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This study explores digital marketing strategies employed by Small and Medium Enterprises (SMEs) to enhance customer engagement in an increasingly competitive business environment. By leveraging tools such as social media, email marketing, content marketing, and search engine optimization (SEO), SMEs can establish stronger connections with their target audience. The research highlights key practices, including personalized communication, interactive content, and data-driven decision-making, which contribute to customer loyalty and retention. Furthermore, challenges faced by SMEs, such as limited budgets and technological expertise, are discussed alongside potential solutions. The findings provide actionable insights for SMEs to optimize their digital marketing efforts and foster long-term customer relationships.  

Matrix organizational structures are increasingly being used by multinational companies in response to the complexities of global account management (GAM). This article explores the challenges and opportunities in implementing a matrix structure for GAM through a qualitative, case study-based approach. The study was conducted across four global companies in the technology and manufacturing sectors. The results show that matrix structures enhance cross-functional and cross-regional coordination, but also create role conflict, authority ambiguity, and high communication burden. This study provides strategic insights for top management to balance the need for global integration and local adaptation in the context of global strategic account management.

This article examines the role of language and communication in journalism, with a focus on conveying accurate information. In an era where information is disseminated rapidly and in a variety of ways, journalists need to not only report the news but also ensure that the news is credible. This article contributes to a deeper understanding of the relationship between language, communication, and news accuracy by analyzing effective communication methods and the challenges journalists face in maintaining accuracy. The aim is to: This study shows that the use of appropriate language and good communication techniques can increase the credibility of the media.

This article discusses the da'wah communication strategy implemented by Habib Alwi Assegaf, a preacher known for his polite, inclusive, and heartfelt approach. This research focuses on the analysis of the discourse of his lectures that integrate universal Islamic values with the local wisdom of the Indonesian people. The research method used is a qualitative approach, with descriptive analysis of data in the form of lecture transcripts, da'wah videos, and audience responses. The results of the study show that Habib Alwi Assegaf uses three main strategies in his da'wah communication. First, the use of simple but meaningful language, which allows audiences from various social and educational backgrounds to understand the message conveyed. Second, an emotional approach that emphasizes compassion, empathy, and appreciation for the audience, thus creating personal closeness. Third, strengthening local cultural values, such as the tradition of mutual cooperation and customs, which are combined with Islamic teachings. This approach is not only effective in conveying religious messages, but also in building social harmony in a diverse society. This research shows that da'wah is not only a means of conveying religious teachings, but also a tool to strengthen relationships between individuals in a multicultural society. Thus, this study is expected to contribute to the development of da'wah communication studies in Indonesia.

The development of technology and social media, especially TikTok, has changed the way consumers interact with products and brands. This article aims to explore the impact of the language and communication used on TikTok on consumer behavior, especially in the context of impulse purchases. Through a qualitative approach, the study analyzed TikTok content that focuses on product promotion and how language and communication styles influence purchasing decisions. The results show that the use of engaging and communicative language on TikTok can increase buying interest and encourage consumptive behavior among users.

This article discusses the importance of the role of language in communication as a tool for building friendships on campus. Where language not only functions as a means of conveying information, but also functions as a bridge to understand culture, emotions, and personal identity. Interaction between students from different backgrounds on campus requires a thorough understanding of the proper use of spoken and written language. This research reveals how language facilitates social interaction, creates mutual trust, and strengthens bonds between friends. The method used for this research is a qualitative method using observation techniques and interviews with several students fr om various different backgrounds. The results of the observations and interviews conducted show how important language is to be a bridge of communication or as a means for students to interact with each other, besides that language is also a symbol of unity and unity of Indonesian society. In addition, this article also explores the challenges students face when communicating and provides recommendations for improving their communication skills. A thorough understanding of the role of language will help students develop more positive and productive friendships in a campus environment.

