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The study aims to investigate the impact of brand image and Product Quality Performance of Oppo smartphones. The main objective of the study was to analyze the effect of product quality preference by consumers. This type of research uses a quantitative approach and multiple techniques were used for data analysis in this research. The population of this research is the citizens of Bangladesh who knows and using the smartphone Oppo products. A sample of this research is 150 respondents using the purposive sampling method. The various regression analyses were used in testing hypothesis. SPSS was used for the data -analyzing purpose in this research. The research has indicated that Brand image significantly effects Oppo Telecom performance and quality of products too. Basically research is prepared on the basis of practical observation and determines whether brand image could have a significant impact on the smartphone’s service at OPPO Mobile Company Ltd. This research was developed to learn about the practical scenario of a Telecommunications Company. These papers were conducted to find out the branding strategy of OPPO mobile performance in the telecom industry.

The study aims to investigate the impact of brand image and Product Quality Performance of Oppo smartphones. The main objective of the study was to analyze the effect of product quality preference by consumers. This type of research uses a quantitative approach and multiple techniques were used for data analysis in this research. The population of this research is the citizens of Bangladesh who knows and using the smartphone Oppo products. A sample of this research is 150 respondents using the purposive sampling method. The various regression analyses were used in testing hypothesis. SPSS was used for the data -analyzing purpose in this research. The research has indicated that Brand image significantly effects Oppo Telecom performance and quality of products too. Basically research is prepared on the basis of practical observation and determines whether brand image could have a significant impact on the smartphone’s service at OPPO Mobile Company Ltd. This research was developed to learn about the practical scenario of a Telecommunications Company. These papers were conducted to find out the branding strategy of OPPO mobile performance in the telecom industry. 

The purpose of this research is to determine the influence of distribution channels, price perceptions, product availability on consumer satisfaction at PT. Arie Mulya Barutama Semarang. The population of this study was 140 customers. The samples taken using saturated sampling techniques were 140 respondents. This research data analysis tool uses multiple linear regression. The research results show that Distribution Channels have a positive effect on Consumer Satisfaction. This is shown by the calculated t value of 4.758 >1.655, with a sig value. equal to 0.000 < 0.05 (significant). Price Perception has a positive effect on Consumer Satisfaction. This is shown by the calculated t value being greater than the t table, namely 3.312 > 1.655, with a sig value. equal to 0.001<0.05 (significant). Product Availability has a positive effect on Consumer Satisfaction. This is shown by the calculated t value, which is 3.953 > 1.655, with a sig value. equal to 0.000 < 0.05 (significant).

The growth in the number of motorized vehicles in Indonesia continues to increase every year, especially motorbikes which will reach 132 million units in 2023. In the automotive industry, PT Astra Honda Motor (AHM) is one of the main players which not only produces motorbikes, but also provides products supports such as motor oil. AHM Oil is designed specifically for Honda motorbikes with a formula adapted to meet the needs of modern engines. This research aims to analyze public perceptions of the quality of AHM motor oil products. Analysis covers various aspects, such as product quality, price competitiveness, marketing strategy, and level of consumer satisfaction. This evaluation is important considering the tight competition in the two-wheeled vehicle lubricant market in Indonesia. In an increasingly competitive market, innovation and effective marketing strategies are needed to maintain product relevance and increase consumer confidence. It is hoped that the research results will provide in-depth insight into public perceptions of AHM Oil, as well as provide evaluation material for AHM’s product development and business strategy. In this way, AHM can continue to strengthen its position in the Indonesian automotive market and increase consumer loyalty.

Graphic design has become a key element in shaping consumer perception and influencing engagement metrics in digital marketing. This study aims to explore the role of graphic design in the success of digital marketing campaigns through an experimental approach. The study compared the performance of visually optimized content with non-optimized content on various digital platforms, including social media, websites, and email marketing. The results of the experiment showed that content with optimized graphic design resulted in significant increases in consumer engagement, brand recall, and conversion rates. The increase in consumer engagement reached an average of 35%, while brand recall increased by up to 20% compared to non-optimized content. This study highlights the importance of integrating design aesthetics into digital marketing strategies to achieve higher effectiveness. The findings provide practical insights for marketing professionals in designing more visually appealing campaigns, while opening up opportunities for further research on the specific elements of graphic design that have the greatest impact on consumer behavior. Thus, this study strengthens the strategic role of graphic design in the era of digital-based marketing.

