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Nabila Putri Pertiwi; Alsuhendra Alsuhendra; Mariani Mariani

Garina 2023 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

This research aims to analyze and study the influence of marination with Arabica coffee grounds on processed beef in terms of physical quality and consumer acceptance. The study was conducted at the Laboratory of the Culinary Education Program, Faculty of Engineering, Universitas Negeri Jakarta, from March 22, 2022, to September 25, 2023. The research method employed was experimental. The samples used in this study were processed beef marinated with Arabica coffee grounds for 60 minutes, 90 minutes, and 120 minutes. Subsequently, a panel test was conducted with 30 moderately trained panelists who evaluated predetermined aspects of consumer acceptance. Based on the results of the statistical hypothesis test using Anova for the physical quality test, it was found that there is an influence of marination with Arabica coffee grounds for 60 minutes, 90 minutes, and 120 minutes on the aspect of meat tenderness. According to the results of the statistical hypothesis test for consumer acceptance using the Friedman test, it was found that the texture of processed beef was influenced. Based on the results of the Tukey's test, in terms of product preference for surface color, coffee flavor, meat flavor, texture, coffee aroma, and distinctive meat aroma, the product most preferred from the research was processed beef marinated with Arabica coffee grounds for 120 minutes.

Wahyu Puji Pangestu; Ahmad Dwi Nurdiyanto; Riyono Riyono

Prosiding Seminar Nasional Manajemen dan Ekonomi 2023 Universitas Kristen Indonesia Toraja

the purpose of this research to determine and analyze the influence of Store Atmosphere (X1), product variety (X2), service quality (X3) on consumer buying interest (Y). The population in this study were all potential SVS Karangjati consumers, totaling 100 respondents. The type of research used is Non Probability sampling because the population is not yet known. Researchers then used purposive sampling focusing on consumers who bought at SVS Karangjati, with a quantitative approach. The analysis technique used is multiple linear regression using the Likert scale method. The research results can be concluded that : 1). Store Atmosphere has a positive and significant effect on consumer buying interest, 2). Product variety has a positive and significant effect on consumer buying interest, 3). Service quality has a positive and significant effect on consumer buying interest. Based on the results of this research, it would be better for the owner of SVS Karangjati to continue to maintain and improve his business, especially the store atmosphere, product variety and service quality so as to increase interest in buying among more potential consumers.

Hafidz Khan; Murwanto Sigit

Epsilon : Journal of Management (EJoM) 2023 Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Rapid developments in the business world pose challenges and risks for business people to remain competitive and maintain company continuity. In an effort to win competition, maintain market share and capture existing markets, companies must be able to adapt their business strategies considering the ever-changing environment. High quality products or services play a key role in shaping consumer satisfaction. The higher the quality of the product or service provided, the higher the consumer satisfaction, which in turn provides profits for the company. One element that influences consumer satisfaction is business ethics. Business ethics provide incentives for consumers to form strong bonds with companies. This study aims to analyse the effect of Islamic business ethics on customer satisfaction with PT Paragon Technology and Innovation products. The research approach uses the survey method. The sample in this study were 97 consumers who have used PT Paragon Technology and Innovation products. The sampling method used is the incidental sampling method. Primary data in this study are the results of respondents' answers. The data collection method in this study used a questionnaire. Data analysis using simple regression analysis tools. The results showed that there was an effect of Islamic business ethics on customer satisfaction with PT Paragon Technology and Innovation products.

Aulia Life Rahma Putri; Maharani Ikaningtyas

Journal of Administrative and Sosial Science (JASS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Indonesia's cement industry plays a pivotal role in economic and infrastructural development. PT Semen Indonesia (Persero) Tbk stands out as a leading company in this sector, boasting renowned brands like Semen Gresik, Semen Padang, and Semen Tonasa, producing various types of cement, including Pozzolan Portland Cement (PPC) and Ordinary Portland Cement (OPC). Competing with other major cement players like PT Indocement Tunggal Prakarsa Tbk and PT Holcim Indonesia Tbk, PT Semen Indonesia remains a significant force.This study aims to formulate marketing strategies focusing on maintaining the company's longstanding positive image and influencing consumer behavior towards purchasing its products. Key aspects explored include product quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural factors. Understanding consumer behavior is vital, considering their interest in cement products with a strong brand image, factoring in aspects such as quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural elements. Research findings are expected to provide in-depth insights into PT Semen Indonesia's ability to comprehend and respond to consumer preferences effectively. This understanding will serve as a foundation for formulating smarter and more relevant marketing strategies, aiding the company in maintaining and increasing market share, while reinforcing its image as a leading provider of building solutions in Indonesia. in Indonesia.

