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Nur Hadiyatun Nabawi; Husnul Masyitoh

Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study develops an architectural design framework integrating fun and playful spatial characteristics with futuristic, science-based approaches to enhance children’s engagement with science and technology learning. Traditional learning environments are often rigid and fail to stimulate curiosity, especially among children aged 7–11. Utilizing a qualitative conceptual analysis, this research synthesizes architectural theory, neuroscience learning principles, children’s spatial psychology, and science-based design methodologies. The results show that playful spatial elements—dynamic forms, color contrasts, sensory interactions, and imaginative environments—significantly improve motivation, exploration, and conceptual understanding. Futuristic design components further support scientific literacy by projecting technological possibilities and integrating interactive digital tools. The study produces a conceptual architectural model linking playfulness, scientific experience, and future-oriented visualization. It concludes that learning environments must be intentionally designed to merge emotional engagement, cognitive stimulation, and technological representation. The implications extend to the design of children’s museums, science centers, and early STEM learning facilities.

Shalahuddin Shalahuddin; Alfina Fristiya Safitri; Rima Wira Tama; Atika Dhanasari; Siti Sakinah

Jurnal Manajemen dan Pendidikan Agama Islam 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Islamic Religious Education (PAI) learning methods are strategies used by teachers to effectively convey Islamic teachings so that they are easily understood, internalized, and practiced by students. The application of appropriate methods can create a more engaging, active, and meaningful learning process, enabling students not only to acquire knowledge but also to develop Islamic attitudes and personalities. In the context of modern education, PAI learning needs to integrate a variety of approaches, ranging from lectures, discussions, demonstrations, to hands-on, experiential learning. Furthermore, learning environments such as museums, mosques, monuments, and open spaces can be utilized as resources and supporting learning media, even if these places are not specifically designed for teaching and learning activities. Utilizing these environments provides real-life experiences that help students understand Islamic values ​​contextually. Thus, PAI learning methods play a crucial role in realizing a holistic, comprehensive educational process oriented toward the formation of Islamic character.

Shalahuddin Shalahuddin; Muhammad Roihan; Fiqie Alghifari; Muhammad Alfikri Azzaki; Inggrid Ratu Cendana

Reflection : Islamic Education Journal 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

In the learning process, there are various important aspects that must be considered, especially by teachers as transmitters of knowledge. The success of learning depends heavily on the teacher's ability to manage the classroom to create a safe, comfortable, and enjoyable learning atmosphere. Therefore, teachers need to choose the right learning method so that learning objectives can be achieved effectively. One method that can be used is Outdoor Learning, which is learning outside the classroom that provides opportunities for students to develop talents and creativity more broadly through direct experience in the open air. Management of the learning environment is also a crucial factor in supporting learning success. Several things that need to be considered include understanding the nature and development of student intelligence, getting to know students individually, utilizing student behavior in organizing learning, and developing critical thinking, creativity, and problem-solving skills. In addition, teachers need to create an attractive classroom, utilize the environment as a learning resource, provide constructive feedback, and differentiate between students' physical and mental activities. The learning environment itself consists of indoor and outdoor environments. The indoor environment includes school facilities such as classrooms, libraries, laboratories, and auditoriums. Meanwhile, the outdoor environment includes places outside the school that can be used as learning resources, such as museums, mosques, monuments, and fields. Prospective teachers need to understand the importance of managing the learning environment and understand the various types and benefits of learning environments to support an effective learning process.  

