Publication Search

67,732 articles from 582 journals · 1,699 citations tracked

Showing 1-20 of 20

Analytics

Sitti Nurazisa Zainuddin; Muhammad Akhir; Maria Ulviani

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2026 Universitas Palan

The article entitled “Gender Construction and Representation of Social Actors in the Drama Lutung Kasarung: A Critical Discourse Analysis by Theo van Leeuwen” aims to describe the representation of gender-based social actors through inclusion and exclusion strategies and to reveal the construction of gender ideology built in the drama text. This study uses a qualitative approach with a descriptive-analytical design. The research data source is the drama text Lutung Kasarung, while the analysis unit includes dialogue, narrative, and the depiction of characters who represent gender-based social actors. Data collection techniques are carried out through documentation by reading, identifying, and grouping data according to Theo van Leeuwen's analysis categories. The results of the study show that the inclusion strategy is more dominantly used to present male characters as strong, rational figures, and have authority in determining the course of the story. In contrast, female characters are represented in two patterns, namely the ideal passive woman and the dominant woman who is constructed negatively. In addition, the exclusion strategy is used to obscure the role of women in decision-making, thereby reinforcing gender marginalization. This study concludes that the drama Lutung Kasarung represents patriarchal ideology through discourse practices that shape power relations between men and women.

Putri Sulistia Wati; Afriana Santosa

This study aims to describe the implementation of the Problem-Based Learning Strategy (PBLS) in Arabic language learning for eighth-grade students at MTs Negeri 4 East Tanjung Jabung, as well as identify supporting factors, inhibiting factors, and efforts to overcome those obstacles. This research employed a descriptive qualitative approach using observation, interviews, and documentation techniques. The research subjects included the principal, Arabic language teacher, and eighth-grade students. The findings revealed that PBLS was implemented through stages of problem presentation, information identification, group discussion, presentation, and evaluation. This strategy improved students’ active participation, critical thinking skills, communication abilities, and understanding of Arabic learning materials. Supporting factors included teacher professionalism, adequate facilities and infrastructure, and support from the school environment. Inhibiting factors included students’ low reading interest, limited instructional time, and differences in students’ characteristics and abilities. Efforts to overcome these obstacles involved providing motivation, forming heterogeneous groups, effective time management, and utilizing simple and engaging learning media. Therefore, PBLS is considered effective in Arabic language learning because it enhances both the learning process and student learning outcomes.

Debi Silvia Dinata; Melan Melan; Sarmauli Sarmauli

Tri Tunggal: Jurnal Pendidikan Kristen dan Katolik 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study starts from the observation that Christian education is still often delivered in a one-way, top-down manner. As a result, learners are less actively engaged in understanding their faith and social lives. Paulo Freire’s ideas on critical education offer an approach that emphasizes dialogue, participation, and social change. This study aims to examine Christian educational theology through Freire’s perspective and to explore how his ideas can be applied in learning processes. A qualitative approach was used, employing library research methods—reading, note-taking, and analyzing written sources related to Freire’s thought and Christian educational theology. The findings indicate that Freire’s approach can shift education from teacher-centered to learner-centered. Learning becomes more dialogical, encouraging critical thinking and deeper understanding of reality. Christian education then focuses not only on knowledge of faith but also on character development and spiritual life. Consequently, Christian education should be developed to be more open, participatory, and dialogical through activities such as group discussions, open Q&A sessions, and faith reflection. This enables learners to grow in faith while developing stronger social awareness. Future research is recommended to study the direct application of Freire’s ideas in Christian educational institutions.

Patrisia Rera Bato; Monica Innanda Chiaralazzo; Intansakti Pius X

Jurnal Budi Pekerti Agama Kristen dan Katolik 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The rapid development of digital technology has transformed patterns of communication, learning processes, and the ways believers access religious information in daily life. While this transformation provides easier access to information, it also fosters an instant culture characterized by fast, brief, and less reflective information consumption. This condition poses significant challenges for the Church, particularly in faith formation, as it may weaken the depth of believers’ understanding of faith. This study aims to examine the role of literate catechesis as a response to the instant culture of the digital era, while also exploring the opportunities offered by digital media in faith proclamation. This research employs a qualitative approach using a literature review method based on relevant academic sources. The findings indicate that literate catechesis plays a crucial role in fostering mature faith through reading, reflection, and critical thinking processes, enabling believers not only to consume information but also to internalize and live out their faith more deeply. On the other hand, digital media offers significant opportunities to develop catechesis that is broader, more participatory, and contextually relevant. Integrating reflective depth with creative digital approaches is essential to ensure that faith formation remains both meaningful and relevant within an increasingly instant-oriented culture.

