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The Community Service was carried out in Beji Village, East Ungaran District, which consisted of 13 RW 51 densely populated RT. Most of participant work in the private and government sectors. Some of entrepreneurs are held fish farming which are managed by the community as an additional necessity for life. To sum up, the implementation of Community Service in Beji village, sub-district East Ungaran can be concluded as follows: Community service activities in Beji Village, East Ungaran District, Semarang Regency run well so that participants gained knowledge which can be implemented. Participants were given an explanation on how to make good Biofloc pond fish food and providing tarpaulins to partners as a form of concern for developing biofloc ponds.

This training plays a crucial role in providing training to 37 participants in Nagari Bukit Batabuah, Agam Regency. It focuses on micro, small, and medium-sized enterprises (MSMEs) in the region. Pre-training needs analysis helped the community service team understand the challenges faced by the partners and identify their primary needs. Survey data indicates that the majority of participants have been actively involved in various business sectors, with many already owning their businesses. Income analysis suggests income variation, with most participants falling into the middle and upper-middle-income categories. In the context of digital marketing, Shopee emerges as the primary platform chosen by participants, while diversification through WhatsApp Business, Facebook, and Instagram is also evident. This training provides a deep understanding and practical skills to MSME entrepreneurs, assisting them in developing effective marketing strategies and leveraging the full potential of online media for business growth

The implementation of this service activity is carried out by providing material regarding Proposal Preparation and Food Business Planning for Shredded Chicken Rice Bowl Products by delivering this training material with lectures and discussions. Mentoring is provided to provide direction on how to start business planning and preparing business proposals to marketing and business development. The aim of this assistance is to provide students with the understanding and ability to start a business well

Drinking in packaging business still has appeal for entrepreneurs, it is same as in the market, and the selling of drinks is no death business. Drinking business is promising the prat profits, because it has a large market as well, especially for a country with a population of -ccroximately 230 million people as Indonesia. (Kontan, 2nd Week, October 2009). Drinking vcrrket has increased annually, from drinking market shares in overall package of 44 trillion rupiah, isotonic drinks market has its share of USD 2.9 to 3.4 billion in 2009 and continued to rise from previous years. Mizone has ranked first in three of the Top Brand Index began in 2008 to 2010 with Pocari Sweat as the competitors. The purpose of this study is to determine the effect of (I) consumer attitudes to the advertising toward consumer attitudes to the brands, (2) consumer attitudes to the advertising toward brand image, (3) consumer attitudes towards consumer preferences, (4) brand image toward consumer preferences; (5) consumer attitudes on the brand toward brand image. The population in this study is that consumers who buy and consume Mizone, with the characteristics are minimum in high school on education and domiciled in Surabaya. The sampling technique is using accidental sampling. The analysis techniques are using Structural Equation Model (SEM) with support of AMOS 15.0 program, based on the results it was obtained that there are effect of consumer attitudes on advertising toward consumer attitude on advertising toward brands image; there are effect of consumer attitudes on advertising towards brand image; there are effect of brand images towards consumer preferences; there are effect of brand image on consumer preferences; there are effect of consumer attitudes on brand toward brand image.

The implementation of this service activity is carried out by providing material regarding the preparation of proposals and planning for a Potato Processed Food Products Business. The delivery of this training material is carried out by means of lectures and discussions. Assistance is provided by providing direction on how to start business planning, marketing and business development strategies, as well as preparing business proposals. The aim of this assistance is to foster and develop the entrepreneurial spirit at the Indonesian Christian University of Toraja so that students are increasingly interested in entrepreneurship. The form of activity is in the form of guidance in creating a business, such as determining a business idea first/determining the product to be sold, developing a business idea (market segmentation), marketing strategy, finance, and making a business proposal. After that, a business and product proposal presentation was carried out to find out to what extent the students were able to prepare a business proposal for processed potato products.