Ariena Millatie; Salwa Amanda Syakib; Fadyah Nurfadriza; Salwa Al Qorni; Pratama Ilham Abduh Putra +2 more

Jurnal Pendidikan Dirgantara 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The Calong traditional musical instrument from West Sulawesi is a cultural heritage of the Mandar people, possessing strong artistic and symbolic value. However, documentation of the instrument's construction and ornamentation remains limited. This study aims to identify the Calong's construction, analyze the variety of ornaments used, and uncover the aesthetic meaning and symbolism inherent in the instrument. The research method used was descriptive qualitative, with data collection techniques including direct observation, documentation, interviews with craftsmen and artists, and a visit to the West Sulawesi Pavilion at the TMII (Indonesian Museum of Traditional Art) as a comparative source for cultural representation. The results indicate that the Calong's construction utilizes specific bamboo selection and splitting techniques, which influence its resonance quality. The ornamentation reflects symbols of the relationship between humans and nature, ancestors, and the Mandar people's philosophy of life. Aesthetically, the combination of form, texture, and motifs creates a distinctive visual character while strengthening its musical identity. The study's conclusions confirm that the Calong is not only a musical instrument but also a cultural artifact with aesthetic and symbolic value that is important to preserve through education, cultural awareness, and ongoing documentation.

Siti Mardiana Harahap; Era Asria Harahap; Reza Pahlevi; Reski Gosali; Husnel Anwar

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

Library material processing is an essential activity in library management to support collection organization and facilitate users’ access to information. The Library of the Museum of the History of the Qur’an of North Sumatra possesses a diverse collection of materials, including Islamic books and general books; therefore, a well-planned and systematic collection processing system is required. This internship activity aims to describe the process of processing Islamic and general library materials through cataloging and book labeling activities at the Library of the Museum of the History of the Qur’an of North Sumatra. The method used in this internship was a descriptive qualitative approach, with data collection techniques including observation, documentation, and direct practice in the processing of library materials. The results of the internship indicate that cataloging and book labeling play a significant role in creating organized collections, facilitating information retrieval, and supporting the effectiveness of library services. Thus, processing library materials through cataloging and labeling constitutes a strategic effort to enhance the quality of collection management at the Library of the Museum of the History of the Qur’an of North Sumatra.

Tabita, Dinda Hersya; Leonard Dharmawan

NALAR: Jurnal Pendidikan dan Kebudayaan 2025 Universitas 17 Agustus 1945 Semarang

This study aims to identify the factors that influence the implementation of interactive digital books as a communication medium at the Museum Kepresidenan RI Balai Kirti. The research method used is qualitative, with data collection through in-depth interviews with museum staff and surveys of visitors. Data were analyzed using the Cognitive Theory of Multimedia Learning (CTML) to understand how the design of the digital book affects the user experience, as well as SWOT analysis to map the strengths, weaknesses, opportunities, and threats related to its implementation. The research results highlight that interactive digital books offer opportunities to improve museum information accessibility and visitor engagement. Its implementation is also influenced by factors such as the quality of the book's content, audio-visual elements, language use, and the richness of the information presented. This study concludes that the success of interactive digital books as a museum communication medium requires a comprehensive strategy that considers the various aspects.

Dwi Hanadya; Rima Febrianti

Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

This collaborative activity aims to integrate academic learning and community service through tour guide practices at the Monpera Museum and the Sultan Mahmud Badaruddin II Museum Palembang. Students are directly involved in introducing local history and culture to visitors, while also practicing communication skills and applying contextual English. The activity method includes observation, field practice, and reflection on learning outcomes. The results of the activity indicate that students gain a deeper understanding of local cultural values, increase their confidence in public communication, and develop an appreciative attitude towards Palembang's historical heritage. This activity also shows the effectiveness of the experiential learning and service-learning approach in developing academic competence as well as the social character of students. Thus, the practice of this tour guide can be utilized as a community-based learning model relevant to higher education in the fields of language, culture, and tourism.

Susanna Silvia Sembiring

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

The North Sumatra Provincial Museum, as one of Indonesia’s leading cultural tourism destinations, encounters challenges in facilitating effective communication for international visitors. Despite housing extensive collections of Batak, Malay, and Nias artifacts that attract thousands of tourists annually, the limited use of English often constrains intercultural interaction. This study aims to examine the role of English as a medium of communication in enhancing foreign visitors’ experiences, identify linguistic barriers, and propose improvement strategies. Employing a descriptive qualitative case study design, data were collected through in-depth interviews and participant observation involving 50 international tourists (aged 18–65) from Europe, the Americas, and Asia who visited between January and March 2023. Data were analyzed thematically using NVivo software, supported by museum documents such as brochures and the website. Findings revealed that English proficiency among staff and the availability of English-language materials increased visitor satisfaction by 75%. However, communication barriers included the strong local accent (reported by 40% of respondents) and the lack of English-language audiovisual guides, which limited engagement. Recommendations include intensive English training focused on tourism vocabulary and phonetics, development of multilingual digital content, and collaboration with universities for volunteer interpreters. This research contributes theoretically to applied linguistics in tourism and practically to museum management enhancement.