Zalfa Nur Munifah; Tsavalia Desla Gunlista Putri

Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa 2026 Lembaga Pengembangan Kinerja Dosen

This study analyzes the news text on the online mass media detik.com titled "Jule's Infidelity Issue, Na Daehoon: I am strong for the sake of the children" using Sara Mills' Critical Discourse Analysis model. This research aims to reveal how the discourse of infidelity is constructed in media texts thru subject and object positioning, how character representation is displayed, how the reader's position is directed, the use of narrative structure, and the social context and gender ideology underlying the construction of this discourse. The research method used is a qualitative descriptive method with the data source being a news text published on detik.com. Data collection techniques were carried out thru document study by carefully reading and recording linguistic units relevant to the research focus, while data analysis techniques used Sara Mills' Critical Discourse Analysis model. The research findings indicate that Na Daehoon is positioned as the dominant subject, possesses voice legitimacy, and is positively represented as a strong and responsible male figure. Conversely, Jule is positioned as the object of news coverage, receiving no opportunity for clarification and being implicitly represented as the problematic party. Additionally, the narrative structure and language choices used in the news text also guide readers to build sympathy toward the male subject. The findings indicate that the analyzed news coverage is not neutral, but rather tends to reproduce patriarchal gender ideologies that could potentially influence society's perception of women in cases of infidelity.

Parapat, Yohanes; Manalu, James; Ndruru, Sokhiziduhu

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2026 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

This article examines pneumatological methods and spiritual practices across three Pentecostal seasons: Classical Pentecostalism, Charismatic, and Neo-Charismatic. It highlights the importance of these three movements within the framework of the development of the Pentecostal-Charismatic Church in Indonesia. This research begins with the observation that scholars continue to use the terms Pentecostal, Charismatic, and Neo-Charismatic overlappingly, despite their unique theological and practical emphases. This article presents a critical-comparative literature review on baptism in the Holy Spirit, speaking in tongues and spiritual gifts, forms of spirituality, interdenominational relations, theological risks, and ecclesiological implications. The research finds that Classical Pentecostalism emphasizes baptism in the Holy Spirit and speaking in tongues as the primary evidence, Charismatics extend Spirit-led activities toward cross-denominational renewal, while Neo-Charismatics place additional emphasis on power, miracles, healing, spiritual warfare, and success in life. The contribution proposed in this article is a theological typology that can be used for critical reading of Pentecostal-Charismatic practices in Indonesia while still appreciating the richness of the experience of the Spirit. This typology can help churches consider experience, Scripture, Christian character, and ecclesiastical institutional accountability in a more balanced way.

Jehosua Geovalentcia Lansart; Asniathy Asseng; Silfayani Banni; Meylin Imba

Sabar : Jurnal Pendidikan Agama Kristen dan Katolik 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Texts depicting violence in the Old Testament, particularly Joshua 6:1–27, are often cited as evidence that the Bible legitimizes divine violence and genocide. This study aims to analyze the narrative of the conquest of Jericho through a historical-critical approach by integrating narrative structure analysis, historical-religious context, and a conceptual study of herem. The method used is a literature review with a qualitative approach that situates the text within the context of the Ancient Near East. The results of the study indicate that Joshua 6 is a systematically constructed theological narrative intended to affirm YHWH’s sovereignty as the Warrior-God and His faithfulness to the covenant with Israel. The concept of herem does not merely signify annihilation but functions as a mechanism for the sanctification of the people and the affirmation of covenantal identity in the face of the threat of syncretism. Furthermore, the use of war language in this text reflects the hyperbolic rhetoric characteristic of ancient literature, and thus cannot be read literally as a legitimization of modern violence. Consequently, a historical-critical reading affirms that this narrative is not a justification for genocide, but rather a theological construction that serves to shape the identity of faith and the understanding of God’s holiness and sovereignty in the history of Israel.

