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Social media has become an integral part of students’ lives and is increasingly being used as a means of interactive learning. This study aims to analyze the effectiveness of social media use in supporting students’ learning process, by highlighting the benefits, challenges, and solutions that can be applied. The research method used is a qualitative approach with case studies, in-depth interviews, and thematic analysis. The results of the study indicate that social media provides flexibility in accessing learning materials, increases academic engagement, and facilitates discussion and collaboration between students and lecturers. However, there are several challenges, such as distraction, unguaranteed validity of information, lack of structure in learning, and gaps in access to technology. To overcome these challenges, strategies are needed such as good time management, increasing digital literacy, active roles of lecturers in directing learning, and institutional support in increasing access to technology. With the implementation of the right strategy, social media can be an effective tool in supporting interactive learning, improving students’ academic quality, and encouraging educational transformation in the digital era.    

Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the relationship is between follower characteristics and effectiveness of promotion via Instagram of Islamic gamis products and thirdly to find out consumer responses regarding the use of promotional syar'i gamis products. 'i via social media Instagram.The results of this research are that promotions carried out via Instagram are quite good. Promotion of syar'i gamis through social media Instagram is very effective in stimulating attention, increasing respondents' knowledge of the products being marketed, generating interest in followers, generating desire and ultimately making followers buy syar'i gamis products and then recommending them to other people.

This research reveals the crucial role of Instagram, particularly the @fiqri_fox account, in shaping a community of videographers who actively learn and share. Through a virtual ethnography approach, it is found that this account not only presents comprehensive lighting tutorials, but also creates an inclusive dialog space. Using the virtual ethnography method, this research explores in depth how the Instagram account @fiqri_fox becomes a reference for videographers in understanding lighting techniques. The results of this study highlight the great potential of social media, especially Instagram, as an effective learning tool. Accounts like @fiqri_fox have proven that with the right approach, the platform can bridge the gap between theory and practice.

This study aims to examine the impact of social media on the religiosity of students at Universitas Negeri Jakarta (UNJ), focusing on both the positive and negative effects, as well as the factors influencing these outcomes. The research employs a descriptive qualitative method, relying on literature review and data collection through observations of social media use in students' religious activities. The findings indicate that social media can strengthen religiosity by providing access to religious content, forming religious communities, and enhancing religious knowledge. However, challenges such as the spread of hoaxes and the diversion of attention from worship also exist. In conclusion, careful management of social media is essential to maximize its positive impact on students' religiosity. The study recommends improving digital religious literacy, critical religious education, and guidance in social media use.

Currently, social media has become an important part of the lives of the younger generation. On one hand, social media offers great benefits such as access to information, social networking, and creativity. However, irresponsible use can trigger negative impacts, one of which is moral decadence, especially among the younger generation. This research aims to analyze the impact of social media on the moral decadence of the younger generation and to design solutions based on Pancasila values. The method used is a literature review, analyzing information from various relevant academic sources. The research results show that social media, although beneficial, contributes to various moral issues, such as the increase in online bullying, the use of inappropriate language, becoming individualistic/antisocial, and engaging in cybercrime. As a solution, the values of Pancasila are implemented through spiritual education, digital campaigns that instill empathy and solidarity, promotion of tolerance and unity, as well as the enhancement of digital literacy. This research concludes that the implementation of Pancasila values can be a relevant and solution-oriented approach to addressing the moral decadence of the younger generation in the digital era.

The rapid development of globalization today facilitates access to information circulating on social media, both positive and negative. This study examines the increasing cases of defamation in the digital age, focusing on legal protection aspects and rehabilitation efforts for victims. The purpose of this writing is to understand the role of the government and law enforcement authorities in addressing defamation offenses. Using a normative legal research method, it is concluded that: 1. To understand the forms of defamation offenses, 2. To determine the rights of victims of defamation. Protection and rehabilitation efforts for one's reputation are crucial in this era, considering the advancements in technology and the widespread occurrence of defamation.

This study aims to analyze the role of social media and explore how it influences the views and understanding of religious knowledge among Muslim youth. Using a qualitative approach, the study provides a detailed exploration of adolescents' perceptions of religious content accessed through social media and its impact on their understanding of Islam. The findings indicate that social media plays a significant role in enhancing religious understanding among youth. The majority of participants access religious content through platforms such as Instagram and TikTok, with most feeling that this content helps them gain a deeper understanding of Islamic teachings. This positive influence includes increased motivation to engage in worship and improve daily behavior in accordance with religious principles. However, participants also noted challenges related to the quality of information, which is often inaccurate or superficial. Nonetheless, social media fosters a strong sense of community through interactions in discussion groups and collaboration in religious learning. The study concludes that while social media has great potential to enrich religious knowledge among youth, it is important for adolescents to select credible sources, and for parents and educators to provide guidance on the wise use of social media.

