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This study explores the relationship between language, culture, and society, all three of which are interdependent and inseparable. Language and culture are integral components that shape the identity of a society, and language functions as a cultural mirror and social glue. The method used is a qualitative approach based on literature which aims to examine the importance of language and culture in forming community identity. The results of the study are then narrated in descriptive form. This research aims to study and understand the concept of culture and language about how cultural changes influence the evolution of language and shape the identity of a society. Language has also experienced changes with the emergence of pop culture phenomena (popular culture). These changes reflect societal trends and changes. By analyzing the interrelationships of language, culture and society, this research provides insight into the complex dynamics of identity formation and their implications for social cohesion.

Linguistics plays a crucial role in studying and understanding the structure of language, including in the context of Arabic. The Arabic language, with its complex system of morphology, syntax, and phonology, requires an in-depth linguistic approach to analyze its grammatical structure. This study aims to explore how linguistic theories, such as phonology, morphology, syntax, and semantics, contribute to understanding the basic structure of Arabic. Through linguistic approaches, a clearer and more structured understanding of sentence structure, word patterns, and the relationships between language elements can be achieved. This paper also discusses the challenges faced in applying linguistic theories to Arabic, as well as the importance of a linguistic approach in teaching Arabic to non-native speakers. The findings of this study are expected to provide broader insights into the role of linguistics in learning and teaching Arabic more effectively and systematically. 

Mathematics is one of the main skills taught from elementary school to college, playing a role in developing critical and logical thinking patterns of students. However, many elementary school students have difficulty understanding mathematical concepts, especially spatial figures, due to the lack of supporting learning media. This study aims to explore the effectiveness of using Trimatra (three-dimensional) media in mathematics learning in elementary schools. Trimatra media, such as three-dimensional models of spatial figures, allows students to visualize and understand the characteristics and relationships between spatial figures in a concrete manner. The results of the literature study show that Trimatra media not only increases students' knowledge of mathematical concepts, but also motivates students to be actively involved in learning, increases critical thinking skills, and overall learning outcomes.  

This study explores digital marketing strategies employed by Small and Medium Enterprises (SMEs) to enhance customer engagement in an increasingly competitive business environment. By leveraging tools such as social media, email marketing, content marketing, and search engine optimization (SEO), SMEs can establish stronger connections with their target audience. The research highlights key practices, including personalized communication, interactive content, and data-driven decision-making, which contribute to customer loyalty and retention. Furthermore, challenges faced by SMEs, such as limited budgets and technological expertise, are discussed alongside potential solutions. The findings provide actionable insights for SMEs to optimize their digital marketing efforts and foster long-term customer relationships.  

This study aims to analyze the integration of Artificial Intelligence (AI) into Strategic Human Resource Management (SHRM) and its contribution to enhancing organizational performance using a bibliometric approach. The research method involves analyzing data from Scopus and Crossref databases with the help of VOSviewer software to map research trends, keyword relationships, and publication distributions. The findings reveal that AI plays a significant role in optimizing HR processes, such as data-driven decision-making, productivity enhancement, and more efficient talent management. Key trends include innovations in HR practices, the utilization of big data, and sustainability practices (green HRM). The analysis identifies a significant increase in publications since 2020, reflecting growing academic interest in this topic. This research provides practical significance by helping organizations understand the strategic benefits of AI in addressing HR challenges and driving sustainable performance. The findings of this study are expected to serve as a reference for future research exploring AI implementation across various organizational contexts.

This article discusses the da'wah communication strategy implemented by Habib Alwi Assegaf, a preacher known for his polite, inclusive, and heartfelt approach. This research focuses on the analysis of the discourse of his lectures that integrate universal Islamic values with the local wisdom of the Indonesian people. The research method used is a qualitative approach, with descriptive analysis of data in the form of lecture transcripts, da'wah videos, and audience responses. The results of the study show that Habib Alwi Assegaf uses three main strategies in his da'wah communication. First, the use of simple but meaningful language, which allows audiences from various social and educational backgrounds to understand the message conveyed. Second, an emotional approach that emphasizes compassion, empathy, and appreciation for the audience, thus creating personal closeness. Third, strengthening local cultural values, such as the tradition of mutual cooperation and customs, which are combined with Islamic teachings. This approach is not only effective in conveying religious messages, but also in building social harmony in a diverse society. This research shows that da'wah is not only a means of conveying religious teachings, but also a tool to strengthen relationships between individuals in a multicultural society. Thus, this study is expected to contribute to the development of da'wah communication studies in Indonesia.