Najamudin Najamudin; Dwi Muliati; Siti Nuraliyah

Hikmah : Jurnal Studi Pendidikan Agama Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The low interest in reading and learning outcomes of students in Indonesia poses a significant challenge in the education sector. The Kampus Mengajar program has emerged as one of the solutions to enhance literacy and the quality of learning in schools. This article aims to analyze the impact of literacy activities initiated through the Kampus Mengajar program on student learning outcomes using a literature review approach. The research uses a qualitative method in the form of a literature review that examines various relevant sources published between 2020 and 2026. The study's findings indicate that structured literacy activities, such as reading for 15 minutes before lessons, have a significant impact on the improvement of students' cognitive, affective, and psychomotor skills. Literacy is not limited to reading and writing skills but also serves as a crucial foundation for developing critical thinking abilities, which are directly correlated with students' academic performance. Therefore, the Kampus Mengajar program can be an important driver to enhance reading interest and the quality of learning, as well as shape a more critical and high-achieving generation in the future.

Elyana Rosyita; Khamdun Khamdun; Fatikhatun Najikhah

Jurnal Riset Rumpun Ilmu Pendidikan 2026 Lembaga Pengembangan Kinerja Dosen

Early reading skills are fundamental competencies that must be mastered by elementary school students, as they serve as the foundation for future academic success. However, conventional teacher-centered instruction often fails to maximize students’ active engagement in learning. This study aims to analyze the effectiveness of the Project Based Learning model assisted by mind mapping media in improving the early reading skills of second-grade elementary students. This research employed a quantitative approach with an experimental design. The participants were second-grade students who received instruction through the Project Based Learning model assisted by mind mapping media. Data were collected using reading skill tests administered before and after the treatment. The data were analyzed to identify differences in students’ reading abilities following the implementation of the learning model. The findings indicate that the implementation of Project Based Learning assisted by mind mapping media has a positive effect on students’ early reading skills. The model promotes active student participation, enhances critical and creative thinking skills, and facilitates comprehension through structured visual representation of concepts. Furthermore, the learning environment becomes more interactive and meaningful, increasing students’ motivation to engage in reading activities. Therefore, the Project Based Learning model assisted by mind mapping media is recommended as an alternative instructional strategy to improve early reading skills in elementary schools.

Ida Betanursanti; Galih Mahardika Munandar; Alifta Dicasani

Nusantara Mengabdi Kepada Negeri 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Food Additives (BTP) in current consumer products increase the risk of non-communicable diseases such as diabetes, kidney failure, and cancer, particularly in children. Housewives play a central role in managing family consumption to minimize these risks. This community service activity aims to enhance the knowledge and awareness of 'Aisyiyah women in Buluspesantren, Kebumen Regency, regarding food safety and BTP regulations. The implementation method included preparing materials based on BPOM regulations, interactive education, product discussions, and simulations on reading nutrition labels. The results showed high enthusiasm from participants who are now more critical in distinguishing between natural and synthetic additives. Participants reported a significant improvement in their ability to identify food ingredients and additives in everyday products. The final evaluation recorded a 22.2-point increase in participant understanding. By establishing the habit of reading food labels, it is expected that the risk of non-communicable diseases within the family environment can be reduced, thus improving public health literacy and dietary choices within the community.

Farich Ahsani; Abdurrahman Al-Asy’ari; Samsul Munir Amin; Salis Irvan Fuadi; Moh. Sakir +1 more

World Journal of Islamic Learning and Teaching 2026 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