This article aims to describe the influence of social media on the formation and spread of slang among students at Muhammadiyah University, Maumere. Social media, such as Instagram, TikTok, and Twitter, are not only a means of interaction, but also a major catalyst in creating and disseminating new terms. This phenomenon reflects students’ linguistic creativity and is also a reflection of the dynamics of digital culture. In the context of Maumere Muhammadiyah University students, the use of slang is not just a trend, but also a tool to adapt to a dynamic social environment. New terms that are popular on social media are often adopted in daily conversations as symbols of modern and contemporary identity. However, this phenomenon also raises challenges, especially related to the preservation of formal language and traditional values in communication. This article discusses the characteristics of slang that emerges from social media, its role in forming social identity, and its impact on the use of formal language. In conclusion, social media plays a significant role in shaping student communication patterns, but efforts are needed to maintain a balance between language creativity and the use of standard language in formal contexts.

The digital era has changed consumer behavior and the way of doing business, especially for Micro, Small, and Medium Enterprises (MSMEs). This article discusses social media optimization strategies to improve MSME marketing. By analyzing the development of social media and digital consumer behavior, this article presents practical recommendations for MSMEs to increase their awareness, increase sales, and build customer loyalty. The approach used in this study is to conduct training and workshops involving professionals in the field of digital marketing. This study shows that social media optimization can be the key to increasing the competitiveness and success of MSMEs in the digital era.

Social media plays an important role in supporting innovation and digitalization of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. This research aims to understand how social media affects the growth of MSMEs through marketing strategies and interactions with consumers. The method used is qualitative analysis on several case studies of MSMEs that successfully use social media. The results show that social media increases product visibility and allows MSMEs to interact directly with customers, understand their neaeds, and adapt quickly to market trends. In addition, feedback from consumers on social media drives product and service innovation. The conclusion of this study is that social media not only improves the competitiveness of MSMEs, but also contributes to national economic growth. The suggestion for MSMEs is to utilize social media proactively and take part in digital marketing training.The implications of this study emphasize the need for support from the government and related institutions in the form of training programs and access to technology to strengthen the capabilities of MSMEs in the digital era. Thus, social media can be a strategic tool for sustainable growth and innovation in the MSME sector.

This training aims to increase entrepreneurial interest and ability to utilize social media among housewives in Jero Gunung Village, West Sakra District, East Lombok. In today's digital era, social media has become an effective tool for promoting products and services, as well as expanding market reach. However, many housewives still lack understanding on how to utilize it optimally. This training activity consisted of educational sessions on the basics of entrepreneurship, marketing strategies, and the use of social media as a business platform. In addition, this training also provides assistance in planning and managing small businesses that have the potential to increase family income and realize an independent economy. The results of the training showed an increase in participants' knowledge and skills in entrepreneurship, as well as their increased confidence to start a new business or develop an existing one. Thus, this training is expected to have a positive impact on the family economy and community welfare in Jero Gunung Village.

This study aims to expand the understanding of digital marketing among Micro, Small, and Medium Enterprises (MSMEs) by utilizing social media. In today's digital era, social media has become one of the effective channels for promoting products and services. Adequate knowledge of digital marketing strategies can support MSMEs in increasing their visibility and sales. The method applied in this study is through training and workshops involving digital marketing practitioners. The findings of this study indicate that participants experienced a significant increase in their understanding and application of digital marketing strategies through social media, as well as a positive impact on their business growth.

This study provides a new perspective on the influence of social media marketing activities (SMMA) on the purchase intention of students towards the Kahf brand. The use of social media has truly increased massively, and this has led many companies to change the way they engage their brands with consumers. This phenomenon creates a need for this research to further investigate the influence of Social Media Marketing Activities (SMMA) on social brand engagement (SBE), brand equity (BAQ), and purchase intention (PIN). Therefore, the aim of this study is to explore the impact of SMMA on students' purchase intentions regarding the Kahf brand, considering brand equity and social brand engagement. This research uses the SOR (Stimulus Organism Response) theory as the foundation of the study. This research uses a quantitative method with 144 respondents, employing Roscoe's formula and purposive sampling technique. The data in this study was obtained by having respondents fill out a questionnaire. There are 20 questions that respondents must answer through Google Forms. The researcher analyzes the results of the discriminant validity using the Fornell-Larcker Criterion. This research aims to determine the impact of social media marketing activities (SMMA) and purchase intention on the products offered by the Kahf brand. The survey results will be analyzed using descriptive statistics, employing PLS-SEM version 4.0 and SPSS to test the quantitative data. The results of this study indicate that social media marketing activities have a positive and significant impact on purchase intention, while brand equity and social engagement do not have a positive and significant effect on purchase intention. The findings suggest that the effectiveness of marketing is achieved through social media marketing activities that positively and significantly influence respondents' purchase intentions.