This research aims to investigate how technological innovation influences economic transformation at the regional level, with a specific focus on the role of entrepreneurship in the economic development process. The methodology involves surveys conducted within local entrepreneurial sectors and the implementation of cutting-edge technology across various economic regions. The findings indicate that the adoption of technological innovations, combined with a strong entrepreneurial presence, has a positive impact on enhancing regional economic competitiveness, expanding employment opportunities, and significantly driving sustainable economic growth. This underscores the importance of collaboration between technological innovation and the role of entrepreneurship in designing effective strategies for local economic development.

Micro, Small and Medium Enterprises have a very important role in the national economy. One of the drivers of MSMEs is women who contribute 64% of Indonesian MSMEs. Finance has a very important role in starting a business. Based on the information we got, it can be concluded that Dharma Wanita mothers are still confused about how to start a business from their husband's limited income, therefore we help Dharma Wanita mothers how to manage their income so that they can set aside part of their income which will be used as capital in starting a business. The method of implementing this service is carried out by means of presentations and interactive discussions. The result of this service was that the women of the Dharma Wanita Association of the National Park Hall were very enthusiastic about the event. This could be seen from the many questions asked related to family financial management

This  study explores adaptation strategies employed in entrepreneurial education during the COVID-19 pandemic. The research aims to understand the response mechanisms adopted by educational institutions and stakeholders to address challenges posed by the crisis. Employing a qualitative research design, semi-structured interviews and document analysis are utilized to gather data from educators, administrators, and entrepreneurs. Thematic analysis is employed to uncover patterns, emerging themes, and insights from the data. Results reveal innovative approaches such as virtual learning platforms, mentorship programs, and agile curriculum adjustments. Additionally, challenges such as digital divide and resource constraints are identified. This study contributes to the discourse on educational resilience during crises and offers insights for policymakers and educators in fostering adaptive learning environments.

This research is motivated by business networks to expand professional networks, create opportunities and businesses or jobs. Achieving professional success relies heavily on having a network of quality contacts. Therefore, networking is key in work life. Breakfast in the morning has become a culture for Indonesian people. The breakfast culture has become an activity as evidenced by the diversity of sellers offering various types of food suitable for breakfast. Breakfast is an activity of eating and drinking between morning and 9 o'clock to meet nutritional needs. Based on the above, easy and practical rice innovation is needed. To respond to this, the author conducted marketing development strategy research on business networks carried out by the UMKM Nasi Gigit Candu. The aim of this research is to find out the marketing development strategy for the Nasi Gigit Candu business network. This research was conducted directly with the owner of Nasi Gigit Opium. This research looks for how the development of business network marketing is carried out by entrepreneurs of the Nasi Gigit Opium Business to decide on product marketing development starting from making breakfast products to products that are marketed into the hands of consumers. This research uses qualitative and quantitative methods, namely by direct interviews with Nasi Gigit Opdu MSME owners and financial management.

The purpose of this study was to determine the development process, the feasibility of teaching materials, and students' responses to printed teaching materials. This study uses the ADDIE development model. Limited trials in this study were carried out on 23 grade VI students at SDN Trawas 1 Mojokerto. The data collection technique was carried out using a review test, a validation test on several experts and a student response questionnaire. The results of this study show the feasibility of the content of the material by 87% with very feasible criteria, presentation feasibility of 83% with very feasible criteria, language feasibility of 88% with very feasible criteria, and graphic feasibility of 80% with feasible criteria, as well as the results of the response questionnaire students by 93% with very good criteria  

Marketing strategy is a very important thing for a company to do to develop and improve the quality of its products. This strategy can be carried out by any business, be it a large business, medium business, small business or micro business. In this research the author gave the title 'Analysis of Marketing Strategies Carried Out by Small Businesses'. The purpose of this research is to provide information to readers or entrepreneurs regarding the marketing strategies carried out by the Dgilangemil business. From the research, readers and entrepreneurs can take examples of what the Dgilangemil small business did in developing their business which they started from zero until their business began to be known by many people using the marketing strategy of SWOT Analysis and Marketing Mix. In this research the author used a qualitative descriptive research method. Qualitative research is a research process carried out by observing and investigating a phenomenon that occurs and producing descriptive data. In this research, the author conducted observations, interviews and documentation with the owner of this business, namely Dea Puspita, which was carried out on December 11 2023 at the production site in the city of Langkat.

