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This qualitative inquiry aims to explore the impact of Artificial Intelligence (AI) on promoting ethical business practices within the realm of digital marketing in Indonesia. The research model adopts a qualitative approach, utilizing semi-structured interviews with key stakeholders in the digital marketing sector. Sampling techniques involve purposive sampling to ensure representation from various sectors such as industry professionals, policymakers, and consumer advocacy groups. Data analysis employs thematic analysis, allowing for the identification of recurring themes and patterns related to the integration of AI in digital marketing practices and its influence on ethical considerations. Preliminary findings suggest that AI implementation in digital marketing facilitates transparency, personalization, and accountability, thereby fostering ethical practices among businesses operating in Indonesia's digital landscape. This study contributes to the ongoing discourse on the ethical implications of AI adoption in emerging markets, providing insights for policymakers and industry stakeholders to develop frameworks that promote responsible AI use in business operations.

This research delves into the nuanced landscape of digital marketing evolution in Indonesia, particularly at the intersection of artificial intelligence (AI) and business ethics. The study aims to elucidate the current state of digital marketing practices in Indonesia, exploring how AI technologies are integrated and the ethical considerations surrounding their implementation. Employing a qualitative research approach, the study utilizes in-depth interviews and focus group discussions with key stakeholders in the Indonesian digital marketing ecosystem. The sampling technique involves purposive sampling to ensure representation from various industry sectors and perspectives. Data analysis is conducted through thematic analysis, allowing for the identification of emerging themes and patterns related to AI adoption and ethical implications in digital marketing strategies. Preliminary findings suggest a complex interplay between technological advancements, ethical dilemmas, and regulatory frameworks, highlighting the need for a balanced approach to AI utilization in digital marketing within the Indonesian context.

This research investigates the impact of training and development on employee performance in the digital era. The initial focus was on the positive effects of training, which has been shown to improve employee performance through improving technological skills, facilitating adaptation to technological change, and stimulating creativity and innovation. On the other hand, the important role of employee development in the digital era is also manifested by continuing to improve skills, empowering personal and professional aspects, and increasing employee engagement and satisfaction. Finally, the integration of training and development creates synergies between skills, addresses skills gaps, and drives increased productivity and innovation. The results of this research provide insight into the urgency of investing in development and training as the main strategy for capturing worker energy amidst the dynamics of the ever-growing digital era.  

This academic exploration delves into the nuanced competencies and dynamics shaping the academic journey of Semester 1 cadets at a distinguished Maritime Institute. Focusing on computer literacy, technological proficiency, and sociocultural influences, our qualitative descriptive approach seeks to unveil the intricate dimensions of contemporary maritime education. The assessment of computer literacy reveals varying competencies, urging the need for a tailored curriculum. While basics like office software and digital navigation are strong, disparities in data analysis proficiency call for targeted interventions. The implications highlight the necessity for a stratified curriculum, ensuring a comprehensive skill set in line with modern maritime demands. Cadets overwhelmingly endorse technology's role in enhancing education, signalling a paradigm shift. Positive attitudes towards online resources, digital simulations, and e-learning platforms advocate for an institutional embrace of cutting-edge tools. Recommendations focus on faculty development and increased technology integration, promising an enriched pedagogical landscape. The exploration of sociocultural influences uncovers a delicate balance between tradition and the necessity of English proficiency. Nuanced strategies are essential to integrate diverse cultural backgrounds. Recommendations call for cultural awareness initiatives and language support programs, aligning the institution with the global orientation of maritime education. In qualitative insights, cadets express a collective desire for a more intentional curriculum, particularly in incorporating cultural perspectives. This aligns with the broader scholarly discourse advocating for holistic education. Proposed avenues include workshops, seminars, and collaborations with cultural experts, providing a roadmap for curriculum development congruent with the diverse needs of Semester 1 cadets. This research, rooted in rigorous academic inquiry, serves as a guide for the Maritime Institute, steering its trajectory towards producing technologically adept professionals who are equally culturally astute, ready to navigate the complex global maritime landscape.