This article discusses the importance of the role of language in communication as a tool for building friendships on campus. Where language not only functions as a means of conveying information, but also functions as a bridge to understand culture, emotions, and personal identity. Interaction between students from different backgrounds on campus requires a thorough understanding of the proper use of spoken and written language. This research reveals how language facilitates social interaction, creates mutual trust, and strengthens bonds between friends. The method used for this research is a qualitative method using observation techniques and interviews with several students fr om various different backgrounds. The results of the observations and interviews conducted show how important language is to be a bridge of communication or as a means for students to interact with each other, besides that language is also a symbol of unity and unity of Indonesian society. In addition, this article also explores the challenges students face when communicating and provides recommendations for improving their communication skills. A thorough understanding of the role of language will help students develop more positive and productive friendships in a campus environment.

Digitization of cooperatives and the use of technology are strategic steps in increasing economic competitiveness in the Madura handwritten batik sector, especially in Central Pakandangan Village, Sumenep Regency. This program aims to empower handwritten batik artisans through technology integration and digital capacity building. Some of the main activities include Search Engine Optimization (SEO) training, digital financial management through Accountable Digital Financial Management, digital cash book preparation, as well as Social Media Officer training and social media management strategies. The participants were also trained to create creative content, carry out digital branding of batik through logo design and visual branding, as well as build digital partnerships and cooperation. In addition, technological innovations are introduced through the use of night blasting machines to support production efficiency. This approach is expected to be able to increase the visibility of Madura written batik products, expand the market, and strengthen the competitiveness of artisans in the digital era. With a combination of training and the application of technology, this program contributes to the transformation of the digital-based economy in the Madura batik sector.

The COVID-19 pandemic marked a significant turning point in the global church's approachto mission and ministry, particularly through the adoption of digital spaces. The rapid shift to digitalplatforms was not merely a practical adaptation but reflected a deeper transformation in how thechurch understands presence, community, and engagement in the world. This article aims to examinehow evangelism and discipleship practices have evolved in digital forms in the post-pandemic context,and to explore the theological and ethical implications of "digital presence" within contemporarymissiology. Using a practical theology approach, this study employs literature analysis, theologicalreflection, and case studies from digital church practices as its primary methods. The main findingsreveal that evangelism has shifted towards creative digital content targeting digital-native generations,while discipleship is increasingly practiced through online communities and digital spirituality. At thesame time, the study identifies key issues such as the validity of digital sacraments, the risk of faithcommodification, and the challenge of fostering authentic relationships in virtual spaces. This articlesynthesizes the idea that digital mission represents a new form of incarnational ministry in the digitalage, calling for a hybrid ecclesiology that integrates both physical and digital presence. In conclusion,digital mission is not simply a crisis response to the pandemic but a long-term theological and strategictransformation in how the church participates as the Body of Christ in a digitally connected world.

The restaurant business continues to grow, but few business actors understand how to seize business opportunities to increase competitiveness. This study aims to analyze the application of the Canvas Business Model (BMC) in the culinary industry, with a focus on the fast food business in the city of Surakarta. BMC is used to evaluate nine key elements: value proposition, customer segments, distribution channels, customer relationships, key resources, key activities, key partnerships, cost structure, and revenue streams. The method used in this study is a qualitative descriptive approach, with data collection through surveys, interviews, and observations. The results of the study show that the implementation of BMC can increase the effectiveness of business strategies, especially in terms of product innovation, improved customer experience, and optimization of digital marketing and partnership networks. In addition, a SWOT analysis is conducted to identify the strengths, weaknesses, opportunities, and threats of the culinary business, which is then used as a basis in designing a growth strategy. The main findings of this study propose new business models that are more adaptive and sustainable, including product diversification strategies, the use of digital technology, and strengthening partnerships with suppliers and food delivery service platforms. This research is expected to be a reference for culinary entrepreneurs in developing more competitive and sustainable business strategies in the digital era.

This type of research is field study research. It is very easy to analyze data, especially when it comes to data collection and analysis. The subject of this research is the Great Grebeg Tradition. The findings of this research indicate that Grebeg Besar is a custom of the people of the Regency to commemorate Eid al-Adha in the month of Djulhijjah. This shows that Grebeg Besar is a sacred tradition that has ceremonial significance because gradually the people of Demak and its surroundings are starting to understand its meaning. Data collection methods such as observation, interviews and documentation will be used to carry out this research. The results of this research describe the reality of the Grebeg tradition which is significant and related to religion, leadership, mutual cooperation, aesthetics and economics. This research can be used as a social studies learning resource based on community wisdom for character building which is applied in Class IV of SD Negeri Kadilagu 1.