Qathrunnada Salsabila; Nafisah Itsna Hasni

CiDEA Journal 2023 Universitas 17 Agustus 1945 Semarang

Economic stability created price stability, because a stable economy could result in low or affordable costs for the community. One indication of economic stability was inflation. Meanwhile, the Consumer Price Index was an important indicator of the financial market and was a general indicator of the level of inflation in Indonesia. For this reason, this research aimed to analyze the influence of the monthly consumer price index on monthly food inflation in Cilacap Regency. The data used in the research came from the Cilacap Regency Central Statistics Agency, which was then analyzed using a simple regression analysis method. The results of the analysis showed that there was no significant influence between the monthly consumer price index and monthly inflation. This was because the CPI was one of the indicators was used to measure the level of inflation. Changes in the CPI over time described the rate of increase (inflation) or rate of decline (deflation) of goods and services.

Iswahyuni, Iswahyuni

Kepuasan merupakan faktor penting bagi suatu perusahaan baik yang bergerak di bidang dagang maupun jasa. Melalui perasaan konsumen berupa kesenangan maupun perbandingan antar produk, kepuasan konsumen dapat terukur. Tujuan penelitian ini adalah (1) untuk mengetahui dampak positif pembayaran biaya pendidikan di Yayasan Sekolah Albanna dan Yayasan Sekolah Anak Emas Denpasar Bali setelah menggunkan Sistem EduPay, (2) Untuk mengetahui cara Yayasan Sekolah Albanna dan Yayasan Sekolah Anak Emas Denpasar Bali menyelesaikan masalah pembayaran Sistem EduPay, (3) Untuk mengetahui kepuasan Yayasan Sekolah Albanna dan Yayasan Sekolah Anak Emas Denpasar Bali menggunakan Sistem EduPay. Jenis penelitian ini menggunakan pendekatan kualitatif dengan metode observasi, wawancara, dan dokumentasi. Subjek penelitian ini terdiri dari 22 informan yang dipilih dengan menggunakan teknik Purposive. Teknik analisis data yang digunakan meliputi: reduksi data, penyajian data, dan verifikasi. Adapun hasil dari penelitian tersebut adalah (1) Sistem EduPay efektif dan efisien dalam proses transaksi pembayaran dan pelaporan, (2) Dalam penyelesaian masalah, alur terstruktur dari Wali murid menyampaikan ke Staff Keuangan sekolah kemudian pihak lembaga akan koordinasi dengan pegawai BSM Denpasar, (3) Pengguna cukup puas dalam penggunaan Sistem EduPay untuk proses pembayaran biaya pendidikan sekolah.

Mulyanto, Mulyanto; Angga Wahyudi; Ile Arbertus; Ari Firmansah; Jhon Lim

JURNAL ILMIAH KOMPUTER GRAFIS 2023 UNIVERSITAS STEKOM

Studi ini menyelidiki faktor-faktor yang mempengaruhi adopsi dan penggunaan perbankan elektronik di Batam, Indonesia, mengingat lonjakan global dan regional dalam e-banking. Tujuan utamanya adalah untuk melihat bagaimana kenyamanan, aksesibilitas, penghematan biaya, dan kualitas layanan mempengaruhi adopsi dan penggunaan berkelanjutan dari layanan ini, memberikan wawasan untuk membantu lembaga keuangan dan pembuat kebijakan merumuskan strategi yang lebih mempromosikan adopsi e-banking. Menggunakan metodologi penelitian kuantitatif, menampilkan enam variabel: kegunaan yang dirasakan, norma subjektif, kemudahan penggunaan yang dirasakan, niat untuk menggunakan, teknologi yang dirasakan, dan risiko yang dirasakan. Data, yang dikumpulkan dari 400 peserta melalui survei, menunjukkan bahwa variabel spesifik tidak terpengaruh oleh semua kecuali tiga persepsi kegunaan, teknologi, dan bahaya. Anehnya, ketika datang ke e-banking, norma subjektif memiliki dampak yang jauh lebih kuat pada konsumen daripada kenyamanan penggunaan pada keinginan mereka untuk menggunakan. Untuk penelitian ke depan, pandangan demografis yang lebih jelas dapat diperoleh dengan mempertimbangkan target responden dan memperluas cakupan di luar Kota Batam.

