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Krista Nessa; Nabylla Aprilia; Sarmauli Sarmauli

Pengharapan : Jurnal Pendidikan dan Pemuridan Kristen dan Katolik 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This research is motivated by the importance of understanding the development of the Kingdom of God in Indonesia as a reality present in the lives of the people through the values ​​of love, justice, and peace in a pluralistic society. The purpose of this research is to analyze the factors that support and hinder the development of the Kingdom of God in Indonesia and explain its application in contemporary life. The method used is a qualitative descriptive method through a literature review and theological analysis of the social, cultural, and religious dynamics that are developing in Indonesian society. The results of the study indicate that the development of the Kingdom of God is supported by the role of the church in evangelistic missions, holistic services, universal values ​​of love and justice, and a spirit of religious moderation. On the other hand, this development is hampered by local cultural resistance, socio-political dynamics, a lack of comprehensive theological understanding, and the potential for conflict in poorly managed plurality. The implications of this research emphasize that the Kingdom of God needs to be lived as a contemporary reality through personal and social transformation, obedience to God's will, and the realization of identity as citizens of the Kingdom of God in everyday life.

Darayani Afifah Dongoran; Kartika Syafitri; Gusmaneli Gusmaneli

Hikmah : Jurnal Studi Pendidikan Agama Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The advancement of Artificial Intelligence (AI) has brought significant changes to various aspects of life, including the field of education, particularly Islamic Education. This study aims to explore various AI-based learning strategies that can be implemented to create a more effective, interactive, and contemporary learning process. The method employed in this study is a literature review by examining various scholarly sources, such as journals, books, and academic articles discussing the implementation of AI in education. The findings indicate that the integration of AI can be realized through personalized learning tailored to students’ needs, the use of chatbots as learning assistants, the analysis of students’ progress and learning outcomes, as well as the utilization of technology-based learning media. These strategies are not only capable of improving students’ cognitive aspects but can also strengthen the internalization of Islamic values when applied appropriately and systematically. Furthermore, this study emphasizes that teachers’ technological competence, infrastructure readiness, and the development of an adaptive curriculum are crucial factors in the successful implementation of AI-based learning within the context of Islamic Education.

Janti Sudono; Tjang, Yanto Sandy; Laurentius Prasetyo; Mayong Andreas Acin

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

Social change in the context of liquid modernity has significantly influenced how people understand interpersonal relationships, love, and commitment. Contemporary relationships tend to be flexible, temporary, and oriented towards the fulfillment of subjective needs, making loyalty and long-term commitment often viewed as a threat to personal autonomy. Based on Zygmunt Bauman's analysis of liquid modernity and liquid love, this study examines the crisis of modern relationships as an anthropological and theological crisis of meaning. Specifically, the study focuses on the Nota Doktrinal Una Caro as the Catholic Church's theological response to these relational dynamics. Using a library research method with a qualitative and analytical-hermeneutical approach, this study interprets magisterial texts in critical dialogue with the sociological theory of liquid modernity. The research findings show that the Nota Doktrinal Una Caro offers an integrated anthropological-theological vision by affirming Catholic marriage as a permanent, monogamous, and indissoluble communion of life and love. Fidelity is understood as the highest actualization of freedom, while sexuality is seen as an expression of total self-giving, offering an alternative to the fragmentation of modern relationships. The study also emphasizes the importance of a dialogical and formative approach in family counseling.

Asyifa Sanubari; Febrian Nasywa Anindya; Ismatul Khoeriah; Rodiyatul Qismah

Jurnal Budi Pekerti Agama Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This article discusses ethical values in the philosophy of Islamic education as a response to contemporary challenges, such as moral crisis, declining character, and identity confusion. This study uses a literature review method with a philosophical and normative approach, based on Islamic teachings and the thoughts of educational figures. The results show that the philosophy of Islamic education contains important values such as monotheism, justice, responsibility, honesty, and good morals. These values are interconnected and play a significant role in shaping human personality. In addition to serving as a theoretical foundation, these values also function as guidelines in educational practice aimed at forming a complete human being (insan kamil). In the modern era, which is influenced by globalization and technological development, the application of Islamic ethical values is highly important to maintain a balance between intellectual intelligence and spiritual maturity. Therefore, the philosophy of Islamic education remains relevant as a solution for creating an education system that is not only intellectually advanced but also character-based and morally grounded. This study emphasizes that Islamic education needs to be directed toward the formation of moral awareness, the strengthening of spirituality, and the development of students’ social responsibility in daily life.  

