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Customer satisfaction is a crucial indicator in assessing the quality of a company's products, services and overall experience. This research aims to identify the level of customer satisfaction and optimize the available data for effective use in sentiment analysis. In this study, we analyzed 4,353 customer reviews collected over the past year, with 3,481 reviews used as training data and 871 reviews as testing data. The analysis process was conducted using the Cross-Industry Standard Process for Data Mining (CRISP-DM) approach and leveraged the Logistic Regression algorithm to build a predictive model. Model evaluation using the confusion matrix yielded an accuracy of 94.60%, a precision of 94.26%, and a recall of 94.60%. The analysis was conducted using Jupyter Notebook and the Python programming language. The results indicate that sentiment analysis is effective in identifying and predicting customer satisfaction levels, which in turn can help a company’s products improve its service strategies. The optimization of previously underutilized data now provides deeper insights into customer perceptions and expectations, enabling the company to make more targeted decisions and enhance overall customer satisfaction.

In today's world of retail and technology, competition is fiercely competitive. With the development of retail businesses increasing in number and mushrooming in a region, consumer needs are increasing, and retail business players are competing to develop their businesses by utilizing existing technology. Daily sales transaction data continues to increase, causing a lot of storage. Toko Ira has more than 228 sales transaction data records from 2023 to 2024 that have not been used. Data requires a lot of storage space. Additionally, the data has not been used in an effective way. Based on this problem, this research aims to use data mining to classify sales transaction data to determine which items are selling best. This research is a case study with a qualitative approach. This research was conducted with the Naive Bayes method and Rapidminer was used. The results of the sales transaction data classification research are the division of products into best-selling and non-selling categories. The results of this research show that the K-Nearest Neighbors (KNN) algorithm with a 50:50 data division is more effective in predicting and classifying sales of best-selling and non-selling products in IRA stores. The results show that the Naive Bayes algorithm has an accuracy of 89.91%, while the K-Nearest Neighbors (KNN) algorithm has an accuracy of 60.09%.

PT Astra International BMW Semarang is a company operating in the automotive sector with 3 supporting pillars, namely Sales, Aftersales and Spare Parts for BMW car units. The availability of spare parts is one of the determining factors for consumer satisfaction with the company because if the spare parts stock is empty it will cause consumer disappointment with the company. By using spare parts sales transaction data for the period January 2019 – June 2023, totaling 52,162, it will be utilized using data mining association techniques with the a priori algorithm and the eclat algorithm. The problem in this research is how to find out consumer purchasing patterns so that there is no shortage or empty stock of spare parts in the warehouse. This research aims to determine the association of spare parts purchasing patterns in sales transactions so that partman get recommendations in making decisions about providing priority types of spare parts. This research methodology uses CRISP-DM (Cross-Industry Standard Process for Data Mining) and is implemented with the R programming language with R studio software. In 3 trials using the Apriori algorithm and 3 trials with the Eclat algorithm, The result with the highest confidence appears in a combination of 3 itemsets with minimum support 0.01 and confidence 0.9, namely if a customer buys B11.42.8.593.186 (Set oil-filter Mx) and B83.12.5.A1A.683 (Washer Cleaner) then they will also buy Z99000000333 ( BMW Engine Oil) with confidence 1.00 or 100%. From the results of this association's analysis, it can be used as advice for the management of PT Astra International BMW Semarang in managing spare parts stock.

Students reading interest is a crucial factor in enhancing the quality of education. However, the lack of structured data makes it challenging to identify specific patterns of reading interest. This study aims to implement a data mining method using the Naive Bayes algorithm to analyze students' reading interest at SMP Negeri 2 Palembang's library. The data used includes book borrowing history, types of books, and library visit frequency over one semester. The analysis results indicate that the Naive Bayes method achieves an accuracy rate of 80% in classifying reading interest based on predetermined categories. These findings are expected to assist the school in designing more effective literacy programs.  