This research aims to explore the potential for strengthening literacy culture in elementary schools by focusing on the role of teachers as role models, facilitators and resource providers. The research method uses a qualitative approach with Systematic Literature Review (SLR) as an information gathering tool. The aim is to strengthen the implementation of literacy culture in schools through integration in the curriculum, increasing the role of parents, and a variety of books in the library. The benefits include increasing literacy understanding, student motivation to read, and the formation of a strong literacy culture in elementary schools. The results of this research note the positive impact of strengthening literacy culture, including increasing literacy understanding, student motivation to read, and the formation of a sustainable literacy culture in the elementary school environment. The teacher's role as a role model, facilitator and resource provider has a significant influence on the successful implementation of a literacy culture.

This research explores the intricate relationship between digital citizenship, moral development, and family-based character education, focusing on integrating technology. Employing a library research approach and descriptive analysis method, the study delves into existing literature to investigate the impact of technology-based interventions on parental influences in shaping children's ethical decision-making in the digital age. The research addresses three primary questions: (1) How does incorporating technology in family-oriented character education programs impact children's formation and reinforcement of moral values and digital citizenship skills compared to traditional methods? (2) What are the key challenges and opportunities families face when leveraging technology for character education, and how do these factors influence the effectiveness of moral development within the familial environment? (3) In what ways do parental involvement and modelling of digital behaviours shape children's ethical decision-making and online conduct, and how can technology-based interventions enhance or alter these parental influences on their children's moral development and digital citizenship? Through a comprehensive review of theoretical frameworks, empirical studies, and technology integration models, this research aims to provide valuable insights into the evolving dynamics of character education within the digital landscape.

This study presents a comprehensive review to explore technology's multifaceted role in fostering cultural competence within multicultural education. The primary objective of this study is to address three fundamental research questions: 1) How does the integration of technology enhance cultural competence in multicultural education settings? 2) What challenges and opportunities are associated with utilizing technology to promote cultural competence in diverse educational settings? 3) How can innovative technological approaches be tailored to address specific cultural competencies in education? Adopting a library research approach, an extensive exploration of academic databases and scholarly sources was conducted to gather literature pertinent to the research questions. The descriptive analysis method was employed to synthesize and analyze the collected information, identifying key themes, differences, similarities, and weaknesses among the diverse sources. The findings from this comprehensive review revealed several significant insights. Technology integration was observed to offer opportunities such as personalized learning experiences through AI-driven tools, immersive cultural experiences via Virtual Reality (VR), and global connectivity fostering cross-cultural collaboration. However, challenges like the digital divide, biases in technological tools, language barriers, ethical concerns regarding data privacy, and pedagogical integration shortcomings were highlighted. Moreover, the study underscores the potential of adaptive technologies, multimodal resources, culturally tailored digital content, and aligning technological interventions with culturally responsive pedagogy to address specific cultural competencies. The recommendations emphasize the need for teacher training, inclusive design, curation of diverse and authentic digital content, interdisciplinary collaborations, and ongoing assessment for optimizing technology's role in promoting cultural competence within multicultural education.

Human resources as one of the resources in an organization play an important role in the successful achievement of organizational goals. Human resources use other resources owned by the organization in order to achieve goals. Even sophisticated technological machines will be meaningless if the human resources running them are not qualified to work on them. Likewise with information resources. No matter how good and complete the information received by the organization, it will not mean anything, if the quality of existing human resources is not able to translate it into information that is useful for the development and progress of the organization. Human resource management is the process of planning, organizing, implementing and controlling towards human resources in the organization to achieve goals effectively and efficiently. The management functions applied in human resource management consist of, (1) planning, (2) organizing, (3) directing. ), and (4) controlling. The operational functions carried out by human resource management are, (1) procurement, (2) development, (3) compensation, (4) integration, (5) maintenance, and (6) termination of employment (separation). One of the important activities carried out in human resource management, especially in the planning function, is job analysis. By analyzing a job, it will be known what tasks will be carried out in that job, what competencies must be mastered by the human resources who will occupy that position.