Haryadi, Ekananda; Wardoyo, Bambang Tri; Riyanti, Menul Teguh; Murwonugroho, Wegig; Haura, Nazzalla Izzabelle +1 more

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

The Ciomas Golok is one of Banten’s intangible cultural heritage items, carrying profound historical, philosophical, and social meaning. More than a traditional weapon, it represents identity, honor, and the spirit of resistance against colonial rule. This study explores the origins and genealogy of the Ciomas Golok, analyzes the philosophy of “grip strength” encompassing physical, mental, and spiritual dimensions, and explains its role as a symbol of honor within Banten society. The research also examines its transformation in the modern era and compares it with other traditional weapons in the Nusantara and abroad. A qualitative method with a cultural ethnographic framework was applied. The research took place in Ciomas District, Serang Regency, as well as in museums, traditional markets, and cultural festivals. Data collection involved participant observation, in-depth interviews with blacksmith masters, community leaders, cultural figures, and youth, supported by literature documentation. Data analysis employed semiotics and symbolic anthropology, with validity maintained through triangulation of sources, methods, and theories. Findings show that the Ciomas Golok dates back to the Banten Sultanate era, evolving from an agricultural tool and weapon of resistance into a cultural artifact and creative economic commodity. The philosophy of “grip strength” highlights holistic values the golok as a symbol of honor, responsibility, and solidarity. Its continuing presence underscores the urgency of preservation. The study concludes that safeguarding the Ciomas Golok requires collaboration among blacksmiths, local communities, government, and academics to ensure its ongoing relevance as both a cultural emblem and an expression of Indonesian national identity.

Maya Yuhanda; Ghina Nurmalitasari

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Museums are essential for preserving culture and history, especially in cities like Jakarta, which have a history that spans from prehistoric times to modern times. The Fatahillah Museum in Jakarta is the best place to learn history because it has a collection of artifacts, important documents, and thematic exhibitions. The museum is not only a center for education, but it also helps to promote local culture through various activities such as workshops and seminars. The main challenge to improving the visitor experience is poor layout and circulation of the space. The way visitors enjoy the collections on display in the museum is greatly influenced by the layout, including the way the space is arranged. The Fatahillah Museum uses a hub-and-spoke and linear layout to direct visitors in a systematic way. But there are some problems, such as limited space, unergonomic collections and a poor navigation system. The space is filled with unique but sometimes confusing vertical and horizontal circulation grooves due to the architectural style of colonial Dutch museums. Factors such as visibility, lighting, and ergonomics also play a role in improving visitor comfort. With over 615,000 visitors in 2023, this problem is becoming more apparent, especially during busy holidays. To address this, the layout must be optimized, modern navigation is used, and the design of the exhibition hall must be updated to become more interactive and help students learn. In addition, arranging the collection chronologically and thematically can help visitors understand the historical and cultural context of the museum's collections.

Lungita Elok Iktikafia; Rakhmad Saiful Ramadhani; Fatihatul Lailiyah

Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research aims to analyze the branding strategy implemented by the Public Relations (PR) division of the Museum of Islamic Indonesia K.H. Hasyim Asy’ari (MINHA) in developing the identity of Indonesian Islam. Using a descriptive qualitative approach, data were obtained through observation, interviews, and documentation. The analysis applies Sicco Van Gelder’s brand strategy theory, which consists of three main dimensions: brand positioning, brand identity, and brand personality. The findings indicate that MINHA’s PR strategically and consistently implements branding through three key aspects: organizing public events, utilizing social media, and incorporating architectural design to reinforce the identity of Indonesian Islam. These strategies have successfully shaped the museum’s image as inclusive, educational, and youth-friendly, presenting a moderate and tolerant face of Indonesian Islam. The role of PR extends beyond promotion to become a driving force in conveying the narrative of Indonesian Islam through adaptive communication approaches. This study recommends optimizing additional digital platforms and developing an official website to further strengthen the museum’s branding on a broader scale.

