Publication Search

Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the relationship is between follower characteristics and effectiveness of promotion via Instagram of Islamic gamis products and thirdly to find out consumer responses regarding the use of promotional syar'i gamis products. 'i via social media Instagram.The results of this research are that promotions carried out via Instagram are quite good. Promotion of syar'i gamis through social media Instagram is very effective in stimulating attention, increasing respondents' knowledge of the products being marketed, generating interest in followers, generating desire and ultimately making followers buy syar'i gamis products and then recommending them to other people.

Good governance is a necessity in running the government. The West Java government has made various efforts to implement good governance, one of which is the publication of leaders’ activities on Instagram @biroadpimjabar. The publication aims to raise awareness among the people of West Java by sharing informative and educational content about the activities of West Java leaders and their internal teams, as well as some useful information about West Java. The main purpose of this research is to explore how information about leaders' activities is Share, Optimize, Manage, and Engage as the concept of The Circular Model of SOME by Regina Luttrell. The method used in this research is qualitative. Data was collected through observation and in-depth interviews. The results showed that at the Share stage, the shared content of the leader's activities showed transparency so that it could build public trust. In the Optomize stage, the leader uses interesting video content and informative captions. In the Manage stage, a third application is used to monitor the performance of social media to evaluate its activation. The last stage is Engage, for interaction and community involvement in the form of comments and direct messages, even more followers want to conduct audience activities with West Java leaders after learning about the @biroadpimjabar account. These findings provide recommendations for improving public communication strategies to strengthen the implementation of good governance in West Java.

This study aims to analyze the influence of social media TikTok in the context of Islamic education, particularly within the 5.0 Era. The 5.0 Generation refers to a group that has grown up in the digital age, deeply connected to technology and social media, including TikTok. The primary objective of this research is to understand TikTok's role in Islamic education in the 5.0 Era and its impact on the understanding and practice of religion among this generation. This study uses a qualitative approach, conducting interviews with members of Generation 5.0 who actively use TikTok as an educational platform. The findings indicate that TikTok has become an effective medium for spreading religious messages, promoting Islamic values, and building religious communities among followers. TikTok allows for the dissemination of Islamic teachings, including the Quran and other educational content, through various formats such as images, videos, and stories. Moreover, the research shows that TikTok positively influences the understanding and practice of religion in this generation by providing easy access to religious information and support from religious communities. However, the study also highlights potential negative impacts, such as the spread of misinformation or radicalization, if not properly monitored.

Islam teaches that if there is an interest or need, it is recommended to spend wealth to donate. Infaq is an act of worship that is sunnah. Donation activities have two benefits, namely to meet the basic needs of the poor and help them to carry out good deeds.  Islam has taught its followers that they have an obligation to help each other, especially those who are weak (the Dhuafa), the poor, and those in need. The aim of this research is the implementation of Surah Al-Ma'un values ​​education in shaping the social character of students at SDN Grogol Selatan 09 South Jakarta. This research method uses descriptive curative with a field research approach. Data collection techniques use observation, interviews and questionnaires. The population in this study was Islamic religious teachers and grade 5 and grade 6 students. The sample for this research was 30 people. Based on the research results, social interaction activities such as infaq activities carried out at SDN Grogol Selatan 09 can have an influence and impact on the social care character of students. With this habituation, students are able to develop values, attitudes and behavior that can radiate morals or character. The most important thing is that the key to changing the younger generation for the better is social character education, so that it can ensure that students have good character and personality in the future.

This research discusses the utilization of social media as a marketing strategy to increase brand awareness and competitiveness of MSMEs (Micro, Small and Medium Enterprises), with a case study of HR-TEA in Pangkalpinang. A descriptive qualitative approach was used through interviews, observations, and the implementation of digital marketing strategies, such as Instagram account creation and Google Maps registration, to expand market reach and increase interaction with customers. The results showed that digital marketing strategies involving creative content and social media optimization were able to increase branding, the number of followers, as well as consumer interaction, which overall contributed to the growth of MSMEs (Micro, Small and Medium Enterprises) in the face of market competition.

This article discusses the significant emphasis Islam places on education. It is evident that Islam has specific goals and reasons regarding this matter. The article elaborates on Islam's purpose in encouraging its followers to pay attention to education. It references several Quranic verses related to the objectives of education, explaining them not by relying on a single tafsir (exegesis) but by consulting multiple interpretations. Additionally, it compiles hadiths related to the objectives of education. In writing this, the author also gathers opinions from Muslim scholars and several contemporary figures considered relevant to the goals of education.    

