motivational factors is closely related to the context of organizational culture, team dynamics, and perceptions of rewards and recognition of individual contributions. Participation in decision-making, opportunities for career development, and interpersonal relationships at work also emerged as important elements in motivating employees. The qualitative analysis highlighted that there is no one-size-fits-all approach to understanding work motivation in this environment. However, the need for recognition of achievement, a sense of involvement in the work process, and support from superiors and coworkers have a significant impact on individuals' motivation levels. This study provides an in-depth understanding of what influences work motivation at the Office of Industry and Trade of North Sumatra Province. The implications of this study emphasize the importance of a sensitive approach to individual needs and preferences in designing effective motivation strategies to improve productivity.

This study examines the impact of pricing strategy and service quality on customer preferences on the Shopee e-commerce platform. This study's methodology, which included a quantitative approach and primary data from a questionnaire, identified 33 Shopee users in Tasikmalaya. An analysis using SPSS confirms that the two factors mentioned above—price strategy and service quality—contribute about 40.5% to consumers' preferences for fashion products on Shopee. Even though price strategy has a significant relationship, service quality has a stronger and more positive impact on customer preferences. Implicitly, it is crucial for e-commerce businesses to improve the quality of their services while meticulously developing price phase strategy to make it more in line with customer preferences. All of this offers advantages for the e-commerce business in developing strategies to meet customer needs in an increasingly competitive market.

Technological developments have had a huge impact on the banking system, one example of the impact of developments is increasingly modern payment systems such as mobile banking. Bank NTT is one of the banks that provides mobile banking services called B'pung mobile. This research aims to determine consumer preferences for mobile banking services at Bank NTT. This research uses a qualitative descriptive approach, by conducting structured interviews with informants and NTT bank customers. The research results show that consumer preferences for mobile banking services at NTT banks continue to experience positive developments in line with technological advances and changes in user behavior, ease of access, transaction security, feature and functional innovations are getting better. However, in its implementation there are several problems, namely a weak internet connection, no fingerprint feature and also a top up feature that is difficult to access.

This research was conducted due to the lack of optimal use of interesting media, as well as the lack of teacher skills in using digital-based media in the learning process. Because of this, students often become bored and lose interest in learning lessons. As a result, learning materials tailored to students' interests and preferences are needed.One way to achieve this is by creating the development of Problem Based Learning Media using Canva for class X TKJ in basic computer network and telecommunications orientation subjects at SMK N 3 Padang. The aim of implementing Canva as a learning medium can be a creative solution to increase student focus by visualizing material in an interesting and interactive way. This type of research uses Research and Development (R&D), and the development model used is 4D model design. This 4D development model consists of four stages, namely Define, Design,Develop (Development) and Disseminate (Dissemination). Research carried out at SMK N 3 Padang, research findings produced learning materials with material validity of 89.07% and media design validity of 93.7% and teacher response questionnaire answers of 96.6% and the student questionnaire response was 88.12 which can be categorized as very valid and practical.

Reading is one of the elements of language skills that are at the third level, after listening and speaking skills. Along with the times, the development of reading materials published so that people, especially students, have a varied and not monotonous reading reference. This research uses descriptive quantitative method with survey type. Data collection methods in this study using questionnaires, observations and interviews. The data subjects in this study were Indonesian Language and Literature Education (PBSI) students. This research was conducted at the Faculty of Tarbiyah Science (FITK) UIN Jakarta. This study aims to reveal the phenomenon of Indonesian Language and Literature Education Students of the Faculty of Tarbiyah Sciences (FITK) UIN Jakarta in their interest in reading popular scientific works. The results of this study indicate that factors such as atmosphere, time, and the presence of interesting readings affect students' reading interest, and further understanding of reading preferences and habits can provide additional insights regarding the influence of popular scientific reading skills on the reading interest of PBSI UIN Jakarta 3rd semester students.