This study was conducted to analyze the influence of viral marketing, price, and product quality on skincare purchasing decisions. In this research, data were obtained using the literature review method. The results show that viral marketing, leveraging social media and influencer engagement, has a significant impact on increasing product visibility and attracting consumer interest. Price, while being a factor considered, has a varying influence depending on consumers' perceptions of the balance between price and quality. Product quality was found to be the dominant factor affecting purchasing decisions, as consumers generally prefer products that are safe, effective, and meet their needs. These conclusions emphasize the importance of effective marketing strategies and product quality improvements to meet consumer preferences and foster their loyalty.

Abstract. Semiotic analysis of advertising aims to uncover the hidden meanings behind visual and textual elements presented in promotional content. This study explores the semiotic features in smartphone advertising, focusing on Oppo as a case study. This study uses a comparative framework to analyze the similarities and differences between Oppo advertising and competing brands. The analysis is conducted through Charles Sanders Peirce's triadic model, consisting of representamen, object, and interpretant, as well as Roland Barthes' concepts of denotation and connotation. This study identifies symbolic, iconic, and indexical signs used in Oppo advertising to build brand identity and attract target audiences. Key findings reveal how visual elements, color schemes, and slogans emphasize innovation, premium quality, and emotional connection. Comparative insights highlight Oppo's differentiation strategies, such as integrating cultural nuances and leveraging aspirational imagery, to strengthen its market position. The results of this study provide a deeper understanding of how semiotic strategies influence consumer perception and purchasing behavior, as well as provide practical implications for marketers and advertisers. This study bridges the gap between semiotic theory and its application in modern advertising, providing a comprehensive perspective on the power of signs in shaping brand narratives.

This study aims to explore the impact of neuromarketing elements such as ambience and sensory marketing, and brand perception on consumer purchase intentions within the Indonesian coffee shop industry. By examining these factors, the research seeks to uncover subconscious drivers that shape consumer behavior and provide actionable insights for coffee shop owners. Utilizing a quantitative approach, data were collected from 194 respondents via purposive sampling, analyzed using regression techniques. Results indicate that ambience, sensory marketing, and brand perception significantly influence purchase intentions, explaining 48% of the variance (R² = 0.480), with brand perception being the most dominant factor (β = 0.525). The findings underscore the importance of creating a positive consumer experience through optimized sensory engagement, inviting atmospheres, and strong brand identity. Managerial implications suggest coffee shop owners should invest in sensory marketing strategies and branding efforts to enhance customer satisfaction, loyalty, and long-term competitiveness in an increasingly saturated market.    

This research aims to reveal the impact of social media marketing and customer reviews on branding and sales of HMNS perfume products. Using the Literature Review and Systematic Literature Review research methods, This research identifies how social media marketing and customer reviews influence consumer perceptions of branding and decisions in purchasing HMNS perfume products. The research results show that social media marketing and customer reviews can increase branding awareness, strengthen the brand image, and encourage increased product sales. This research also found that consumers who were involved in a social media campaign were more likely to make a purchase than brands who were not exposed to it.

This study aims to investigate the role of digital literacy in helping students assess the validity of skincare product advertisement claims, particularly exaggerated or hyperbolic claims often found in beauty product advertisements on social media. Using a qualitative approach with a cross-sectional survey design, this study involved 30 students of the English Literature Study Program at Medan State University as respondents who had basic knowledge of digital literacy and familiarity with skincare product advertisements. Data were collected through an online survey using a Likert scale to measure students' perceptions of advertising claims and the influence of digital literacy in evaluating those claims. The results showed that the majority of respondents had the ability to distinguish between valid and invalid claims thanks to their digital literacy. In addition, most students use the internet as the main source to verify advertising claims. However, there are still a small number of students who have not utilized digital literacy optimally. Overall, this study confirms the importance of digital literacy in helping students develop a critical attitude towards advertisements and can play a role in encouraging them to become smarter consumers who are skeptical of unrealistic claims in beauty product advertisements.  