Abstract. In the rapidly evolving era of information technology, digital records management is crucial for enhancing the efficiency of tax service tasks. This study thoroughly analyzes the existing digital archive system, emphasizing key aspects such as creation, storage, access, and management of digital records. Results reveal the potential of the digital archive system in the Tax Service Office Pratama Jakarta Pulogadung to boost records management efficiency and streamline information access. However, identified barriers include a limited understanding of the technology's full benefits and challenges in adapting to changes in work culture and traditional data management processes. These findings underscore the need for efforts to increase awareness and understanding of the benefits of effective digital records management. Furthermore, strategic development, focusing on training, cultural change, and technology integration, is crucial for optimizing digital archive systems. This research enhances our comprehension of the digital archiving system's role in improving the performance and efficiency of the Service Section of the Tax Service Office Pratama Jakarta Pulogadung, offering insights for future improvements in tax-related tasks.

The use of the internet by students as a means of facilitating their activities and survival through social media has become a trend. The integration between the internet and social networks facilitates online product learning, especially in the context of online shopping. Students' consumption patterns, especially fashion products, have increased in line with their desire to follow the trends of today's young people. Fashion and appearance are the main focus for students, viewing it as an important aspect in showing identity and social status. Students' involvement in using the internet, especially for shopping, has changed their lifestyle significantly. Public consumption trends are influenced by students' online shopping behavior, which is not only based on needs, but also for personal pleasure and lifestyle. This can lead to consumer behavior, where individuals develop purchasing habits to satisfy themselves and increase prestige as a form of demonstrating socio-economic status. E-commerce, as a result of the development of Information Technology systems, has become an important means of meeting consumer needs. Factors such as price, level of trust, time freedom, and product variety influence students' online purchasing intentions. The wide variety of products online is an attraction, while trust is the basis for a mutually beneficial relationship between online sellers and buyers. This research uses a qualitative approach to get an in-depth picture of the impact of e-commerce on student consumption behavior. The research results show that student consumer behavior, especially in terms of online shopping, is influenced by factors such as trust, convenience and security. Trust in e-commerce is a key factor in growing students' buying interest.

The presence of invasive plants can often threaten biodiversity, affect the availability of natural resources, and even disrupt the balance of the ecosystem. In a residential context, in-depth knowledge of invasive plant species is important to identify risks and potential impacts on the environment and consider the possibility of their positive use. Therefore, this study aims to find out data on invasive plant types in this housing complex. The method in this research combines qualitative and quantitative descriptive approaches. A qualitative descriptive approach was used to gain an in-depth understanding of the characteristics, distribution and interactions of invasive plants in the Bumi Panyileukan Housing Complex. Meanwhile, a quantitative approach was applied in data analysis to measure a number of variables related to the identified invasive plants. The observation method in the form of sampling invasive plants is used as a basis for collecting focused and representative data on plant types in the residential environment. It is hoped that the integration of these methods can provide a comprehensive picture of invasive plant species and their characteristics in the context of Bumi Panyileukan Housing in Bandung City. The location was chosen deliberately, namely around 16% of the total area. The results obtained were 31 families of 60 invasive plant species. The highest families are in the Araceae and Euphorbiaceae families with a percentage of up to 26% in this area. There are 58 species of plants introduced from outside Indonesia and two species are native to Indonesia. Most plants are used as ornamental plants and some are wild invasive plants which can threaten the balance of the ecosystem so comprehensive control needs to be carried out

The Digital Revolution is driving the transformation of population administration in the city of Samarinda through the Integration of Digital Population Identity (IKD). This study evaluates the socialization strategies of IKD and their impact on community participation. Through collaboration in Kaltim Fest, hospitals, and campuses, the program focuses on the activation of IKD and engagement with relevant institutions. The enthusiasm of the community in participating in activities highlights awareness and acceptance of IKD. The research results provide a foundation for further development, strengthening the role of IKD in population services