Human resources are a company's most dominant asset, because they can play an important role in the company's business development. An outsourcing company is a legal entity and is obliged to comply with business licenses issued by the Central Government. The eligibility process for new employees is supported based on the level of ability and competency determined by the company. The existence of difficulties for companies in determining the eligibility of new employees which makes the reason for the ineffectiveness of the processes carried out by the company at this time, is used as a goal for the authors for the purposes of a study. By using the classification method in a data mining with the C4.5 algorithm (Decision Tree) and a RapidMiner application as a tool in the analysis process carried out to find a factor supporting the process of a new employee eligibility. With the data of 960 applicants used as a sample, this data was taken from 2021-2022. From the data divided into several attributes used, the highest Gain value obtained from these attributes through the results of Test 2 of 0.417152421 which will be used as the root in the process of determining employee eligibility and has the highest accuracy value of 98.44%.

KPRI KOKARNABA Baturraden faces challenges in managing increasingly complex sales data, particularly in identifying the most in-demand products to maximize profit. This study aims to analyze sales patterns using the Naïve Bayes algorithm as a probability-based classification method. The collected sales data were analyzed to identify categories of best-selling and less popular products within the cooperative. The results indicate that the Naïve Bayes algorithm has an accuracy rate of 77.56% in predicting product categories. This research is expected to assist the cooperative in optimizing stock management and improving member satisfaction.

Admission of new students to an educational institution is an activity that is always carried out every new academic year, where prospective new students always increase from year to year (Muwardah and Pramunendar, 2015). Admission of students can be held from elementary to middle school, from middle school to high school / vocational school. The focus of this research is the registration of new students at SMK. As is known, SMK is a Vocational High School or abbreviated as (SMK) and where there are many majors provided which ultimately makes prospective new students confused about which major is right for them because will take a long time.. Based on C4.5 as a Classification Algorithm: C4.5 is a popular algorithm for building decision trees. It works by dividing a dataset into smaller subsets based on attribute values, thus forming an easy-to-understand tree structure. Classification results using decision trees provide a clear visualization of the decision-making process and the variables that contribute to student choices.

Social assistance is an important aspect of government and non-government programs that can help on a large scale for the community so that the impact is to lighten life in the short term, but social assistance has several criteria such as income, social conditions, family status and the impact of the economic situation. . Knowing the criteria for social assistance is done by applying data mining to social assistance using the Naive Bayes algorithm procedure which produces accuracy calculations from 100 testing data, obtained good values, namely accuracy of 95.00%, precision of 92.31%, and recall of 97.95%.

It has been demonstrated that using computers greatly improves our ability to perform our duties. Information services are vital because, while employee performance may still be predicted manually, the process takes a long time. Data mining technologies, on the other hand, make it easier to anticipate employee success for loyal employees. Employee performance evaluation criteria are necessary in order to increase the accuracy of the assessment results, as Toko Merpati Simpang's employee performance assessments cannot be conducted carelessly. Employee performance has to be analyzed and categorized because up until now, manual employee performance evaluations have only used subjective criteria. The C4.5 Algorithm data mining approach is used in this evaluation of employee performance. The degree of accuracy will be ascertained by comparing these two approaches. Positive and negative emotions are the two categories of sentiment. The aim of this study is to ascertain the degree of accuracy of the comparison between the two tested techniques and to offer information on the quality of one of Toko Merpati Simpang's employee performance assessments using visitor sentiment. The test results will be evaluated using the Rapidminer tool to demonstrate the degree of accuracy for both testing approaches.   Keywords: , 

Eligibility for new employees includes individuals who have skills appropriate to the position they are applying for, have a high willingness to learn, communicate well, and have integrity and good work ethics. They must also be able to adapt to the work environment and team quickly, but determining the suitability of new employees is quite difficult given the competencies of each division, therefore the use of data mining is very suitable for determining the suitability of new employees according to the needs of the company which uses them. decision tree algorithm (C4.5), the results obtained from the decision tree algorithm process show the truth tree for classifying new employees and a high level of accuracy with a percentage of 98.44% based on test 2.