Stimulating Character Development and Independence in Early Childhood Through Entrepreneurship Activities at ADNI Islamic School Surabaya Kindergarten discusses the implementation of stimulating character development and independence in early childhood through Entrepreneurship activities at ADNI Islamic School Kindergarten Surabaya. This Entrepreneurship activity aims to stimulate positive character development and increase children's independence from an early age. By exploring business concepts practically, children are invited to develop creativity, critical thinking, perseverance and collaborate with each other. This research illustrates how the ADNI Islamic School Surabaya Kindergarten integrates the principles of Entrepreneurship into the curriculum, providing a learning experience that is more than just theory. Interactive and inclusive learning methods help children understand business values, responsibility and teamwork. The results of this program are expected to create children who not only have practical knowledge in business, but also foster positive attitudes, such as courage, perseverance, never giving up, and a responsible attitude. By utilizing Entrepreneurship activities as a means of stimulating character development and independence, research This notes the positive impact of this program on the formation of children's independent personalities. Analysis of research results and observations presents a clear picture of how these activities respond to the developmental needs of early childhood. Therefore, this research provides valuable insights for educators, parents and educational practitioners who are interested in developing comprehensive and relevant educational models to shape children's character and independence from an early age.

This article discusses about risk, risk management, and Islamic perspectives regarding opportunity administration. In this context, the article highlights the importance of understanding harm and how decision-making in financial management often involves thinking about confidence and vulnerability. The Islamic approach to managing life and risk reflects the belief that everything has been arranged by Allah SWT according to His plan. This leads to the idea that while risk cannot be avoided completely, we have the ability to reduce its impact through appropriate mitigation measures

Independent Entrepreneurship is one of the Independent Campus Learning (MBKM) programs offered by the Ministry of Education, Culture, Research and Technology. This program provides an opportunity for students to add and hone soft skills through learning outside the lecture classroom.The aim of this program is to provide opportunities for students to add and hone soft skills through learning outside the lecture classroom,  Providing in-depth insight into the world of business and economics, understanding business processes, markets, competition, as well as factors that influence business success.The expected results of the independent entrepreneurship program are to stimulate student creativity and innovation, so that students can develop ideas and solutions about business, as well as making prototypes. others as well as increasing sales and so on at affordable prices and manufacturing with minimum possible time.

The activity partner is the Arrahmah women's group, a coastal community of Pinggir Papas who processes mangroves into cookies. This processed mangrove product has relatively low marketing where it is only produced when there is an order for an important exhibition or event. Generally, mangrove cookies are sold in bulk or without packaging. Where the packaging used is plastic packaging without labels or product information. One effort that can support the development of the mangrove cookies business is by providing attractive and informative packaging technology so that it can increase product purchasing power. Partners themselves do not yet have the skills to design attractive packaging that can increase product purchasing power. As is the problem with micro businesses, the skills possessed by partners in entrepreneurship and creating product attractiveness are still low. One effort to improve product marketing is by designing attractive packaging and providing entrepreneurial training to partners. The output of this activity is partner empowerment in the form of increasing entrepreneurial skills and increasing product attractiveness through attractive and informative packaging designs. Other outputs from service activities are online mass media publications and article publications in the national journal ISNN.]

