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The restaurant business continues to grow, but few business actors understand how to seize business opportunities to increase competitiveness. This study aims to analyze the application of the Canvas Business Model (BMC) in the culinary industry, with a focus on the fast food business in the city of Surakarta. BMC is used to evaluate nine key elements: value proposition, customer segments, distribution channels, customer relationships, key resources, key activities, key partnerships, cost structure, and revenue streams. The method used in this study is a qualitative descriptive approach, with data collection through surveys, interviews, and observations. The results of the study show that the implementation of BMC can increase the effectiveness of business strategies, especially in terms of product innovation, improved customer experience, and optimization of digital marketing and partnership networks. In addition, a SWOT analysis is conducted to identify the strengths, weaknesses, opportunities, and threats of the culinary business, which is then used as a basis in designing a growth strategy. The main findings of this study propose new business models that are more adaptive and sustainable, including product diversification strategies, the use of digital technology, and strengthening partnerships with suppliers and food delivery service platforms. This research is expected to be a reference for culinary entrepreneurs in developing more competitive and sustainable business strategies in the digital era.

A company is an entity that aims to achieve targets effectively and efficiently, where human resources (HR) play a crucial role as the main asset. For this reason, a job analysis is needed that includes an understanding of the responsibilities, authority and obligations of HR. From this analysis, companies can develop more specific job designs so that tasks can be carried out according to their respective skills and authority. The work design aims to explore topics related to the field of study, contribute to knowledge, and increase understanding of the topic being researched. This process involves qualitative research methods with a case study approach. Data was collected through in-depth interviews and document analysis, with a focus on in-depth analysis related to the topics studied. The job design includes strategic planning stages, developing new products and services, as well as increasing HR competency and productivity. SWOT analysis is used to identify a company's strengths, weaknesses, opportunities and threats in the market. Based on the results of the analysis, the company formulates an innovation strategy in products, processes and marketing. Human resource development is a top priority, including training, career development, and creating a work environment that supports creativity. HR management is also supported by a digital-based performance management system to increase organizational efficiency. Performance evaluations are carried out periodically to assess the effectiveness of strategy implementation and adjust necessary steps. This approach aims to achieve sustainable growth and strengthen the company's competitiveness in the global market.

The aim of this research is to analyze internal and external factors and determine strategy choices in developing the round tofu agroindustry. This research uses a qualitative approach with case study methods and SWOT matrix analysis. Internal Strength Factors (Strength): Putra Mandiri's tofu agroindustry has well-organized management, adequate processing machine capabilities, and maintained product quality. Weakness: Increasing employee capacity is still situational, and processing machines are not yet equipped with an automatic system. External Factors: Opportunities: There is demand for round tofu products from outside the island, soybeans are available as raw materials, and the majority of competitors are in Cipaku District, providing room for expansion. Threat: Round tofu products have limited durability, raw material prices tend to fluctuate, and price competition is tight. Based on the SWOT analysis, the strategy that can be implemented is the S-O (Strength-Opportunity) Strategy, namely by maximizing the quality of round tofu, meeting market demand, collaborating with other factories, and establishing partnerships with modern markets to expand product distribution.

Starting a business is an easy job and can be done by anyone, the most important thing is strong beliefs and values ​​for independent business, a strong will to become an entrepreneur is not enough. Good business development starts from ourselves, even though we face many obstacles in the business world, therefore a strategy is needed in business development so that the business can last a long time. One of the current businesses that is very prospective and has potential is cultivating edible mushrooms, one of which is oyster mushrooms which are well known to the public and are a type that has high efficacy. "Warung Mushroom Mang Yayat" was chosen as the research object for several reasons, that this business has succeeded in surviving and developing amidst intense competition. The aim of this research is to analyze the SWOT strategy and analyze the development strategy of "Warung Mushroom Mang Yayat". SWOT (Strengths, Weakness, Opportunities, and Threats) analysis is a method for developing business strategies. The results of this research indicate that "Warung Mushroom Mang Yayat" can improve service and product quality using SWOT analysis. Despite several existing threats and weaknesses, "Warung Mushroom Mang Yayat" is able to continue to develop to this day.  

