PERANCANGAN ANIMASI IKLAN DIGITAL BERBASIS MOTION GRAFIS SEBAGAI PENUNJANG PROMOSI PADA PERMATA JAYA PRINTING

Setiyo Prihatmoko ; Setiyo Prihatmoko ; M Syarif Husen ; Sumaryanto ; Sumaryanto
JURNAL ILMIAH KOMPUTER GRAFIS 📅 2024 Vol 17, No 1 🔗 DOI: 10.51903/pixel.v17i1.1902 ★ 1 Sitasi
Abstract
Promotional strategies are used in marketing to determine the best way to bring products or services to certain markets, but sometimes in companies these strategies are often not optimal, as is still done by the printing and advertising company Permata Jaya Printing which only uses print media in the form of banners, posters , word of mouth and social media so that this promotional strategy is considered less effective in reaching a wider audience.
To support the promotional media used by Permata Jaya Printing, the author tries to offer another alternative, namely the use of promotional media in the form of digital advertising videos based on motion graphics as a solution to this problem which is then distributed via social media. . Media such as Instagram and WhatsApp.
The author chose to use the Research and Development (RnD) method in carrying out research which aims at the process of systematically searching for new knowledge, ideas, products and technologies, as well as developing and applying them to encourage innovation and growth.
User efficacy test results were 83.5%. which is classified as very effective. So that this advertising video product can be declared feasible
Keywords
Motion Graphics Digital advertising animation
How to Cite

Setiyo Prihatmoko, et al. (2024). PERANCANGAN ANIMASI IKLAN DIGITAL BERBASIS MOTION GRAFIS SEBAGAI PENUNJANG PROMOSI PADA PERMATA JAYA PRINTING. JURNAL ILMIAH KOMPUTER GRAFIS, 17(1). https://doi.org/10.51903/pixel.v17i1.1902

Setiyo Prihatmoko; Setiyo Prihatmoko; M Syarif Husen ; Sumaryanto, Sumaryanto, "PERANCANGAN ANIMASI IKLAN DIGITAL BERBASIS MOTION GRAFIS SEBAGAI PENUNJANG PROMOSI PADA PERMATA JAYA PRINTING," JURNAL ILMIAH KOMPUTER GRAFIS, vol. 17, no. 1, 2024.

Setiyo Prihatmoko; Setiyo Prihatmoko; M Syarif Husen ; Sumaryanto, Sumaryanto. "PERANCANGAN ANIMASI IKLAN DIGITAL BERBASIS MOTION GRAFIS SEBAGAI PENUNJANG PROMOSI PADA PERMATA JAYA PRINTING." JURNAL ILMIAH KOMPUTER GRAFIS, vol. 17, no. 1, 2024.

Setiyo Prihatmoko; Setiyo Prihatmoko; M Syarif Husen ; Sumaryanto, Sumaryanto. "PERANCANGAN ANIMASI IKLAN DIGITAL BERBASIS MOTION GRAFIS SEBAGAI PENUNJANG PROMOSI PADA PERMATA JAYA PRINTING." JURNAL ILMIAH KOMPUTER GRAFIS 17, no. 1 (2024).

Setiyo Prihatmoko, et al. (2024) 'PERANCANGAN ANIMASI IKLAN DIGITAL BERBASIS MOTION GRAFIS SEBAGAI PENUNJANG PROMOSI PADA PERMATA JAYA PRINTING', JURNAL ILMIAH KOMPUTER GRAFIS, 17(1). doi: 10.51903/pixel.v17i1.1902.

Setiyo Prihatmoko; Setiyo Prihatmoko; M Syarif Husen ; Sumaryanto, Sumaryanto. PERANCANGAN ANIMASI IKLAN DIGITAL BERBASIS MOTION GRAFIS SEBAGAI PENUNJANG PROMOSI PADA PERMATA JAYA PRINTING. JURNAL ILMIAH KOMPUTER GRAFIS. 2024;17(1).

Artikel Terkait

Perkembangan Metode Image Quality Assessment Berbasis Deep Learning: A Systematic Literature Review terhadap Tren dan Evaluasi Performa

Nurul, Amelia; Nurul, Amelia; Nuralvianti, Regita

Penguatan Digital Marketing Percetakan Kasandi Foil Pond Dalam Mengoptimalkan Jangkauan Pasar Dan Penjualan

Ayuningtyas Kasandi; Ayuningtyas Kasandi; Sulartopo; Aris Sarwo Nugroho

Media Visual Poster Digital Untuk Kebersamaan Karyawan PT Mensa BinaSukses

Malise Elvina Benita Christianti, Malise Elvina Benita Christianti; Fitro Nur Hakim, Fitro Nur Hakim; Haryo Kusumo, Haryo Kusumo

Perancangan Video Profil SD Negeri 3 Bentangan Sebagai Media Promosi dan Informasi

Hendrawan Tama, Theo; Rudjiono, Daniel; Priyadi, Agus; Hendrawan Tama, Theo; Rudjiono, Daniel; Priyadi, Agus

Performance Comparison of SARIMA and Prophet Models for Forecasting Indonesian Banking Stock Prices

Abdullah, Syarifudin; Ida Bagus Nyoman Pascima; I Nyoman Tri Anindia Putra

ANALISIS ELEMEN DESAIN DAN SEMIOTIKA VISUAL KONTEN INSTAGRAM @DISPAREKRAFPORA_GORONTALOPROV DALAM MEMBANGUN IDENTITAS PARIWISATA GORONTALO

Risti Puspita Sari Hunowu; Hunowu, Risti Puspita Sari ; Siska Udilawaty; Hinta, Mohammad Rizki Putra
Tren Sitasi Jurnal