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era

Social media has become a strategic platform to support education and promotion, including in the energy sector. This research aims to optimize the role of Instagram as a means of electricity education and promotion of the Electrifying Lifestyle at PT PLN (Persero) UP3 Surabaya Utara. The research method uses a qualitative approach with descriptive analysis, based on observation of company Instagram account activities, interviews, and social media performance data. The results show that the utilization of interactive features such as stories, reels, and informative feeds can increase audience engagement and strengthen public understanding of electricity-based services and lifestyles. This study concludes that optimizing content strategy, consistency of posts, and collaboration with local communities are effective in expanding reach and supporting the company's digital transformation.

The culinary industry in Indonesia is one of the fastest-growing sectors of the creative economy, contributing approximately 41% to the total GDP of the creative economy in 2020. However, product marketing challenges remain a significant obstacle for Micro, Small, and Medium Enterprises (MSMEs) in this sector. Issues such as limited marketing skills, intense competition, and restricted access to digital technology hinder MSMEs' competitiveness. Mie Ayam Pak Sorodi, as one of the MSMEs, faces challenges in digital marketing, including the absence of digital payment systems and social media platforms. This community service aims to assist the MSME in adopting digital transformation by creating social media profiles, adding business locations to Google Maps, and implementing QRIS payment systems. The methods include direct mentoring and technical training for business owners. The results indicate an improvement in market reach, customer engagement, and operational efficiency. This digital transformation is expected to enhance competitiveness and business sustainability in an increasingly competitive market (Ftindustri, n.d.).

This study aims to analyze the positive impact of social media interaction (source credibility, source homophily and content quality) on future intention. The study used a quantitative approach involving 120 online travel agent consumers in Semarang, obtained by purposive sampling. Data were obtained by online questionnaires and then analyzed by multiple linear regression analysis. The study results are that source credibility has a positive effect on future intention, source homophily has a positive effect on future intention, and content quality has a positive effect on future intention. The study concludes that social media interaction (source credibility, source homophily, and content quality) positively impacts future intention.

Small and Medium Enterprises (SMEs) play a crucial role in economic growth but often face challenges in expanding their market reach. Utilizing social media as a marketing platform can be an effective and efficient solution to enhance the competitiveness of SMEs. This community service activity aims to optimize the use of social media for product marketing by SMEs in Mekarmukti Village through intensive training. The training covers an introduction to social media platforms, techniques for creating engaging content, digital marketing strategies, and performance analysis. The methods employed include participatory approaches, hands-on practice sessions, and group discussions. The results of the activity indicate an increase in participants' understanding and skills in using social media to promote products. Furthermore, participants are capable of creating creative content and designing more structured marketing strategies. Consequently, this training has a positive impact on the development of SME marketing in Mekarmukti Village and is expected to increase income and business sustainability for SME entrepreneurs..

This research aims to determine the influence of social media on language change slang among teenagers. Slang can be interpreted as puns and language styles used by teenagers to express themselves, and is often used in communication between peers. Slang itself has experienced development and modification from generation to generation. Nowadays, with the increasing popularity of social media, these platforms are becoming a forum for teenagers to share information, interact and develop new ideas. The method used in this research is a qualitative method through literature study from various social media, for example TikTok, Instagram, Facebook and X. Research results shows that social media plays a very important role in spreading new terms and slang among teenagers. Many slang words and creative terms emerged as a result the influence of trends and culture circulating on social media, which creates ways of communication which is more relaxed and flexible. Using slang on social media also helps teenagers form their identity, while creating differences in the way they communicate between the older and younger generations. Apart from that, this research also found that social media allows teenagers to adapt quickly to change Language.

The social media-based Problem Based Learning (PBL) model is an innovative approach in Islamic Religious Education (PAI) learning that utilizes digital platforms to build more interesting and relevant learning interactions. This study aims to examine the extent of the effectiveness of this model in improving students' understanding of Islamic values, such as morals, ethics, and morals. By using social media, students are invited to discuss and solve problems related to current issues, making the learning process more contextual and experience-based. This research was conducted by literature study method, analyzing various literature related to the implementation of the PBL model, the use of social media in education, and its role in the formation of Islamic character. The results of the study show that this model is able to increase students' involvement in learning and deepen their appreciation of Islamic values through active interaction and critical reflection. However, the implementation of this model is inseparable from challenges such as disruption from irrelevant content, lack of digital literacy, and limited access to technology. To overcome this, good social media management, supervision of student activities, and improvement of digital infrastructure in schools are needed. With the right approach, the social media-based PBL model has the potential to be an effective strategy in building students' Islamic character in the digital era.