The study aims to investigate the impact of brand image and Product Quality Performance of Oppo smartphones. The main objective of the study was to analyze the effect of product quality preference by consumers. This type of research uses a quantitative approach and multiple techniques were used for data analysis in this research. The population of this research is the citizens of Bangladesh who knows and using the smartphone Oppo products. A sample of this research is 150 respondents using the purposive sampling method. The various regression analyses were used in testing hypothesis. SPSS was used for the data -analyzing purpose in this research. The research has indicated that Brand image significantly effects Oppo Telecom performance and quality of products too. Basically research is prepared on the basis of practical observation and determines whether brand image could have a significant impact on the smartphone’s service at OPPO Mobile Company Ltd. This research was developed to learn about the practical scenario of a Telecommunications Company. These papers were conducted to find out the branding strategy of OPPO mobile performance in the telecom industry.

The study aims to investigate the impact of brand image and Product Quality Performance of Oppo smartphones. The main objective of the study was to analyze the effect of product quality preference by consumers. This type of research uses a quantitative approach and multiple techniques were used for data analysis in this research. The population of this research is the citizens of Bangladesh who knows and using the smartphone Oppo products. A sample of this research is 150 respondents using the purposive sampling method. The various regression analyses were used in testing hypothesis. SPSS was used for the data -analyzing purpose in this research. The research has indicated that Brand image significantly effects Oppo Telecom performance and quality of products too. Basically research is prepared on the basis of practical observation and determines whether brand image could have a significant impact on the smartphone’s service at OPPO Mobile Company Ltd. This research was developed to learn about the practical scenario of a Telecommunications Company. These papers were conducted to find out the branding strategy of OPPO mobile performance in the telecom industry. 

Learning technology continues to develop as time goes by. Technology is the science of tools and skills that make humans work more efficiently. The implementation of daily learning often follows technological developments in the world of education, as do teachers and lecturers. In the field of education, technology has an influence on improving the quality of education, types of educational technology, information technology and communication and learning technology have a major role in learning. The role of technology in the field of education is as an information center and doing new things to illustrate learning and determine online learning methods. With increasingly developing technology, it can also provide benefits that have both good and bad impacts. One of the developments in technology has had a good influence by increasing self-openness in terms of expanding knowledge as information for all life in the world across borders, places and times. Negative impacts include changes in behavior, morals, rules or morals of life so that they conflict with the moral rules that apply in society. Therefore, to prevent the negative impact of using technology in learning, it is necessary to supervise parents and educators who work together in carrying out teaching and supervising children in using technology. The presence and function of technology in the world of education provides the development and growth of human resources as a determinant in achieving success in education. This kind of thing is caused by human resources themselves which are still lagging behind in using this technology in training. With today's technological developments in education, there are many new innovations to support learning. In this case, one way is to provide changes in educational facilities which are increasingly increasing and developing rapidly through technology.

Teacher leadership is critical in shaping the educational environment and promoting positive change within schools. Teacher leadership fosters educational innovation and creates supportive learning environments. This study investigates the self-perceived leadership qualities of pre-service teachers, focusing on essential domains of teacher leadership, including self-awareness, leading change, communication, diversity, instructional proficiency, continuous improvement, and self-organization. Utilizing a structured survey instrument adopted and adapted from TLSA (Teacher Leadership Self-Assessment) by Katzenmeyer and Moller (2009). Data was gathered from a sample of teacher candidates to assess their competencies in these domains. The teacher candidates were the final-year Primary Teacher Education Program students at Esa Unggul University.  The findings indicate varying levels of readiness among the participants. The categorical analysis provides insights into specific areas where future teachers demonstrate potential and highlights domains where further development may be beneficial. This research contributes to the understanding of teacher leadership in the context of teacher preparation programs and underscores the importance of targeted support in nurturing well-rounded teacher leaders. Implications for curriculum adjustments and the integration of leadership training in teacher education programs are discussed.