Pancasila as a national ideology implies a religious view of the nation, which upholds the values of God Almighty. This is as determined in the constitution of the Republic of Indonesia, which is stated in Article 29 A paragraph (1) of the 1945 Constitution as a result of the amendment of Chapter XI which states that "The state is based on the Almighty God" so that religious legitimacy is still needed in various aspects of the life of the nation and state, so that it cannot be separated from the Theory of Theocracy which states that the supreme power in a country is God's power which means, no one has supreme power in a country, apart from God. The purpose of this study is to examine and analyse carefully the practice of the nation and state based on divinity in Indonesia in relation to the theory of the formation of theocratic states. The legal research method used is normative juridical legal research method by conducting research on library materials and using statute approach. The result of the research is that the practice of religious life should strengthen and strengthen unity, integrity, and national resilience with Pancasila as the state philosophy and ideology of the nation as a determinant of national integration, a source of ethics for state administration, and continue to clarify and reinforce the role of religion as a state direction in the nation and state.

This research explores the culinary potential of "Gudeg" as a teaching material for Indonesian for Speakers of Other Languages (BIPA) with a focus on supporting the internationalization of Indonesian. Gudeg, a traditional dish from Yogyakarta, is not only a delicacy, but also a means to deepen language and cultural learning experiences. Through qualitative analysis, this study reveals that the integration of Gudeg in the BIPA curriculum can increase participant engagement, deepen understanding of the cultural context, and stimulate interest in the Indonesian language. The results show that culinary elements are not only a source of deliciousness, but also an effective bridge between language and culture. This research contributes to the development of the BIPA curriculum by providing creative and engaging learning approaches. The findings can serve as a guideline for BIPA teachers, educational institutions, and related parties to develop learning strategies that are in line with the trend of internationalization of Indonesian. Gudeg, apart from being a typical dish, emerges as a profound and relevant learning tool, strengthening the role of BIPA programs in supporting the internationalization of Indonesian.

The emergence of online transportation services has changed the way humans access areas of life, increasing accessibility significantly. The integration of digital technology has brought increased speed, efficiency and connectivity to services, especially through applications on smartphones. For example, online motorcycle taxi services in Indonesia have become an important source of income for many individuals. Many people rely on work as online motorcycle taxi drivers to meet their family's economic needs. This research aims to provide a comprehensive picture of the role of online motorcycle taxis as a source of income, taking into account the diversity of drivers from various backgrounds, including those with families, those without families, and female drivers. This research uses a qualitative approach, a method suitable for exploring the condition of natural objects. The results of this research are based on interviews with 8 sources from online motorcycle taxi drivers around UPN "Veteran" Jakarta, Pondok Labu Campus. Interviewees involved a variety of backgrounds, and the responses received varied, some were satisfied with their work, while others saw it as just a side job. Even though online motorcycle taxis offer accessibility and flexibility in working hours, research findings show that this profession has not become the main job for most drivers. Tight competition in the online motorcycle taxi industry is also a factor that contributes to the economic constraints felt by some drivers, especially those who have family responsibilities.

This research aims to analyze the business feasibility and sustainability impact of "Outdoor Plus" stores as an effort to increase MSMEs. The research methods used are qualitative with data collection through documentation, observation, and interviews. In sustainability analysis, this store emphasizes an integrated approach by utilizing open space to support the visibility of MSMEs products. Loyalty programs, creative marketing strategies, and involvement in local communities are key points in achieving marketing success. Research results show that Outdoor Plus stores have achieved operational efficiency through modern cashier systems, computerized stock management, and online payment integration. Holistic marketing strategies have also succeeded in increasing market share and building strong customer relationships. In addition, effective human resource management, strict legal compliance, and commitment to environmental sustainability have established a strong foundation for sustainable growth. This study is expected to contribute to understanding the potential of sustainable business at the MSMEs level, while providing insights for related stakeholders.    