The quality standards of processed fishery products can be assessed by applying regulations required in the industry, including halal certification and quality assurance systems. The implementation of halal certification and quality assurance system regulations can increase the development of MSMEs, especially with Law Number 33 of 2014 concerning the Halal Assurance System, which requires halal food to be halal certified. One of the factors that cause most MSMEs not to implement halal certification and other regulations is the existence of internal and external problems. This study aims to develop a development strategy for fishery product processing MSMEs by analyzing internal and external factors in implementing halal certification and quality assurance systems. The Quantitative Strategic Planning Matrix (QSPM) method is used to prioritize alternative strategies based on the SWOT analysis results. This research concludes that the priority strategy for developing fish processing MSMEs is the SO strategies, which include utilizing government programs to form marketing and distribution networks, innovating attractive product packaging following people's lifestyles, utilizing technological advances for promotional activities, marketing, and expanding marketing networks and the need to create a business website so that the market can recognize every product owned by the company.

The purpose of this study was to determine the development strategy of Berkah Mandiri furniture business using the SWOT method. The study was conducted at Berkah Mandiri Furniture Business owned by Mr. Watiman in Padang Mekar Village, Padangguni District. The respondents were the owners of the Berkah Mandiri Furniture industry. The analysis method used in this study was SWOT analysis. SWOT analysis is used to create a strategy in developing the Berkah Mandiri Furniture business. The results of the IFAS and EFAS analysis conducted on the Berkah Mandiri Furniture business development strategy in Padang Mekar Village, Padangguni District, showed that the current state of the Berkah Mandiri Furniture business is in a favorable situation (quadrant 1). The strategy that must be implemented in this condition is to support an aggressive growth policy (Growth oriented strategy) to increase income. Keywords: 

This thesis examines the strategy for developing ginger farming in Kunjorowesi Village with the aim of increasing local agricultural income and sustainability. This research aims first, to identify factors that influence ginger farming income, and second, to evaluate the potential for developing ginger farming strategies that can increase income and agricultural sustainability. The research method uses observation techniques, interviews with farmers, and documentation to collect data. The analysis was carried out using the SWOT analysis model to identify strengths, weaknesses, opportunities and threats in ginger farming in Kunjorowesi Village The research results show that internal factors such as large areas of land, favorable land conditions, and the availability of skilled labor, as well as external factors such as supportive agro-climatic conditions and large market demand, have the potential to support the development of ginger farming businesses. However, there are also challenges such as limited capital, distance to farming locations, and interference from Plant Pest Organisms (OPT). Based on the SWOT analysis, a development strategy using the SO (Strengths-Opportunities) approach is recommended to utilize internal strengths and external opportunities. This strategy includes optimizing land use with skilled labor and strengthening cooperation between farmers, government and traders to improve marketing information.

Strategy is an effort to develop a company's competitive position amidst business competition. A business development strategy is an effort to conduct an analysis of regional market conditions, both internal which includes strengths and weaknesses, external conditions which include opportunities and threats that will be faced, then alternatives are taken to determine the strategy that must be implemented. The aim of this research is to determine the strategy for developing the Idol Batik House business in Pemusiran Village, East Tanjung Jabung Regency. In this research, the method used is qualitative, the data analysis method used is SWOT analysis and the data collection method uses observation and interviews. Based on research results, Batik Idola utilizes its strengths to gain opportunities by using strategies including maintaining the quality of its batik, maximizing communication technology for marketing and technology in the production sector such as electric canting to maximize production and carry out business development. And the strategy used by Batik Idola to minimize existing weaknesses and to avoid threats that come, namely by increasing promotions by utilizing promotional media according to existing funds, and also adding distribution channels such as agents, resellers or sales.