Fadlian Lontoh

Jurnal Pendidikan Agama dan Teologi 2026 International Forum of Researchers and Lecturers

The New Testament is an essential part of the Christian Bible, containing testimonies concerning the life, ministry, death, and resurrection of Jesus Christ, as well as the development of the early Church. To fully understand its message, it is necessary to examine the historical and theological contexts that shaped its composition. This article aims to explore the New Testament from historical and theological perspectives by examining the social, political, cultural, and religious background of the first-century world, the process of the writing of the New Testament books, and their principal theological messages. The study employs a library research method with a descriptive-analytical approach to various biblical and theological sources. The findings indicate that the New Testament emerged within the context of Roman rule, Jewish religious traditions, and Hellenistic cultural influences, all of which shaped both the authors and their audiences. The books of the New Testament were written to address the needs of early Christian communities, affirm the identity of Jesus Christ, strengthen believers' faith, and provide guidance for Christian living. Theologically, the New Testament emphasizes central themes such as the Kingdom of God, salvation through Jesus Christ, grace, the formation of the Church, and eschatological hope. Therefore, an understanding of the historical background and theological message of the New Testament is essential for accurate interpretation and for maintaining its relevance to the life of the Church and contemporary Christian believers.

Sari, Nirmala; Anwar Sidik

Moral : Jurnal kajian Pendidikan Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Islamic leadership faces significant challenges related to personal integrity and institutional governance, requiring a comprehensive theoretical study to bridge these gaps. This research aims to examine the integration of prophetic values with system improvement to strengthen Islamic leadership in the modern context. The study employs a qualitative approach based on literature review and textual analysis, exploring Islamic leadership theories, public administration practices, and historical experiences of Islamic civilization. The findings indicate that Islamic leadership becomes more effective when the personal integrity of leaders is aligned with adaptive, transparent, and accountable institutional systems. These results emphasize that system improvement is necessary to ensure moral values are not limited to individual practice but embedded within organizational governance and social institutions. The study also highlights the relevance of Islamic leadership in addressing the era of disruption, where synergy between prophetic character and institutional reform is essential for sustainability. The research recommends emphasizing the synergy between moral values and system improvement so that Islamic leadership can sustainably address social challenges while remaining relevant to modern demands and contemporary societal needs.   

Sri Yulianty Mozin; Mohamad Nazril Abjul; Fazrurrahman Gunibala; Rosita Y. Abuba; Israh Miranti Wahab

Kajian Administrasi Publik dan ilmu Komunikasi 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Public service plays a fundamental role in fulfilling citizens’ rights and needs within modern governance systems. The increasing complexity of social, economic, and technological changes has encouraged the transformation of public administration paradigms. This study aims to analyze the evolution of public service paradigms from Old Public Administration to Network Governance, identify the key characteristics of each paradigm, and explain the shift in values and the role of the state in public service delivery. This research employs a qualitative approach using a literature review method by examining various academic sources related to public administration theories and public service governance. The analysis was conducted through content analysis and comparative analysis to identify conceptual developments and paradigm differences in public administration. The results indicate that public service paradigms have evolved from hierarchical and rule-based governance toward more collaborative and participatory governance models. Old Public Administration emphasizes bureaucratic hierarchy and administrative control, New Public Management focuses on efficiency and performance-based management, while New Public Service highlights citizen participation and democratic values. The most recent paradigm, Network Governance, promotes collaboration among government, private sector, and civil society in addressing complex public issues. These findings suggest that contemporary public administration increasingly adopts a hybrid governance approach that integrates elements of various paradigms to enhance the effectiveness and responsiveness of public service delivery.