Medical record data can be used as a benchmark and comparison in the health business to ascertain the rate at which a disease is developing in a given area. It would be beneficial, though, if this data could be transformed into useful information, like illness forecasts. Infectious diseases like malaria are common in tropical and subtropical regions. West Sumba Regency is the region with the highest number of malaria cases, and this figure rises year. Of the different Puskesmas labor locations, Lolo Wano Health Center has the largest number of positive cases of malaria. In order to apply information system technology and prevent malaria early, research was done at the Lolo Wano Community Health Center to predict malaria using the Naïve Bayes approach. This is because the Community Health Center does not currently have a malaria prediction system. Six of the 16 features in the patient dataset—a total of 27 patient data—were malaria symptoms. When there are suitable illness indicators, positive predictions are produced using the outcomes of Naïve Bayes computations. Before the patient proceeds with a direct medical evaluation, these anticipated results may be utilized as a provisional approximation. Naïve Bayes, Center, Prediction, Malaria

The Indonesian government has implemented various programs to improve public welfare; however, social assistance often misses its target, primarily due to a lack of accurate data. Sirapit Subdistrict, as a government institution, has access to important population data for policy development, particularly in the distribution of aid based on community welfare levels. Factors such as education, age, number of dependents, and income play a significant role in determining an individual's welfare. To address this issue, this study proposes the use of the Apriori method to analyze the factors affecting population welfare. The Apriori method is a data mining algorithm useful for discovering association patterns within a dataset. The study results show that with a support value of 3% and a confidence level of 100%, a pattern was found where residents with a high school education, 1-2 dependents, aged 35-45 years, earning Rp 500,000 - Rp 999,999, and with a low welfare level tend to work as laborers. These findings are expected to serve as a foundation for formulating more targeted policies to improve community welfare in Sirapit Subdistrict.

Crime is a problem experienced by humans from time to time, crime often occurs because of several factors, one of which is due to the lack of security of the address so that many criminal acts occur. Hamparan Perak Police is trying to increase its commitment to safeguard and protect the community through efforts that are organized consistently and continuously. The rise of criminal acts that occur, such as motorcycle theft, persecution, and the rise of robbery in the middle of the road makes residents feel unsafe and always feel threatened at certain addresses. Therefore, to determine the vulnerable pattern of crimes committed, it is necessary to determine the group to determine the vulnerable area or not using the clustering method, which aims to be able to assist the police in conducting socialization and actions for public security by combining objects in a group with each other and different from objects in other groups. From the tests carried out using the clustering method with the K-Means algorithm, it can be seen that the group of criminal data that has the highest group and most often appears when processed is the criminal act of theft, the pattern of criminal acts in quiet areas, has been monitored and planned in klambir village.

This study aims to analyze the correlation between students' academic achievements and the effectiveness of campus promotion in attracting new prospective students. Academic performance is often used as an indicator of educational quality in higher education and is frequently highlighted in promotional strategies. However, the direct relationship between student academic achievement and campus promotion success has not been fully understood. This research utilizes the Apriori method in data mining to discover hidden patterns related to student academic performance and campus promotion. The data analyzed include undergraduate students from the 2017–2019 cohorts at STMIK Kaputama Binjai, with variables such as study programs, GPA, school background, and major during high school. The results indicate a significant correlation between academic achievement and the effectiveness of campus promotion, which can be used by institutions to develop more targeted promotional strategies. By leveraging data mining, universities can more effectively identify potential student segments and enhance the overall image of the institution.

The Apriori method is one of the algorithms used in data mining to find association patterns, such as "association rules", in large data sets. This method was developed by Rakesh Agrawal and Ramakrishnan Srikant in 1994. The purpose is to test the correlation between facial skin problems and the type of product used by finding min support and min confidence using the apriori method.The results obtained based on this analysis are that there are 2 rules that meet the minimum requirements to form a combination of 2 itemsets with a minimum support value of 95% and a minimum confidence of 100%.  