Islamic boarding schools (Islamic boarding schools) are required to integrate classical scholarly traditions and modern education, one way of doing this is through the integration of the study of yellow books (tahfidzul Qur'an) and Qur'an memorization (tahfidzul Qur'an). The Baitul Abidin Darussalam Wonosobo Tahfidzul Qur'an Islamic Boarding School implements an integrative learning system to balance Qur'an memorization and understanding of Islamic law (shari'a). However, it still faces obstacles such as a tight schedule, different methods, and weak coordination and evaluation. This study examines the implementation patterns, challenges, and impacts of this system, with the hope of serving as a reference for developing a balanced and sustainable model of Islamic boarding school education. This research uses a qualitative approach with a case study design to understand in-depth the implementation of the integrative learning system between Qur'an memorization and the study of yellow books (tahfidzul Qur'an) at the Baitul Abidin Darussalam Wonosobo Islamic Boarding School (PPTQ). Subjects were selected purposively, including the boarding school administrator, tahfidz teachers, yellow book teachers, and students. Data were collected through in-depth interviews, participant observation, and documentation studies. Data analysis was conducted interactively using the Miles and Huberman model, which encompasses data reduction, data presentation, and conclusion drawing and verification to obtain a holistic and contextual understanding. The discussion shows that the integrative learning system in Islamic boarding schools is implemented through a balanced daily schedule between Quran memorization and yellow book study, allowing memorization, understanding, and moral development to occur simultaneously within the students' daily routines. Integration is achieved structurally through scheduling, methodologically by linking verse memorization with book study, and culturally through the instillation of values, etiquette, and pesantren traditions. The success of integration is supported by the exemplary behavior of the kiai (Islamic teachers) and ustadz (Islamic teachers), the religious environment, and the motivation and discipline of the students, despite challenges such as busy schedules, physical exhaustion, differences in student abilities, and limited facilities. The impact of implementing this system is seen in the improved quality of contextual memorization, a more critical understanding of the scriptures, the formation of disciplined and moral character, and the holistic spiritual development of students.

Ananda Syinta Panca Rani; Gracia Natalia Maketake; Ineke Lulu Septia Rahmadhani; Khairunissa Andarenwi Nugroho; Mikhail Aimran Shobirin +3 more

Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa 2026 Lembaga Pengembangan Kinerja Dosen

The rapid development of information technology has pushed the dissemination of news through online media, demanding a language that is fast, concise, and informative to ensure accurate news delivery. This necessity positions the syntactic structure, particularly the phrase, as a critical element in determining the quality and communication effectiveness of digital news. This study has a dual objective: to comprehensively identify and analyze the types of phrases found in five online news articles published by CNBC Indonesia in August 2025, and to elucidate the grammatical function of each phrase  within the context of news sentences. The method employed is a descriptive qualitative method, involving a systematic process of reading, noting, and accurately analyzing the textual data repeatedly. The results indicate a diversity  of phrase types, with a significant dominance of  noun and verb phrases. The findings also include adjectival, prepositional, adverbial, numerical, exocentric, and endocentric phrases, which collectively enrich the linguistic structure, enhance information richness, and greatly facilitate reader comprehension of the news content. These findings not only highlight the specific patterns of phrase usage in digital news writing but also provide deep insights into their structural and grammatical roles. This study is expected to serve as a valuable reference for linguistic research and language learning, as well as offering practical guidance for online media practitioners to continuously improve the clarity, effectiveness, and quality of news writing in the digital realm.

Alfrida Dabura; Agustina Afrianti Paulina Rani; Fensiana Pada; Yeremias Bardi; Viktori Viktori +1 more

Academic literacy is a crucial competence in Indonesian language learning as it supports the development of critical thinking, academic reading, and writing skills. However, Indonesian language instruction is often disconnected from students’ cultural backgrounds, resulting in less meaningful learning experiences. This study aims to describe the integration of Maumere local cultural texts in Indonesian language learning and to analyze their contribution to strengthening academic literacy based on local wisdom. This research employed a qualitative descriptive approach with a case study design. Data were collected through classroom observations, in-depth interviews with lecturers and students, and analysis of instructional documents. The findings reveal that Maumere local cultural texts were integrated through the use of folktales, traditional expressions, and reflective as well as argumentative writing tasks. This integration contributed to the improvement of students’ critical reading skills, academic argumentation, and reflective literacy. Moreover, local cultural texts functioned as pedagogical capital that bridged students’ cultural experiences with academic language practices. The study concludes that integrating Maumere local cultural texts strengthens academic literacy while affirming students’ cultural identity. Therefore, Indonesian language learning should adopt a contextual approach grounded in local wisdom.