Thrifting is the activity of buying second  hand products wichs is becoming a trend for teenagers, young people, and even older people. The aim of the research is to determine the influence of product quality, flash sale discounts and risk perception on customer satisfaction with thrift products at the Solo Marketfest event. The population is consumers who buy thrift products at the Solo Marketfest event. The sampling technique using accidental sampling obtained 75 respondents. The questionnaire was distributed with the help of a Google form which was distributed to all customers who purchased thrift products at the Solo Marketfest event, measured on a 1-5 Liker scale. The collected data was processed using Multiple Linear Regression. The research results show that partially product quality and flash sale discounts do not influence customer satisfaction with thrift products at the Solo Marketfest event, however perceived risk is proven to influence customer satisfaction with thrift products at the Solo Marketfest event.

This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure respondents' perceptions of factors influencing their choices, such as the price of goods. The data were analyzed using both quantitative and qualitative approaches. Quantitative analysis involved descriptive statistics to describe the characteristics of respondents and data distribution. The analysis results indicate that consumers tend to choose substitute goods when the price of primary goods increases. Furthermore, price significantly influences purchasing decisions for both substitute and complementary goods. Consumers are more sensitive to price changes in substitute goods due to their tendency to seek cheaper alternatives. In contrast, for complementary goods, an increase in the price of primary goods tends to reduce the demand for complementary goods, as they are often used together. The implications of this study suggest that appropriate pricing strategies can optimize the demand for substitute goods, while careful consideration is needed when setting prices for complementary goods.

The aim of this research is to analyze the influence of product quality offered through the Tokopedia application on consumer purchasing decisions. The method used is descriptive statistical analysis and linear regression testing with a quantitative approach. The research sample consisted of 110 respondents from active Tokopedia users, whose data was collected through an online survey. The research results show that product quality has a positive and significant effect on purchasing decisions. The average product quality score of respondents was 4.16, which shows consumer satisfaction with the products available. Factors such as durability, noise, and conformity to specifications are important indicators for exuding product quality. This research also shows that the features in the Tokopedia application help improve consumer perceptions of product quality. Therefore, in order for Tokopedia to remain competitive in the e-commerce market, its main focus is developing application functionality and improving product quality

The development of the freight forwarding industry is increasing rapidly due to the culture of society that wants everything to be practical. Developing technology has had a major impact in bringing changes to various areas of people's lives over time. Research objects include quality, price perception, and consumer purchasing decisions, Population is not just the number of objects or subjects studied, samples are part of the population that is expected to represent the entire population, To obtain respondents' perceptions related to Service Quality, Price Perception, and Purchasing Decisions, researchers distributed questionnaires online The service quality indicator table shows that the points that must be set are mainly facilities and consumer needs to continue to increase consumer desires. The price perception indicator table shows that the points that must be set by sellers to determine a suitable price so that consumers can enjoy price affordability where the relationship with price affordability is the quality of the product whether it is appropriate The development of the freight forwarding industry is increasing in the era of globalization due to the practical demands of society. Service Quality and Price Perception determine the consumer's desire to buy the product being sold, the points determined by the consumer are usually: 1. Consumer facilities and needs 2. Price affordability 3. Product quality   Keywords: Consumer, Quality, Product, Technology   Abstrak. Perkembangan industri jasa pengiriman barang meningkat dengan semakin pesat disebabkan oleh budaya masyarakat yang menginginkan serba praktis. Teknologi yang berkembang sudah memberikan dampak besar dalam membawa perubahan pada berbagai macam bidang kehidupan masyarakat seiring berjalannya waktu. Objek Penelitian meliputi kualitas, persepsi harga, dan keputusan pembelian konsumen, Populasi bukan sekedar jumlah yang ada pada obyek atau subyek yang dipelajari, sampel adalah bagian dari populasi yang diharapkan dapat mewakili keseluruhan populasi, Untuk mendapatkan persepsi responden berkaitan dengan Kaulitas Layanan, Persepsi Harga, dan Keputusan Pembelian, peneliti menyebarkan kuesioner by onlinePada tabel indicator kualitas pelayanan menunjukan bahwa point yang harus ditetapkan terutama fasilitas dan kebutuhan konsumen untuk terus meningkatkan keinginan konsumen. Pada tabel indicator persepsi harga menunjukan bahwa point yang harus ditetapkan penjual untuk menentukan harga yang cocok agar dapat dinikmati konsumen keterjangkauan harga dimana yang ada hubungan dengan keterjangkauan harga yaitu kualitas produk apakah sesuaiPerkembangan industri jasa pengiriman barang meningkat dalam era globalisasi karena tuntutan praktis masyarakat. Kualitas Layanan dan Persepsi Harga menentukan keinginan konsumen untuk membeli produk yang dijual, point yang ditentukan oleh konsumen biasanya : 1. Fasilitas dan Kebutuhan konsumen 2. Keterjangkauan harga 3. Kualitas Produk    