Aldi Muflih Azhari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of service quality variables (X1) and location (X2) on purchasing decisions (Y) at Tell Kopi Kediri. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the research was 267 respondents at Tell Kopi. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The research results showed that the multiple linear regression equation Y = 16.559 + 0.316 Location has a partially significant effect on purchasing decisions with a sig result of 0.000 <0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that service quality and location simultaneously and significantly influence purchasing decisions.

Dosince M. Metkono; Fransina W. Ballo; Cicilia A. Tungga

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Technological developments have had a huge impact on the banking system, one example of the impact of developments is increasingly modern payment systems such as mobile banking. Bank NTT is one of the banks that provides mobile banking services called B'pung mobile. This research aims to determine consumer preferences for mobile banking services at Bank NTT. This research uses a qualitative descriptive approach, by conducting structured interviews with informants and NTT bank customers. The research results show that consumer preferences for mobile banking services at NTT banks continue to experience positive developments in line with technological advances and changes in user behavior, ease of access, transaction security, feature and functional innovations are getting better. However, in its implementation there are several problems, namely a weak internet connection, no fingerprint feature and also a top up feature that is difficult to access.

Paulus Manggala Putera Pandie; Sukardan Aloysius

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The purpose of this research is to analyze the legal protection for consumers in the inclusion of food labels according to Law Number 8 of 1999 concerning consumer protection. This research is an empirical juridical research. This research framework departs from the conception of the law on consumer protection which contains legal protection for consumers in the inclusion of food labels according to Law No. 8 on consumer protection. This research is an empirical juridical research on five resource persons. The data is analyzed descriptively-qualitatively. Based on the results of the research, the criteria for food label violations according to Law Number 8 of 1999 concerning consumer protection are label falsification, false information, expiration, incomplete labels, inappropriate quality, unsubstantial health claims, illegal labels, lack of compliance with regulations, and health hazards. Legal protection for consumers in food labeling violations according to Law No. 8/1999 on consumer protection, which aims to protect the rights and interests of consumers and encourage healthy and fair business practices. Violation of this law can result in legal action and sanctions against business actors who violate consumer rights. If you have a problem or dispute as a consumer, you can utilize the mechanisms provided in this Act to protect consumer rights.

Erinda Aprilia Puspitasari; Nindya Cahya Puspita; Rr Adzkia Larasati Meyrizky; Maria Yovita R. Pandin

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Penelitian I bertujuan untuk I mengidentifikasi i dan menganalisis faktor-faktor yang mempengaruhi keputusan investasi saham pada lima perusahaan tercatat pada industri makanan dan I minuman di Bursa Efek Indonesia (BEI) selama tahun 2022. Penelitian ini menggunakan Capital IAsset I Pricing IModel I(CAPM) sebagai dasar analisis yang mengevaluasi kinerja investasi saham pada industri yang berhubungan dengan konsumen. Metode penelitian   I melibatkan pengumpulan data historis harga saham, sukuIbungaIbebas risiko, Idan pengembalianIindeks II pasar saham, serta analisis statistik untuk mengukur risiko sistematis dan imbal hasil dari investasi dalam perusahaan-perusahaan Food and Beverages. Data yang diambil mulai Desember 2021 hingga Desember 2022. Hasil perhitungan menunjukkan rata-rata βi bernilai kurang dari  I1 (0,2930 < 1) sehinggaisecaraiumum 5 saham perusahaan yang dijadikan sampelipenelitian memilikiirisiko sistematisiyang rendah dan cenderung kurang aktif dalam merespon perubahanI harga pasar. Berdasarkan hasil analisis selama 2022, dari 5 saham I perusahaan Iyang dijadikan sampel terdapat 1 saham yang Efisien yaitu saham PT Kino Tbk (KINO). I Kriteria penentuan keputusan investasi adalah dengan memilih I saham-saham yang efisien, yaitu saham-saham yang mempunyai I tingkat pengembalian tunggal yang lebih besar  I dari tingkat I pengembalian yang I diharapkan (Ri>ERi), ​I​dan mengeliminasi saham-saham yang berefisiensi I rendah, yaitu saham-saham dengan tingkat pengembalian tunggal. kurang dari tingkat pengembalian yang diharapkan. Kembali (Ri<ERi). Implikasi praktis dari penelitian ini adalah memberikan I panduan I kepada investor dalam memilih saham yang sesuai dengan profil risiko dan tujuan investasinya dengan mempertimbangkan  IIaspek-aspek yang relevan dalam model  I CAPM. I