Yohanis A. Rutu Lengo; Yuni Nursyariah Sumarlin; Amira Fadila Sari; Siti Munawara; Yeremias Bardi +1 more

Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa 2026 Lembaga Pengembangan Kinerja Dosen

This study examines the integration of critical reading and argumentative writing skills in Indonesian language courses at Universitas Muhammadiyah Maumere as a strategic effort to strengthen students’ academic literacy. In the digital era, university students are increasingly exposed to fragmented information, superficial reading practices, and non academic language use, which significantly affect their ability to construct logical and well supported academic arguments. This research aims to describe learning practices, identify key challenges, and analyze the implications of integrating critical reading and argumentative writing within higher education contexts. The study employs a qualitative descriptive approach using classroom observations and in-depth interviews with lecturers and students. The findings reveal that students initially experience difficulties in evaluating sources, formulating arguments, and maintaining coherence in academic writing. However, the integration of critical reading activities with structured argumentative writing tasks contributes to improved analytical thinking, clarity of reasoning, and academic language use. The study also highlights the central role of lecturers in scaffolding learning processes and fostering reflective academic practices. The findings imply that integrating critical reading and argumentative writing is essential for developing students’ academic identity and intellectual responsibility, particularly in responding to contemporary challenges in higher education and digital literacy.

Muh Yahya Nur Fuad; Didik Andriawan

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study discusses the implementation of the Yanbu'a Method at Pondok Pesantren Tanwirul Qulub. The education sector today faces various changes influenced by the rapid advancement of knowledge, technology, and the impact of globalization, which also affects religious education, particularly in the teaching of the Qur'an. One of the main obstacles in Qur'anic teaching is the use of methods that do not align with the tajwid or makhorijul huruf as taught by Prophet Muhammad SAW. This can lead to critical errors in reading the Qur'an. Therefore, this study aims to explore the challenges that arise in the process of teaching the Qur'an using the Yanbu'a Method at Pondok Pesantren Tanwirul Qulub, which is applied by KH. Agus Musta'in Ilyas. This research uses a qualitative approach based on Max Weber's Verstehen theory. The results show that the obstacles in implementing the Yanbu'a Method include a lack of coordination among teachers, significant differences in students' abilities, low student discipline in muroja'ah, and students' activities outside Qur'anic learning hours. To optimize the implementation of this method, it is recommended to provide teacher training and workshops, group students based on their abilities, strengthen evaluation and monitoring, establish consistent learning schedules, and increase student motivation.

Muhammad Taskil; Setfano Ade Nong Fecy; Ryani Ryani; Yeremias Bardi

Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study examines the implementation of Indonesian Language learning in higher education as a foundation for developing students’ academic literacy within an Outcome Based Education (OBE) framework. The research is motivated by serious concerns regarding students’ low academic writing ability, weak critical reading skills, and inconsistent use of academic language, which hinder the formation of academic culture at universities. The objective of this study is to describe and interpret the learning process, challenges, and outcomes of Indonesian Language courses in fostering academic literacy. This research employed a qualitative descriptive approach conducted intensively over a three-week period. Data were collected through classroom observations, in depth interviews with lecturers and students, and document analysis of lesson plans, teaching materials, and students’ academic assignments. The findings reveal that although the course design conceptually aligns with OBE principles, its classroom implementation has not fully emphasized reflective processes, critical engagement, and consistent academic language practice. Learning activities tend to focus on task completion rather than on the development of academic thinking processes. The study implies that Indonesian Language learning should be strengthened through reflective, contextual, and process oriented strategies to enhance students’ academic literacy and academic identity. These findings contribute theoretically to studies on academic literacy and practically to the improvement of Indonesian Language instruction in higher education.

Agustina Eupronia Sadipun; Lusia Montiana Wea; Nur Sakilla; Wahyuni Wahyuni; Yeremias Bardi

Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study is grounded in the growing concern over the weakening of students’ critical literacy skills and cultural awareness in higher education, particularly in the context of rapid digitalization and the dominance of global discourse. Local cultural traditions, especially those rooted in Maumere society, have not been optimally utilized as meaningful academic literacy resources in Indonesian language learning. This research aims to explore how Maumere cultural traditions can be integrated as sources of critical literacy to strengthen students’ interpretative, analytical, and reflective abilities. Employing a qualitative research approach, data were collected through classroom observations, in depth interviews with students and lecturers, and documentation of learning materials in Indonesian language courses at Universitas Muhammadiyah Maumere. The findings reveal that traditional texts, narratives, rituals, and oral expressions from Maumere culture contain rich linguistic, ethical, and symbolic meanings that support the development of critical reading and writing skills. The integration of cultural texts encourages students to engage more deeply with academic discourse while simultaneously reinforcing local identity and cultural sensitivity. This study implies that culturally grounded literacy practices not only enhance academic competencies but also contribute to the preservation of local wisdom within higher education learning frameworks.