Irianto Putra, Adhika Graha; Dwi Hadian, Mohammad Sapari; Nugraha, Awaludin; Maharani, Najla Raisa

Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) 2026 LPPM Universitas 17 Agustus 1945 Semarang

This study aims to analyze the transformation of tourist behavior in mountain hiking activities in the Sindoro, Sumbing, and Slamet (3S) area of Central Java within the context of nature-based tourism trends and digital mediation. A descriptive qualitative approach was employed, involving eight purposively selected hikers. Data were collected through semi-structured interviews, participant observation, and analysis of social media posts. The findings reveal a shift in motivation from physical challenge-oriented goals toward self-fulfillment, personal reflection, and psychological balance. Mountain hiking has also become normalized as part of an urban modern lifestyle. Furthermore, social media plays a significant role in shaping aspirations, documentation practices, and the reproduction of tourist behavior, extending the experience of nature beyond physical engagement into digital representation. These findings indicate that contemporary tourist behavior is constructed through the interaction of intrinsic motivation, social needs, and the logic of digital representation in nature-based tourism.

Vera Siti Magfiroh; Yurna Yurna; Ressy Resviati Putri; Ridwan Hermawan; Hendi Supandi

Reflection : Islamic Education Journal 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to examine the development of Islamic educational institutions in Indonesia from the classical to the modern era, as well as the factors influencing their transformation and strategies for strengthening them to remain relevant to contemporary needs without abandoning Islamic values. The research method used is a literature review (library research) by analyzing books, scientific journals, and official documents related to Islamic education, both nationally and internationally, published within the last five years. The findings indicate that Islamic education evolved from informal learning through majelis taklim, surau, and langgar, to the establishment of pesantren, madrasahs, and modern Islamic higher education institutions that integrate religious and general knowledge. The transformation of these institutions is influenced by local cultural factors, international scholarly networks, political pressures and colonialism, reformist figures, globalization, economic demands, social mobility, and national education policies. In the era of globalization and the Fourth Industrial Revolution, Islamic educational institutions face challenges such as technological access disparities, limited teacher competence in digital pedagogy, curriculum integration, and the risk of educational commodification. Strengthening strategies include developing integrative curricula, professionalizing teachers, utilizing digital technology, promoting media literacy based on Islamic values, developing entrepreneurship, revitalizing traditional knowledge, and enhancing alumni networks and visionary leadership. This study emphasizes that the synergy among pesantren, madrasahs, and Islamic higher education institutions forms a national Islamic education ecosystem that is adaptive, rooted in spiritual values, and capable of producing Muslim generations who are morally upright, knowledgeable, and globally competitive.

Guspin Trilista; Ruth Sahanaya; Albertin Ponda; Alber Lemba' Langi'; Hasni Rundung

Damai : Jurnal Pendidikan Agama Kristen dan Filsafat 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This research explores how the theology of embodiment in 1 Corinthians 6:19-20 can serve as a biblical foundation for integrating the embodied dimension in Christian Religious Education (CRE) pedagogy. The research background is the tendency of CRE in Indonesia to be highly cognitive-centric and neglect the embodied dimension, despite contemporary research showing the importance of sensory experience in constructing religious experience. The research objective is to conceptually explore the theological foundation and pedagogical implications of the theology of embodiment for CRE. The research method is library research with grammatical-historical exegesis analysis of 1 Corinthians 6:19-20 and conceptual synthesis with embodied cognition theory and body pedagogics. The findings show that the body has intrinsic sacred value as the temple of the Holy Spirit and the glorification of God occurs explicitly through the body. Religious knowledge is embodied, rooted in sensory-motor experience. The pedagogical implication is that CRE needs to integrate systematic embodied practices such as somatic inversion, participatory rituals, and cultivation of enactive mastery for experientially transformative learning. This research contributes theoretically by bridging biblical exegesis and embodied cognition theory, and provides practical direction for developing holistic CRE that integrates the body as an authentic and biblical medium for learning faith.