Dinar Aisyah Pratiwi; Rina Arum Prastyanti

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Rapid developments in today's life, especially in the fields of technology and economics, have resulted in globalization which affects various aspects of life. Information technology, especially the internet, has changed the way humans interact, do business and transact. The phenomenon of online trading via E-commerce platforms has become rampant in various countries, enabling cross-border transactions without physical meetings between sellers and buyers. However, the impact of this convenience also includes the spread of imitation or fake products which are detrimental to consumers and original producers of the brand. This research is normative research with a descriptive qualitative approach. With sources taken from books, journals, laws and regulations, and literature relevant to the research. The results obtained are that business actors have the right to be responsible to consumers for counterfeit goods which result in losses for consumers.

Hasna Hamida Alifia Ar-Rasyi

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Brand Ambassador and Social Media Marketing are effective marketing strategies to encourage purchasing decisions. This study aims to determine the direct and indirect effects of brand ambassadors and social media marketing on purchasing decisions for Nature Republik products. This research uses a quantitative descriptive approach. The population of this study were consumers of Nature Republik, the sampling technique used purposive sampling totaling 100 respondents who live in Malang City. This research data analysis was carried out using the SEM PLS method using the SmartPLS application, descriptive analysis test and hypothesis testing. The results showed that 1) Brand Ambassador has a positive and significant effect on purchasing decisions for Nature Republic products in Malang City, 2) Brand Ambassador has a positive and significant effect on Social Media Promotion of Nature Republic products in Malang City, 3) Social Media Promotion has a positive and significant effect on Purchasing Decisions for Nature Republic products in Malang City.

Qorirotul Uyun; Mashudi Mashudi; Dahruji Dahruji

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The demand for Madurese herbal medicine products is increasing significantly in every region, this cannot be separated from Madura herbal medicine producers as providers of halal products. In this study, the object of research was the producer of Madurese herbal medicine in the Kwanyar Madura sub-district area. This research was conducted on producers to find out what factors influence the influence of culture and halal certification on consumer loyalty. This research aims to find out the process of Madurese herbal medicine producers in Kwanyar sub-district to obtain halal certification from the halal product guarantee administration body (BPJPH) using an analytical approach. multiple linear variables through cultural influence, halal certification, consumer loyalty. The method used in this research is quantitative using multiple linear analysis tests. The sampling technique is the technique used for sampling in this research with a non-probability sampling technique using a purposive sampling approach. This test consists of normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, t test, f test, and multiple linear analysis.