This study examines pricing mechanisms in the buffet system at Wisma Tamu Al Ishlah Restaurant from the perspective of Islamic economic justice principles. This research is crucial given the limited studies that analyze buffet pricing practices from an Islamic economic perspective, particularly in a pesantren (Islamic boarding school) environment. This research adopts a qualitative approach with field research methods, utilizing interviews, observations, and documentation for data collection. The findings indicate that the pricing mechanism at Al Ishlah Restaurant employs a cost-based method, setting prices based on raw material costs, capital, operational expenses, and production services, adjusted according to the types of food selected by customers. Generally, the pricing practices at Wisma Tamu Al Ishlah Restaurant align with Islamic economic justice principles, ensuring that no party is disadvantaged and upholding honesty in transactions. Prices are established through mutual agreement between the restaurant and the customer, ensuring fairness. However, price transparency presents a challenge that could affect consumer perceptions. This research contributes to the development of Islamic economic theory in the culinary business context and provides recommendations to enhance justice in buffet pricing..

This research is motivated by the problems found by researchers related to the promotion mix at Syamsiah Padang Lawas Hotel. This study aims to determine the promotion mix strategy carried out at Syamsiah Hotel Padang Lawas. The research method used is qualitative with descriptive methods. This research was conducted at Syamsiah Hotel Padang Lawas in June-July 2020. Determination of research informants using purposive sampling technique with a total of 4 informants. The data used are primary data in the form of direct communication with informants carried out by observation, interviews, documentation and secondary data obtained from Syamsiah Hotel Management documents. Data validity checking technique is done by tringulation. The data analysis techniques used are inductive analysis, deductive analysis and SWOT analysis. Based on the results of research on the meeting package promotion mix strategy at Syamsiah Padang Lawas Hotel, it can be concluded that the hotel has strengths in utilizing various advertising media, sales promotion, personal selling, public relations, and direct marketing. Advertising strategies through social media and print media allow hotels to reach a wide market segment, while providing discounts in sales promotions can increase bookings. Personal selling is effective in building direct relationships with customers, and involvement in public relations can improve the hotel's image. Direct marketing through WhatsApp has also proven to be efficient in targeting specific customers. However, there are some weaknesses, such as the design of pamphlets and brochures that are not updated, customer dependence on discounts, limited reach of sales calls, and lack of collaboration with the media and website development. Threats from competitors, negative public perception, and strategic mistakes also need to be well anticipated. By maximizing strengths and opportunities and overcoming weaknesses and threats, Hotel Syamsiah can optimize promotional strategies to achieve better results.