Amir Mirdad; Yurna Yurna; Hoerul Khusban; E. Komarudin; Muhamad Atep Saepul Rahman

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Islamic education in the global era faces various complex problems and challenges, ranging from conventional teaching methods, varying teacher quality, to curriculum unpreparedness in addressing social and technological dynamics. The globalization of information and culture also significantly influences students’ behavior and identity, requiring digital literacy, critical cultural awareness, and resilience in religious values to remain aligned with Islamic principles. This study employs a library research approach with a descriptive qualitative method, analyzing various books and scientific journals related to Islamic education in the global era. The findings indicate that the problems of Islamic education include the gap between traditional methods and 21st-century needs, teachers’ unpreparedness in using technology, and the lack of integration between religious education and contemporary social contexts. Other challenges involve education management, family and community involvement, and policy-making that responds to global changes. To address these issues, recommended solutions include revitalizing an integrative curriculum that combines Islamic values with 21st-century skills, utilizing technology wisely, enhancing teacher competence, strengthening collaboration between schools, families, and communities, and developing media literacy and inclusive pedagogical approaches. Implementing these strategies is expected to produce students who are competent, adaptive, character-driven, and globally competitive without losing their moral and spiritual identity. These findings contribute to the development of Islamic education that is relevant, adaptive, and sustainable in the global era.

Ridwan Hermawan; Yurna Yurna; Nisa Putri Wulandari; Emat Muslihat; Hasbulloh Karim Alfauzi +1 more

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The challenges of modernity, including the secularization of knowledge, the fragmentation of values, and the increasingly pragmatic and utilitarian orientation of education, require a fundamental renewal of Islamic educational philosophy. In practice, Islamic education is often confined to normative and textualistic approaches that emphasize the transmission of doctrinal knowledge, which limits its responsiveness to social dynamics, scientific developments, and contemporary needs. This condition weakens the critical capacity of Islamic education in shaping individuals who are faithful, rational, and morally integrated. Accordingly, this study aims to examine Islamic educational philosophy from the perspective of critical thought reconstruction as an effort to address the challenges of modernity without shifting the fundamental principles of faith that serve as its normative foundation. This study employs a theoretical research approach through library research, using qualitative analysis of academic books, peer-reviewed journal articles, and relevant scholarly works on Islamic educational philosophy and critical thought. The analysis focuses on the ontological, epistemological, and axiological dimensions of Islamic education within the framework of critical reconstruction. The findings indicate that the reconstruction of Islamic educational philosophy is both an epistemological and practical necessity in responding to modern challenges. This reconstruction is not directed toward the domain of ʿaqīdah, which is qaṭʿī and normative in nature, but rather toward renewing modes of thinking, operational value systems, and educational practices. Consequently, Islamic education should function not merely at a normative level but as an effective instrument for individual and social transformation.

Mutiatul Hakimah; Titi Sunarti; Indah Febriyanti; Ifa Elfiyanti

Jurnal Ilmu Pendidikan 2026 Lembaga Pengembangan Kinerja Dosen

Guidance and Counseling (G&C) is an essential component of the education system that plays a significant role in supporting students’ optimal personal, social, academic, and career development. The development of Guidance and Counseling in Indonesia has progressed dynamically in response to changes in educational policies, societal demands, and students’ evolving needs. This article aims to examine the historical development of Guidance and Counseling services in Indonesia, from their initial implementation to their integration within the modern curriculum framework. The study employs a qualitative approach through a literature review, with data collected using documentation analysis of relevant books, policy documents, and academic publications. The findings indicate that Guidance and Counseling in Indonesia has experienced a significant paradigm shift, moving from a service model focused primarily on problem solving and remedial intervention toward a more comprehensive approach emphasizing development, prevention, and student empowerment. This transformation has strengthened the strategic role of Guidance and Counseling in supporting national education objectives, promoting student well-being, and fostering holistic development in line with contemporary educational goals.