Muh. Fachruddin; Saputri, Tri Bata Biru

ISAINTEK: Jurnal Informasi, Sains dan Teknologi 2023 Politeknik Negeri FakFak

Aspek kehidupan dan perilaku masyarakat telah banyak berubah akibat dari perkembangan teknologi informasi yang begitu cepat. Aspek keuangan merupakan salah satu yang terpengaruh yang ditandai dengan telah dilakukannya transaksi jual beli menggunakan pembayaran digital (electronic payment). Hal tersebut dipicu oleh peningkatan kemampuan literasi keuangan masyarakat terutama genersai muda. Kabupatan Fakfak salah satu kabupaten yang termasuk dalam wilayah Provinsi Papua Barat diman Pemerintah Daerah terus mendorong masyarakat untuk beralih melakukan transaksi keuangan secara digital karena lebih cepat, mudah, aman, dan andal. Generasi Z telah terbiasa dengan informasi yang mudah diakses melalui internet dan memiliki kemampuan yang lebih dalam menggunakan teknologi informasi salah satunya dalam menggunakan transaksi pembayaran digital (E-payment). Penelitian ini bertujuan untuk memahami secara mendalam tentang preferensi penggunaan e-payment, kendala yang dihadapi, dan solusi yang diinginkan oleh konsumen Genresai Z. Penelitian ini menggunakan pendekatan kualitatif dengan wawancara mendalam sebagai metode utama pengumpulan data. Sampel penelitian terdiri dari konsumen Generasi Z yang beragam latar belakang, pengalaman, dan preferensi terkait penggunaan e-payment. Hasil penelitian menunjukkan bahwa preferensi penggunaan e-payment pada konsumen Generasi Z di Kabupaten Fakfak dipengaruhi oleh beberapa faktor. Kemudahan dan kecepatan dalam melakukan transaksi, kenyamanan serta fleksibilitas dalam pembayaran menjadi alasan utama dalam memilih e-payment.

-, Putri Shabira Rahman; Nabila Khoirunnisa; Bintang Kusuma Nata; Bagus Dwi Cahyono

Jurnal Kendali Teknik dan Sains 2023 International Forum of Researchers and Lecturers

Umumnya, bisnis seperti ini masih dalam tahap awal dan perlu mengembangkan strategi dan manajemen.Strategi yang dimaksud adalah meningkatkan kualitas pemasaran, manajemen, pelayanan, dan lain-lain, termasuk penerapan teknologi informasi.Berdasarkan pengamatan, sistem informasi mempengaruhi banyak aspek termasuk pada sisi penjualan, namun pada sisi penjualan masih berupa sistem tradisional yang biasanya hanya berupa buku besar dan catatan dari pejabat untuk mengamankan data penjualan.Ketika banyak konsumen berkumpul, kasir sering melakukan kesalahan.Hal ini menimbulkan permasalahan mengenai komputerisasi sistem informasi data penjualan dan membuat data penjualan menjadi lebih efisien dan akurat.Sistem informasi penjualan memungkinkan kasir mengelola data penjualan dengan lebih efisien dan akurat

Isymayati Ash Shiddiqy; Fian Arifiona Faradila

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of affiliate marketing on purchase decisions through buying interest in Skintific skincare products at the Skintific Shopee Affiliate Official Store. The research consists of one independent variable, namely affiliate marketing, and one dependent variable, namely purchase decision and buying interest as intervening variables. The method used is path analysis. The data collection method uses a questionnaire with purposive sampling technique. The number of respondents obtained was 100 people, this number was obtained based on the Roa Purba formula. The research results obtained based on the Partial Test showed: 1) there is a significant influence of affiliate marketing on buying interest, 2) there is a significant influence of affiliate marketing on purchase decisions, 3) there is a significant influence of buying interest on purchase decisions, 4) buying interest can mediate the influence of affiliates marketing on purchase decisions.

Rusliadi, Rusliadi; La Elo, Yulianto; Husnah, Nurul; Lembang, Naomi

ISAINTEK: Jurnal Informasi, Sains dan Teknologi 2023 Politeknik Negeri FakFak

Listrik dewasa ini telah menjadi bagian tak terpisahkan dalam kehidupan manusia. Pemanfaatan daya listrik semakin mengalami pertumbuhan sesuai kemajuan teknologi, yang terlihat dari kegiatan industri, perkantoran, bahkan pada pemanfaatan energi konsumen rumah tangga. Peningkatan pertumbuhan ekonomi dan laju pembangunan yang semakin pesat di Kabupaten Fakfak yang membutuhkan daya listrik yang besar, berkelanjutan, dan harus selalu dijaga agar dapat memenuhi kebutuhan konsumsi energi listrik pelanggan. Untuk mencapai hal tersebut maka diperlukan suatu sistem tenaga listrik yang handal. Namun, seiring dengan pertambahan kebutuhan pelanggan, mengakibatkan pelaksaaan pendistribusian sistem tenaga listrik tidak lepas dari berbagai macam gangguan yang menyebabkan menurunnya ketidakseimbangan beban listrik. Metode yang digunakan dalam penelitian ini yaitu pengukuran data beban puncak yang digunakan untuk menentukan ketidak seimbangan arus netral hingga perhitungan rugi-rugi daya. Berdasarkan hasil pengukuran yang telah dilakukan diperoleh bahwa ketidakseimbangan beban pada trafo distribusi yang mengakibatkan terjadinya rugi-rugi daya serta timbulnya arus netral pada waktu beban puncak dimana yang terbesar terjadi pada penghantar di jalur 1 pada di siang hari adalah sebesar 12,5% dan pada malam hari adalah sebesar 29,84%. Sedangkan di jalur 2 pada di siang hari adalah sebesar 33,48% dan pada malam hari adalah sebesar 43,30%.