Moch.Rizaldi Hasan; Halid Hasan; Nunung Aliyati Fajer

Kajian Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Archives, as information recorded in various media, including cassette tapes, hold significant historical, cultural, and commercial value. These materials are classified as audiovisual archives. Among them, cassette tapes containing national and international songs form part of the collection at the Museum Musik Indonesia, located in Malang, East Java, Indonesia. As a self-managed museum run by a community of music enthusiasts, the Museum Musik Indonesia provides public access to information about its song collections. Given the large number of cassette tapes preserved, an effective information arrangement system is essential. This study recommends the use of a geographical classification system to organize the collection. Archive data is entered into a database using Microsoft Excel, allowing for structured cataloging and easier retrieval. This research employs a qualitative method, involving interviews with several informants from the Museum Musik Indonesia. The findings indicate that applying a geographical classification system in organizing cassette tape archives significantly improves the museum’s management capabilities. This system facilitates the rediscovery of archived items, enhances organization, and supports accurate record-keeping. Furthermore, electronic storage of archive information reduces the risk of data loss and ensures long-term preservation. The implementation of this arrangement not only benefits internal management but also enhances the quality of service provided to museum visitors. By enabling quicker and more accurate access to the collection, the museum can offer a richer and more engaging visitor experience. This study demonstrates that systematic archival practices, even when implemented with accessible tools like Microsoft Excel, can yield substantial benefits in cultural heritage preservation. The approach can serve as a reference for other small-scale or community-based museums seeking efficient, low-cost methods for managing and safeguarding their archival assets.

Fatmasari, Ardha; Farika Nikmah

Kajian Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Museums as cultural preservation institutions have the responsibility to convey information about collections in an informative manner to the public. One of the historical events displayed at the Brawijaya Museum is Operation Trident in 1968. This research aims to design collection labels as an effective communication medium by considering aspects of archive classification, material selection, label design, and information readability. The method used is action research which is carried out through the planning and action stages. The label is designed using Art Paper material with a combination of black-and-white colors and Times New Roman fonts. This research not only emphasizes the aesthetic aspect, but also pays attention to the functional aspect in conveying messages to visitors. The label design process is carried out by paying attention to the suitability between historical content and the form of visual presentation, so that information can be conveyed in a concise, clear, and interesting manner. Effectiveness evaluation was carried out through the EPIC model approach to 105 respondents, including empathy, persuasion, impact, and communication indicators. The results of the study showed that the label was designed to be very effective as a communication medium for museums with high scores on all four indicators. The implication of this research is to improve the visitor experience in understanding the historical value of collections and the efficiency of archive management in the museum environment. In addition, the design of this label can be a reference for other museums in developing information media based on a visual communication approach that is right on target. Thus, the museum serves not only as a repository of artifacts, but also as an interactive and communicative educational center. Furthermore, this research emphasizes the importance of integration between information technology and visual communication strategies in the management of modern museums. The use of professionally designed labels based on the results of empirical evaluation contributes to the improvement of the image of museum institutions in the eyes of the public. It is hoped that this approach can encourage museums to be more innovative in creating participatory learning experiences, especially for the younger generation.