In today's increasingly competitive digital business environment, entrepreneurs must develop smarter and more effective marketing strategies to promote their products. Food vloggers play a pivotal role by influencing their followers through social media content, particularly culinary reviews and personal experiences with food products, which encourage followers to purchase the recommended items. This study investigates the impact of marketing content and customer engagement on the purchase intentions of followers of the @sigerfoodies Instagram account.  Using a quantitative research approach, data were collected through questionnaires, employing a non-probability sampling method with a purposive sampling technique. The sample consisted of 140 respondents. Data analysis, including instrument validity, normality tests, multiple linear regression, and hypothesis testing, was conducted using SPSS 26. The findings indicate that both marketing content and customer engagement of @sigerfoodies significantly and positively affect the purchase intentions of culinary products in Bandar Lampung. To enhance its influence, Sigerfoodies is encouraged to organize giveaways, share engaging culinary facts, and foster interactions with followers to strengthen long-term relationships.

The fast-paced growth of digital technology and online communication has transformed how people connect, share information, and build communities. Among the many social media platforms, TikTok stands out for its ability to create dynamic and interactive engagement through short-form videos and live streaming features. This study explores how the retail brand OH! SOME uses communication strategies on TikTok to foster meaningful interaction with its audience. Drawing on Chriss Fill’s (1995) three-stage communication framework—Pull, Push, and Profile Strategies—the research examines how these approaches are implemented across OH! SOME’s beauty, makeup, and skincare accounts. A qualitative descriptive method was employed, combining in-depth interviews, direct observation, and documentation with three key participant roles: the operator, live streaming assistants, and hosts. The findings reveal that OH! SOME’s communication success on TikTok relies on its ability to integrate creative content with real-time interaction. The Pull Strategy attracts audiences through engaging visuals and relatable messages; the Push Strategy emphasizes teamwork and consistent interaction during live sessions; and the Profile Strategy strengthens brand image and trust among followers. Overall, the study highlights how classical communication theories can be adapted to the dynamics of digital marketing. It provides both conceptual and practical insights for brands seeking to build audience relationships in the era of social commerce. The results also underline TikTok’s potential not merely as a sales tool but as a space for creating community, authenticity, and emotional connection with consumers.

This research discusses Da'wah Messages on Instagram Social Media (Content Analysis on the @hawaariyyun account). The problem in this research discusses the analysis of da'wah messages contained in 3 Reels videos of the Instagram account @hawaariyyun for the period 05 and 08 June 2023, including the title Connection with the Prophet, Hanging out with Believers and the Quraish infidels are Genius. This research aims to determine Da'wah messages on Instagram social media (content analysis on the @hawaariyyun account). This type of research uses the type of literature study research. The method used in this research is a descriptive approach, with data collection techniques collecting and analyzing the contents of video reels by means of observation and documentation. The research results show that Da'wah messages on Instagram social media (content analysis on the @hawaariyyun account) have very positive value for its 1.1 million followers. Moreover, the Instagram Reels video uploaded by @hawaariyyun was very easy for the resource person to understand and understand. This research concludes that there are 2 categories of da'wah messages, namely aqidah and sharia. In the Aqidah category there is the creed of faith in the Messenger, while in the sharia category there is the sharia of sunnah worship and human relations .

This study explores the role of followers in spiritual leadership at Ibrahimy University Situbondo, focusing on how followers’ spirituality, values, and expectations influence their interactions with leaders and their impact on the effectiveness of spiritual leadership. Using a qualitative phenomenological approach, this study involved in-depth interviews and observations of university employees. The results showed that spiritual leadership, based on values ​​such as compassion, justice, and integrity, can increase employee job satisfaction, engagement, and commitment. Followers with higher levels of spirituality are more easily connected to the spiritual values ​​promoted by the leader, creating synergy between personal and organizational goals. In contrast, followers with lower spirituality require a more flexible and personal leadership approach. This study emphasizes the importance of adapting leadership according to followers’ spirituality and the need for organizations to facilitate spiritual development in order to create a harmonious and productive work environment.

Religious pluralism in Indonesia requires every religious community to live side by side with different beliefs. In the midst of this situation, Christian Religious Education (PAK) has a strategic role in strengthening the Christian faith, helping people to face the challenges of pluralism with strong understanding and belief. PAK not only teaches religious doctrine, but also shapes Christian character which includes love, forgiveness, truth and tolerance. Through inclusive learning methods, such as Bible study, interreligious dialogue, and character formation, PAK helps Christians understand their faith identity in depth and foster wise and loving attitudes towards followers of other religions. Therefore, PAK contributes to producing Christians who are firm in their beliefs, compassionate, and able to live in harmony in a religious society.