As students who tend to be oriented towards in-depth knowledge and understanding, analysis is key in making decisions regarding coffee consumption. In this case, coffee content analysis is the main factor taken into consideration in determining their choice. The findings of this study indicate that students consider various factors in their decisions in choosing the type of coffee based on its ingredients. Influencing factors include caffeine, antioxidants, fat, and sugar content. College students have different preferences regarding the level of caffeine in coffee, which can be influenced by their energy needs and their tolerance level for caffeine. The aim of this research is to analyze the factors that are the main considerations for students in determining the choice of coffee based on its content. This research uses a qualitative and quantitative approach that focuses on questionnaires with a 1-4 Likert scale and bold interviews. The number of participants in this research was 53 people and was reduced to 6 people being interviewed. This qualitative and quantitative approach shows that analysis of factors in selecting coffee based on its content is not a benchmark for coffee consumption. The coffee consumed by several respondents is adjusted to their body condition or personal health. The factors that become a benchmark for choosing coffee consumption are not based on its content but based on needs and health.

This analysis will help Smart Home users to understand the advantages, disadvantages, and significant differences between these two platforms. With this more in-depth information, users will be able to make smarter decisions in choosing the platform that best suits their needs and preferences in managing their Smart Home.

Purchasing decisions are a crucial stage in the marketing process that is influenced by a number of factors. brand image (product image), lifestyle, and location have become important aspects that play a significant role in shaping consumer preferences Badag Ice Tea in Pandeglang will provide deep insight into how these elements interact with each other and contribute to consumer purchasing decisions. This type of research is quantitative with the aim of tracking the impact between independent factors (autonomous variables) and reliant variables (subordinate variables). the research place is Es Teh Badag Pandeglang. the research time was conducted for approximately 3 months from November 2023 to January 2024.The results of this study indicate that the f test of brand image, lifestyle and location simultaneously and significantly affects the purchasing decision of badag ice tea in pandeglang. The t test results show that brand image, lifestyle and location have a positive and significant influence on purchasing decisions for badag ice tea in pandeglang. The R2 value of 0.609 or 60.9% means that the brand image, lifestyle and area factors have an impact of 60.9% on purchasing decisions, the excess 39.1% is influenced by factors outside the focus such as value, progress and service quality.

Education is "a conscious and planned effort to create an atmosphere of learning and learning so that students actively develop their potential to have religious spiritual strength, self-control, personality, intelligence, noble morals and skills needed by themselves and society Students' interests will affect their learning outcomes as well. Interest is a sense of preference and interest caused by a source of motivation that drives a person. The method used in this research is quantitative method. The sampling technique was carried out by probability sampling. Survey research is a type of sample data research collected through questionnaires or interviews to explain various aspects of the population. In survey research, researchers select a sample of participants through questionnaires. Data analysis was carried out to determine the percentage of interest of Indonesian Language and Literature Education 2021 B students in Malay Arabic courses. Based on the frequency distribution and percentage of learning interest, one respondent obtained the highest score of 100 with a percentage of 5% of the entire sample. one respondent (5% of the sample) obtained the lowest score of 70 categorized as very lacking in learning interest. scores 75 and 80 were obtained by seven respondents from each of the series percentage values, namely 20% for scores 85 with 90 and 25% for scores 95

This research aims to design an effective social media content strategy to promote Kecubung Valley Agro Tourism. Agro-tourism is increasingly popular as a recreational destination, and social media has become a crucial platform for introducing and promoting tourism destinations. The study involved an in-depth analysis of agrotourism characteristics and target audience preferences. Through a content design approach that focuses on visuals, narrative and interaction, this research seeks to create an interesting experience for social media users. The research methodology includes surveys, interviews and analysis of social media data related to similar destinations. The results are expected to provide insight into user preferences, social media content trends, and the best strategies to increase the visibility of Lembah Agro Tourism. This research contributes to a practical understanding of how to design social media content that can increase user attraction and interaction, thereby advancing the promotion and marketing of agro-tourism destinations.