Dian Rudiana; Dini Yuliani; Otong Husni Taufiq

Jurnal Hukum dan Sosial Politik 2025 International Forum of Researchers and Lecturers

This research was conducted at the Tambaksari Fossil Museum, Ciamis Regency. The purpose of this research is to determine the Analysis of Cultural Heritage Management at the Tambaksari Fossil Museum, Ciamis Regency in 2024. The method used in this research is a qualitative descriptive research method. This method includes observation, interviews, and documentation. Data processing techniques in this research are data reduction, data presentation, and drawing conclusions. There are 5 informants. The results of the research show that the Analysis of Cultural Heritage Management at the Tambaksari Fossil Museum, Ciamis Regency in 2024 has not been running optimally. From the results of the observation, several indicators of problems were found related to the Analysis of Cultural Heritage Management at the Tambaksari Fossil Museum, Ciamis Regency in 2024, including limited adequate facilities and infrastructure in museum management, the lack of a management plan due to limited Human Resources (HR), the absence of a clear breakdown of duties and responsibilities in Museum management, and low community participation in Museum activities and management. The efforts made include submitting a budget for facility improvements to the local government, conducting routine fossil maintenance and conservation, identifying more comprehensive human resource needs, proposing to relevant parties to consider additional staff, and striving to increase public awareness of the importance of cultural preservation and the role of museums through good communication with the local community. Based on the results of the study above, it can be concluded that the overall Analysis of Cultural Heritage Management at the Tambaksari Fossil Museum, Ciamis Regency in 2024 has not been running optimally. To optimize the management of Cultural Heritage at the Tambaksari Fossil Museum, more intensive collaboration is needed between museum managers, the local government, and the community.

Raihan Fahrezy; Desrina Ratriningsih

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

The digital design of cultural museums with an interactive and educational approach in Indramayu Regency aims to present a modern, innovative, and interesting cultural preservation space. This concept was born from the urgent need for a means that are able to preserve, document, and promote local cultural wealth in the midst of the rapid flow of globalization. The lack of cultural literacy among the public, especially the younger generation, as well as the loss of historical objects due to inadequate storage facilities, are the main reasons for the importance of developing digital-based museums. Through an interactive approach, visitors can actively engage with cultural collections using advanced technologies such as augmented reality (AR), virtual reality (VR), and interactive multimedia. This technology provides an immersive, engaging, and personalized learning experience, so that visitors not only see, but also virtually experience the richness of the culture on display. Meanwhile, the educational approach is designed to create an informative, collaborative, and fun learning environment, which is highly relevant for learners and the younger generation as the successors of cultural preservation. Indramayu Regency, known for its long history, maritime traditions, and distinctive coastal culture, has great potential to become a center for cultural education. This digital museum will utilize digital technology to document cultural narratives in depth, so that it can be accessed not only by local people, but also national and international tourists. With its strategic location in the city center, the presence of this museum is expected to encourage the participation of the public and tourists in understanding, appreciating, and preserving the local culture of Indramayu. Apart from being an educational facility, this museum is expected to be able to become a driver of local tourism that makes a positive contribution to the economy of the surrounding community. Digital cultural museums are not only a place for preservation, but also a symbol of a strong regional identity, reflecting the synergy between technological innovation and commitment to cultural sustainability in the modern era.

Dara Miftahurrohmah; Novita Setyoningrum; Fandu Dyangga Pradeta

Lembaga Pengembangan Kinerja Dosen 2025 Lembaga Pengembangan Kinerja Dosen

This study examines the Blitar Regency Culture and Tourism Office's policy to increase visitor numbers at the Penataran Museum and identifies the obstacles encountered in its implementation. The method used was descriptive qualitative, with data collection techniques through observation, interviews, and documentation. The research subjects included cultural staff from the relevant office, Penataran Museum staff, and museum visitors. The results indicate that the office has implemented a policy encompassing three main aspects: improving access and services, protecting and developing collections, and sustainable collection management. Participatory programs such as education, cultural competitions, and information publications are also implemented to attract visitors, especially the younger generation. However, the implementation of this policy still faces various obstacles, such as limited personnel, time management, lack of collaboration with surrounding tourist destinations, and suboptimal publication, especially through digital media.  