The existence of law within a state is one of the fundamental aspects and not merely a formality of the state. Law has a very significant function and influence, both in creating justice, order, protection of human rights, and welfare. Indonesia is one of the countries that has legal pluralism, namely customary law, Islamic law, and national law. These three legal systems are important components in every agenda for the formulation and creation of laws in Indonesia. The tendency of legal characteristics includes regulating societal behavior, being coercive and binding, containing prohibitions and commands. Its purpose is to regulate behavior and relationships among humans. Thus, justice, harmony, and social order are created.

The code of ethics for Christian Religious Education (PAK) teachers plays an important role in increasing teacher professionalism in Indonesia. In the educational context, professionalism does not only include teaching skills, but also the moral and ethical attitudes that must be applied in carrying out their duties. Codes of ethics provide guidelines for teachers to act in accordance with established standards, which include responsibilities towards students, society and educational institutions. This research aims to analyze how the application of a code of ethics in the practice of Christian religious education can contribute to the development of teacher professionalism, as well as its impact on the quality of learning and the formation of student character. Based on a literature review, it was found that consistent application of a code of ethics helps teachers to maintain their integrity, improve relationships with students, and set a good example in everyday life. Therefore, increasing understanding and implementing a good code of ethics is very necessary to realize quality education that is beneficial for students' spiritual and moral development.

The leather industry in numerous countries, including Indonesia, continues to encounter significant challenges that impede its competitiveness in both domestic and international markets. Abekani Leather, a small and medium-sized enterprise (SME) operating within the leather industry in Yogyakarta, is one such entity striving to remain competitive against other players in the sector. Based on interviews conducted with the owner of Abekani Leather, it was revealed that annual sales from 2018 to 2023 have declined by approximately 10-15%. This downturn is primarily attributed to the increasing presence of competitors offering similar products within the leather industry. Based on the AHP weighting results using the Super Decision software, it can be concluded that the alternative strategy SO-4 (Utilizing social media for promotions in various media by utilizing community relationships) has the highest weight value of 0.54, meaning this strategy should be prioritized first to achieve Abekani's objectives.

This study investigates the influence of live streaming commerce and online customer reviews on impulsive buying behavior, with e-trust as an intervening variable, focusing on Somethinc cosmetics among Generation Z consumers. Utilizing a quantitative approach, the research gathered data from 100 respondents selected through purposive sampling in Palangka Raya City. The Partial Least Square - Structural Equation Model (PLS-SEM) was employed to analyze the relationships between variables. The findings reveal that live streaming commerce has a significant positive effect on both e-trust and impulsive buying, emphasizing its role as an interactive and engaging marketing tool. Online customer reviews also positively impact e-trust and impulsive buying, albeit with a weaker effect. However, the mediating role of e-trust between these factors and impulsive buying is not statistically significant, suggesting that Generation Z consumers prioritize interactive and social aspects over trust in their purchasing decisions. This study provides valuable insights for marketers aiming to enhance impulsive buying through digital marketing strategies. Future research is encouraged to explore these relationships across various industries and demographics to broaden the understanding of impulsive buying behavior.  

Tourism helps in creating job possibilities either directly or indirectly and also play a part in the contribution of foreign exchange of the country. Tourism are of different type and for analyze purpose, one should understand the difference between all forms of tourism like discussed in this study. As a tour, one can travel away from permanent location to the place which is not in the same location. To travel from one place to other were restricted due to COVID-19 and it places a big impact on tourism and hospitality business in India and in world. During COVID-19, leisure and business tourists revoked their trips which were planned and scheduled due to rose in positive cases and government guidelines. Tourism and hospitality business faced a huge loss due to lockdown as well as it affected employment of people. Tourism industry is a good source of revenue generation and backbone of economy in many countries. The aim of this study is to see before, during and after COVID-19 impact on hospitality and tourism business in India

The purpose of this study is to examine the effect of service quality and relationship quality on consumer satisfaction that has an impact on consumers with their loyalty, especially in the distribution of meat reefer containers by PT Indogal Trading. The main problems identified are low loyalty and consumer satisfaction, on service issues such as late delivery, temperature fluctuations, and less than optimal complaint management. The study population consisted of 105 consumers of PT Indogal Trading in 2023 representing 50 companies, with a sample of 83 respondents using the simple random sampling method. Data collection by analyzing and collecting questionnaires with SMART PLS. The results of the study stated that service quality and relationship quality have a significant influence on consumer satisfaction and loyalty. In addition, consumer mediation of their satisfaction is specifically the influence of service quality and relationship quality on consumer loyalty. In conclusion, increasing service quality and relationships can significantly increase consumer satisfaction and loyalty. Managerial suggestions provided include increasing service consistency, better temperature management, and increasing responsiveness to consumer complaints to strengthen consumer loyalty.