The method applied in this study is Systematic Literature Review (SLR) and this work examines the pertinent literature between 2020 and 2024. The sources included here were Scopus, Web of Science, Google Scholar while using the following keywords; digital communication and profitability. The findings indicate that firms that engage in anticipatory digital media communication receive higher customer interactions of between 10-30% and continued patronage and sales. Furthermore, AI and big data help organizations tailor their communication strategies, maximize CLV and minimize operation expenditures. However, the study also revealed that digital skills’ dearth and organizational reluctance to embrace digital technology are a thorn for firms, particularly MSMEs, regarding the appropriate execution of digital communication strategies. Based on the findings of this study, the conclusion is that enhanced digital communication can enhance the profitability of the company as long as adequate technological platform and increased digitization of company’s employees are in place. As for the suggestions for future research, they include examining the effects of data privacy legislation on Digital Communications Planning and analyzing how manufacturing and, especially, financial service industries can leverage Digital Technology to create a sustainable competitive advantage.

Good governance is a necessity in running the government. The West Java government has made various efforts to implement good governance, one of which is the publication of leaders’ activities on Instagram @biroadpimjabar. The publication aims to raise awareness among the people of West Java by sharing informative and educational content about the activities of West Java leaders and their internal teams, as well as some useful information about West Java. The main purpose of this research is to explore how information about leaders' activities is Share, Optimize, Manage, and Engage as the concept of The Circular Model of SOME by Regina Luttrell. The method used in this research is qualitative. Data was collected through observation and in-depth interviews. The results showed that at the Share stage, the shared content of the leader's activities showed transparency so that it could build public trust. In the Optomize stage, the leader uses interesting video content and informative captions. In the Manage stage, a third application is used to monitor the performance of social media to evaluate its activation. The last stage is Engage, for interaction and community involvement in the form of comments and direct messages, even more followers want to conduct audience activities with West Java leaders after learning about the @biroadpimjabar account. These findings provide recommendations for improving public communication strategies to strengthen the implementation of good governance in West Java.

Since early 2021, the population administration service in Bandung Regency has been supported by service innovations implementation through an online service system, with the presence of the SAKEDAP application. Hence, the Population and Civil Registration Office of Bandung Regency makes use of Information and Communication Technology as an application of Agile Governance in order to deal with the dynamics of the environment. Nevertheless, at the implementation level of the newest version of SAKEDAP application, the limit of the Q-Ban is only 150 queues a day from 4,000 applicants per day. To tackle these problems, outreach should be tailored through a broad range of accessible media platforms, the recruitment of IT specialists to assure the strength of the system and the ability to increase capacity when necessary. Such measures, which, will enhance public understanding and easier access to services, are consistent with the ideals of the good governance which espouses efficiency and responsiveness. The objective of this study is to discover and analyze Agile Governance based Integrated Population Queue System Service in the Population and Civil Registration Office of Bandung Regency. Observer-participant, in-depth interviews and document review were the main data collection techniques used. In addition to Good Enough Governance, business- driven, Human Focused, Based on Quick Wins, Systematic and Adaptive Approach, Simple design and Continuous Responsiveness, based on the research conducted, the researcher found the responsiveness factor or the ability factor, which is intended to help and provide fast service to customers with clear information and can support the successful implementation of Agile Governance.

Disputes in share divestment in Indonesia, such as the case between the Indonesian Government and PT. Newmont Nusa Tenggara, reflect the complexity of law and economy. This dispute was triggered by differences of opinion regarding the payment mechanism for shares sold by PT. Newmont Nusa Tenggara. The government rejects the payment scheme using funds from foreign capital owners such as PT. Bumi Resources Tbk, PT. Newmont Indonesia Limited, and Nusa Tenggara Mining Cooperation, because it is considered not in accordance with national interests. This study uses the Legal Research method with a normative juridical approach as explained by Prof. Peter Mahmud Marzuki. This conflict is caused by the weakness of the Work Contract, the unclear dispute resolution mechanism, and the lack of legal certainty regarding share divestment in Indonesia. The government and PT. Newmont Nusa Tenggara remain adamant with their respective schemes—the government wants national financial resources, while PT. Newmont offers foreign capital loans. This complicates communication and joint solutions. The main issues discussed are the legality of purchasing shares using foreign loans and the need for DPR approval in the divestment of shares in closed business sectors such as coal mining.