This research aims to analyze tourists' perceptions of the application of the elements of Sapta Pesona and formulate a strategy for developing Sapta Pesona in the Poncokusumo Tourism Village. Sapta Pesona which includes Safe, Orderly, Clean, Cool, Beautiful, Friendly, and Memorable is a concept designed to increase the attraction of tourists to tourist destinations. The research method used was a survey with a questionnaire distributed to tourists visiting the Poncokusumo Tourism Village. The collected data was analyzed quantitatively to evaluate tourists' perceptions of each element of Sapta Pesona. In addition, a QSPM SWOT analysis was carried out on the results of interviews with tourism village managers and community leaders to identify effective development strategies. The results of the research show that tourists' perceptions of the implementation of Sapta Pesona in the Poncokusumo Tourism Village generally give a positive value with a total score of 331.3, including very good characteristics. Analysis carried out using the QSPM Matrix, the market penetration strategy obtained the highest Total Attractive Score (TAS), namely 5.105. Therefore, this strategy is the best choice for the Poncokusumo Tourism Village.

In the current era of rapidly developing globalization, rapid technological changes, shifting consumer preferences, and global market dynamics encourage Small and Medium Enterprises (SMEs) to adapt, innovate, and strategize intelligently. This article discusses a business strategy designed for SME XYZ, a company operating in the food and beverage sector, especially in the coffee shop industry which is growing rapidly in Indonesia. This research uses the PESTLE and SWOT approaches to analyze the internal and external conditions of UKM XYZ. The analysis results show that SME XYZ has internal strengths such as high-quality coffee, excellent service, and a competent management team, as well as external opportunities such as Gen Z lifestyle trends and online ordering. However, challenges such as high operational costs and inflation need to be addressed. Recommended strategies include strengthening branding, increasing operational efficiency, and presenting innovative menus. With the right strategy, SME XYZ has the potential to become a major player in the food and beverage industry.

Marketing strategies are crucial for effectively and efficiently marketing products, especially for egg-laying duck breeders in Sebalik Village, located in one of the water areas in South Sumatra. A SWOT analysis is used to examine both external and internal factors in Sebalik Village, including strengths, weaknesses, opportunities, and threats. This research employs descriptive qualitative methods. According to the SWOT analysis, the duck egg marketing business is positioned in quadrant IV, indicating that a turnaround strategy focused on WO (weakness-opportunity) is the most appropriate. The WO strategy highlights the importance of surviving by addressing existing weaknesses and capitalizing on as many opportunities as possible. Steps that can be taken in this strategy include: 1) Increasing the Knowledge and Capabilities of Business Actors, namely providing training and education to business actors to increase their capacity in running a business. 2) Product and brand innovation, namely developing innovations in products, brands and packaging that reflect the characteristics of the product to make it more attractive in the market. 3) Use of social media and influencers such as using social media and influencers as a promotional tool to expand consumer reach. And 4) Selecting a strategic distribution location, namely determining distribution channels that are close to consumers to facilitate access and increase sales.    

It is necessary to know the strategy for developing the copra agroindustry in Mamala Village. Sampling was carried out using the purposive sampling method. The analysis tool us is the SWOT matrix. The results of the research show that the strategy used is to locate the copra industry close to the farmers' location so that there is cooperation between the industry and local farmers and it makes it easier for farmers to sell coconuts to the industry because the distance is quite close. The copra quality is good so it creates demand. there is always copra on the market, the availability of capital to buy coconut raw materials so that there is always coconut raw material to be produced into copra, the industry has a skilled workforce so that the potential for long-term copra products is quite good, even though the equipment technology for processing copra is still simple does not affect the long-term potential of copra products, having a small number of workers does not hinder the copra production process so that there is always a demand for copra in the market, the influence of uncertain market prices does not affect the good quality of copra, the existence of climate change on copra production is minimized because the availability of skilled workers in processing copra, having a small number of workers does not affect market access in selling copra products.

This research is intended to evaluate the marketing strategy implemented by the Mogobo Snack Tuban Micro Enterprise to increase their sales. Mogobo Snack is a micro business that produces fried meatball chips with a spicy taste as its characteristic. This research adopts qualitative methods using observation, interviews and documentation instruments. The findings from the research show that the Mogobo Snack Tuban Micro Enterprise implements a marketing strategy in the form of a marketing mix consisting of product, price, promotion and distribution elements. The strategy includes production of high-quality chips, pricing based on production costs, online and offline marketing, as well as promotion via social media and a door-to-door approach. The SWOT analysis shows several alternative strategies that Mogobo Snack can implement, such as increasing digital marketing, developing new products, collaborating with culinary influencers, and expanding into traditional markets. By implementing these strategies, Mogobo Snack can overcome the challenges of competition and changing consumer trends, thereby increasing sales volume and increasing its market share and profitability.