The rapid development of technology in the globalization era has significantly impacted various aspects of life, including the healthcare sector. RSU Bidadari Binjai, as a healthcare provider, faces challenges in diagnosing and preventing Gastroesophageal Reflux Disease (GERD), a condition with high prevalence and serious complications such as Barrett’s esophagus and esophageal cancer. Therefore, a predictive system capable of early detection is needed to ensure quicker and more effective medical intervention. This research develops a computer-based predictive system using the backpropagation method in artificial neural networks to assist in diagnosing GERD by processing patient symptom data. The system's test results show an accuracy rate of 100% in predicting GERD complications based on the given symptoms, thus supporting more timely and accurate medical interventions.    

This research aims to cluster disease data based on patient age using the K-Means method at RSUD Dr. RM. Djoelham. In this case study, the clustering method with the K-Means algorithm is used to group patients based on patient age, address and type of disease. With this method, information can be obtained regarding patient grouping patterns based on age at Dr. RM. Djoelham, who helps identify the closest relationships between patient groups and provides insight into the distribution of disease across age groups, regions and types of disease suffered.This research was conducted at RSUD Dr. RM. Djoelham by loading data from patients treated at the hospital. The data used is 1,100 patient data from 2022-2024 which has been recorded by the hospital. This patient data will be analyzed using 3 variables in the research, namely Patient Age (C1), Address (C2), and Type of Disease (C3). With the results, cluster 1 contains 320 data, cluster 2 contains 326 data, and cluster 3 contains 454 data.

The rapid development of technology increases the need for effective and efficient information. Information that is not managed properly loses value, especially when large amounts of data are available, making conventional methods no longer adequate to analyze the potential of the data. Therefore, a system capable of analyzing, summarizing, and extracting data into useful information is required. The Department of Agriculture and Food Security, as an agency that handles food security, agriculture, animal husbandry, animal health, and fisheries, is responsible for supporting the increase in agricultural yields to meet the food needs of the population and encourage economic growth. To achieve this goal, the agency needs to utilize technology to process agricultural data quickly and accurately. The system built using the apriori method can analyze data efficiently and provide recommendations for increasing agricultural yields. Based on the test results, a support value of 9% and a confidence of 68% were obtained, with the rule If the crop is Cassava, then the production yield is 6000-8000 tons.

Handling of dental disease problems requires that it be handled quickly and correctly, but not all teams of dental experts can carry out treatment quickly due to the lack of a team of dental experts who are in the workplace or hospital 24 hours a day.  Apart from that, the public also has very little knowledge of information about dental disease, so that to treat dental disease, people have to consult a dentist. To classify images of dental disease, feature extraction is needed. Feature extraction is taking characteristics of an object that can describe the image. One example of image feature extraction used is Red, Green, Blue (RGB). This feature extraction is often used to identify or classify an image. Dental image data that will be used in the classification process are tooth abrasion, anterior crosbite, cavities and gingivitis. K-Nears Neigbor is the simplest data mining algorithm.  The aim of this algorithm is to find the results of the closest distance classification for each object.  In determining the distance, the data is initially divided into two parts, namely training data and testing data. After receiving the training data and testing data, the distance from each testing data (Equilidence Distance) to the training data is calculated. The K-Nearest Neighbors method can be applied to classify dental disease based on images of types of dental disease using Matlab software. As a result of the image data training process, 40 image data were input, training results obtained were 100%.

Birth problems are one of the problems that have not been resolved in various regions, where an average mother gives birth to three to four children. The increase in population due to births will also affect various aspects of development, and pose a big risk to ensuring community welfare. For example, opportunities to obtain educational facilities, job opportunities, health insurance, housing and can increase opportunities for increasing poverty and crime. To find out which factors influence the birth of a baby, an association rule is needed to find out which factors influence the birth of a baby which can be seen from several criteria such as a woman who has a low level of education or a bachelor's degree, a woman who marries at an old age. , or women who marry underage, give birth naturally or surgically. Association rules are a data mining technique for determining the relationship between items in a set of data that has been determined. By determining min support 0.01, confidence 0.1 and 7 itemsets, the results obtained are 25 data items with varying min support and confidence with a maximum support x confidence result of 100%. By using the a priori method, 14 of the best rules were produced by producing the most up-to-date information.