This research, titled "OVERVIEW OF THE INFLUENCE OF STORE ATMOSPHERE, EXPERIENTIAL MARKETING, AND VALUE PERCEPTIONS ON CONSUMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE" (Case Study at Teman Semeja Coffee & Space Pekalongan), aims to analyze the effects of store atmosphere, experiential marketing, and perceived value on consumer loyalty, with customer satisfaction as an intervening variable. Data were collected through questionnaires from a sample of 100 respondents using a non-probability sampling method and purposive sampling technique. The study utilized validity and reliability tests, classical assumption tests, hypothesis testing (t-test), determination coefficient, path analysis, and the Sobel test with IBM SPSS 20.0. The results show that the store atmosphere has no significant effect on consumer loyalty (tcount = 1.901 < ttable = 1.984; Sig. = 0.060 > 0.05). Experiential marketing also shows no significant effect on consumer loyalty (tcount = 0.089 < ttable = 1.984; Sig. = 0.929 > 0.05; direct effect < indirect effect). However, perceived value has a significant effect on consumer loyalty (tcount = 2.046 > ttable = 1.984; Sig. = 0.044 < 0.05). Regarding the indirect effects, store atmosphere significantly affects consumer loyalty through customer satisfaction (Sobel test: tcount = 9.745 > ttable = 1.984; Sab = 0.0029 < 0.05), as does experiential marketing (Sobel test: tcount = 17.054 > ttable = 1.984; Sab = 0.0028 < 0.05) and perceived value (Sobel test: tcount = 34.191 > ttable = 1.984; Sab = 0.0029 < 0.05). Additionally, customer satisfaction has a significant direct effect on consumer loyalty (tcount = 4.889 > ttable = 1.984; Sig. = 0.000 < 0.05).

The younger generation plays an important role in agricultural development. Based on the Central Statistics Agency (2020), the most popular jobs for young people aged 16–30 years in the last 5 years are the Services sector, followed by Manufacturing and Agriculture. Food security in Rejang Lebong Regency is a multifaceted issue influenced by various factors including agricultural practices, economic conditions, and government policies. The purpose of this study was to determine Gen-Z's perception of Food Security in Rejang Lebong Regency. The respondents of this study were Gen-Z who were in the birth range of 1997-2012. Likert Scale Analysis was used in this study. Gen-Z's level of understanding of food security is quite good, this is known by the average value of this indicator, which is 4.11. Access and availability of food are important things that can guarantee food security with an average indicator value of 3.95. For food consumer behavior, it is an indicator related to Gen-Z consumption so that it can support food security with an average indicator value of 4.01. So it can be concluded that Gen-Z's perception of food security is in the average range of 3.90 with the conclusion that Gen-Z agrees and understands about food security in Rejang Lebong Regency.

This research explores how the features of Apple's Keynote presentation influence the brand experience for the iPhone 15. The primary focus is on how the visual, narrative, and design elements in Keynote play a role in shaping consumers' sensations, feelings, thoughts, actions, and relationships with the brand. Using a qualitative approach, the study analyzes how sensory elements presented through animations and graphics enrich the consumer experience, and how touching narratives create a deep emotional connection. Additionally, the research evaluates how clear and engaging information delivery shapes consumer perceptions of the product, driving purchasing decisions and product recommendations. Interviews with key informants and consumers reveal that Keynote is effective in reinforcing brand loyalty and deepening emotional connections with consumers. A well-integrated presentation not only enhances consumer engagement but also strengthens their personal bond with the iPhone 15 brand. These findings offer valuable insights into how presentation features can be leveraged to create a positive and lasting brand experience.

This study aims to determine the factors that influence the consumer behavior of generation z towards the use of food delivery services in Percut Sei Tuan District. The methodology used in this study is the quantitative method. The independent variables in this study are perceptions of convenience, perceptions of usefulness, and religiosity. While the dependent variable is consumer behavior. The sampling technique in this study was the purposive sampling technique, which took respondents who were generation z aged between 15-24 as many as 100 respondents. The influence of perceptions of convenience, perceptions of usefulness, and religiosity contributed 58% to consumer behavior, the remaining 42% was explained by other variables outside this study. The results of the t-test concluded that the variables of perceptions of convenience and usefulness had a positive and significant effect on the consumer behavior of generation z in the use of food delivery services, while the variable of religiosity did not have a significant effect on the consumer behavior of generation z in the use of food delivery services in Percut Sei Tuan District. Based on the ANOVA test, the f-count obtained was 46.488, which is greater than the f-table, which is (2.699), it is concluded that the perception of convenience, perception of usefulness, and religiosity have a simultaneous effect on the consumer behavior of generation z towards the use of food delivery services in Percut Sei Tuan District.