This study aims to analyze the influence of media exposure and information quality of the Instagram account @bogoreatery on followers' interest in culinary tourism. In today's digital era, social media such as Instagram plays an important role as a source of information and in shaping people's interests and preferences, especially in the context of culinary tourism. Media exposure and information quality are important factors that can influence a person's interest. This study will examine the Instagram account @bogoreatery by making Instagram followers @bogoreatery as the subjects in this study. This study uses a quantitative approach and the theory used as the basis for this study is the Media Richness Theory. The sampling technique used is purposive sampling with a total of 400 respondents calculated using the Slovin formula. The results of the study indicate that there is an influence between media exposure and the quality of information on the Instagram account @bogoeatery on the interest of followers in culinary tourism with an influence of 48.8%, while the rest is influenced by other factors outside the variables studied.

This article was written with the aim of identifying spiritual leaders in the development of Islamic education. This research uses a certain type of library research. Reviewing various periodicals and relevant reference volumes is known as library research. The research findings show that spiritual leadership is a strategy to persuade other people to carry out activities in accordance with the ideals and principles taught by the Prophet Muhammad SAW to achieve a certain goal. Spiritual leadership is the process of persuading others to take beneficial actions to achieve certain goals. The Prophet Muhammad is considered an influence in Islam because of his leadership style. Loyalty is one of the main characteristics that characterizes spiritual leadership. In this context, loyalty shows that both leaders and followers must obey Allah SWT in terms of goals, uphold Islamic law and values, maintain integrity, be disciplined, be consistent, and not be arrogant. In Islamic educational institutions, spiritual leadership is implemented through instilling ideals that are focused on both life in this world and the afterlife. To fulfill their responsibilities, madrasah principals and teachers must do more than fulfill their administrative and instructional duties; they must also serve Allah SWT. By emulating the leadership qualities exemplified by the Prophet Muhammad SAW, such as effective communication between the head of the madrasah and its members, the head of the madrasah as a motivator, fairness, honesty, trustworthiness, deliberation, and applying the principles of discipline, madrasahs can also implement spiritual leadership.  

This article discusses the importance of developing a Christian Religious Education (PAK) model based on Christian theology and implemented through the active role of the church in carrying out the Great Commission. True Christian education does not only convey doctrinal information, but also forms the character, spirituality, and calling of the people based on the word of God. The church is positioned as a learning community and the main implementer of the contextual, transformative, and biblical theology-rooted faith education process. Through a qualitative-descriptive approach and literature study, this paper emphasizes that theological foundations, such as God as the source of education, the Bible as the basis of teaching, Christ as the focus, and the church as the implementer, are inseparable elements of PAK. Christian Religious Education based on theology provides clear direction in designing content, methods, and learning objectives that are in line with God's will. Thus, this education model is expected to be able to answer the challenges of the times, strengthen the faith of the congregation, and produce strong and relevant followers of Christ in society.  

The attitude of Christians to live righteously and live holy is very necessary amidst the lives of people who live evil and unclean lives. Roman Emperors and their followers in ancient times rejected John's prophecies written in the Book of Revelation, so they continued to carry out evil and dirty deeds. Likewise, some members of the Christian congregation in Asia Minor were unwilling to endure suffering because of it offended Jesus Christ through their sinful actions. Christians were constantly intimidated into denying Jesus, so that some did not faithfully follow Jesus to the point of death. The aim of this research is to encourage readers and listeners of the essence of the Book of Revelation not to do evil and unclean things in their lives. The research methodology used is qualitative research with a literature research approach. The result obtained is that if Christian educators become more loyal in teaching Christians (Christian students) in educational institutions, then Christian students will increasingly free themselves from the evil and uncleanness they once practiced. Conclusion: Christians (Christian students) must be taught continuously through the word of God to experience repentance, live righteously, live holy, and not to deny Jesus Christ in their lives.

Utilizing social media platforms like Facebook, Instagram, and Twitter are media that are considered effective in spreading Islamic da'wah because they are easy to access at anytime and anywhere so that the spread of Islamic da'wah can be done quickly with a wide audience reach. In managing social media, a communication strategy is needed so that the goal of disseminating information can be achieved. The purpose of this study is to ascertain the communication tactics used by the Instagram account @gen.saladin to disseminate da'wah. The method used in this kind of research is qualitative descriptive. Interviews and documentation are used in data collection methods. This study's analysis makes use of Milles and Huberman's methodology, which includes data reduction, data presentation, and findings.The study's findings demonstrate that the communication strategy used by the Instagram account @gen.saladin is predicated on Lasswell's idea of "Who Says What in Which Channel to Whom With What Effect?" and entails actions like gaining a thorough grasp of the target audience, content production interesting and relevant, consistency in posting, active interaction with followers, appropriate use of hashtags and tagging, utilizing Instagram features, regular measurement and evaluation, and collaboration with influencers and other communities.