Sulfani Sulfani; Silvia Purwitasari; Fathiyah Naura Al-ansori; Andriyani Andriyani; Irna Hasanah

Jurnal Budi Pekerti Agama Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Obligatory prayer is a fundamental act of worship in Islam; performing it earns reward, while neglecting it results in sin for those who have fulfilled the required conditions, namely being of legal age (baligh), of sound mind, and free from ritual impurity (hadath). The background of this study is important for understanding how the values upheld by classical fiqh scholars and Islamic teachings can be interpreted in a way that connects traditional understanding with the needs of the Muslim community in the modern era. This research aims to identify, analyze, and compare the values of farḍu prayer based on the perspectives of different groups of scholars. The results show that classical scholars emphasize values such as obedience, order, legal aspects, discipline, and devotion (khushu’). In contrast, contemporary scholars place greater emphasis on personal transformation, social ethics, and the importance of prayer in shaping the character of the modern Muslim.The conclusion is that these two perspectives can be integrated to provide a more comprehensive understanding of the values of farḍu prayer that remain relevant for all times. Farḍu prayer holds a central position in Islam as the second pillar of Islam after the declaration of faith (shahada) and consists of five daily prayers: Fajr, Dhuhr, Asr, Maghrib, and Isha.

Aghisna Tsanil Mafasa; Ana Zahratun Nisa; Melinda Wahyu Ningrum; Umi Lailatul Maghfiroh; Anom Dwiyantoro +1 more

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This research traces the role of classical Islamic intellectual traditions in shaping the direction and character of the contemporary Islamic education system at the Al Asror Islamic Boarding School, Gunung Pati, Semarang. This study highlights the preservation and adaptation of the main elements of turats such as the study of the yellow book, sanad-based teacher-student relations, oral learning patterns, and the development of manners and learning ethics which are maintained as the methodological foundation of Islamic boarding schools. In the context of educational modernization, this study observes how the tradition undergoes adjustment without losing its epistemological roots. Using a qualitative approach, this study explores classroom learning practices, curriculum structure, and views of pesantren stakeholders through observation, in-depth interviews, and document analysis. Field findings show that the Al Asror Islamic Boarding School is able to combine classical scientific heritage with modern educational needs, including the implementation of more systematic learning strategies, strengthening curriculum management, and the use of digital technology as a means of supporting learning. The synergy between traditional values and the demands of this era confirms that turats are not only relevant, but also remain a source of values, ethos, and a framework of thinking that enriches Islamic boarding school educational innovations. Furthermore, the results of the study emphasize that the ability of pesantren to harmonize classical intellectual heritage with social, technological, and pedagogical developments is a strategic factor for the resilience, continuity, and competitiveness of Islamic education in the modern era.

Novi Arliati; Raisya Aurora A; Adelia Nurinsani; Kurniati Kurniati

Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Modernity, driven by technological advancements and significant social transformations, introduces new challenges to the relevance of Islamic law. This article aims to explore the evolution of Islamic legal thought, providing a clear distinction between classical and contemporary epistemological foundations. It also addresses the urgency of reforming Islamic law to align with the modern era. The research uses a qualitative approach, including literature review and normative-theological analysis, to better understand the shifts within Islamic legal frameworks. The study highlights that modernity has facilitated the expansion of the istinbāṭ method, strengthened the focus on maqāṣid al-syarī‘ah, and encouraged a more contextual and dynamic interpretation of Islamic texts. The research further emphasizes the critical need for epistemological reform within Islamic law to ensure that it remains relevant, adaptive, and capable of fulfilling the legal, social, and moral needs of contemporary society. Such reform is essential for Islamic law to continue being effective and applicable in today’s rapidly changing world.

Adam Majid Bahrudin; Rahmad Hakim

Systematic Literature Review Journal 2026 International Forum of Researchers and Lecturers

This study seeks to analyze the ideas and practices of transnational Islamic educational ideologies and their impact on Islamic educational institutions across diverse local settings. Employing a Systematic Literature Review (SLR) method, the research systematically reviews a range of relevant scholarly sources, including peer-reviewed journal articles, dissertations, and research reports published between 2014 and 2024. The findings demonstrate that transnational movements such as Salafism, the Muslim Brotherhood, and Hizbut Tahrir significantly influence curriculum design, religious orientation, and the institutional culture of Islamic education. Nevertheless, this influence does not operate in a straightforward or uniform manner; instead, it is shaped through continuous negotiation with local contexts, particularly via state regulations, sociocultural conditions, and adaptive educational practices. The study highlights that local actors actively reinterpret and mediate transnational ideological frameworks to align them with national educational policies and community needs. Overall, this research offers comprehensive insights into the complex interactions between transnational Islamic ideologies and the ongoing transformation of contemporary Islamic education in different socio-political environments.