This training on SWOT Evaluation for Cooperative Development is intended to increase the enthusiasm, knowledge, skills and capabilities of the Management, Head of Business Units and Chair of the Simprug Garden Cooperative in managing and developing cooperative businesses. The approach to implementing this activity includes material presentations, question and answer sessions, and group discussions (FGD) regarding business development strategies by applying SWOT analysis. Training material includes SWOT analysis, cooperative management, cooperative business management, cooperative management values, and business development strategies. A total of 20 training participants, consisting of the Management, Head of the Simprug Garden Cooperative Business Unit, and cadre members, participated in this activity. Evaluation is carried out through pre-test and post-test material as well as assessment of the results of Group Discussions related to "formulating cooperative business development strategies using SWOT analysis." The results of the training showed that 83 percent of participants reported a significant increase in their knowledge, while 17 percent felt a sufficient increase in knowledge, enthusiasm, skills and capabilities related to management and cooperative business development strategies. Participants responded positively to the material, especially on business development strategies through SWOT Analysis. The results of the group discussion show that the business development strategy involves: SO strategy (market renewal, business expansion); WO strategy (development and cadre formation, applying for KUR); ST strategy (participating in training, taking advantage of post-pandemic opportunities, seeking additional funding sources); and WT Strategy (promotional intensification). Participants showed enthusiasm in increasing their understanding of setting strategic priorities through group business development and proposed holding further training related to SWOT Analysis and other materials related to cooperative activities

This training on SWOT Evaluation for Cooperative Development is intended to increase the enthusiasm, knowledge, skills and capabilities of the Management, Head of Business Units and Chair of the Simprug Garden Cooperative in managing and developing cooperative businesses. The approach to implementing this activity includes material presentations, question and answer sessions, and group discussions (FGD) regarding business development strategies by applying SWOT analysis. Training material includes SWOT analysis, cooperative management, cooperative business management, cooperative management values, and business development strategies. A total of 20 training participants, consisting of the Management, Head of the Simprug Garden Cooperative Business Unit, and cadre members, participated in this activity. Evaluation is carried out through pre-test and post-test material as well as assessment of the results of Group Discussions related to "formulating cooperative business development strategies using SWOT analysis." The results of the training showed that 83 percent of participants reported a significant increase in their knowledge, while 17 percent felt a sufficient increase in knowledge, enthusiasm, skills and capabilities related to management and cooperative business development strategies. Participants responded positively to the material, especially on business development strategies through SWOT Analysis. The results of the group discussion show that the business development strategy involves: SO strategy (market renewal, business expansion); WO strategy (development and cadre formation, applying for KUR); ST strategy (participating in training, taking advantage of post-pandemic opportunities, seeking additional funding sources); and WT Strategy (promotional intensification). Participants showed enthusiasm in increasing their understanding of setting strategic priorities through group business development and proposed holding further training related to SWOT Analysis and other materials related to cooperative activities

This research applies Marketing Funnel and SWOT Analysis to the Graha Office marketing strategy at PT ABC. Funnel stages involve Awereness, Consideration, Purchase, Retention, and Advocacy. The analysis data, including query popularity, market stage, clicks, impressions, and product CTR, are taken from Microsoft Excel. The focus of the research was the internal and external factors affecting the marketing of Graha Office. SWOT analysis identified Strengths, Weaknesses, Opportunities, and Threats. Results show the effectiveness of the Marketing Funnel strategy with full expectations. Achieving customer expectations involves process, product, location, employee attitude, friendliness, convenience, and product arrangement. The SWOT analysis highlights internal components, including management and product strategy, that influence marketing success. The findings form the basis for developing Graha Office's marketing strategy, strengthening its position in the competitive market. The implications of this study serve as a guide in strategic decision-making to deal with market dynamics.