Infuencer has a big impact on brands in order to improve their image to be more competitive with competitors, this is what Implora uses by using Lyodra's services as their Brand Ambassador, because Lyodra is considered to have Followers who is big and Lyodra himself is considered to have the appropriate charisma in the world of beauty. In this researchis to find out how much INFLUENCEBRAND AMBASSADOR LYODRA GINTING TOBRAND AWARENESS CONSUMERS OF IMPLORA PRODUCTS. The theory used is Brand Ambassador which includes Transference, Attractiveness, Congruence and Brand AwarenessUnware of Brand, Brand Recognition, Brand Recall, Top of Mind Data collection techniques were carried out by distributing questionnaires to 99 respondentsFollowers Instagram account @Lyodraofficial. Sampling using the techniqueProbability Sampling. Questionnaire retrieval method used namelyRandom Sampling. The results of this study indicate that InfluencePersonal Branding Lyodra Ginting as a whole responds well to respondents (Agree), as well as InfluenceBrand Ambassador Lyodra Ginting AgainstBrand Awareness consumers of Implora products (agree) from all statements from all X variables in the research questionnaire. In addition to the magnitude of InfluenceBrand Ambassador has a positive and strong relationship of 0.643 toBrand Awareness consumers of Implora productsFollowers Instagram account @Lyodraofficial with presentationBrand Awareness of 41.3% while the rest is influenced by other factors outside of this study. likeWord Of Mouth, other social media platforms and cosmetic product differences.

Social media as one of the technological developments has brought changes to people's lives to become an information society. Social media is also used by the government, one of which is the Embassy of the Republic of Indonesia in Bangkok, which is used to share information related to foreign government policies that the public needs. To create informative dissemination, interactive communication is needed between followers and information providers. However, analysis of activity on social media accounts shows patterns that are not yet effective, so this research was carried out which aims to determine the effect of using the social media Instagram @indonesiainbangkok on meeting followers' information needs. The theory in this research is the theory of social media use by Lometti, Reeves, and Bybee which consists of the amount of time, media content, and media relationship with individuals. This research uses quantitative research methods with data collection techniques using  questionnaires distributed online. The population in this study was 11,600, then a sample of 100 people was obtained. Sampling in this study used a simple random sampling method or random without certain criteria. The data analysis method in this research uses simple linear regression analysis and  coefficient of determination. The research results  show that the use of social media Instagram @indonesiainbangkok has quite a large influence on fulfilling followers' information needs, namely 95.3% which means that the majority of followers of the @indonesiainbangkok Instagram account fulfill their information needs. Through this research, it is hoped that both followers and managers of Instagram @indonesiainbangkok can create more interactive and two-way communication for mutual comfort.

In the current digital era, social media has become one of the most effective marketing tools for businesses. Instagram, as an image-based platform, provides great opportunities for coffee shops to build and develop their brands. This research aims to analyze how Instagram social media is utilized. , especially the Kawan.cafespace Instagram account, in forming the branding of a coffee shop. By taking a case study on this Instagram account, this research tries to understand the strategies and techniques used in forming a strong brand image in the digital realm. Through a qualitative approach and content analysis, this research shows that the use of Instagram from Kawan.cafespace is able to create wide exposure, positive interactions with followers, and build a unique brand identity for the coffee shop. The implications of these findings highlight the importance of using social media in improving branding and online presence for food and beverage businesses such as coffee shops. This research can provide insight for coffee business owners and marketing practitioners to optimize the potential of Instagram social media in strengthening their brand image in the digital market.

Handling of people with mental disorders has received serious attention from various perspectives, including in Islam which views it with a comprehensive view. The background of this study focuses on how Islam instructs its followers to treat individuals with mental disorders, as well as the humanitarian values ​​emphasized by religion in the aspect of handling. The purpose of this study is to explore the Islamic view on handling people with mental disorders, and to gain a deeper understanding of the guidance given by Islam in this regard. The research method is a literature review that critically examines the body of academic literature. The nature of this study is descriptive analysis, where related data is systematically and orderly analyzed to provide a good understanding to the reader. Qualitative data in the form of written language was obtained from journals and articles, and analyzed through a concise content analysis. The findings of the study indicate that Islam provides strong ethical guidance as well as practical behavior in handling individuals with mental disorders, which can make a positive contribution to the modern approach in psychiatry and mental health services. The implications of this study provide new insights into the integration of mental health approaches with religious values ​​that offer a holistic approach to the individual.