Nadine Pradipta Salsabila; Adinda Diana Nadifa; Nia Oktavia Wahyu Dwi Sandy; Mohammad Insan Romadhan

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2025 STIKes Ibnu Sina Ajibarang

This study discusses how tourist attractions play a role in shaping destination identity through the integration of cultural, educational, and natural values. The focus of the study is directed at three tourist locations in East Java, namely Pari Temple, Surabaya Museum, and Pandawa Valley. All three represent different models of attractions—from historical sites with spiritual nuances, educational museums in the middle of the city, to thematically designed family recreation parks. The method used is a qualitative descriptive approach with a comparative case study, through observation, documentation, and semi-structured interviews.  The results of the study show that each location has its own way of constructing destination identity. Pari Temple emphasizes cultural continuity and sacred nuances. Surabaya Museum builds city identity through interactive historical education. Pandawa Valley offers a visual and emotional experience that is close to family tourists. All three show that destination identity is formed from a combination of design elements, cultural symbols, and visitor experiences. This study recommends strengthening local narratives and approaches that unite cultural, educational, and natural values ​​in sustainable tourism development.

Virana Mega Putri; Alicia Indriani Putri; Hepy Amrelia; Mohammad Insan Romadhan

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

In exploring the important role of Candi Pari, the Mpu Tantular Museum, and Kampung Lawas Maspati as branding destinations, these sites significantly contribute to strengthening cultural identity and enhancing tourism appeal in East Java. Candi Pari, with its architectural beauty and historical value, serves not only as an attractive landmark but also as a profound symbol of cultural richness. The Mpu Tantular Museum functions as an information and educational center, housing collections of artifacts that reflect the historical journey and traditions of the local community, providing visitors with an educational experience. Kampung Lawas Maspati adds a unique dimension by offering visitors the opportunity to interact directly with the traditions and daily life of the local people. Through cultural preservation and the promotion of traditional activities, this village successfully attracts tourists seeking to experience the authenticity of Javanese culture. This article also discusses the branding strategies implemented to enhance the visibility and competitiveness of these three destinations in the tourism market. Through an integrated approach, these locations not only serve as tourist attractions but also as means to raise awareness of the importance of cultural preservation. Ultimately, this article emphasizes that developing tourist destinations based on local identity can have a positive economic impact on the community while preserving the region's rich cultural heritage

M. Bima Rizqi; Aldi Saputra; Rizky Putra E; Mohammad Insan Romadhan

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Museum do not merely function as space for preserving historical atifacts, but also serve as educational arenas capable of conveying cultural and national values. This article examines the assimilation of cultural attractions and educational functions in three character-based museums in Surabaya: the HOS Tjokroaminoto Museum, the dr. Soetomo Museum, and the Surabaya Education Museums. This study emplyos a qualitative method with a descriptive approach, using content analysis to observe atifact, visual media, and historical narrative presanted in each museum. The findings hightlight that the assimilation of cultural attractions and educational elements within museums can serve as a strategic model for developing cultural policies that are more participatory, relevant, and contextual. This, museums are not only place to commemorate the past but also act as platform for shaping character and historical awereness among younger generations.

Putri, Elsya Erviany; Hanartyo, Ernawan Dwi

KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi 2025 Universitas Sains dan Teknologi Komputer

Indonesian tourism makes a significant contribution to the Indonesian economy, thus having a positive impact on the growth of the tourism industry. This research aims to analyze the influence of social media, service quality and memorable tourist experiences on return visit intentions. Quantitative method with cross-sectional survey method used in this research, as many as 110 respondents were selected using purposive sampling technique based on certain criteria consisting of tourists aged 17-40 years, domiciled in Jakarta, and had visited the National Monument and National Museum in the last six months. Although previous research reveals the mediating role of memorable tourism experiences on return visit intentions, not many have examined the influence of social media and service quality together. The results show that social media has a significant influence on return visit intentions. Service quality also has a significant influence on return visit intentions. Memorable tourism experiences also have a significant influence on tourists' return visit intentions. This research can also be expanded by adding other variables that can influence tourists' revisit intentions, such as motivation, price, or destination image. In addition, further research could consider the mediating role of other variables, for example tourist satisfaction as a mediator between memorable tourism experiences and return visit intentions.