The purpose of this research was to find out the life of religious tolerance in the concept of national integration in Kebakkramat; to find out the factors of religious tolerance in the concept of national integration in Kebakkramat; to find out the efforts made in supporting the implementation of religious tolerance in the concept of national integration in Kebakkramat. This research is a qualitative descriptive research with a case study type. This research was conducted at Kebakkramat. The research subjects were sub-district head, PKUB Kebakkramat members and religious leaders. Sources of data used are primary data and secondary data. Data collection is through interviews, observation, and documentation. Test the validity of the data is to use source triangulation and method triangulation. The data analysis technique is through interactive descriptive analysis techniques by means of data collection, data reduction, data display, and drawing conclusions. The results of the study can be concluded that 1) the life of religious tolerance in the concept of national integration has been going well. Religious adherents have carried out their religious teachings well, they tolerate and respect each other; 2) the supporting factor in the realization of inter-religious harmony is the awareness possessed by adherents of religions to carry out their respective religious teachings and religious leaders emphasize each other about religious life in a harmonious community environment. The government fosters a life of religious diversity. The inhibiting factor for tolerance in religious life is spreading things that result in conflict, misunderstandings in inter-religious communication, and a lack of mutual respect in a pluralistic and heterogeneous society; 3) the efforts made in supporting the implementation of tolerance in religious life in the concept of national integration are by maintaining the integrity or diversity among religious adherents, trying to create peace, and avoiding inter-religious conflict.   Keywords: Tolerance, National Integration  

To improve the quality of teacher education and encourage the establishment of the merdeka learning system at the elementary school level, technology plays an important role. The educational concept called Merdeka Learning provides opportunities for students to choose and organize educational programs according to their interests and needs. Technology is now very capable of supporting the integration of independent learning into classroom practice in this digital era. Technology integration in teacher learning has a positive impact on improving the quality of learning at the elementary school level. Teachers who are trained and assisted in the use of technology can create learning content that is more interesting and interactive. In addition, technology also gives students the freedom to organize their own learning and choose learning resources according to their individual interests and learning styles. This research provides great benefits for teachers and students in elementary schools. Teachers can use technology to improve the quality of learning, while students feel the freedom in learning that is more personal and according to their interests.

This research aims to investigate how the values ​​of the motto "Satu Tungku Tiga Batu" are understood and internalized through Islamic Education learning at Fakfak State Polytechnic. In this context, Islamic Education plays a significant role in shaping individuals' character and morality. The motto, which carries the meaning of unity, cooperation, and mutual support, has not been fully interpreted in the context of Islamic learning at Fakfak State Polytechnic. A case study method is used to examine how this motto is applied in the Islamic Education curriculum. Data were collected through participatory observation, interviews with lecturers and students, and content analysis of lecture materials. The results of this research highlight the importance of the role of Islamic education in shaping understanding and acceptance of moral values ​​among students. The implications of these findings include suggestions for curriculum development and strategies to enhance the integration of Islamic values ​​in an academic context. This research contributes to understanding how Islamic education can strengthen ethical principles and reinforce communal bonds within the educational environment.

Era Society 5.0. which is characterized by the integration of high technology and artificial intelligence. Creating new challenges and opportunities in the world of education. Rapid social changes, global demands, and technological developments are factors that influence the transformation of character education and Indonesian language learning. Character education is the process of forming students’ values, attitudes and morals as well as the formation of quality character. Qualitative methods are used to describe and explain phenomena or events in detail and carefully. The use of smart applications, data analysis, and digital platforms enriches students’ learning experiences, fosters creativity, and increases their understanding of Indonesian as an important medium of communication. In implementing character education and Indonesian language learning in the Society 5.0 era. Qualitative approaches are effective tools for understanding complex and dynamic contexts. Through content analysis, research can identify the weaknesses and strengths of the existing curriculum and provide recommendations for improvement. The results of this research can make a significant contribution to the design of more effective educational strategies and relevant to the needs of modern society.