Dinda Rizqa Aulia; Nurhayati Nurhayati

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research was conducted with the aim of investigating the influence of the 4P Marketing Mix on consumer decisions regarding PTPN IV Butong Tea & Tobasari Tea retail products. Marketing Mix 4P includes four main components, namely product, price, place and promotion, which are interrelated and have the potential to influence consumer decisions. In this context, Butong Tea & Tobasari Tea were chosen as retail products offered by PTPN IV. The research method used in this study involves interviews with willing sources as a means of collecting data. Research respondents were consumers of Butong Tea & Tobasari Tea who were randomly selected. The data collected will be analyzed using the narrative analysis method to identify the influence of each 4P Marketing Mix component on consumer decisions. The hope is that this research can provide more in-depth knowledge about the factors that influence consumer decisions in choosing Butong Tea & Tobasari Tea. Moreover, the main aim of this research is also expected to provide broader understanding for PTPN IV in optimizing their marketing strategy to increase product interest so that it influences consumer decisions. The conclusions from this research can contribute to knowledge and understanding of the influence of the 4P Marketing Mix on consumer decisions in the context of Butong Tea & Tobasari Tea retail products. Companies need to consider the principles of justice, business ethics, managerial skills, social responsibility, and halal transactions in marketing strategies and consumer decisions. This research can also provide practical input for PTPN IV and the tea industry in general in developing effective marketing strategies to increase sales and consumer satisfaction.

Achmad Syahruddin; Istiqomah Istiqomah; Biyuta Biyuta

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4) on purchasing decisions (Y) for furniture at the Udin Surya Store. The sample in this study was furniture buyers at the Udin Surya Store who met with researchers from June to July 2023 using incidental sampling techniques and the number of samples obtained was 50 people. Buyers as the sample in this study were given a questionnaire consisting of 25 statements. Responses to the questionnaire were tested for validity and reliability before multiple linear regression analysis was carried out using the SPSS application. The results of testing the research instrument, namely the questionnaire, show that the 25 statement items are valid because r count > r table. Apart from that, all statements are reliable because the Cronbach's Alpha value is > 0.60 (0.915 > 0.60). The regression equation obtained is Y = 7.308+0.015X1+0.168X2 +0.199X3+0.535 X4. The correlation coefficient value is 0.789, this shows a strong relationship between consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4) on the decision to purchase (Y) furniture at the Udin Surya Store. The coefficient of determination value is 0.589, which means that consumer behavior consisting of cultural (X1), social (X2), personal (X3), and psychological (X4) on purchasing decisions (Y) for furniture at the Udin Surya Store is 58.9% while the remaining 41 .1% is influenced by factors not included in this study. Simultaneous testing shows that the value of Fcount > Ftable (18.553 > 2.58) so it can be concluded that there are consumer behavior variables consisting of cultural (X1), social (X2), personal (X3), and psychological (X4) which influence jointly on decision to purchase (Y) furniture at the Udin Surya Store. Next, a partial test was carried out by looking at the calculated t value for each sub-variable of consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4), each of which was 0.052; 1,283; 1,211; 4.804 which when compared with the t table of 2.01410, then psychological (X4) is 4.804 > 2.01410, the dominant influence on purchasing decisions (Y) for furniture at the Udin Surya Store because t count > table. Meanwhile, culture (X1), social (X2), personal (X3) do not have a significant effect on purchasing decisions (Y) for furniture at the Udin Surya Store because the calculated t value < t table.