Muhammad Aldi Dahri; Ahmad Fadly Rahman; Ferdiansa Putra; Kurniati Kurniati

Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Maqasid sharia is the foundation of Islamic law that needs to be reconstructed to remain relevant to the evolving times. Globalization, technological advancements, and social changes present new challenges, such as bioethics, digital economy, and social justice, which require a response from Islamic law. This article aims to analyze the reconstruction of maqasid sharia and its impact on the development of contemporary Islamic law. The research uses a qualitative approach through literature review and normative analysis. The findings show that the reconstruction of maqasid sharia should be carried out through a contextual reinterpretation of the objectives of sharia. This approach opens up broader space for ijtihad, ensuring that Islamic law remains relevant in addressing new issues. The reconstruction aims not only to align Islamic law with contemporary developments but also to strengthen its role in achieving justice and providing ethical solutions that meet the needs of modern society. Thus, Islamic law can continue to contribute to the advancement and well-being of humanity amidst global challenges.

Rizky Nurul Khotimah; Jaeni Jaeni; Yahfenel Evi Fussalam

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2026 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Inclusive education requires learning approaches that are not solely oriented toward academic achievement but are also capable of supporting the psychomotor and emotional development of students with special needs, including those with mild intellectual disabilities. Students with mild intellectual disabilities commonly experience limitations in motor coordination, emotional regulation, and attention focus, which necessitate adaptive, holistic, and experiential learning strategies. This study aims to describe the implementation of contemporary dance as an art therapy approach in supporting the psychomotor and emotional development of students with mild intellectual disabilities in an inclusive school setting. The study employed a quantitative approach using a Single Subject Research (SSR) method with an A–B–A design. The research subject was one ninth-grade student with mild intellectual disability at SMPN 1 Karangtengah. Data were collected through systematic observation during the baseline-1 (A-1), intervention (B), and baseline-2 (A-2) phases, using indicators of psychomotor and emotional development. The results showed improvements in motor coordination, movement fluency and balance, imitation ability, attention focus, and emotional expression during the intervention phase. In the baseline-2 phase, most of the acquired abilities were maintained despite the termination of the intervention, indicating stability in behavioral changes. These findings suggest that contemporary dance as an art therapy approach has the potential to serve as a relevant and effective pedagogical-therapeutic strategy in supporting the psychomotor and emotional development of students with mild intellectual disabilities. The implications of this study indicate that contemporary dance can be integrated into arts learning or Individualized Education Programs as a humanistic learning alternative oriented toward students’ developmental needs within inclusive education contexts.

Faiha Alya; Afni , Hana; Patrianti, Tria

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

 This study aims to analyze the social media engagement strategy of Instagram @kumocake.co in its efforts to maintain its product image as ‘Japanese Halal Cake for 25,000 Rupiah’ amid fierce competition in the culinary industry. The method used is descriptive qualitative, with data collection through in-depth interviews with social media specialists, observation, and documentation. The results show that the engagement strategy is implemented in a structured manner through a monthly content plan with weekly execution, as well as consistent uploads every two days in alternating Reels and feed formats. The most effective Instagram features are Stories for direct interaction and Reels for expanding audience reach, which consistently meet audience gratification needs in accordance with Uses and Gratifications Theory (UGT). The product image is maintained through eye-catching, neat, and minimalist visual highlights of the cake in each content, in line with the principles of Brand Image Theory. The highest level of engagement is achieved through endorsement and giveaway content, where save and share metrics are considered the most significant indicators of engagement. Despite facing challenges with the quality of non-preservative products, Kumocake.co manages them with a relaxed and fast response interaction strategy. This research contributes to the development of Digital Public Relations studies, particularly regarding the strategic role of social media engagement in the process of maintaining the image of contemporary culinary products.