This study is titled "Analysis of the Level of Digital Marketing Literacy Using the Experiential Learning Method Among Hospitality Students at Politeknik Harapan Bersama." The objective of this research is to evaluate and understand the level of digital marketing literacy possessed by hospitality students at Politeknik Harapan Bersama across various aspects, including the use of information technology, digital communication, online collaboration, and data security. This study employs a quantitative approach using a survey method, with questionnaires distributed to 26 students. The findings indicate that most students have an excellent level of digital marketing literacy, with an average percentage of 84.78%. However, there are still areas that need improvement, such as understanding digital ethics and selecting valid information. These findings provide valuable insights for developing more effective training programs to enhance digital skills in Hospitality Study Program.

Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the relationship is between follower characteristics and effectiveness of promotion via Instagram of Islamic gamis products and thirdly to find out consumer responses regarding the use of promotional syar'i gamis products. 'i via social media Instagram.The results of this research are that promotions carried out via Instagram are quite good. Promotion of syar'i gamis through social media Instagram is very effective in stimulating attention, increasing respondents' knowledge of the products being marketed, generating interest in followers, generating desire and ultimately making followers buy syar'i gamis products and then recommending them to other people.

Bilingualism has been widely studied for its cognitive and social benefits. This article explores how bilingualism enhances cognitive flexibility, problem-solving skills, and cross-cultural communication abilities. Using findings from linguistic and sociocultural psychology studies, this research highlights the advantages of bilingualism in promoting intercultural understanding and adaptability in multilingual societies. It concludes that bilingual education plays an important role in global communication.

The rapid development of digital media has significantly influenced the evolution of language in the 21st century. This study explores the impact of digital communication, including social media, memes, and online discourse, on linguistic changes such as neologisms, syntactic shifts, and informal language use. Using a sociolinguistic and discourse analysis approach, the findings of this study show that digital media accelerates language evolution by facilitating the rapid formation of new words and global linguistic trends.

Artificial Intelligence (AI) and digital technologies have revolutionized language education, providing new opportunities to enhance sociolinguistic awareness and Arabic language skills, including listening, speaking, reading, and writing. This study explores how AI-driven applications and digital platforms support learners in understanding and using various Arabic dialects alongside Modern Standard Arabic. The study uses a qualitative approach to analyse how these technologies bridge the gap between theoretical knowledge and practical communication. The study focuses on tools such as interactive chatbots, speech recognition systems, assistive technologies, virtual assistants, and language learning platforms. These tools align with the Common European Framework of Reference (CEFR) for Languages 2020 and Sustainable Development Goals 4 (SDG 4), highlighting their potential to promote inclusive and equitable language education. The study analyses how AI and digital tools contribute to Arabic learning and enhance communicative competence rather than involving testing or experiments. The findings suggest that these technologies offer significant potential for improving language proficiency and addressing diverse learners' needs.

This study aims to examine the implementation of quality management at SMA Swasta Muhammadiyah 4 Babalan and its impact on improving the competence of students. The research method used is a qualitative method with data collection techniques in the form of observation, interviews, and documentation. Data analysis techniques used include data condensation, data presentation, and conclusion drawing and verification. The results showed three main findings. 1) In quality management planning, SMA Swasta Muhammadiyah 4 Babalan conducts customer identification by emphasizing the importance of leaders who understand the needs of internal and external customers for the success of educational programs. 2) The implementation of quality management focuses on customers through periodic meetings with teachers, staff, and parents to evaluate the program and hear feedback related to customer satisfaction. 3) The principal's total involvement in communication and cooperation with stakeholders, including teachers, staff and parents, has been proven to improve the quality of education and learners' competencies. Overall, the implementation of quality management at SMA Swasta Muhammadiyah 4 Babalan has succeeded in creating an educational atmosphere that supports the optimal development of learners' competencies.