Frisca Bella Romadany Sejati; Candra Hadi Asmara; Ribeh Najib Muhammad

Publikasi Para ahli Bahasa dan Sastra Inggris 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study examines the effectiveness of the THIEVES strategy in enhancing students’ critical reading comprehension in an English as a Foreign Language (EFL) context, particularly at the senior high school level. Employing a quasi-experimental research design, the study involved two groups: an experimental group taught using the THIEVES strategy and a control group that received conventional reading instruction commonly applied in the classroom. The participants consisted of tenth-grade students of SMA Muhammadiyah 8 Gresik who were selected to represent learners with similar academic backgrounds. Data were collected through pre-tests and post-tests that were specifically designed to measure students’ critical reading comprehension skills, including their ability to identify main ideas, infer meaning, and evaluate textual information. The findings revealed that students in the experimental group showed significantly higher improvement in post-test scores compared to those in the control group. Statistical analysis using paired-sample and independent-sample t-tests confirmed that the observed improvement was statistically significant and not due to chance. These results indicate that the THIEVES strategy effectively promotes active engagement, critical analysis, and deeper comprehension of reading texts. Therefore, the strategy is strongly recommended as an effective instructional approach for improving students’ critical reading skills in EFL classrooms.

Jeremy Timothy

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

This study reexamines Genesis 26:12–13 to illuminate the hermeneutical tension between the original meaning of the Hebrew term זָרַע (zāraʿ) and the interpretive patterns characteristic of the Prosperity Gospel. Through a historical-critical approach combined with narrative analysis, the study demonstrates that Isaac’s act of sowing must be understood as an actual agrarian activity undertaken within conditions of crisis and limitation, and grounded in the initiative and faithfulness of God. The findings indicate that the blessing Isaac received was never intended as a universal, reproducible formula but as a theological declaration of divine care within a history marked by uncertainty. In contrast, the Prosperity Gospel employs a hermeneutic that is predominantly literal and selective in its use of texts while disregarding their contexts, thereby reshaping the covenant narrative into a reductive pattern of guaranteed prosperity. This analysis shows that such reading not only shifts the theological focus of the text but also obscures the dynamics of faith, obedience, and grace that form the heart of the narrative. The study affirms the necessity of a more critical and responsible hermeneutic and argues that recovering the historical context and narrative structure serves as an essential theological corrective to Prosperity Gospel readings that detach the text from its original context.

Adinda Erliana Romadhon; Rizky Maulana

Kajian Administrasi Publik dan ilmu Komunikasi 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study examines the commodification of women’s bodies within environmental campaign content on digital media, focusing on a video produced by Pandawara Group that addresses textile waste issues. Although the campaign aims to raise ecological awareness, the visual emphasis on a female body particularly the exposure of a bra redirected public attention from environmental messages to sexualized interpretations in the comment section. This research aims to analyze how such meaning shifts occur through representation and audience interpretation. Using Sara Mills’ Critical Discourse Analysis, this study focuses on subject–object positioning and reader positioning in both visual and verbal elements of the content. The data consist of one campaign video and selected public comments on TikTok, analyzed qualitatively. The findings reveal that women are positioned as visual objects rather than active subjects within the discourse, while audiences are constructed as observers of the female body instead of interpreters of environmental issues. The recurring use of the phrase “content that unites the nation” further legitimizes sexualized readings and reinforces dominant gendered discourse. Importantly, the study finds that such interpretations are reproduced not only by male audiences but also by female users, indicating the internalization of dominant visual culture in digital spaces. This study contributes to gender and media studies by demonstrating that environmental campaigns are not free from gender bias and that visual representation plays a crucial role in shaping unintended meanings within social campaigns.