Solar energy has emerged as a promising renewable energy source with significant potential to address energy challenges in developing countries. This paper aims to explore the potential and implementation of solar energy in these regions, focusing on both the opportunities and challenges associated with its adoption. A qualitative approach is used, examining case studies and existing literature on solar energy deployment in developing countries. The findings highlight that while solar energy offers a cost-effective and sustainable solution, barriers such as high initial investment, lack of infrastructure, and limited technical knowledge still hinder widespread adoption. The paper emphasizes the importance of supportive government policies, international partnerships, and education to accelerate the implementation of solar energy technologies. The significance of this research lies in providing insights for policymakers and stakeholders to design effective strategies that promote the use of renewable energy in developing countries, ultimately contributing to sustainable development.

The practice of labor exploitation is not new. Labor exploitation has been widespread since the colonial era. Some people use print media, social media, and even word-of-mouth to market. Although this is nothing new, labor exploitation is still happening and is growing more concerning. Due to the fact that it involves both domestic and international offenders, this is the case. between nations. The methods used in human trafficking crimes have become more complex as communication, information technology, and transformation have advanced. The criminals are looking for victims from the lower social classes. It is not unusual for offenders to help victims by giving them debt or company cash. Some even go so far as to give scholarships to those who want to pursue further education overseas. According to the Witness and Victim Protection Agency (LPSK), which has verified this, human trafficking, particularly labor exploitation, does not discriminate. Because human trafficking, particularly labor exploitation, disregards age and gender. age and gender. Labor exploitation affects both men and women, as well as children and adults. Law No. 21/2007 on the Eradication of the Crime of Trafficking in Humans, Law No. 18/2017 on the Protection of Workers, and Law no. 18/2017 on the Protection of Migrant Workers all prohibits the trafficking of humans for the purpose of labor exploitation. Workers who are migrants. This paper addresses several topics, including the criminal law's prohibitions against trafficking in persons for the purpose of labor exploitation, the need for immediate enforcement of these prohibitions, and the elements that contribute to trafficking in persons for the purpose of labor exploitation. labor exploitation, as well as elements that contribute to human trafficking for the prevalence of labor exploitation is increasing. Labor exploitation is becoming more and more common. The descriptive analytical method was employed in the study. method of analytical descriptive research. It is anticipated that this research will offer a complete, methodical, and exhaustive analysis.

Pakistan is a developing country. Its transportation infrastructure mainly consists of road network. About 95% passengers and fright is transported using the road network. This high demand on road network is because of the unreliable railway system between the cities. Due to such high demand on road network the accident involvement risk of an individual is much high as compared to developed countries. This study uses a new modeling approach to estimate road safety risk for WTP.  A correlated random parameters Tobit model (heterogeneity-in-mean) is integrated with machine learning (Decision tree).  The decision tree categorizes higher-order interactions, while the model captures unobserved correlations and heterogeneity. The framework examines WTP determinants using a representative sample of 3178 road users from Pakistan. The model estimates WTP for different (fatal and severe injury) risk reductions to monetize road traffic crash costs. Results show maximum respondents are willing to support safety improvement policies. The model reveals significant WTP heterogeneity linked to perceptions of road safety and accident risk. Systematic preference heterogeneity emerges through higher-order interactions, offering insights into WTP relationships. Marginal effects highlight varying sensitivities to explanatory variables, quantifying their impact on WTP probability and magnitude. The framework provides two key contributions. It identifies public WTP determinants, emphasizing heterogeneous effects. It also helps in prioritization safety policies by understanding public sensitivity to WTP. The insights further emphasizing on the importance of road safety interventions to the specific socio-economic profiles of road users. This study offers a significant contribution to road safety improvement by providing valuable recommendations for policy makers. By integrating detailed socio-economic factors, it also addresses the urgent need for targeted traffic safety interventions in Pakistan. These findings are expected to aid policymakers and stakeholders in developing effective strategies to enhance road safety and reduce the accident involvement risk effectively.