At present, a growing number of consumers exhibit discerning behavior in their consumption habits, carefully selecting the products they desire and require. Consequently, companies and entrepreneurs need to demonstrate increased intelligence and innovation in crafting products aligned with consumer preferences. This study aim to investigate and assess the impact of price product, product quality, and location on the purchasing decisions of WeDrink customers in Surakarta. Data collection involved the distribution of questionnaires to respondents who had previously bought WeDrink products in Surakarta. The sample size for this study comprised 125 respondents. Multiple linear regression analysis was employed as the data analysis method, utilizing SPSS 26 software. The research findings are categorized into four main points. First, the price of the product doesn’t significantly affect purchasing decisions for WeDrink in Surakarta. Second, product quality significantly influences the purchasing decisions of WeDrink consumers in Surakarta. Third, the location also holds significant sway over WeDrink purchasing decisions in Surakarta. Fourth, the combined impact of product price, product quality, and location influences the purchasing decisions of WeDrink consumers in Surakarta.

Industrial Relations is a system of relationships that exists between actors in the process of producing goods and/or services, including entrepreneurs, workers/laborers, and the government. This system is based on the values of Pancasila and the 1945 Constitution of the Republic of Indonesia. In relation to industrial relations issues in Indonesia, the ILO Convention plays a very important role in creating harmonious, dynamic and fair industrial relations. The ILO Declaration on fundamental principles and employment rights is a manifestation of the sincere commitment of the ILO and its member countries to respect, enhance and implement the principles and fundamental rights contained in the eight ILO Core Conventions. These rights include freedom of association for employers and workers as well as the right to collective bargaining. Indonesia has ratified all eight ILO Core Conventions and is committed to realizing these standards in its laws and practices. With this aim, Indonesia hopes to maintain conducive industrial relations in Indonesia.

This research uses a literature review approach to investigate the role of Karang Taruna in preserving local culture and values ​​in Balonggabus Village.  Through analysis of the latest findings, this research examines how Karang Taruna collaborates with the government and society to maintain cultural identity in the era of globalization.  Literature findings illustrate joint efforts in preserving traditions, encouraging local entrepreneurship, and creating a balance between modernity and local values.  The results of this research provide in-depth insight into the contribution of Karang Taruna as an agent for preserving cultural heritage, as well as how this collaboration creates a village that is dynamic and open to developments over time.  This study provides a theoretical basis for understanding the role of Karang Taruna in facing the challenges of globalization while maintaining local wisdom.

Making fake nails using coconut coir is product that can beautify your appearance, reduce the accumulation of coconut coir waste and can be used as an opportunity for entrepreneurship. The purpose of this study is to find out and explain the process of making fake nails, product validation, and public acceptance of the Utilization of Coconut Coir as a Fake Nail Innovation. The methods used are observation, literature, experiments, documentation, interviews, and questionnaires. The process of making coconut coir fake nails goes through 3 stages, namely preparation of tools and materials, the process of making coconut coir fake nails, and attaching accessories to fake nails. There was evidence of product validation by 5 validators with the result that fake nails from coconut coir waste which had a reddish-brown color, smooth texture and very clear fiber motifs were the most chosen by the validators. The public test results in the average color category obtained 2.5 are very fond of (3). In the average texture category, 2.5 is very like (3) and for the pattern category, the average is 2.6, very like (3). A total of 3 average categories obtained, namely 2.545, are included in the very like category so that the product can be accepted by the community and can be used as a business opportunity. The advice given is another, faster technique for attaching coconut coir to fake nails.

The national economy in Indonesia is currently increasing, especially in the Small, Micro and Medium Enterprises (MSME) sector. In the business process, obtaining a permit is considered very important. For micro business actors, having legality is a necessity and a necessity for the continuity of their business. There are approximately 10 MSMEs in Bulu Village, but these actors do not yet have an NIB (Business Identification Number). Apart from that, there are many business actors who have not branded their products with name labels. The implementation of service activities is divided into 4 stages, firstly conducting observations, secondly providing counseling about the importance of NIB and product rebranding, thirdly implementing activities, and finally evaluation. NIB's mentoring services and product rebranding for micro-entrepreneurs in Bulu Village provide positive benefits. Initially they thought that arranging a business permit was complicated, long and expensive, but after receiving assistance they understood that the procedure for obtaining an NIB permit is very easy through OSS and there are many benefits for business actors who have labeled their products so that they are more widely known by relevant consumers. quality, composition, brand, production code and legality