Publication Search

In this modern era, preaching is not only done on the pulpit, but also through print and electronic media, especially social media such as Instagram. Many people are involved in spreading the preaching through these platforms. One form of interesting preaching content is motion graphic video, a combination of 2D animation representing moving infographics. Motion graphics combine elements of illustration, typography, photography, and videography with animation to strengthen the delivery of the message. This study aims to determine the preaching messages in the motion graphic videos uploaded by Ustadz Muhammad Nuzul Dzikri through the Instagram account @muhammadnuzuldzikri, which include the themes of faith, morals, and Islamic law. The method used is descriptive qualitative with content analysis techniques and observation of 9 motion graphic videos uploaded from December 2024 to January 2025.

Promotional strategies are used in marketing to determine the best way to bring products or services to certain markets, but sometimes in companies these strategies are often not optimal, as is still done by the printing and advertising company Permata Jaya Printing which only uses print media in the form of banners, posters , word of mouth and social media so that this promotional strategy is considered less effective in reaching a wider audience. To support the promotional media used by Permata Jaya Printing, the author tries to offer another alternative, namely the use of promotional media in the form of digital advertising videos based on motion graphics as a solution to this problem which is then distributed via social media. . Media such as Instagram and WhatsApp. The author chose to use the Research and Development (RnD) method in carrying out research which aims at the process of systematically searching for new knowledge, ideas, products and technologies, as well as developing and applying them to encourage innovation and growth. User efficacy test results were 83.5%. which is classified as very effective. So that this advertising video product can be declared feasible

Rangawak Atelier is a furniture brand founded by Mr. Widi, combining handcrafted quality with the aesthetics and cultural identity of Minangkabau. The brand produces furniture such as chairs and tables that highlight beauty and sustainability, reflecting a spirit of adventure and social contribution. This final project aims to create promotional media in the form of Augmented Reality (AR) filters to ensure the Rangawak brand remains well-known and relevant. The 4-D Model (Define, Design, Develop, Disseminate) is employed, involving stages of definition, design, development, and dissemination. Augmented Reality allows consumers to view products in unique 3D designs through Instagram filters, thereby expanding the promotional reach without requiring additional applications. Supporting promotional media include posters, foam boards, motion graphics, postcards, Instagram reels, and catalogs, all aimed at enhancing consumer interaction with the Rangawak Atelier brand. By using these innovative AR filters, Rangawak Atelier provides a distinctive and engaging promotional tool, helping consumers visualize the products in their own spaces and thereby making informed purchasing decisions. This approach not only maintains the brand’s presence in the market but also aligns with modern marketing trends, leveraging digital technology to create a memorable and interactive consumer experience.

The aim of this study is to assess the influence of subtitles in the "Affordable" motion graphics on the comprehension of 7th-grade students at SMPN 7 Bogor. This research utilizes a quantitative descriptive approach. In this study, samples are obtained through non-probability sampling, and respondents are selected using purposive sampling. Simple linear regression is employed as the data analysis technique. The results of the simple linear regression analysis reveal that the "Affordable" motion graphics have a positive and significant impact on the comprehension of 7th-grade students at SMPN 7 Bogor, accounting for 24.46%, while the remaining 75.54% is influenced by other variables.

The aim of this research is to see the effect of motion graphic duration on audience retention levels when conveying information about non-effective taxpayers and also to make recommendations for optimal duration to increase audience retention by using non-effective taxpayer motion graphics as a case study. A quantitative approach with a correlational type was used in conducting this research, as well as the use of YouTube Analytics to analyze data on audience retention levels while watching motion graphics. This research found a significant linear relationship between the duration of motion graphics and audience retention based on the motion graphics presented. A duration that exceeds three minutes can decrease audience retention.